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        ULTIMATE FIGHTING CHAMPIONSHIP® AND REED EXHIBITIONS ANNOUNCE
                      DATES FOR THE NEXT UFC® FAN EXPO™



(LAS VEGAS, NV, December 11)- This past July, the first-ever UFC Fan Expo took the sports
world by storm, as fans celebrated the past, present, and future of the Ultimate Fighting
Championship. So by popular demand, the UFC, in partnership with Reed Exhibitions, has
announced that the second UFC Fan Expo will take place May 28-29, 2010, back in Las Vegas,
at the Mandalay Bay Convention Center.

UFC Fan Expo brings the excitement of the UFC to the multitude of mixed martial arts and pop-
culture fans, allowing them to experience and learn the sport while rubbing shoulders with some
of the most exciting athletes in mixed martial arts today.


Over 200 leading companies are expected to exhibit, covering 200,000 gross square feet of
space, and will feature apparel, electronic gaming, food & beverages, fight gear, fitness
equipment and supplies, nutritional supplements, lifestyle products, and much more.


The jam-packed two-day event, occurring during Memorial Day Weekend 2010, will provide fans
with the opportunity to experience a number of special events, fighter appearances, autograph
signings, and training & development sessions with elite fighters and industry leaders.


The inaugural UFC Fan Expo took place in July 2009 during the historical UFC 100 weekend,
bringing together mixed martial arts enthusiasts and fans, providing over 15 hours of keynote
addresses, special events, and training & development sessions. That UFC Fan Expo was also
the site for the first Grappling Tournament ever held in conjunction with a UFC event. With so
much in store for the second UFC Fan Expo, organizers expect the event to really be taken to the
next level.


"I was blown away by the response to the first UFC Fan Expo. We have the greatest fans in the
world," said UFC President Dana White. "Our next Fan Expo is going to be another incredible
event, we are taking it to the next level, and offering even more exciting ways to experience
UFC."


“We’re excited to be coming back to Vegas and next year’s event is going to be bigger and better
than the first time around,” said Ed Gallo, Event Director for UFC Fan Expo.
For more information on UFC Fan Expo and to purchase tickets, visit www.ufcfanexpo.com. To
subscribe to the official UFC Fan Expo newsletter visit www.ufcfanexpo.com/newsletter. For
companies interested in reserving space at this premier event, contact Ed Gallo, Event Director at
1-203-840-5546 or email egallo@ufcfanexpo.com.


About The Ultimate Fighting Championship®
UFC is the largest live pay-per-view provider in the world and the fastest growing main stream
sports organization in history. Owned and operated by Zuffa™, LLC, and headquartered in Las
Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed
residentially through North American cable and satellite providers including iNDEMAND
Networks, DIRECTV, DISH Network, Avail-TVN Entertainment, BellTV, SaskTel Max™, Shaw
Pay-Per-View, and Viewers Choice. International distributors include WOWOW in Japan,
Premiere Combate and SporTV in Brazil, with worldwide distribution via the Internet on UFC.com
and Yahoo! Sports. UFC content is distributed commercially through Joe Hand Promotions in the
U.S. and Canadastar in Canada. UFC programming is distributed in 132 countries, territories and
jurisdictions, reaching 415 million homes worldwide.


Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®,
Submission®, As Real As It Gets®, Zuffa® , The Octagon™ and the eight-sided competition mat
and cage design are registered trademarks, registered service marks, trademarks, trade dress
and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and
other licensees in the United States and other jurisdictions. All other marks referenced herein
may be the property of Zuffa, LLC, its affiliates or other respective owners.


About Reed Exhibitions
The UFC Fan Expo is operated by Reed Exhibitions, the world’s leading events organizer, with
over 470 events in 37 countries. In 2008, Reed brought together over seven million industry
professionals from around the world generating billions of dollars in business. Today, Reed
events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and
organized by 38 fully staffed offices.


Reed organizes a wide range of events, including exhibitions, conferences, congresses and
meetings. Its portfolio of over 470 events serves 44 industry sectors, including:
Aerospace & aviation, automobiles, broadcasting, building & construction, electronics, energy, oil
& gas, engineering, manufacturing, environment, food service & hospitality, gifts, healthcare,
interior design, IT & telecoms, jewelry, life science & pharmaceuticals, machinery, medical
education, printing & graphics, property & real estate, security & safety, sports & recreation, and
travel. Working closely with professional bodies, trade associations and government departments
Reed ensures that each and every event is targeted and relevant to industry needs. As a result,
many Reed events are market leaders in their field.



Press Contacts:
Danielle Vastola                                Jennifer Wenk
Media Relations, UFC Fan Expo                   UFC Public Relations
(203)840-5979/ dvastola@ufcfanexpo.com          (702) 221-4790/ jwenk@ufc.com
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