REVIEW OF BUSINESS WORLD MAGAZINE

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					               ASSIGNMENT SUBMISSION
          INTEGRATED MARKETING COMMUNICATIONS

   REVIEW OF BUSINESS WORLD MAGAZINE

Submitted To: Prof.   Jacob Alexander

Submitted By: TEAM       12
                       th
Date of Submission: 11      August 2009
 Target Audience for Business World:
    Business World is one of its kinds of magazine which is targeting across a lot of
    segments:
    1) Business Aspirants (MBA Graduates)
    2) Business Executives. There are a lot of informational pages on the market research
       data or the various Business related techniques which becomes helpful to the
       Entrepreneurs in making business related decisions.
    3) Also the target market is the Ad Agencies because there is always one or two research
       works analysis present in the magazine which helps to attract the advertisers. Also
       these ad agencies have their space reserved in the magazine in order to offer to the
       clientele. The issue is same across India and hence there is no as such segmentation
       on the basis of Demographic or Lifestyle.


   Pages devoted to Advertisement v/s Editorial Content:
    Total pages devoted to advertising were 19 (including cover pages) and the editorial
    content was for 50 pages i.e. almost one third of the magazine was filled by
    advertisements.




                                   19
       Advertisments



                                                50
                Editorial


                            0     10       20        30      40     50


    Also the advertisements were focused on the Business Executives like there was one ad
    for the Microsoft Cost Cut Package which is targeted directly to the big companies. Also
    there is a lot advertisement of Banks like SBI primary reason being it is read by a number
  of Business class people. Also the cost of the magazine is very nominal of 10 Rs. This is
  the reason for a whooping sale of this magazine. It is the most read and most sold
  magazine as per the survey done.


 Breakdown of type of products and services advertised in magazine and
  reasons for the advertisers being attracted towards such magazine:
  In the magazine Business world most of the advertisements were from B2B service
  providers and financial institutions. The reason behind these advertisers being attracted to
  such magazines was the target audience. Target audience mainly includes young
  businessmen who look for such B2B service providers and financial institutions for loans
  and other assistance. Hence the reason these advertisers chose this magazine for
  advertising. Also there were many few advertisements on the conferences and the
  meetings of the various Business people basically a seminar wherein experts give their
  opinion. All the multinational brands are putting their advertisements in the magazine
  because the cost of placing an ad in this is very high the reason being they give the ready
  target market of the Business Executives to the companies who are advertising. Few of
  the ads were:
  a) State Bank of India
  b) Crompton and Greaves
  c) Microsoft
  d) Sugarfree Natura
  e) City Union Bank
  f) Karur Vysya Bank
  g) Coca Cola India

				
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