The Future of the Industrial Engineer by mirit35

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									AIM 2005




           The Future of the Industrial
                    Engineer




                Friday, Oct. 07, 2005
                     Estella, E




                     Prof. Dr. Fritz Fahrni                                      Slide 1
                          ITEM-HSG            Technology Management and Entrepreneurship
AIM 2005


                   CONTENT


           1. The Industrial Environment 2020

               2. What is left for Europe?

              3. How to shape our future?




                       Prof. Dr. Fritz Fahrni                                      Slide 2
                            ITEM-HSG            Technology Management and Entrepreneurship
AIM 2005


                   CHANGES


           1. The Industrial Environment 2020



                          China
                          India
                         SE Asia




                      Prof. Dr. Fritz Fahrni                                      Slide 3
                           ITEM-HSG            Technology Management and Entrepreneurship
AIM 2005


                 THREATS ?


           2. What is left for Europe?



               TO REACT OR ….

                  SINGAPORE




                      Prof. Dr. Fritz Fahrni                                      Slide 4
                           ITEM-HSG            Technology Management and Entrepreneurship
Development of Jobs 1991 til 2003                                                                             (Exp. Switzerland)




                                      3500                                                      Total: +2.7%


                                      3000
    Anzahl Erwerbstätige in Tausend




                                      2500

                                      2000              Tertiärer Sektor: +13,7%

                                      1500

                                      1000
                                                       Sekundärer Sektor: -19,5%
                                      500

                                                          Primärer Sektor: -10%
                                        0
                                         1991   1993    1995      1997          1999    2001     2003
                                                                                                     Quelle: Bundesamt für Statistik


                                                               Prof. Dr. Fritz Fahrni                                             Slide 5
                                                                    ITEM-HSG                   Technology Management and Entrepreneurship
Development of Working Places: How to act?




                   „vital economy“




 „old“ working                                      „new“ working
places disappear                                  pöaces are created

                         Prof. Dr. Fritz Fahrni                                       Slide 6
                              ITEM-HSG             Technology Management and Entrepreneurship
AIM 2005


             IDEAS ……ACTIONS


           3. HOW TO SHAPE OUR FUTURE?


               MARKET SZENARIOS


                 ENTREPRENEURS


           ACADEMIC ENTREPRENEURS?



                    Prof. Dr. Fritz Fahrni                                      Slide 7
                         ITEM-HSG            Technology Management and Entrepreneurship
AIM 05:   Entrepreneurial Leadership to Win




                                                                              12559
                    Prof. Dr. Fritz Fahrni                                      Slide 8
                         ITEM-HSG            Technology Management and Entrepreneurship
Mechanical Heart Valve: Which (Technological)
              Key Capability?




                   Prof. Dr. Fritz Fahrni                                      Slide 9
                        ITEM-HSG            Technology Management and Entrepreneurship
•   2 Venture Video Clips (ICT, Bio)
•   1 Enertech




                                       Prof. Dr. Fritz Fahrni                                     Slide 10
                                            ITEM-HSG            Technology Management and Entrepreneurship
AIM 2005                     How much may R&D cost?
                             (a true but may-be not quite scientific study)




                 Annual Change in Market Value
                 (Standardized, 92-97)                                                   +50,0%
                                                                                              +50,0%




    -50,0%
                 -50,0%                        Annual Change in R&D intensity (92-97)
Source: Mercer

                                                  10589e
                                           Prof. Dr. Fritz Fahrni                                     Slide 11
                                                ITEM-HSG            Technology Management and Entrepreneurship
     AIM 2005                   Entrepreneurial Leadership



                                                     Enterprise


                           „Environment“

                                                                    Management
                                                                                         Technology




Source: Tschirky & Schuh

                                                  12506-1e
                                           Prof. Dr. Fritz Fahrni                                           Slide 12
                                                ITEM-HSG                  Technology Management and Entrepreneurship
Corporate Key Capabilities



• Corp. Key Capabilities create ( real) Competitive
  Advantage
  =
  Better Products / Services than the Competion in
  the eyes of the Customer (not of us!)

Key Capabilities =
- a bundle of disciplines / technologies
- skill – based (not only knowledge based)
- people- and organisation - based
- longterm development (barrier to entry)

                       Prof. Dr. Fritz Fahrni                                     Slide 13
                            ITEM-HSG            Technology Management and Entrepreneurship
AIM 2005                 „Market-Pull“ or „Technology Push“


How do Companies get
New Technologies?
From the Market or         Wire limits
from Science?             the Comfort                                SMS

                                      Market -                                Technology -
                                      Pull                                    Push

                       Wireless Phone                      Unused Capacity



                                                                   > Ich hab
                                                                     dich lieb!




                                      14006e
                              Prof. Dr. Fritz Fahrni                                     Slide 14
                                   ITEM-HSG            Technology Management and Entrepreneurship
AIM 2005 Entrepreneurial Success: Tech AND Market Mgmt




                       To put
                       to use
    To recognize
                                                          Success



                   x                                 =




    Customer‘s
    Needs
                       Technology

                                   12129a-e
                            Prof. Dr. Fritz Fahrni                                         Slide 15
                                 ITEM-HSG                Technology Management and Entrepreneurship
AIM 2005      Value Creation: Basic Strategy



                                  Vision
                           Explore opportunities
     Corporate Culture


                                               Effectivity
                     Efficiency                    through              Innovations
                                                     close
                                                   customer
                                                   relations




                                14619-9e
                          Prof. Dr. Fritz Fahrni                                                 Slide 16
                               ITEM-HSG                        Technology Management and Entrepreneurship
AIM 2005      Value Creation: Basic Strategy



                                 Vision
                          Explore opportunities
     Corporate Culture


                                              Effectivity
                 Efficiency                       through              Innovations
                                                    close
                                                  customer
                                                  relations




                               14619-9e
                         Prof. Dr. Fritz Fahrni                                                 Slide 17
                              ITEM-HSG                        Technology Management and Entrepreneurship
     AIM 2005                                                           The Dynamics of Innovation

                                                                                  Growth phase
             Product/market




                                                                                                                Maturity phase
                success




                                                  Early phase

                                                                                                                                                   t
                                        Source: Sommerlatte
              Intensity of innovation




                                                                               Process                                Market and design
                                                                              Innovation                                 innovations




                                                                            Product innovations
                                                                                                                                                   t
                                        Source: Abernathy & Utterback
No. of firms based on




                                                                                                             Dominant design
  new technologies




                                                                                   Growth firms

                                                Pioneer firms                                                      Global firms


                                                                                                                                                   t
                                        Source: Utterback

                                                                                           12628e
                                                                                    Prof. Dr. Fritz Fahrni                                     Slide 18
                                                                                         ITEM-HSG            Technology Management and Entrepreneurship
AIM 2005 Strat. Phases - Different Management Requirements



       Start-up                Growth                          Maturity


   • broad, innovative,                                  • optimize
     creative, fast                                      • customize
   • Functionality                                       • cost efficiency
   • Cost only second
     priority
   • 70% of the cost      • focus
     are built-in         • operationalize
   • Q-Basis-fixed        • expand
                          • minimize process cost
   Product Develop-       Product and                    Product and
   ment and Concept       Process                        Process-
   for Processes          Improvements                   Optimization

                                    12122-2e
                              Prof. Dr. Fritz Fahrni                                     Slide 19
                                   ITEM-HSG            Technology Management and Entrepreneurship
 AIM 2005             The Entrepreneur



Leader          +       Communicator                +               Manager


vision                                                                objectives

intuition                                                              allocation

conviction                                                           knowledge

determination                                                   perseverance

courage                                                           organisation


Do the right things    Make things known                     Do things right

                                 12133e-3
                           Prof. Dr. Fritz Fahrni                                     Slide 20
                                ITEM-HSG            Technology Management and Entrepreneurship
AIM 2005 Requirements for Entrepreneurs with var. Tasks

                                                                        Executive
                                                                          Level

                                 Environment Vision                    Corporation
                                 & Strategies &
                          Changes &           Culture
                          Networks
                                                                          Product
                                                                          Division
                  Resources
                                                                           (SBU)
                  & Results

                                                                       Department
              Self- and Team
              Developement

        Professional
                                                                         Functional
        Know how
                                                                           team

        0%                     50%                              100%
                                      20752e
                               Prof. Dr. Fritz Fahrni                                     Slide 21
                                    ITEM-HSG            Technology Management and Entrepreneurship
AIM 2005:       Values


                   competent
                                                     understandable




                                                                   on-time
   innovative                 Successful
                              Entreprise


                                                                     accountable
        learning



                         with self-confidence

                                   12099-2be
                            Prof. Dr. Fritz Fahrni                                      Slide 22
                                 ITEM-HSG             Technology Management and Entrepreneurship

								
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