Future of News: Media Convergence + or – for the news public? Nora Paul Institute for New Media Studies firstname.lastname@example.org News is undergoing change Array of choices for getting news Nightly News News is undergoing change Anyone is a reporter… Rodney King Todd Beamer’s report from Flight 93 Space shuttle explosion News is undergoing change Anyone is a publisher…Blogs Who runs a blog? (estimated 2.4 million) Who reads a blog? News is undergoing change Audience is changing Time shifters Time starved Participants / contributors Multi-appliance users Action takers Niche not Mass Identify by interest – not geography Growing users of online news Trust through triangulation News is undergoing change No more mono-media companies Alliances with former competitors Poynter’s Convergence Catalog Media Convergence Newspaper / cable news partnerships Sarasota Herald-Tribune / Comcast Orlando Sentinel / Time-Warner Newspaper / Television cross-ownership Tampa Tribune / WFLA Chicago Tribune / CLTV / WGN Newspaper / Television collaboration San Antonio Express-News / KENS / mysanantonio.com Convergence: different levels – different successes Converged Newsrooms: cross-training of journalists Deep resistance Training issues Pay equity issues Converged Branding: cross-promotion of products Most effective “convergence” impact Convergence: different levels – different successes Converged Advertising: cross media sales Resistance from advertising sales and clients Difficult to find equitable models Converged Technology: cross platform production The Holy Grail Production cycle coordination Content format varieties Convergence: different levels – different successes Converged Content: cross-pollination of content Online is still an after-thought Little created originally for the web Downsizing of online news creative staff Removal of online news from the legacy newsroom (though that is shifting back…) News Story on Convergence Jim Lehrer’s News Hour… Reactions… Convergence Issues Different media uses – what is the audience looking for? Dilution of the media - fewer voices? Dilution of values - “Speed is the enemy of accuracy” <Tom Rosentiel, Project for Excellence in Journalism> Independence of media in a collaborative reporting environment Convergence Issues Competition – “It’s not whose idea it is, it’s who’s in the best position to drive the story” <Donna Reed, Tampa Tribune Managing Editor> Little emphasis on developing a new medium – “TV is the appetizer. Newspapers are the main course. Internet is the dessert.” <Michelle Bearden, Tampa Tribune Religion writer> New organizational models / new newsroom roles I beg to differ… Arthur Sulzberger – chairman of the NYT “The plain truth is I don’t give a tinker’s damn how we distribute our information … I am absolutely agnostic regarding methods of distribution.” Questions?
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