Vice President of Marketing in CO Resume Chad Sanderson

							                                 Chad E. Sanderson
                                      Longmont, CO 80503
                 Mobile Phone: 303.834.5932 ● Email: chad.sanderson@gmail.com

PROFILE
Successful marketing professional with direct sales experience. Over 14+ years experience in an
international environment for both high-tech start-up and established organizations in multiple
industries. Established record of building high performance teams and developing new business.
Selected by Colorado Biz Magazine as one of the “Top 25 Most Powerful Salespeople” 01/2009.


PROFESSIONAL EXPERIENCE
GORILLA LOGIC – Broomfield, CO                                                March 2009 - Present
VP, Marketing & Sales

      Developed verticalized marketing plan to target both business executives and technical decision
       makers in healthcare, entertainment, eCommerce, and financial services
      Developed and executed measureable lead generation campaign – leads increased by 40%
      Responsible for revenue goals and expense management of sales and marketing
      Work as Product Marketing Manager for two open-source products including creation of
       market requirements, competitive analysis, product launch plan and direct marketing campaign
      Serve as corporate spokesperson and product / services evangelist; execute public relations,
       branding and guerilla and viral marketing strategies, social media, podcasts, SEO, etc.
      Involved with cloud computing product initiative and SaaS product offerings to further support
       open-source product / marketing strategy
      Develop channel partnerships with measureable profitability and revenue targets with Sun (now
       Oracle), Accenture and additional vertical specific partners
      Worked with Skype.com product management to architect new eCommerce strategy, utilizing
       Single-Sign-On (SSO) and advanced eCommerce technologies
      Worked with NBC/Universal to complete their identity management / SSO project prior to the
       Olympics – including rich internet application development and security
      Leverage previous direct sales experience to develop sales methodology and automation to
       execute sales to C-level executives - closed business with Credit Suisse, American Express,
       Skype, Verizon, JP Morgan, Aurora Bank, Western Asset Management, and UBS among others


SPATIAL CORP. – Broomfield, CO                                                    2001 – 2009
Business Development / Account Manager – Western US and South America            (01/2007 – 03/2009)
Director of Marketing                                                            (08/2002 – 01/2007)
Corporate Communications / Public Relations Manager                              (04/2001 – 08/2002)
   As Account Manager:
      Managed territory P&L, increased revenue 10% in the first nine months, re-negotiated strategic
       contracts to generate 27% more revenue – increased revenue 20% from 2007 to 2008
      Worked with marketing team to implement Value-SellingTM and Target-Account-Selling
       principals, reduced average sales cycle by five months
      Identified C-Level contacts, developed business relationships and worked with product
       managers to ensure voice-of-customer feedback integrated into product roadmaps
Chad E. Sanderson                               ~ Page 2 ~                            303.834.5932


      Continued to serve as product evangelist in territory, working with industry analysts and
       customers to collect competitive analysis for inclusion in annual sales and marketing plans
      Completed complex project management and sales cycle between D.O.E, Sandia National
       Labs, Northrup Grumman, and University of New Orleans to secure $1.7M+ in federal funds
      Served as Government Business Development Lead working with national labs, politicians and
       government contractors
      Closed $1.5M+ deals at Oracle and Flow Corp., increased Professional Services opportunities
       in existing accounts by 75% - closed largest Services deal of 2008

   As Director of Marketing:
      Implemented qualitative analytics to establish and track market data, competitive analysis and
       sales win/loss data to achieve pre-defined and quantifiable goals
      Developed and implemented advanced product pricing models and internal processes for all
       product lines in vertical markets and for global Professional Services organization
      Responsibility for annual marketing plans and budget management ensuring resources are
       utilized effectively and achieving ROI objectives across Americas, EMEA and Asia-Pacific
      Built and managed world-wide marketing team with offices in Saarbrucken, Germany; Paris,
       France; and Tokyo, Japan
      Played key role in China market expansion including business development and training
       channel partners to represent the Spatial brand consistently but with cultural awareness
      Developed strategic channel relationships with AMD, Intel, Sun and HP which reduced
       software platform support costs 25% and saved over $1.5M to date
      Responsible for all industry press and analyst relations strategies and plans –– analysts
       included, but not limited to, Gartner, CPD Associates, Cyon Research, AMR and CIMData
      Created and implemented new branding campaign for company which has resulted in a 45%
       increase in market awareness for Spatial, and an 80% increase in web traffic quarterly
      Developed integrated marketing strategy including web, multimedia, product demos, and
       analysis of emerging marketing technologies (i.e. PodCasts, Blogs, SEO)

PRIOR TO 2001
MEDICAL PRESENT VALUE                            Marketing / Communications Manager
RAINDROP GEOMAGIC                                Publications Manager
STRATA DECISION TECHNOLOGY                       Documentation Manager
METRIS INFORMATION TECHNOLOGIES                  Technical Writer
AMERICAN MEDICAL ASSOCIATION                     Production Associate
INNES PUBLISHING                                 Assistant Product Manager



EDUCATION
MBA in Marketing – With Honors – GPA 4.0                                                     08/2006
Regis University ● Denver, Colorado
B.S. in English with a Writing Emphasis                                                      07/1996
University of Southern Indiana ● Evansville, Indiana
Chad E. Sanderson   ~ Page 3 ~   303.834.5932