Vice President of Marketing in CO Resume Chad Sanderson
Chad Sanderson is a successful marketing professional with direct sales experience. He has over 14 years experience in an international environment for both high-tech start-up and established organizations in multiple industries. Chad has an established record of building high performance teams and developing new business. He was selected by Colorado Biz Magazine as one of the “Top 25 Most Powerful Salespeople” 01/2009.
Chad E. Sanderson Longmont, CO 80503 Mobile Phone: 303.834.5932 ● Email: firstname.lastname@example.org PROFILE Successful marketing professional with direct sales experience. Over 14+ years experience in an international environment for both high-tech start-up and established organizations in multiple industries. Established record of building high performance teams and developing new business. Selected by Colorado Biz Magazine as one of the “Top 25 Most Powerful Salespeople” 01/2009. PROFESSIONAL EXPERIENCE GORILLA LOGIC – Broomfield, CO March 2009 - Present VP, Marketing & Sales Developed verticalized marketing plan to target both business executives and technical decision makers in healthcare, entertainment, eCommerce, and financial services Developed and executed measureable lead generation campaign – leads increased by 40% Responsible for revenue goals and expense management of sales and marketing Work as Product Marketing Manager for two open-source products including creation of market requirements, competitive analysis, product launch plan and direct marketing campaign Serve as corporate spokesperson and product / services evangelist; execute public relations, branding and guerilla and viral marketing strategies, social media, podcasts, SEO, etc. Involved with cloud computing product initiative and SaaS product offerings to further support open-source product / marketing strategy Develop channel partnerships with measureable profitability and revenue targets with Sun (now Oracle), Accenture and additional vertical specific partners Worked with Skype.com product management to architect new eCommerce strategy, utilizing Single-Sign-On (SSO) and advanced eCommerce technologies Worked with NBC/Universal to complete their identity management / SSO project prior to the Olympics – including rich internet application development and security Leverage previous direct sales experience to develop sales methodology and automation to execute sales to C-level executives - closed business with Credit Suisse, American Express, Skype, Verizon, JP Morgan, Aurora Bank, Western Asset Management, and UBS among others SPATIAL CORP. – Broomfield, CO 2001 – 2009 Business Development / Account Manager – Western US and South America (01/2007 – 03/2009) Director of Marketing (08/2002 – 01/2007) Corporate Communications / Public Relations Manager (04/2001 – 08/2002) As Account Manager: Managed territory P&L, increased revenue 10% in the first nine months, re-negotiated strategic contracts to generate 27% more revenue – increased revenue 20% from 2007 to 2008 Worked with marketing team to implement Value-SellingTM and Target-Account-Selling principals, reduced average sales cycle by five months Identified C-Level contacts, developed business relationships and worked with product managers to ensure voice-of-customer feedback integrated into product roadmaps Chad E. Sanderson ~ Page 2 ~ 303.834.5932 Continued to serve as product evangelist in territory, working with industry analysts and customers to collect competitive analysis for inclusion in annual sales and marketing plans Completed complex project management and sales cycle between D.O.E, Sandia National Labs, Northrup Grumman, and University of New Orleans to secure $1.7M+ in federal funds Served as Government Business Development Lead working with national labs, politicians and government contractors Closed $1.5M+ deals at Oracle and Flow Corp., increased Professional Services opportunities in existing accounts by 75% - closed largest Services deal of 2008 As Director of Marketing: Implemented qualitative analytics to establish and track market data, competitive analysis and sales win/loss data to achieve pre-defined and quantifiable goals Developed and implemented advanced product pricing models and internal processes for all product lines in vertical markets and for global Professional Services organization Responsibility for annual marketing plans and budget management ensuring resources are utilized effectively and achieving ROI objectives across Americas, EMEA and Asia-Pacific Built and managed world-wide marketing team with offices in Saarbrucken, Germany; Paris, France; and Tokyo, Japan Played key role in China market expansion including business development and training channel partners to represent the Spatial brand consistently but with cultural awareness Developed strategic channel relationships with AMD, Intel, Sun and HP which reduced software platform support costs 25% and saved over $1.5M to date Responsible for all industry press and analyst relations strategies and plans –– analysts included, but not limited to, Gartner, CPD Associates, Cyon Research, AMR and CIMData Created and implemented new branding campaign for company which has resulted in a 45% increase in market awareness for Spatial, and an 80% increase in web traffic quarterly Developed integrated marketing strategy including web, multimedia, product demos, and analysis of emerging marketing technologies (i.e. PodCasts, Blogs, SEO) PRIOR TO 2001 MEDICAL PRESENT VALUE Marketing / Communications Manager RAINDROP GEOMAGIC Publications Manager STRATA DECISION TECHNOLOGY Documentation Manager METRIS INFORMATION TECHNOLOGIES Technical Writer AMERICAN MEDICAL ASSOCIATION Production Associate INNES PUBLISHING Assistant Product Manager EDUCATION MBA in Marketing – With Honors – GPA 4.0 08/2006 Regis University ● Denver, Colorado B.S. in English with a Writing Emphasis 07/1996 University of Southern Indiana ● Evansville, Indiana Chad E. Sanderson ~ Page 3 ~ 303.834.5932