ANONYMOUS CONFIDENTIAL SURVEY

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					                                    Informational Letter


12 November 2008

Dear iTV Expert:

I am a professor in the Department of Telecommunications at The University of Georgia.
I invite you to participate in a research study entitled Expert Forecast for Interactive
Television. The purpose of this study is discover what is expected for interactive
television as we move toward the final conversion of digital television in early 2009.

Your participation will involve answering questions posted to a web site where you will
create your own userid and password. The method we have chosen to use is called the
“Delphi Method” which was developed in the mid-1960s to learn what experts thought
would be the future of defense related technologies. Since then, the method has been
applied in a myriad of fields including broadcasting and new media. All experts will be
anonymous to one another. Delphi begins with a round (“round 1”) in which open-
ended questions are asked such as “What do you believe are the five most important
broadcast television applications of interactive television in the next 3 years?” There will
be three rounds with rounds 2 and 3 being based on the previous round’s answers. The
total time commitment over a 5-6 week period should only take about 20 minutes per
round. The study will be conducted online and you can go to the web site at your
convenience. Your involvement in the study is voluntary, and you may choose not to
participate or to stop at any time without penalty or loss of benefits to which you are
otherwise entitled. As is customary in university research, your identity will not be
revealed and your answers will also remain anonymous. The results of the research
study may be published, but your name will not be used. In fact, the published results
will be presented in summary form only. Your identity will not be associated with your
responses in any published format.

The findings from this project may provide information on where iTV is heading into the
future, and if you participate, we will send you the results one week before they are
released publicly. There are no known risks or discomforts associated with this research.

If you have any questions about this research project, please feel free to call me at 706-
542-4964 or send an email to an e-mail to klopfens@uga.edu or drbrucek@gmail.com
(preferred). Questions or concerns about your rights as a research participant should
be directed to The Chairperson, University of Georgia Institutional Review Board, 612
Boyd GSRC, Athens, Georgia 30602-7411; telephone (706) 542-3199; email address
irb@uga.edu.

By completing and returning this questionnaire in the envelope provided, you are
agreeing to participate in the above described research project.

Thank you for your consideration! Please keep this letter for your records.

Sincerely,

Dr. Bruce C. Klopfenstein

				
Lingjuan Ma Lingjuan Ma MS
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