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Sales & Marketing Certification Programs

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Sales & Marketing Certification Programs Powered By Docstoc
					     Sales and
     Marketing
     c e rt i f i c at ion pr o g r a ms




     In Sales and Marketing, performance is measured by
     results. And getting results requires both knowing your
     audience and communicating persuasively. NBSA Sales
     and Marketing certification programs are designed to
     help you do both.




52
                                                            Sales and Marketing certification programs



  SaleS eSSentialS                                             SaleS RePReSentative

+ Program Code: SMKt 101                                     + Program Code: SMKt 201
  Designed for the student with little or no sales             the smKt 201 program will prepare you for success as
  experience, the smKt 101 program will work to give           a sales representative by honing your communications
  you the essential skills needed to begin a successful        skills and sales techniques. employed in a broad range
  career in sales. the module on sales skills essentials       of industries, sales representatives are responsible
  will work to develop your knowledge of such topics           for selling a variety of products or services. to be
  as sales planning, research and analysis, contacting         successful, sales representatives must determine their
  and communicating with prospects and customers,              customers’ needs and then effectively demonstrate the
  promotional strategies and sales presentations, and          features and benefits of the service or product they’re
  sales negotiations and follow-through. the program will      selling. Because delivering a successful sales pitch is
  strive to develop your customer service and computer         crucial, smKt 201 contains modules on interpersonal
  skills while also working to ensure you have the math,       communications, selling techniques and presentations
  reading and telephone skills needed to ms excel.             and public speaking. maintaining good relations with
                                                               clients is also key; consequently smKt 201 features
+ Modules
                                                               a module on customer service fundamentals.
  Computer Essentials
 
                                                             + Modules
  Customer Service Essentials
 
                                                               Customer Service Fundamentals
                                                              
  Interpersonal and Teamwork Essentials
 
                                                               Presentations and Public Speaking
                                                              
  Math Essentials
 
                                                               Interpersonal Communications
                                                              
  Reading and Comprehension Essentials
 
                                                               Professional Telephone Skills
                                                              
  Sales Skills Essentials
 
                                                               Workplace Computer Skills
                                                              
  Telephone Essentials
 
                                                               Selling Techniques
                                                              
+ Prerequisites                                                Time and Priority Management
                                                              
  entry-Level Workplace and computer skills (BUsn
  002) or equivalent education/business experience           + Prerequisites
                                                               sales essentials (smKt 101) or equivalent
+ Requirements
                                                               education/business experience
  online course delivery and testing requires internet
  access (high-speed recommended) and a calculator.          + Requirements
                                                               online course delivery and testing requires
+ next Steps
                                                               internet access (high-speed recommended).
  Sales Representative (SMKT 201)
 
                                                             + next Steps
  Telemarketing/Telephone Sales Representative (SMKT 202)
 
                                                               Account Manager – Sales (SMKT 401)
                                                              
                                                               Sales Manager (SMKT 405)
                                                              




                                                                     http://certification.NBSAlliance.com                53
       teleMaRKeting / telePhone SaleS RePReSentative               adveRtiSing/PRoMotionS SPeCialiSt

     + Program Code: SMKt 202                                     + Program Code: SMKt 301
       Having strong communications skills and a thorough           the ability to plan, analyze and coordinate the
       knowledge of customer service fundamentals will be           development of marketing and promotional campaigns
       crucial to your success as a telemarketing/telephone         and materials will be critical to your success as an
       sales representative. Because telemarketing sales            advertising/promotions specialist. the smKt 301
       representatives sell or promote products or services         program will help develop your knowledge and
       by contacting potential customers directly over the          understanding of marketing concepts and techniques
       telephone, a module on selling techniques (with a focus      while building your communications and sales skills.
       on communicating with prospects) will be critical. the       to provide a firm marketing foundation, smKt 301
       skill module on customer service fundamentals will           contains modules on marketing fundamentals,
       include such topics as identifying customer needs and        marketing strategies and marketing research. the
       issues, and effective communication and problem solving.     module on sales strategies and concepts will cover
                                                                    promotional strategies and research, and personal
     + Modules
                                                                    selling and sales management; while the module on
       Customer Service Fundamentals
                                                                  advertising and promotions will focus on key areas such
       Interpersonal Communications
                                                                  as planning a campaign and measuring its success.
       Professional Telephone Skills
                                                                + Modules
       Workplace Computer Skills
                                                                  Advertising and Promotions
                                                                   
       Selling Techniques
                                                                  Sales Strategies and Concepts
                                                                   
       Time and Priority Management
                                                                  Marketing Fundamentals
                                                                   
                                                                    Marketing Strategies
                                                                   
     + Prerequisites
                                                                    Marketing Research
                                                                   
       sales essentials (smKt 101) or equivalent
       education or business experience                             Presentations and Public Speaking
                                                                   
                                                                    Effective Business Communications
                                                                   
     + Requirements
                                                                    Workplace Computer Skills
                                                                   
       online course delivery and testing requires
       internet access (high-speed recommended).                  + Prerequisites

     + next Step                                                    post-secondary courses in marketing
       Call Center Supervisor (CUST 302)
                                                                  and/or equivalent business experience

                                                                  + Requirements
                                                                    online course delivery and testing requires
                                                                    internet access (high-speed recommended).

                                                                  + next Steps
                                                                    Brand Manager (SMKT 402)
                                                                   
                                                                    Product Manager (SMKT 404)
                                                                   




54
                                                            Sales and Marketing certification programs



  inteRnet MaRKeting SPeCialiSt                                MaRKet ReSeaRCh analySt

+ Program Code: SMKt 302                                     + Program Code: SMKt 303
  as an internet marketing specialist you’ll work to           the smKt 303 program will prepare you for a
  develop strategies that optimize existing websites or        successful career as a market research analyst by
  create new web campaigns and sites targeted to client-       developing your knowledge and understanding of
  specific markets and needs. the smKt 302 program will        marketing concepts and techniques while also honing
  strive to develop your marketing savvy with modules          your communications and computer skills. to provide
  on marketing fundamentals, marketing strategies              a firm marketing foundation, smKt 303 contains
  and marketing research; while an advertising and             modules on marketing fundamentals, marketing
  promotions module will help you plan a successful            strategies and marketing research. market research
  ad campaign and evaluate its success. an additional          analysts prepare and administer studies and surveys to
  module on e-commerce strategies will develop                 capture data such as demographics, purchasing habits
  your knowledge of marketing communications and               and consumer preferences. Because data analysis is
  branding, metrics and strategy implementation.               such a key component of the position, the program
                                                               includes a skill module on ms excel. additional
+ Modules
                                                               modules on ms powerpoint, and presentations
  Advertising and Promotions
                                                             and public speaking are designed to give students
  Web Development Fundamentals
                                                             the needed skills for compelling presentations.
  Marketing Fundamentals
                                                           + Modules
  Marketing Strategies
                                                             Workplace Computer Skills
                                                              
  Marketing Research
                                                              MS
                                                                PowerPoint
  eCommerce Strategies
                                                             Marketing Fundamentals
                                                              
  Interpersonal Communications
                                                             Marketing Strategies
                                                              
   MS
   Excel                                                     Marketing Research
                                                              
                                                               Presentations and Public Speaking
                                                              
+ Prerequisites
                                                               Interpersonal Communications
                                                              
  post-secondary courses in marketing
  and/or equivalent business experience                         MS
                                                                Excel

+ Requirements                                               + Prerequisites
  online course delivery and testing requires internet         post-secondary courses in marketing
  access (high-speed recommended) and access to ms excel.      and/or equivalent business experience

+ next Step                                                  + Requirements
  Marketing Manager (SMKT 403)
                                                             online course delivery and testing requires
                                                               internet access (high-speed recommended) and
                                                               access to ms excel and ms powerpoint.

                                                             + next Step
                                                               Marketing Manager (SMKT 403)
                                                              




                                                                     http://certification.NBSAlliance.com               55
       MaRKeting CoMMuniCationS SPeCialiSt                           MaRKeting PRofeSSional

     + Program Code: SMKt 304                                      + Program Code: SMKt 305
       the smKt 304 program will prepare you for a career as         as a marketing professional you’ll be responsible for
       a marketing communications specialist by developing           carrying out a variety of activities designed to maximize
       your knowledge of marketing and advertising concepts          market exposure—and ultimately sales—for your
       while honing your communications skills. marketing            organization. the smKt 305 program will prepare you
       communication specialists analyze and provide advice          for a successful career as a marketing professional by
       on advertising and marketing strategies for specific          developing your knowledge and understanding of
       projects and organizations, as well as plan, develop          marketing concepts and techniques while also honing
       and implement advertising campaigns for print and             your communications and computer skills. to provide
       electronic media. Because communicating effectively           a firm marketing foundation, smKt 305 contains
       (both verbally and in print) is a must, smKt 304 contains     modules on marketing fundamentals, marketing
       modules on effective Business communications,                 strategies and marketing research. a module on
       marketing communications and english Writing                  advertising and promotions will strive to develop
       fundamentals. a strong knowledge of current                   your skills in planning a campaign and measuring its
       marketing concepts and trends will also be key to your        success, choosing the right media and getting your
       success. consequently, smKt 304 features modules on           message out to your audience. modules on ms excel
       advertising and promotions, and marketing strategies.         and powerpoint will help develop your knowledge of
                                                                     spreadsheets and creating and modifying presentations.
     + Modules
       Advertising and Promotions
                                                                 + Modules

       Marketing Communications
                                                                   Advertising and Promotions
                                                                    

       English Writing Fundamentals (U.S.)
                                                                    MS
                                                                      PowerPoint

       Marketing Strategies
                                                                   Marketing Fundamentals
                                                                    

       Workplace Computer Skills
                                                                   Marketing Strategies
                                                                    

       Presentations and Public Speaking
                                                                   Marketing Research
                                                                    

       Effective Business Communications
                                                                   Presentations and Public Speaking
                                                                    

        MS
        PowerPoint                                                 Effective Business Communications
                                                                    
                                                                      MS
                                                                      Excel
     + Prerequisites
       post-secondary courses in marketing                         + Prerequisites
       and/or equivalent business experience                         post-secondary courses in marketing
                                                                     and/or equivalent business experience
     + Requirements
       online course delivery and testing requires                 + Requirements
       internet access (high-speed recommended)                      online course delivery and testing requires
       and access to ms powerpoint.                                  internet access (high-speed recommended) and
                                                                     access to ms excel and ms powerpoint.
     + next Step
       Marketing Manager (SMKT 403)
                                                                 + next Step
                                                                     Marketing Manager (SMKT 403)
                                                                    




56
                                                           Sales and Marketing certification programs



  aCCount ManageR – SaleS                                     BRand ManageR

+ Program Code: SMKt 401                                    + Program Code: SMKt 402
  the smKt 401 program will prepare you for success as a      as a Brand manager you’ll oversee the design,
  sales account manager by developing your knowledge          implementation and maintenance of advertising
  of sales concepts and techniques while also honing          and promotional campaigns, and develop creative
  your communications skills. account managers typically      and effective marketing plans for products and
  monitor their clients’ needs to recommend the most          services. Because marketing know-how will be
  appropriate products or service offerings. Because          crucial, the smKt 402 program contains modules
  the position includes a customer service component,         on marketing fundamentals, marketing strategies
  smKt 401 begins with a module on customer service           and marketing research. the module on Brand
  fundamentals. three additional modules—selling              management will strive to develop your knowledge
  techniques, sales strategies and concepts, and account      of such topics as brand architecture and brand
  Development and management—will help develop                communication, while the account Development and
  your knowledge of sales concepts and techniques.            management module covers such topics as account
  since effective communication will be key, smKt             planning, research and analysis, and building and
  401 also features modules on effective Business             maintaining effective account relationships.
  communications and interpersonal communications.
                                                            + Modules
+ Modules                                                     Advertising and Promotions
                                                             
  Customer Service Fundamentals
                                                            Brand Management
                                                             
  Sales Strategies and Concepts
                                                            Marketing Fundamentals
                                                             
  Account Development and Management
                                                            Marketing Strategies
                                                             
  Interpersonal Communications
                                                            Marketing Research
                                                             
  Selling Techniques
                                                            Presentations and Public Speaking
                                                             
  Presentations and Public Speaking
                                                            Effective Business Communications
                                                             
  Effective Business Communications
                                                            Account Development and Management
                                                             
  Workplace Math
 
                                                            + Prerequisites
+ Prerequisites                                               any 300-level sales and marketing certification
  sales representative (smKt 201)                             and/or relevant business experience
  and/or relevant business experience
                                                            + Requirements
+ Requirements                                                online course delivery and testing requires
  online course delivery and testing requires                 internet access (high-speed recommended).
  internet access (high-speed recommended).




                                                                    http://certification.NBSAlliance.com          57
       MaRKeting ManageR                                             PRoduCt ManageR

     + Program Code: SMKt 403                                      + Program Code: SMKt 404
       the smKt 403 program will prepare you for success as          the ability to plan and coordinate the activities of
       a marketing manager by developing your knowledge              organizations or departments involved in marketing
       of marketing concepts while also focusing on your             products or services will be critical to your success as a
       management skills. marketing managers plan and                product manager. the smKt 404 program will strive to
       coordinate the activities of organizations or departments     develop your knowledge of marketing, communications
       involved in marketing products or services. Because           and various aspects of management. the skill module
       responsibilities can include supervising team members         on fundamentals of product management will
       and processes, smKt 403 contains modules on                   cover such topics as category and channel analysis,
       supervision and management, and Leadership and                competitor monitoring, data mining and developing
       motivation. modules on marketing fundamentals and             product strategy; while the account Development and
       marketing strategies will help to build your marketing        management module will help develop techniques to
       savvy while a module on account Development and               build and maintain effective account relationships.
       management will cover such topics as maintaining
                                                                   + Modules
       effective account relationships and presenting product or
       service information to potential clients and customers.       Fundamentals of Project Management
                                                                    
                                                                     Product Management
                                                                    
     + Modules
                                                                     Marketing Research
                                                                    
       Supervision and Management
      
                                                                     Marketing Strategies
                                                                    
       Leadership and Motivation
      
                                                                     Advertising and Promotions
                                                                    
       Marketing Fundamentals
      
                                                                     Presentations and Public Speaking
                                                                    
       Marketing Strategies
      
                                                                     Interpersonal Communications
                                                                    
       Negotiation Skills
      
                                                                     Account Development and Management
                                                                    
       Presentations and Public Speaking
      
       Interpersonal Communications
                                                                 + Prerequisites
       Account Development and Management
                                                                   any 300-level sales and marketing certification
                                                                     and/or relevant business experience
     + Prerequisites
                                                                   + Requirements
       any 300-level sales and marketing certification
       and/or relevant business experience                           online course delivery and testing requires
                                                                     internet access (high-speed recommended).
     + Requirements
       online course delivery and testing requires
       internet access (high-speed recommended).




58
                                                           Sales and Marketing certification programs



  SaleS ManageR

+ Program Code: SMKt 405
  as a sales manager you’ll be responsible for directly
  managing sales workers and overseeing other areas such
  as accounting, purchasing and budgeting. the smKt 405
  program will work to develop your understanding of
  sales-based issues while also honing your management
  and communications skills. the module on sales
  strategies and concepts covers such topics as sales
  force organization, promotional strategy and research,
  personal selling and sales management, while the
  account Development and management module
  covers subjects like research and analysis, building
  and maintaining effective account relationships and
  presenting product or service information to potential
  clients and customers. Because sales managers are also
  responsible for the performance of their department or
                                                              Because our programs are
  sales team, smKt 405 includes modules on supervision        self-paced, you have the
  and management, and Leadership and motivation.
                                                              ability to earn unlimited
+ Modules
  Account Development and Management
                                                            Certifications during your
  Presentations and Public Speaking
 
                                                              enrollment period. At NBSA,
  Interpersonal Communications
 
  Sales Strategies and Concepts
                                                            the more you learn,
  Interviewing and Hiring
                                                            the more you save.
  Leadership and Motivation
 
  Negotiation Skills
 
  Sales Management
 
  Supervision and Management
 

+ Prerequisites
  sales representative (smKt 201) and/
  or relevant business experience

+ Requirements
  online course delivery and testing requires
  internet access (high-speed recommended).




                                                                  http://certification.NBSAlliance.com   59

				
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Description: Certification Programs For Sales & Marketing.