Bournemouth University - The Bournemouth MBA

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					        Financial Services



Global Business operations



                    Media



      Public & Community



                  Tourism
                                                                Bournemouth MBA
                                                                Graduate Profile
                                                                About Karl Bygrave
                                                                Karl completed the Bournemouth MBA and is now a
                                                                Director at international cosmetics company, Lush Limited.
                                                                His role has evolved and he currently looks after business
                                                                development in the Middle East, where he is responsible
                                                                for building and coaching management teams and advising
                                                                on Intellectual Property matters.


                                                                Why did you choose to study
                                                                for an MBA at BU?
                                                                “I have been fortunate enough to gain a wide variety of work
                                                                experience but I felt I lacked formal recognition of my skills.
                                                                The Bournemouth MBA was both a way of checking how
                                                                my experience stacked up and a validation. It also enabled
                                                                me to learn new skills, interact with other managers and see
                                                                how others do business.”

                                                                “I had considered other business schools but the scope of
                                                                the course at BU suited me, and because I was able to study
                                                                part-time, I could always balance work, study and family life.”


                                                                What work experience and
                                                                qualifications did you have
                                                                before studying for the MBA?
                                                                “I was lucky enough to have been given large responsibilities
                                                                in my job from a young age and so I felt I had a broad range
                                                                of experience, although predominately in one industry sector.                        Contents
                                                                I had taken a number of management courses but none carried
                                                                a qualification, so I came to the MBA with only five GCEs,               The Bournemouth MBA 04
                                                                my work experience and a lot of enthusiasm.”
                                                                                                                                            Programme Structure 06
                                                                How did you adapt to

Introduction
                                                                studying again?                                                     Industry Specialism Overview 10
                                                                “I really didn’t know what to expect and was quite worried
                                                                                                                                                       About BU 12
                                                                at first but you quickly get into a routine. The main thing is
                                                                to realise that the advice given by the lecturers about                        About the Schools 13
                                                                handling deadlines should be listened to. You have to set

The Bournemouth MBA is not your average ‘off the peg’
                                                                aside enough time to be able to keep up with the work.”                  Resources and Facilities 14
programme. Developed in response to the needs of                “I had young children through the time I was studying, so getting          International Students 15
businesses, our MBA has been carefully tailored to specific     some peace and quiet at home was probably the biggest issue.
                                                                The final dissertation also required me to shut myself away;                     Fees & Funding 16
industry sectors. A core programme provides comprehensive
                                                                fortunately BU had the facilities that enabled me to do this.”
knowledge and skills in business and management,                                                                                           MBA Accommodation 17
before extending into one of several industry specialisms       What have you gained through                                                            Fact File 18
bespoke to: Financial Services, Global Business operations,     your MBA?
Media, Public & Community and Tourism.                          “I have more confidence in my own ability. I had not gone                          How to Apply 19
                                                                to university so I only had my experience to go on, but the
                                                                Bournemouth MBA showed me that my experiences were valid
With academic expertise drawn upon from across BU’s             and my decision-making skills were sound. The Bournemouth
six Schools, our professional accredited MBA is constantly      MBA helped my career progress enormously, and it also gave
                                                                me the opportunity to gather advice from fellow MBA students
evolving to ensure it remains at the forefront of change and    on their areas of expertise.”
advancement in all sectors and provides a perfect fit for you
and your career development.
                                                                www.bournemouth.ac.uk/mba/
                                                                graduates.html
04                                                                                                                                                                                              The Bournemouth MBA   05




     A   traditional                                                               MBA...                     ...but with a                silk                                 lining.
               A traditional MBA                                                                                    The Bournemouth MBA

               All MBA programmes should be demanding, challenging and focus on general
                                                                                                                    Whilst traditional lectures have their place, we believe the most effective learning

           1   business concepts and skills from across all the key disciplines. It should connect
               theory delivered in the lecture theatre to practical application in day-to-day
               business operations.
                                                                                                                1   occurs in the more practical elements, such as case study analysis, business
                                                                                                                    simulations with guest lectures, and workshops delivered by leading practitioners.


                                                                                                                    Our core programme will help equip you with the latest business and managerial
               An MBA involves thorough training, assignments, reports, presentations,
                                                                                                                    skills, and is complemented by a range of tailored specialisms in key industry sectors.

           2   and group projects; all of which equip you with the necessary abilities to handle
               real-life business scenarios. You will be set apart from those lacking in such expertise,
               developing you into a leader in your chosen field.
                                                                                                                2   This will develop you into a stronger, highly valued manager that will attract the
                                                                                                                    attention of the very best employers, whether you are looking to progress further
                                                                                                                    within your current firm or seeking a new career.


                                                                                                                    Our guest lectures, seminars and symposiums give rise to a whole range of

           3   Networking is one of the most valuable aspects of an MBA programme,
               providing you with skills, knowledge and job prospects.                                          3   networking opportunities, vital to today’s businesses. Alongside your lecturers and
                                                                                                                    peers, these events will enable you to create a valuable network of contacts that
                                                                                                                    will last a lifetime.


               An MBA programme should be accredited by a professional body. This reflects

           4   the quality of the school or faculty, curriculum, admissions standards and the
               overall prestige of a programme.
                                                                                                                4   The Bournemouth MBA is accredited by the Chartered Management Institute (CMI)
                                                                                                                    and upon graduation, you will be granted Member grade status.



                                                                                                                    The Bournemouth MBA is delivered by academics with up-to-date industry
                                                                                                                    experience through a curriculum developed from the very latest research

           5   An MBA programme should be rooted in schools or faculties that have diverse
               expertise and knowledge in current concerns and issues facing business.                          5   findings. As experts in their field, they are in demand by governments, the media
                                                                                                                    and organisations worldwide for consultation and debate. Their expert analysis
                                                                                                                    and opinion regularly appears in the mainstream media, with contributions to
                                                                                                                    The Guardian, The Independent, Financial Times, BBC Radio and Sky News.


                                                                                                                    For over 15 years we have helped create outstanding MBA graduates.

           6   As the leading management qualification, an MBA should have a sound
               track-record and be built not just on academic ability.                                          6   This has been achieved by understanding the needs of employers and by
                                                                                                                    delivering cutting-edge content drawn from our latest research findings.


                                                                                                                    The Bournemouth MBA will help you become an even more appealing prospect to
               An MBA will provide you with a vast number of career opportunities in various fields.
                                                                                                                    both existing or future employers. Graduates from BU have progressed to hold key

           7   It is especially beneficial to get jobs in high-level managerial positions and executive
               level jobs. Current research indicates that in the UK, 90% of MBA professionals select
               an MBA to boost career and salary progression, with an average salary of £66,000.*
                                                                                                                7   positions in renowned companies such as JPMorgan Chase, KPMG, IBM, Barclays,
                                                                                                                    Mazars, Lush, the Crown Prosecution Service, the BBC, Electronic Arts, Financial
                                                                                                                    Times, Ogilvy, and Blake Lapthorn.




                                                                   *Source: Association of MBAs (Feb 2008).                          www.bournemouth.ac.uk/mba/why.html
06                                                                                                                                                  The Bournemouth MBA   07




      Programme                                                    Core Overview
     Structure                                                         Business Environment
                                                                       This unit aims to help you develop
                                                                       a comprehensive appreciation of
                                                                       the social, legal and economic
                                                                       environments in which businesses
                                                                       operate, and to understand how trends
                                                                       and discontinuities therein become
                                                                                                                    Business Analysis
                                                                                                                    This unit will equip you with the
                                                                                                                    techniques and skills that are required
                                                                                                                    to analyse financial and other forms of
                                                                                                                    quantitative data for the purposes of
                                                                                                                    performance evaluation, decision-making
                                                                                                                    and risk analysis. As well as providing
           The MBA consists of seven units and a dissertation.         drivers for change in organisations.         a robust platform for managerial action,
           Five units form the common core of the programme,                                                        the skills learned are also essential tools
                                                                       Topics to be covered include:                for consultancy and research, and will
           and as such will be taken by all MBA professionals.                                                      prove invaluable when conducting
                                                                       • Business economics and
                                                                         the economic environment                   your business project or dissertation.
           In addition, you are able to select one specialism          • Business law
                                                                                                                    Topics to be covered include:
           consisting of two linked units. Each specialism is          • Corporate social responsibility
                                                                                                                    • Company accounts and financial
           tailored to key industry sectors: Financial Services,         and business ethics
                                                                                                                      statement analysis
           Global Business operations, Media, Public &                 • The globalisation of
                                                                                                                    • Management accounting and
                                                                         business processes.
           Community and Tourism.                                                                                     investment appraisal

                                                                       on completion of the unit                    • Statistical analysis for business
                                                                       you will be able to:                         • Forecasting
                                                                       • Analyse the economic behaviour             • Principles and rules of probability,
                                                                         of consumers and firms                       probability distributions
                                                                       • Demonstrate an understanding of the        • Decision theory, decision-making under
                                                                         different forms of market organisation       uncertainty and risk analysis.
                                                                         and the role and nature of competition
                                                                         in markets                                 on completion of the unit
                                                                       • Analyse organisational decisions and       you will be able to:
                                                                         behaviour with respect to legal and        • Analyse company financial data
                                                                         other forms of regulatory constraint         and accounts to produce a
                                                                       • Demonstrate familiarity with current         reasoned evaluation of financial
                                                                         debates and acknowledged best                status and performance
                                                                         practice in corporate governance,          • Demonstrate an awareness of the
                                                                         corporate social responsibility and          general principles of accounting and
                                                                         ethical behaviour                            also of the limitations of financial data
                                                                       • Demonstrate awareness of the                 for valuation of assets and evaluation
                                                                         forces driving globalisation and analyse     of performance
                                                                         their impact on industries                 • Make sound investment decisions
                                                                         and individual firms.                        based upon a thorough understanding
                                                                                                                      of relevant costs and discounted cash
                                                                                                                      flow techniques
                                                                                                                    • Make decisions using appropriate
                                                                                                                      methods for dealing with uncertainty
                                                                                                                      and risk
                                                                                                                    • Test a hypothesis through
                                                                                                                      analysis of data using appropriate
                                                                                                                      statistical techniques.




                                                                        www.bournemouth.ac.uk/mba/programme.html
08                                                                                                                                                                                                                                       The Bournemouth MBA                    09




     Managing People,                             Topics to be covered include:              on completion of the unit                   Marketing & operations                       on completion of the unit                   Topics to be covered include:
                                                                                             you’ll be able to:                                                                       you will be able to:
     Information & Knowledge                      • Organisational behaviour and                                                         Management                                                                               • Definition, nature and processes
                                                    the role of management                   • Identify and explain some of the                                                       • Demonstrate a critical understanding of     of strategy
     This unit deals with what are essentially                                                                                           This unit considers the activities within
                                                  • Human resource management                  key theoretical concepts relating to                                                     core marketing theories, models           • Tools and techniques of
     the intangible assets of any organisation                                                                                           an organisation that contribute directly
                                                                                               the management of people and the                                                         and techniques                              strategic analysis
     and are the key determinants of its          • Employee relations, managing diversity                                               to the creation of demand for its products
                                                                                               associated practical problems                                                          • Adopt a structured approach
     efficiency, competitiveness, long-term         and individual differences                                                           or services, and then the means of                                                       • Stakeholder analysis, corporate
     prosperity and success.                                                                 • Demonstrate a thorough                    satisfying that demand effectively and         to marketing planning                       governance and shareholder value
                                                  • Personnel management and
                                                                                               understanding of the importance           profitably. Depending on the nature of       • Critically evaluate the strengths
                                                    employment law                                                                                                                                                                • Alternative approaches to
     Whilst many organisations acknowledge                                                     and practice of managing diversity        the product, these may be seen as quite        and weaknesses of proposed
                                                  • Information systems concepts and                                                                                                                                                strategy formulation
     that its employees are its most important                                                 and difference in organisations           distinct spheres of activity within the        marketing strategies
                                                    information management technologies                                                                                                                                           • Managing innovation
     asset, few organisations nurture, care for                                              • Manage people in a manner consistent      organisation, but increasingly they          • Demonstrate a clear understanding
                                                  • Problems and issues of organisational                                                                                                                                           and entrepreneurship
     and develop their staff as effectively as                                                 with best practice and with due regard    are regarded as being intimately               of the strategic importance of
     they look after their facilities or cash.      dynamics and the management                to relevant employment law                connected in their common aim of                                                         • Leadership and change management.
                                                                                                                                                                                        world-class operations management
                                                    of corporate information, integrity                                                  creating satisfied consumers.
                                                                                             • Appreciate the complexity of real-world                                                • Identify and deal with the key
     Information technology developments            and security                                                                                                                                                                  on completion of the unit
                                                                                               business information systems                                                             operational challenges in the
     continue to revolutionise data               • Knowledge management,                                                                Topics to be covered include:                                                            you will be able to:
                                                                                             • Critically analyse the information                                                       areas of design, planning, control
     management, but extracting                     organisational memory and                                                            • Customer satisfaction,                                                                 • Demonstrate an understanding
                                                                                               management needs of an organisation                                                      and improvement
     meaningful information from the data           the learning organisation.                                                             value and retention                                                                      of the nature of strategy and
                                                                                               and be able to evaluate alternative                                                    • Explain the key mechanisms that
     and in turn creating and managing                                                                                                                                                                                              critical familiarity with the major
                                                                                               means of meeting such needs               • Internal and external                        are employed to optimise supply chains,
     knowledge are still under-developed                                                                                                                                                                                            strategy theorists who influence
                                                                                             • Demonstrate awareness of the                marketing analysis                           resource provision and customer
     skills in many organisations.                                                                                                                                                                                                  organisational thinking
                                                                                               contribution of effective knowledge       • The seven ‘Ps’ of marketing                  service levels.
                                                                                                                                                                                                                                  • Analyse strategic opportunities,
                                                                                               management in strategic decision-         • Segmentation, branding and                                                               critically apply the tools and techniques
                                                                                               making, and how it might                    marketing communications                   Strategic Management                          presented and develop
                                                                                               be encouraged.
                                                                                                                                         • Operations design                          This unit presents an overview of issues,     a coherent, evidence based
                                                                                                                                         • Managing operations, capacity,             tools and techniques that are relevant        argument for action
                                                                                                                                           inventory and supply-chain                 to strategy at corporate and business-      • Evaluate strategic alternatives
                                                                                                                                                                                      unit levels. Strategy formulation implies     from various relevant stakeholder
                                                                                                                                         • Operations performance,
                                                                                                                                                                                      analysis, decisions and actions to bring      perspectives, and with regard
                                                                                                                                           quality, leanness and on-time.
                                                                                                                                                                                      about change, potentially impacting on        for the key principles of good corporate
                                                                                                                                                                                      all areas of an organisation. It requires     governance
                                                                                                                                                                                      sensitivity to changing market and
                                                                                                                                                                                                                                  • Apply your knowledge of leadership
                                                                                                                                                                                      social conditions, clear and deliberate
                                                                                                                                                                                                                                    and change management to turn
                                                                                                                                                                                      thought to generate and evaluate
                                                                                                                                                                                                                                    today’s strategy into tomorrow’s reality.
                                                                                                                                                                                      strategic alternatives, and above all it
                                                                                                                                                                                      requires effective leadership and change
                                                                                                                                                                                      management processes.                       Dissertation
                                                                                                                                                                                                                                  The dissertation or business project
                                                                                                                                                                                                                                  will be on a related topic of your choice
                                                                                                                                                                                                                                  and can be completed off site with
                                                                                                                                                                                                                                  supervision available electronically.




                                                                                                                                                                   www.bournemouth.ac.uk/mba/programme.html
10                                                                                                                                                                                   The Bournemouth MBA                    11




     Industry   Specialism                                                         Overview
                The industry sector specialisms will each consist
                of two linked units, one of which focuses on current
                business environment and trends within the sector,
                the other on operational and strategic management
                issues relating to the sector.
                                                                                    Global Business                               Media                                        Public & Community
                Financial Services                                                  operations                                    At a time of rapid change and growth in      (Public sector, government,
                This specialism examines the economic, legal and regulatory         This specialism is designed for any           the UK’s creative industries, particularly   not-for-profit)
                environment, the role of the different types of institutions in     manager who works in an organisation          economic, technological and regulatory,      This specialism is intended for managers
                relation to the demand for financial products and services, as      that operates internationally, is part of a   this specialism, unique to BU, seeks to      involved in government, health care,
                well as changes in industry structure and their implications for    global supply chain, or out-sources its       explore strategic responses to these         education, social care, charities and
                how financial services are marketed and sold.                       manufacturing or service delivery             opportunities and threats.                   community initiatives.
                                                                                    operations to other countries.
                                                                                                                                  It develops critical perspectives in
                In essence it addresses the challenge of maintaining customer                                                                                                  Although primary objectives aren’t
                                                                                    One of the most significant forces            both British and international media
                focus and managing product and process innovation, whilst                                                                                                      usually profit-oriented, managers must
                                                                                    for change in recent years has been           contexts, and examines industry
                living within prudent risk parameters.                                                                                                                         nevertheless strive continuously for
                                                                                    globalisation. This has presented             structures and ownership as well as
                                                                                                                                                                               greater efficiency, often in the face of
                                                                                    major challenges to organisations             new engagements with audiences
                                                                                                                                                                               greater accountability. This specialism
                                                                                    and their managers, who have to               made possible by new technologies.
                                                                                                                                                                               delivers practical tools and concepts that
                                                                                    work with people in different locations,                                                   will help you excel in this challenging
                                                                                    time zones, cultures, legal systems           Through the examination of media-
                                                                                                                                                                               environment.
                                                                                    and languages.                                focused case studies, you will address
                                                                                                                                  critical concepts and contexts, and be
                                                                                                                                  equipped with the strategy and tactics
                                                                                                                                                                               Tourism
                                                                                    By examining these challenges,
                                                                                                                                  to manage media organisations                BU is the only university to offer this
                                                                                    critiquing relevant management theory
                                                                                                                                  competing in global markets.                 specialism which aims to develop an
                                                                                    and developing personal skills, you
                                                                                                                                                                               understanding of the major issues facing
                                                                                    will graduate with all the necessary
                                                                                                                                                                               the industry at both national and
                                                                                    components to operate effectively as a
                                                                                                                                                                               international levels. For example,
                                                                                    global manager.
                                                                                                                                                                               how new destinations and consumer
                                                                                                                                                                               desire for different types of tourist
                                                                                                                                                                               experiences has created both
                                                                                                                                                                               opportunities and threats. It focuses on
                                                                                                                                                                               how organisations can identify and
                                                                                                                                                                               evaluate new opportunities and profitably
                                                                                                                                                                               integrate them into their operations.




                                                                                                         www.bournemouth.ac.uk/mba/specialisms.html
12                                                                                                                                                                                                           The Bournemouth MBA                     13




     About BU                                                                                            About the Schools
     We currently have over 16,000 students who have         Our comprehensive suite of executive        Most MBA courses concentrate solely on business
                                                             education facilities and modern
     chosen to study with us. of these more than 1,600       technologies are backed by a strong         management but the Bournemouth MBA is unique in
     are international students from around 130 countries.   management and leadership approach          offering tailored industry specialist knowledge and
                                                             and substantial investment into our
     We have a solid professional orientation with a focus                                               expertise from Schools across BU.
                                                             estate, IT and resources.
     on academic excellence and employability.
                                                             We pride ourselves on being responsive      School of Services                               The Media School                            Courses are split into three distinct areas:
                                                                                                                                                                                                      finance, management and law, and are
                                                             to the needs of industry, and our           Management                                       As the UK’s largest centre of
                                                                                                                                                                                                      heavily accredited by leading professional
                                                             close links with many high-profile                                                           professionally-based higher education
                                                                                                         Ranked by The Guardian University Guide                                                      bodies including: the Solicitors Regulation
                                                             companies help us to achieve this.                                                           for the media and communications
                                                                                                         2008 as number one for Tourism in the                                                        Authority (SRA), the Chartered Institute
                                                             We offer education at the cutting edge                                                       industries, BU’s Media School offers a
                                                                                                         UK, the School of Services Management                                                        of Personnel and Development (CIPD),
                                                             of your chosen field, combined with                                                          stimulating and supportive environment
                                                                                                         is internationally recognised as a leader                                                    the Chartered Management Institute
                                                             excellent international student support                                                      for education, research and practice.
                                                                                                         in the provision of management courses                                                       (CMI), the Chartered Institute of Patent
                                                             and facilities.
                                                                                                         in events, food, hospitality, leisure, retail,                                               Attorneys (CIPA), the Institute of Trade
                                                                                                         sport and tourism.                               It has been designated as the only
                                                             BU is a powerful player in the economic                                                                                                  Mark Attorneys (ITMA), the Association of
                                                                                                                                                          Centre for Excellence in Media Practice
                                                             and cultural life of South West England.                                                                                                 Chartered Certified Accountants (ACCA),
                                                                                                         It is also leading the development of an         (CEMP) by the Higher Education
                                                             We are at the hub of a network of                                                                                                        the Chartered Institute of Taxation (CIOT)
                                                                                                         exciting new Hotel School due to open in         Funding Council for England. The award
                                                             educational, business and local                                                                                                          and the Institute of Chartered Accountants
                                                                                                         2009. In partnership with industry and           of £4 million over five years recognises
                                                             government partners and will be playing                                                                                                  in England and Wales (ICAEW).
                                                                                                         local government agencies, the Hotel is          a commitment to innovation and
                                                             our part in the region’s preparations for                                                    excellence in learning and education.
                                                                                                         to be built adjoining the world-famous                                                       Research and consultancy are engaged
                                                             the 2012 Olympics.
                                                                                                         Bournemouth International Conference                                                         through three research centres examining
                                                                                                         Centre and will be the UK’s first Hotel          In partnership with the Arts Institute
                                                             Bournemouth, which is two hours from                                                                                                     new areas of management, finance & risk
                                                                                                         School to serve four star clientele.             at Bournemouth, the Media School
                                                             London, is a vibrant and cosmopolitan                                                                                                    and law.
                                                                                                                                                          has also been designated a Skillset
                                                             town, big enough to offer all the                                                            Screen and Media Academy underlining
                                                                                                         The School is home to five reputed                                                           In 2008, a Knowledge Transfer Partnership
                                                             amenities you would expect from                                                              Bournemouth’s place as one of the UK’s
                                                                                                         research centres, the newest being                                                           (KTP) achieved both the highest grade
                                                             a large modern town and yet small                                                            top destinations for the study of film,
                                                                                                         the Centre of Event and Sport Research,                                                      possible and won the award of ‘Best KTP
                                                             enough to maintain a safe and friendly                                                       television and interactive media. It is
                                                                                                         which focuses on the impact and legacy                                                       partnership in the South West of England’.
                                                             environment. We are also fortunate to                                                        one of only two Skillset academies in the
                                                                                                         of major events. The Centre pays
                                                             be surrounded by beautiful countryside                                                       UK to achieve both Screen and Media
                                                                                                         particular attention to the London 2012                                                      The School was successful in winning
                                                             and some of the best sandy beaches in                                                        Academy status.
                                                                                                         Olympics and the local hosting of the                                                        the bid for Sharing the Flame - a Learning
                                                             the UK.
                                                                                                         sailing events in Weymouth                                                                   Skills Council and European Social Fund
                                                                                                         and Portland.                                    Education with the School has been
                                                                                                                                                                                                      project linked to the 2012 Olympic and
                                                                                                                                                          assessed as ‘excellent’ by the Quality
                                                                                                                                                                                                      Paralympic Games which aims to raise
                                                                                                                                                          Assurance Agency and its research in
                                                                                                                                                                                                      awareness of the business opportunities
                                                                                                                                                          the area of computer animation has
                                                                                                                                                                                                      associated with the games.
                                                                                                                                                          been rated 5 in the latest Research
                                                                                                                                                          Assessment Exercise (RAE).
                                                                                                                                                                                                      The School has also won awards and
                                                                                                                                                                                                      commendations for Intellectual Property
                                                                                                                                                          The Business School                         education and training through the
                                                                                                                                                          (Incorporating the                          Informa World Leaders European
                                                                                                                                                          Department of Law)                          Intellectual Property Award, and by the
                                                                                                                                                          The Business School is a member             Law Society, rating the Legal Practice
                                                                                                                                                          of EFMD, globally recognised as             Course as ‘Highly Commended’ in five out
                                                                                                                                                          an accreditation body of quality in         of six categories.
                                                                                                                                                          management education.




     www.bournemouth.ac.uk/mba/aboutbu.html                                                                                                      www.bournemouth.ac.uk/mba/schools.html
14                                                                                                                                                                                                                  The Bournemouth MBA                    15




                                                                                                                    International
                                                                                                                                       Students
     Many professional              Executive Education Suite
     organisations use our          The Executive Education Suite provides bespoke business
                                    accommodation for our MBA professionals. Alongside the main suite,
     facilities for conferences     equipped with interactive technology, there are two boardrooms to
     and other events,              facilitate meetings and conferencing. Your own wired or wireless
     demonstrating how our          peripherals can be connected to the suite’s network to ensure maximum
                                    flexibility in your studies.
     study environment is highly
     regarded and respected.        Business at the Sir Michael Cobham Library                                      Students from around 130 different countries choose to come and study at BU.
                                    Along with a further library located in Bournemouth House, you will             This contributes to the diversity of perspectives and knowledge on our campuses,
     As an MBA professional,        have access to extensive and up-to-date collections of e-resources, which       and enriches the experience of all our students and staff.
                                    include over 40,000 e-books, 78,000 e-journals, a host of databases as
     you will have access to        well as our established printed collections and inter-library loan network.
                                                                                                                    Support for                                 requirements but need to improve their       learning experience. Language support
     a range of resources and                                                                                                                                   English language proficiency and their       is also available, enabling you to progress
                                    Study can be undertaken in a variety of quiet study areas, some of which        International Students
     facilities, some exclusively   are designated to our MBA Professionals only, as well as seminar rooms,         Our support for international
                                                                                                                                                                familiarity with UK learning styles. Our     successfully with your studies and return
                                                                                                                                                                experience suggests that if you have         to your own country with excellent spoken
     for your use.                  which can be booked for practising presentations and group work.                students begins before you arrive           spent time in the UK, developing the         and written English.
                                                                                                                    and continues until your graduation         necessary language and study skills,
                                                                                                                    ceremony and beyond.                        before commencing the Bournemouth            International Experience –

     Resources and                                                                                                  BU offers a dedicated advice service,
                                                                                                                                                                MBA, you will have a real advantage both     Working in the UK
                                                                                                                                                                academically and culturally.




                        Facilities
                                                                                                                    helping you to address your financial,                                                   Students from the European Economic
                                                                                                                    personal and study concerns either                                                       Area (EEA), excluding Bulgaria and
                                                                                                                                                                Pre-sessional Study Skills
                                                                                                                    directly or by putting you in touch with                                                 Romania, do not need permission
                                                                                                                                                                Programme (PSSP)
                                                                                                                    other University staff that can help. We                                                 to work in the UK. Non-EEA, Bulgarian
                                                                                                                                                                This is a three-week language and study
                                                                                                                    can also help you with your application                                                  and Romanian students on courses of
                                                                                                                                                                skills programme that is open to students
                                                                                                                    to extend your visa, or discuss more                                                     six months or more are also entitled to
                                                                                                                                                                holding an unconditional offer for the
                                                                                                                    general immigration questions you may                                                    work, subject to certain conditions,
                                                                                                                                                                Bournemouth MBA (that is, all academic
                                                                                                                    have. Our experience of international                                                    for up to 20 hours per week (unlimited
                                                                                                                                                                and language requirements have been
                                                                                                                    students means that we understand                                                        hours during vacations). The new
                                                                                                                                                                met). By the end of this programme, you
                                                                                                                    and appreciate the added support you                                                     International Graduates Scheme (IGS)
                                    Additionally there are over 200 computers, self-service photocopiers,                                                       will know what you have to do to study
                                                                                                                    might need. We also believe that your                                                    offers Bournemouth MBA graduates
                                    colour printing, scanning facilities and playback equipment for videos,                                                     effectively on the Bournemouth MBA.
                                                                                                                    time here should be an opportunity for                                                   who have successfully completed the
                                    DVDs and audio recordings for use in the library.
                                                                                                                    self-development and growth outside                                                      programme the chance to stay in the UK
                                    Our very own business specialist librarian is also on hand to assist you with   the lecture theatre. Social events and      orientation Programme                        for 12 months for employment purposes
                                                                                                                                                                                                             without needing a work permit.
                                    your study and subject needs.                                                   excursions organised by our Centre for      for International Students
                                                                                                                    Global Perspectives and International
                                                                                                                                                                The Orientation Programme is an
                                    Business IT Facilities & VLE                                                    Students’ Association (ISA) provide a
                                                                                                                                                                important introduction to living in the      Living Expenses
                                                                                                                    welcome break from your studies
                                    You will have access to an extensive range of exclusive Business School                                                     UK and life at a UK university. It is        It is essential that you ensure you have
                                                                                                                    and create the perfect opportunity
                                    PC labs across both of our campuses. Additionally, you can use our 24                                                       designed to help international students      sufficient money to cover all your expenses
                                                                                                                    to meet new people from different
                                    hour open access computer centres, as well as an extensive wireless                                                         adjust more quickly, make friends and        while studying in the UK. As well as money
                                                                                                                    countries and cultures.
                                    network on our campuses and in designated MBA accommodation.                                                                succeed in their academic studies. It is     to pay your fees you will need enough for
                                                                                                                                                                part of a whole week of arrival activities   your living expenses. How much you spend
                                    Access will also be given to the School’s virtual learning environment,
                                                                                                                    Preparatory                                 arranged by the Students’ Union and          will depend upon your personal lifestyle.
                                    myBU, which is essentially a learning and teaching website that gives           English Programmes                          the Centre for Global Perspectives.          For each calendar year (12 months) you
                                    access to learning materials, e-noticeboards and discussion groups.             BU offers a series of preparatory English                                                should allow approximately £8,000 for
                                                                                                                    programmes that will give you the           Learning Resources                           yourself, plus an extra £3,500 for your
                                    The Language Centre                                                             opportunity to prepare successfully for
                                                                                                                                                                We understand that many international        spouse and £1,500 for each child.
                                    To keep ahead in the business world, it’s always helpful to be                  entry onto the Bournemouth MBA.
                                                                                                                                                                students come from a different learning
                                    able to communicate in another language. Our Language                                                                       culture. It can sometimes be difficult to
                                    Centre houses 24 computers equipped with specialised language                   Bournemouth University                      adjust to the way we study here in the UK.
                                    learning software in English, French, German, Spanish, Mandarin                 Preparatory English Programme               At the University we have staff dedicated
                                    and others. A language advisor is available at regular times to                 (BUPEP)                                     to providing you with the study skills and
                                    help in the selection of appropriate materials and can also give                BUPEP is designed for those who fulfil      support needed to help you maximise
                                    advice and guidance on language support techniques.                             the Bournemouth MBA’s academic entry        your potential and gain the most from your



                                    www.bournemouth.ac.uk/
                                    mba/facilities.html                                                                                 www.bournemouth.ac.uk/mba/international.html
16   06 The Bournemouth MBA                                                                                                                                                                      The Bournemouth MBA   17




                                                Funding
                                                                                                                                                Your Local Education Authority (LEA)
                                                                                                                                                LEAs can make limited discretionary awards
                                                                                                                                                for postgraduate study.



        Fees &
                                                                                                                                                You can find your LEA details at:
                                                                                                                                                www.dfes.gov.uk/
                                                                                                                                                localauthorities.html

                                                                                                                                                other Funding for
                                                                                                                                                International Applicants
                                                                                                                                                Students from the United States
        Fees                                          You should apply for this scholarship        Sponsorship                                  Students from the United States who wish
                                                      before 14 August. We will advise if you
        The complete cost of the MBA is £14,000                                                    Many of our MBA professionals receive        to apply their Federal Loan/Aid to their
                                                      have been successful when you are
        for both full and part-time routes. For                                                    funding from their employer, so it’s         studies at Bournemouth University may do
                                                      sent an offer of a place. Scholarships are
        payment and instalment options, please                                                     worth approaching your manager               so. The University’s OPE ID is G33503.
                                                      available regardless of who is paying your
        visit our website.                                                                         to enquire what staff development
                                                      fee (e.g. yourself, company, sponsor).
                                                                                                   budget is available to you.




                                                                                                                                                MBA Accommodation
        Discounts                                     The Dean’s Prestige Scholarships
        A 5% discount is available for all MBA
                                                                                                   Self-financing
                                                      The Dean of the Business School will
        professional students who pay the full                                                     A straightforward approach to funding
                                                      award up to five Prestige Scholarships
        programme fee prior to or at enrolment.                                                    your studies would be to finance them
                                                      to high achieving individuals in
        Additionally, BU graduates will be eligible                                                yourself. You may choose to utilise
                                                      the form of a cheque not exceeding
        for a 5% discount on their programme fee.                                                  your personal savings or approach your
                                                      £2,000 made payable to you (or your
                                                                                                   bank to find out about any financial
                                                      sponsor if your fees are paid by a third
        Scholarships                                  party). Applications for the Dean’s
                                                                                                   products available.

        A range of scholarships are available         Prestige Scholarship are considered
        for well-qualified applicants who             on a competitive basis. You will be          other Funding
        have more than three years of                 required to submit a personal statement      for UK applicants                            University Residences
        relevant experience.                          detailing outstanding achievement in         Career Development Loan                      We can guarantee a place in University
                                                      the workplace (employers’ references
                                                                                                   This helps you pay for job-related           residences to all full-time MBA
        The Bournemouth MBA                           may be required) or considerable
                                                                                                   education or training. You can borrow        professionals who apply for accommodation
        Director’s Scholarships                       personal achievement in the face of
                                                                                                   between £300 and £8,000 to fund up to        before the 14 August deadline.
        The Director of the Bournemouth MBA           adversity. Please note that your financial
                                                                                                   two years of learning. The Learning and
        will award a number of scholarships           situation will not be taken into account
                                                                                                   Skills Council will pay the interest on      Professionals studying at the Lansdowne
        to outstanding professional students          as these scholarships are a reward for
                                                                                                   the loan while you learn, and for one        campus will be offered accommodation in
        in the form of a reduction of £2,000 off      achievement. The Dean may award his
                                                                                                   month afterwards, then you will need to      our new hall of residence, Okeford House,
        the published tuition fee. There is no        Prestige Scholarships in addition to any
                                                                                                   make an arrangement with the bank to         Winton, comprising of rooms in shared flats
        cash alternative. To be eligible for the      other Scholarship you may be offered
                                                                                                   repay the amount over an agreed period.      and studio apartments.
        Bournemouth MBA Director’s Scholarship        by BU. Recipients of the Dean’s Prestige
                                                                                                   You can find out more at:
        you should normally have a minimum            Scholarship will be expected to act
                                                                                                                                                Further accommodation is available at
        First Class Honours UK undergraduate          as Ambassadors for the School and            www.lifelonglearning.co.uk/                  Corfe House, Poole, comprising of premium
        degree or equivalent academic                 their course.                                cd.html                                      rooms in shared flats, or accommodation
        qualification and/or three years’ work                                                                                                  in the studios at the Student Village,
        experience. If English is not your native     You can apply for the Dean’s Prestige        Access to Learning Fund                      Talbot Campus.
        language, you will need IELTS (Academic)      Scholarships once you have accepted          This is a non-repayable award, which is
                                                      your place on the Bournemouth MBA.
        6.5 or above. You must also meet any                                                       intended to provide help to those who        Private Residences
        other conditions relating to your offer.      The Business School will advise you if you   encounter financial difficulties during
                                                      have been successful in your application                                                  If you know Bournemouth well or
                                                                                                   their studies, but is not intended to meet   would rather choose to rent your own
                                                      within four weeks of the closing date for    the bulk of the funding. If you encounter
                                                      applications. You (or your sponsor) should                                                accommodation privately, there is a wide
                                                                                                   financial difficulties, you can apply for    variety of private residences in
                                                      normally receive a cheque within eight       amounts from this fund, ranging between
                                                      weeks of enrolment as long as your course                                                 the area to choose from.
                                                                                                   £100 to £3,500.
                                                      fees have been paid in full.
                                                                                                                                                Part-time
                                                                                                                                                Professional Students
                                                                                                                                                As a tourist resort, Bournemouth has plenty
                                                                                                                                                of short-term accommodation to suit all tastes
                                                                                                                                                and budgets.

                                                                                                                                                www.bournemouth.ac.uk/
        www.bournemouth.ac.uk/mba/fees.html                                                                                                     mba/accommodation.html
18




                                                                        Fact File
                                                                        Additionally, you may be required to pass a GMAT-type
                                                                        assessment test. However, each application will be considered
     Start                                                              on an individual basis and the MBA Admissions staff will be
     September.                                                         happy to give you further details or discuss your application
                                                                        with you.
     Duration
     1 year full-time, weekdays.                                        Pre-Masters Courses
     2 years part-time, 13 weekends (Friday and Saturday)               A number of educational institutions in the UK and
     each year. Note: this route is not open to those who reside        elsewhere offer programmes of study described as ‘Pre-MBA’
     outside of the EU.                                                 or ‘Pre-Masters’. Applicants should note that these programmes
                                                                        do not provide an acceptable entry qualification.
     Fee
     £14,000 (see page 16 for further details).                         English Requirement
     Entry Requirements
                                                                        If English is not your first language, we accept any
                                                                        of the following English language tests and scores
                                                                                                                                                                     HOW TO APPLY
     The Bournemouth MBA is open to graduates of any discipline         (unless otherwise stated):                                                                   Our Online Application Service enables you to complete
     who have the required managerial work experience (normally         • IELTS (Academic) 6.5                                                                       and send your application form, CV and supporting
     a minimum of three years). It is also possible for non-graduates                                                                                                documents, such as scanned versions of your
                                                                        • TOEFL 90 (Internet Based) or 232 (Computer-based) or above                                 qualifications, to us electronically. By sending your
     to enter if they can demonstrate an ability to both complete and
                                                                        • WELT BBC/BCC or above                                                                      application form to us via this service, you can expect
     benefit from the programme. In such cases, particular attention
                                                                                                                                                                     a guaranteed response within 24 hours of submission.
     will be paid to experience, employer support and motivation.       • Bournemouth University Preparatory English Programme
                                                                          (BUPEP) (see page 15).                                                                     If you are unsure of any aspect of the process, our
     Standard Entry                                                                                                                                                  dedicated Bournemouth MBA Admissions staff will
     Applications will be considered from individuals with an           Delivered at                                                                                 be able to offer advice and assistance.
     undergraduate degree equivalent to a UK Bachelor (Honours)         Lansdowne Campus, Bournemouth Town Centre.
     degree (2:2 or above). If you have studied in systems using                                                                                                     www.bournemouth.ac.uk/mba/
     American grade scales, we will require a minimum GPA of 3.0.       Availability                                                                                 apply.html
                                                                        Our programmes undergo constant review to ensure
     Non-standard Entry                                                 they are flexible, relevant and as up-to-date as possible.
     To provide a balance in the MBA cohort, a small number of
     places are available for applicants who are not graduates,
                                                                        In addition, entry requirements, courses and content may have
                                                                        changed since this publication went to print. For the latest
                                                                                                                                                                     OPEN DAYS
                                                                                                                                                                     Throughout the year we host a number of
     but have significant managerial experience.                        information visit: www.bournemouth.ac.uk/mba                                                 postgraduate open days and events. It gives prospective
                                                                                                                                                                     professional students the opportunity to come and visit
     If you do not possess the standard entry qualifications,           Contact                                                                                      BU, to discuss their learning requirements with our
     you will be required to provide the following:                                                                                                                  course leaders and gain valuable insight into the
                                                                        askBU provides a one-stop expert enquiries service for
                                                                                                                                                                     Bournemouth MBA.
     • Evidence of post-school education or qualifications              prospective Bournemouth MBA professional students:
       and/or professional development. This could include,             Telephone (UK callers only): 08456 501501
       for example, attendance at courses even if they have
       not resulted in a qualification or employer-provided
                                                                        Telephone (International callers only): +44 (0) 1202 961916                                  OVERSEAS VISITS
       development programmes                                           Email: askBUenquiries@bournemouth.ac.uk                                                      We regularly visit countries around the world to give
                                                                                                                                                                     presentations, guest lectures and to attend education
     • A portfolio of work experience, including evidence of the                                                                                                     exhibitions. We also have a large number
       managerial content of work                                                                                                                                    of international representatives who you can visit to
     • Evidence of degree equivalent intellectual ability such as a                                                                                                  find out more about our courses and how to apply.
                                                                        Disclaimer: Every effort has been made to ensure the accuracy of the information contained
       GMAT score of above 550.                                         here, however the University can accept no responsibility for errors or omissions.
                                                                                                                                                                     Events are normally advertised in your local press.


                                                                                                                                                                     www.bournemouth.ac.uk/mba/
                                                                                                                                                                     visitus.html
     www.bournemouth.ac.uk/mba/entry.html