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Profile of the City of Coachella

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					Profile of the City of Coachella
                         Southern California Association of Governments’ (SCAG) Regional Council
                              includes 67 Districts which represent 189 cities in the SCAG region.

                                            SCAG Regional Council District 66 includes four cities:
                                                         Blythe, Coachella, Indio, and La Quinta
                                                      Represented by: Melanie Fesmire




This project was funded by the Southern California Association of Governments
and shared with the City of Coachella. SCAG regularly provides local
governments with services including planning data and information, technical
assistance such as GIS training, and planning assistance such as analyses of
visioning, infill, real estate investment, and fiscal impact.

SCAG wishes to recognize the City of Coachella for volunteering to participate in a
regionally funded demonstration project through the Compass Blueprint program.
This partnership is a showcase for collaborative planning based on a shared vision on how
to address the challenge of population, housing and employment growth and change.
                    Southern California Association of Governments
                                        May 2009
                   Southern California Association of Governments
                           Regional Council Roster

                                   May 2009

           Members                                   Representing

Hon. Richard Dixon, Lake Forest, President           District 13
Hon. Jon Edney, El Centro, 1st Vice-President        District 1
Hon. Gary Ovitt, Immediate Past President            San Bernardino County

Hon. Victor Carrillo                                 Imperial County
Hon. Mike Antonovich                                 Los Angeles County
Hon. Mark Ridley-Thomas                              Los Angeles County
Hon. Chris Norby                                     Orange County
Hon. Jeff Stone                                      Riverside County
Hon. Linda Parks                                     Ventura County
Hon. Antonio Villaraigosa (At-Large)                 Los Angeles City
Hon. Art Brown, Buena Park                           OCTA
Hon. Robin Lowe, Hemet                               RCTC
Hon. Kelly Chastain, Colton                          SANBAG
Hon. Keith Millhouse, Moorpark                       VCTC
Hon. Greg Pettis, Cathedral City                     District 2
Hon. Bonnie Flickinger, Moreno Valley                District 3
Hon. Ron Loveridge, Riverside                        District 4
Hon. Ron Roberts, Temecula                           District 5
Hon. Pat Gilbreath, Redlands                         District 6
Hon. Larry McCallon, Highland                        District 7
Hon. Deborah Robertson, Rialto                       District 8
Hon. Paul Eaton, Montclair                           District 9
Hon. Glenn Duncan, Chino                             District 10
Hon. Bill Jahn, Big Bear Lake                        District 11
Hon. Paul Glaab, Laguna Niguel                       District 12
Hon. Beth Krom, Irvine                               District 14
Hon. Leslie Daigle, Newport Beach                    District 15
VACANT                                               District 16
Hon. John Nielsen, Tustin                            District 17
Hon. Leroy Mills, Cypress                            District 18
Hon. Bob Hernandez, Anaheim                          District 19
Hon. Andy Quach, Westminster                         District 20
Hon. Sharon Quirk, Fullerton                         District 21
Hon. John Beauman, Brea                              District 22
Hon. Larry Nelson, Artesia                           District 23
Hon. Gene Daniels, Paramount                         District 24
Hon. David Gafin, Downey                             District 25
MAY 2009 - REGIONAL COUNCIL ROSTER – PAGE 2

Hon. Barbara Calhoun, Compton                       District 26
Hon. Frank Gurule, Cudahy                           District 27
Hon. Judy Dunlap, Inglewood                         District 28
Hon. Val Lerch, Long Beach                          District 29
Hon. Tonia Reyes-Uranga, Long Beach                 District 30
Hon. Stan Carroll, La Habra Heights                 District 31
Hon. Margaret Clark, Rosemead                       District 32
Hon. Keith Hanks, Azusa                             District 33
Hon. Barbara Messina, Alhambra                      District 34
Hon. Robert Harbicht, Arcadia                       District 35
Hon. Mike Ten, South Pasadena                       District 36
Hon. Carol Herrera, Diamond Bar                     District 37
Hon. Paula Lantz, Pomona                            District 38
Hon. Susan Rhilinger, Torrance                      District 39
Hon. Judy Mitchell, Rolling Hills Estates           District 40
Hon. Pam O’Connor, Santa Monica                     District 41
Hon. Frank Quintero, Glendale                       District 42
VACANT                                              District 43
Hon. Dennis Washburn, Calabasas                     District 44
Hon. Bryan MacDonald, Oxnard                        District 45
Hon. Glen Becerra, Simi Valley                      District 46
Hon. Carl Morehouse, San Buenaventura               District 47
Hon. Ed Reyes, Los Angeles                          District 48
Hon. Wendy Greuel, Los Angeles                      District 49
Hon. Dennis Zine, Los Angeles                       District 50
Hon. Tom LaBonge, Los Angeles                       District 51
Hon. Jack Weiss, Los Angeles                        District 52
Hon. Tony Cardenas, Los Angeles                     District 53
Hon. Richard Alarcon, Los Angeles                   District 54
Hon. Bernard Parks, Los Angeles                     District 55
Hon. Jan Perry, Los Angeles                         District 56
Hon. Herb Wesson, Los Angeles                       District 57
Hon. Bill Rosendahl, Los Angeles                    District 58
Hon. Greig Smith, Los Angeles                       District 59
Hon. Eric Garcetti, Los Angeles                     District 60
Hon. Jose Huizar, Jr., Los Angeles                  District 61
Hon. Janice Hahn, Los Angeles                       District 62
Hon. Thomas Buckley, Lake Elsinore                  District 63
Hon. Gil Coerper, Huntington Beach                  District 64
Hon. Ginger Coleman, Apple Valley                   District 65
Hon. Melanie Fesmire, Indio                         District 66
Hon. Nury Martinez, San Fernando                    District 67
Hon. Mark Calac, Pechanga Band of Luiseno Indians   Tribal Govt. Rep
Table of Contents

I. INTRODUCTION...................................................................................... 1

II. POPULATION ........................................................................................ 2

III. HOUSEHOLDS ...................................................................................... 7

IV. HOUSING ............................................................................................. 9

V. EMPLOYMENT ...................................................................................... 11

VI. RETAIL SALES .................................................................................... 16

VII. EDUCATION ...................................................................................... 17

VIII. REFERENCES ................................................................................... 19

IX. METHODOLOGY .................................................................................. 20

X. ACKNOWLEDGEMENTS ......................................................................... 22
I. Introduction
The purpose of this report is to offer the City of Coachella with updated information and to
assist in their planning activities. Information with respect to, for example, demographic,
socio-economic and housing, is obtained from a myriad of sources. In addition, data
related to education is also included. The report focuses on the major changes in the city
since 2000 in comparison with that of Orange County. The information presented and
interpreted in this report shows current trends, and may be utilized by the City as part of
the basis for making its future policies.




                                                    STATISTICAL DATA
                                                                                                        Coachella
                                                                             Riverside                  relative to
Category                                       Coachella                                                               SCAG Region
                                                                               County                    Riverside
                                                                                                           County
Population (2008)                                   40,517                  2,088,322                         1.90%      18,636,934
Median Age (Yrs)                                        25.6                        31.8                        -6.2           33.5
White (Non-Hispanic)                                 1.10%                     43.00%                         0.10%         35.30%
Asian (Non-Hispanic)                                 0.10%                       5.10%                        0.10%         11.30%
Black (Non-Hispanic)                                 0.20%                       5.80%                        0.10%          6.80%
American Indian                                      0.20%                       0.50%                        0.70%          0.30%
All Other Non-Hispanic                               0.30%                       3.40%                        0.20%          2.30%
Hispanic                                           98.00%                      42.20%                         4.50%         43.90%
Number of Households
(2008)                                                8,428                    671,036                        1.30%       5,849,833
Number of Housing
Units (2008)                                          8,814                    773,331                        1.10%       6,224,661
Home Ownership Rate                                59.70%                      70.20%                         1.10%         54.70%
Average Household Size
(2008)                                                    4.8                         3.1                        1.7            3.1
Median Family Income
(2007) ($)                                          33,081                       60,180                      -27,099        61,901
Median Existing Home
Price (2008) ($)                                  202,000                      260,000                       -58,000       382,300
Number of Jobs (2008)                                 6,390                    653,793                        1.00%       7,845,378
     Source: Claritas, Inc., 2007, California Department of Finance, Data Quick Information Systems, SCAG.



                              Southern California Association of Governments
                                                     1
II. Population
Population Growth

                                     Population                                                 • Between 2000 and
                                     2000 - 2008                                                  2008, the total
# of people                                                                                       population of the city
 45,000                                                                                           increased by almost
                                                                              38,515
                                                                                       40,517
                                                                                                  18,000, reaching 40,517
 40,000
                                                                    35,346                        in 2008.
 35,000                                                  30,842                                 • During this 8-year
 30,000                                27,061   28,055
                                                                                                  period, the city’s
 25,000   22,724   23,353   24,392
                                                                                                  population growth rate
                                                                                                  of 78 percent was well
 20,000                                                                                           above the Riverside
 15,000                                                                                           County rate of 35
 10,000
                                                                                                  percent.

  5,000
      0
          2000     2001     2002       2003     2004     2005       2006      2007     2008

     Source: California Department of Finance, E-5, May 2008




                         Annual Population Change                                               • Growth has been
                                2000 - 2008                                                       continuous between
                                                                                                  2000 and 2008,
Percent
                                                                  14.6%
                                                                                                  although the rate has
15.0%                                                                                             fluctuated between 2.8
                                                                                                  and 14.6 percent during
12.0%                                                                                             the 8 year period.
                               10.9%
                                                     9.9%
                                                                             9.0%
 9.0%


 6.0%                                                                                  5.2%
                     4.4%
                                           3.7%
           2.8%
 3.0%


 0.0%
          00-01     01-02     02-03       03-04     04-05      05-06         06-07     07-08

     Source: California Department of Finance, E-5, May 2008




                                        City Profile Report 2009 - Coachella
                                                          2
Population by Age

                                 Population by Age
                                                                                              • Between 2000 and
                                    2000 - 2012                                                 2012, the population in
Percent                                                                                         Coachella continues to
 40%                                                                                            be dominated by the
                                                                                     2000
                                                                                     2007       school-age population (5
                                                                                     2012       to 20 years old), which
 30%                                                                                            accounted for 36
                                                                                                percent of the total
                                                                                                population in 2000 and
 20%
                                                                                                is projected to account
                                                                                                for 30 percent in 2012.
                                                                                              • Between 2000 and
 10%                                                                                            2012, the share of the
                                                                                                population aged 55 to
                                                                                                64 is projected to
  0%                                                                                            increase from 5 to 6
            Age 0-4     Age 5-20 Age 21-34 Age 35-54 Age 55-64 Age 65+
                                                                                                percent, reflecting
                                                                                                primarily the aging of
       Source: Claritas, Inc., 2007 and U.S. Census Bureau: Summary File 1, 2000                the baby boomers.
                                                                                              • During this 12-year
                                                                                                period, the share of the
                                                                                                group aged 21 to 34 and
                                                                                                the middle-aged working
                                  Population by Age                                             cohort (35 to 54 years
                                     2000 - 2012                                                old) are projected to
# of people                                                                                     increase from a
  14,000                                                                                        combined 44 to 49
                                                                                       2000
                                                                                       2007
                                                                                                percent.
 12,000
                                                                                       2012
 10,000
                                                                                              • The population of every
  8,000                                                                                         age group is projected
  6,000                                                                                         to increase, with those
                                                                                                from ages 5 to 54
  4,000                                                                                         increasing significantly.
  2,000                                                                                         Between 2000 and
                                                                                                2012, the population
        0                                                                                       group aged 35 to 54
              Age 0-4      Age 5-20      Age 21-      Age 35-       Age 55-        Age 65+      alone is projected to
                                           34           54            64                        increase by more than
                                                                                                6,000.
       Source: Claritas, Inc., 2007 and U.S. Census Bureau: Summary File 1, 2000




                                Southern California Association of Governments
                                                       3
Population by Race/Ethnicity

                     Hispanic or Latino of Any Race
                               2000 - 2012
                                                                                 • Between 2000 and
Percent
                   97.4%                      98.0%                      98.5%     2007, the share of
100%
                                                                                   Hispanic population in
  90%                                                                              the city increased from
  80%                                                                              97 to 98 percent. The
  70%
                                                                                   Hispanic population
                                                                                   share is projected to
  60%                                                                              further increase to 98.5
  50%                                                                              percent in 2012.
  40%
  30%
  20%
  10%
   0%
                   2000                       2007                       2012

    Source: Claritas, Inc., 2007 and U.S. Census Bureau: Summary File 1, 2000




                            White (Non-Hispanic)                                 • Like most cities in
                                2000 - 2012                                        Southern California,
Percent                                                                            since 2000, the share of
                                                                                   non-Hispanic White
 2.0%
                                                                                   population has been
                   1.6%                                                            declining, while the
                                                                                   share of other ethnic
 1.5%                                                                              groups (particularly
                                              1.1%                                 Hispanic) has been
                                                                                   increasing and is
 1.0%
                                                                         0.8%      projected to continue to
                                                                                   rise through 2012.

 0.5%



 0.0%
                   2000                      2007                       2012

    Source: Claritas, Inc., 2007 and U.S. Census Bureau: Summary File 1, 2000




                                       City Profile Report 2009 - Coachella
                                                         4
                              Black (Non-Hispanic)
                                  2000 - 2012                                    • Between 2000 and
                                                                                   2007, the share of the
Percent                                                                            non-Hispanic Black
  0.4%                                                                             population in the city
                                                                                   decreased very slightly
                    0.3%                                                           from 0.3 to 0.2 percent.
  0.3%

                                               0.2%
  0.2%                                                                   0.2%



  0.1%


  0.0%
                   2000                       2007                       2012
     Source: Claritas, Inc., 2007 and U.S. Census Bureau: Summary File 1, 2000




                             Asian (Non-Hispanic)                                • The share of the Asian
                                  2000 - 2013                                      population in the city
Percent                                                                            decreased from 0.2
 0.3%                                                                              percent in 2000 to 0.1
                                                                                   percent in 2007. Asian
                                                                                   population in the city is
                                                                                   projected to remain
                   0.2%
                                                                                   around 0.1 percent
0.2%
                                                                                   through 2012.

                                                                         0.1%
                                              0.1%
0.1%




0.0%
                  2000                       2007                        2012

     Source: Claritas, Inc., 2007 and U.S. Census Bureau: Summary File 1, 2000




                              Southern California Association of Governments
                                                     5
                     American Indian (Non-Hispanic)                              • Between 2000 and
                              2000 - 2013                                          2012, the share of the
                                                                                   American Indian
Percent
 0.3%                                                                              population in Coachella
                                                                                   is estimated to remain
                                                                                   around 0.2 percent.
                  0.20%                      0.19%
 0.2%
                                                                         0.16%




 0.1%



 0.0%
                  2000                       2007                        2012


     Source: Claritas, Inc., 2007 and U.S. Census Bureau: Summary File 1, 2000




                           All Other (Non-Hispanic)
                                  2000 - 2013                                    • During the 12-year
                                                                                   period, the share of the
Percent                                                                            all other non-Hispanic
 0.4%
                                                                                   population group is
                                                                                   estimated to stay stable
                   0.30%                      0.30%
                                                                         0.28%     at 0.3 percent.
 0.3%


 0.2%


 0.1%


 0.0%
                   2000                       2007                       2012


     Source: Claritas, Inc., 2007 and U.S. Census Bureau: Summary File 1, 2000




                                        City Profile Report 2009 - Coachella
                                                          6
III. Households
Number of Households

                              Number of Households
                                  2000 - 2008                                                   • Between 2000 and
   # of                                                                                           2008, the total number
households                                                                                        of households in the city
 9,000
                                                                               8,018
                                                                                        8,428
                                                                                                  increased by over 3,600,
 8,000                                                               7,310                        or 75 percent, near its
 7,000                                                                                            population growth rate
                                                           6,337
                                                   5,751                                          of 78 percent.
 6,000                                   5,572
            4,807     4,893    5,068                                                            • During this 8-year
 5,000                                                                                            period, the city’s
 4,000                                                                                            household growth rate
 3,000
                                                                                                  of 75 percent was
                                                                                                  significantly higher than
 2,000                                                                                            the county rate of 31
 1,000                                                                                            percent.
       0
            2000      2001    2002       2003      2004    2005      2006     2007      2008

       Source: California Department of Finance, E-5, May 2008


Average Household Size

                              Average Household Size
                                   2000 - 2008
                                                                                                • In 2008, the city’s
                                                                                                  average household size
Average Size                                                                                      was 4.8, higher than the
 5.5                                                                                              county average of 3.1.
 5.0                                   Coachella
                                                                                                • Between 2000 and
 4.5                                                                                              2008, average
 4.0                                                                                              household size increased
                                                                                                  slightly in the city and
 3.5                                   Riverside County                                           the county, but the
 3.0                                                                                              difference between them
 2.5                                                                                              remained constant.
 2.0
 1.5
 1.0
    2000       2001     2002      2003       2004      2005        2006      2007      2008

       Source: California Department of Finance, E-5, May 2008




                               Southern California Association of Governments
                                                      7
Households by Size

                                 Households by Household Size
                                                                                                                                   • Close to 30 percent of
                                             2007                                                                                    all Coachella households
Percent                                                                                                                              have 3 people or fewer.
 25%
                                                                                                                                   • About 5 percent of the
                                                               19.8%               19.9%                                             households are single-
 20%                                                                                                                   17.7%         person households,
                                                                                                                                     much lower than the
 15%                                          13.7%                                                 13.3%                            county share of 21
                             10.4%                                                                                                   percent.
 10%
                                                                                                                                   • More than half of all
              5.2%                                                                                                                   households in the city
  5%                                                                                                                                 have at least 5 people.

  0%
                1                 2              3                  4                 5                6               7 or
                                                                                                                       more


       Source: Claritas, Inc., 2007




Households by Income

                            Households by Household Income
                                         2007
                                                                                                                                   • In 2007, more than 70
Percent                                                                                                                              percent of households
 20% 18.5%                        18.5%                                                                                              earned less than
18%                   17.4%                  17.4%                                                                                   $50,000.
                                                         16.1%
16%                                                                                                                                • Almost a quarter of the
14%                                                                                                                                  households earned
                                                                                                                                     between $50,000 and
12%                                                                                                                                  $100,000.
10%
  8%                                                                    7.3%

  6%
                                                                                   4.1%
  4%
  2%                                                                                           0.5%        0.1%         0.0%
  0%
          Less than   $15,000-    $25,000-   $35,000-    $50,000-       $75,000-   $100,000-   $150,000-   $250,000-   More than
          $15,000     $24,999     $34,999    $49,999     $74,999        $99,999    $149,999    $249,999    $499,999    $500,000


       Source: Claritas, Inc., 2007




                                                        City Profile Report 2009 - Coachella
                                                                          8
IV. Housing
Housing Production

                             Residential Permits Issued
                                                                                      • Between 2000 and
                                    2000 - 2008
                                                                                        2008, 4,210 new
 # of units                                                                             residential permits were
   1,000                                                                                issued. Of the total, 59
                                               907      899                             percent were issued
     900
                                                                                        between 2004 and
     800                                                                                2006.
     700                                                         658

     600               561

     500                               462

     400
     300       256
                                                                         200
     200                                                                        164
                               103
     100
        0
              2000 2001 2002 2003 2004 2005 2006 2007 2008

     Source: Construction Industry Research Board, 2000-2008




                      Permits Issued per 1,000 Residents
                                 2000 - 2008
                                                                                      • In 2001, 2004, and
                                                                                        2005, the city had
# of permits
                                                                                        higher levels of permits
   35                                                                                   issued per 1,000
   30                                                                                   residents compared to
                                                                                        the county as a whole.
   25                  Riverside County                                                 Since 2006, the rate of
                                                                                        the city was comparable
   20                                                                                   to that of the county as
                                                                                        whole.
   15
                                 Coachella
   10

    5

    0
     2000      2001     2002    2003      2004     2005        2006    2007    2008

     Source: Construction Industry Research Board, 2000-2008 and SCAG




                               Southern California Association of Governments
                                                      9
Housing Values

                              Median Home Price                                         • Between 2000 and
                                 2000 - 2008                                              2006, median home sale
                                                                                          prices more than
Thousands
                                                                                          quadrupled, jumping
  $400                                                                                    from $85,000 to
                                                               $353
                                                                                          $353,000.
  $350                                                                  $317
                                                        $300                            • Median home prices
  $300                                                                                    then decreased $36,000
  $250                                                                                    between 2006 and 2007
                                                                                $202      and by another
  $200                                         $168                                       $115,000 between 2007
  $150                      $122     $131                                                 and 2008.

  $100      $85
                    $98
                                                                                        • In 2008, the median
                                                                                          home price in Coachella
   $50                                                                                    was $202,000, $58,000
    $0                                                                                    lower than the Riverside
                                                                                          County median.
           2000 2001 2002 2003 2004 2005 2006 2007 2008

     Source: Data Quick Information Systems, 2009




                  Median Home Price Appreciation Rate
                             2000 - 2008                                                • Between 2000 and
                                                                                          2004, annual home price
Percent                                                                                   appreciation rates were
  85%                                               78.3%
                                                                                          between 7 and 29
                                                                                          percent.
 65%
                                                                                        • In sharp contrast, the
 45%                                                                                      median home price
                   25.1%
                                       28.7%
                                                                                          skyrocketed by 78
 25%      15.0%                                             17.9%
                                                                                          percent between 2004
                              6.7%
                                                                                          and 2005, after which
  5%
                                                                                          appreciation rates
 -15%                                                                                     returned to 18 percent
                                                                      -10.2%
                                                                                          between 2005 and
 -35%                                                                                     2006, and then
                                                                               -36.3%     decreased from 2006
 -55%                                                                                     through 2008.
          00-01    01-02     02-03     03-04        04-05   05-06     06-07    07-08
     Source: Data Quick Information Systems, 2009




                                      City Profile Report 2009 - Coachella
                                                       10
V. Employment
                                Total Jobs
                                                                                        • In 2008, total jobs in
                            2003, 2006 and 2008
                                                                                          Coachella reached
                                                                                          6,390, about 6 percent
# of jobs                                                                                 greater than its 2003
 7,000                                     6,639
                                                                    6,390                 level.
                  6,045
 6,000                                                                                  • Total jobs in the city
                                                                                          included wage and
 5,000                                                                                    salary jobs and jobs
                                                                                          held by business owners
 4,000
                                                                                          and self-employed
 3,000                                                                                    persons. The total job
                                                                                          count does not include
 2,000                                                                                    unpaid volunteers or
                                                                                          family workers, and
 1,000                                                                                    private household
                                                                                          workers.
     0
                  2003                    2006                     2008


     Source: California Employment Development Department, 2003, 2006 & 2008 and SCAG




                           Jobs in Manufacturing                                        • Between 2003 and
                            2003, 2006 and 2008                                           2008, the number of
                                                                                          manufacturing jobs in
                                                                                          Coachella decreased by
# of jobs
                                                   395                                    1 percent.
            400
                          346                                         342


            300


            200


            100


              0
                          2003                 2006                  2008


     Source: California Employment Development Department, 2003, 2006 & 2008 and SCAG




                            Southern California Association of Governments
                                                  11
                              Jobs in Construction                                         • Construction jobs
                              2003, 2006 and 2008                                            include those engaged
                                                                                             in both residential and
# of jobs                                                                                    non-residential
                                                                                             construction.
 700                                         631
                                                                                           • Between 2003 and
 600
                                                                                             2006, construction jobs
 500                475
                                                                      438
                                                                                             in the city increased by
                                                                                             156, or 33 percent.
 400                                                                                         However between 2006
 300                                                                                         and 2008, construction
                                                                                             jobs declined by 31
 200                                                                                         percent.
 100

    0
                   2003                     2006                     2008


        Source: California Employment Development Department, 2003, 2006 & 2008 and SCAG




                               Jobs in Retail Trade
                               2003, 2006 and 2008                                         • Between 2003 and
                                                                                             2006, the number of
# of jobs                                                                                    retail trade jobs in the
                                                                                             city increased by 109,
  700                                                                                        or 23 percent. Retail
                                              593                      579                   trade jobs decreased
  600
                                                                                             slightly by 2 percent
  500
                     484                                                                     between 2006 and
                                                                                             2008.
  400

  300

  200

  100

    0
                    2003                     2006                     2008

        Source: California Employment Development Department, 2003, 2006 & 2008 and SCAG




                                        City Profile Report 2009 - Coachella
                                                         12
                    Jobs in Professional and Management                                    • Jobs in the professional
                             2003, 2006 and 2008                                             and management sector
# of jobs                                                                                    include those employed
                                                                                             in, for example,
 250                                                                   234
                                              230                                            professional and
                                                                                             technical services,
 200                189                                                                      management of
                                                                                             companies, and
                                                                                             administration and
 150
                                                                                             support.
                                                                                           • Between 2003 and
 100                                                                                         2006, the number of
                                                                                             professional and
  50                                                                                         management jobs
                                                                                             increased by 41, or 22
                                                                                             percent. Despite a
    0                                                                                        decrease in overall
                   2003                      2006                     2008                   employment between
                                                                                             2006 and 2008, this
        Source: California Employment Development Department, 2003, 2006 & 2008 and SCAG
                                                                                             sector added 2 percent.




                               Southern California Association of Governments
                                                     13
                                       Jobs by Sectors
                                            2003                                                 • Between 2003 and
                                                                                                   2006, there were some
                                                                                                   shifts in the share of
                                                                                                   jobs by sector in the
                           Other services
                               2%
                                                         Public
                                                                                                   city. Specifically, during
                                                      administration
           Leisure and
           hospitality                                    1%                                       this period, the share of
              13%                                                                                  agriculture jobs declined
                                                                   Agriculture                     from 29 to 23 percent
                                                                                                   while the share of
                                                                     29%
    Education and
       health                                                                                      education and health
        18%                                                                                        jobs increased from 18
                                                                                                   to 21 percent.
   Professional and
    management
         3%

   Finance/Insurance/
       Real Estate
          0%                                                           Construction
                                                                          8%
          Information
              0%                                                  Manufacturing
                                                                      6%
                Transportation
              and warehousing                             Wholesale
                                               Retail         8%
                 and utilities                  8%
                     4%
        Source: California Employment Development Department, 2003 and SCAG
                                                                                                 • In 2008, the agriculture
                                                                                                   sector remained the
                                                                                                   largest sector,
                                            Jobs by Sectors                                        accounting for 23
                                                 2008                                              percent of total jobs in
                           Other services
                                                         Public                                    the city.
                                2%
             Leisure and
                                                      administration
                                                          1%
                                                                                                 • Other large sectors
             hospitality                                                                           included education and
                                                                        Agriculture
                14%
                                                                           23%                     health services (21
                                                                                                   percent) and leisure and
         Education and                                                                             hospitality (14 percent),
            health
             21%                                                                 Construction
                                                                                     7%

    Professional and
      management                                                                 Manufacturing
          3%                                                                         5%
      Finance/Insurance/
          Real Estate
                                                                                    Wholesale
             0%
                                                                                     10%
            Information          Transportation and
                                  warehousing and             Retail
                0%
                                      utilities                9%
                                        5%


Source: California Employment Development Department, 2008 and SCAG



                                             City Profile Report 2009 - Coachella
                                                              14
Average Salaries


                           Average Annual Salary per Job
                                   2003 and 2006                                       • Average salaries per job
                                                                                         in the city increased
Dollars                                                                                  from $29,084 in 2003 to
$35,000                                                         $32,960
                                                                                         $32,960 in 2006, a 13
                               $29,084                                                   percent increase, which
$30,000
                                                                                         was identical to the
$25,000                                                                                  inflation rate of 13
                                                                                         percent during the same
$20,000                                                                                  period for Southern
                                                                                         California.
$15,000

$10,000

 $5,000

       $0
                                2003                             2006


       Source: California Employment Development Department, 2003 & 2006




                          Average Annual Salary by Sector                              • In 2006, the sector
                                2006 (in thousands)                                      providing the highest
                                                                                         salary per job in
          Accommodation and Food Services                                                Coachella was
       Administrative and Support and Waste                                              Information ($82,000).
   Agriculture, Forestry, Fishing and Hunting
         Arts, Entertainment, and Recreation
                                  Construction                                         • The Accommodation and
                         Educational Services                                            Food Services sector
                       Finance and Insurance
           Health Care and Social Assistance                                             provided the lowest
                                   Information
   Management of companies and enterprises
                                                                                         annual salary per job
                                Manufacturing                                            ($14,000).
                                       Mining
Other Services (except Public Administration)
       Professional, Scientific, and Technical
                        Public Administration
          Real Estate and Rental and Leasing
                                  Retail Trade
            Transportation and Warehousing
                                       Utilities
                             Wholesale Trade

                                                   0   20   40     60       80   100
                                                            Salary ($)

       Source: California Employment Development Department, ES-202, 2006




                                   Southern California Association of Governments
                                                         15
VI. Retail Sales

                                 Real Retail Sales                                   • Real (inflation adjusted)
                               2000 - 2007 (in 2007 $)                                 retail sales increased by
 Millions                                                                              99 percent between
                                                                                       2000 and 2007.
 $300
                                                                      $250   $257
 $250
                                                              $216

 $200                                                $177
                                           $158
                                 $145
 $150                  $137
             $129


 $100

  $50

   $0
            2000      2001      2002       2003      2004    2005     2006   2007


       Source: California Board of Equalization, 2000-2007




                               Real Retail Sales per Person
                                 2000 - 2007 (in 2007 $)                             • Between 2000 and
                                                                                       2007, real retail sales
                                                                                       per person for the city
Thousands
                                                                                       increased from $5,700
 $14                                                                                   to $6,700, a pace faster
 $12
                                 Riverside County                                      than that of the county.

 $10

  $8
                                        Coachella
  $6

  $4

  $2

  $0
    2000         2001         2002      2003        2004     2005     2006    2007


       Source: California Board of Equalization, 2000-2007 and SCAG




                                          City Profile Report 2009 - Coachella
                                                           16
VII. Education

                           K-12 Student Enrollment                                 • Between 2000 and
                                 2000 - 2006                                         2006, total K-12 public
                                                                                     school enrollment for
# of students                                                                        schools within the city
  8,000                                                                              increased by almost
  7,000                                                                              1,500 students, or 33
                                                                           5,953     percent.
  6,000
                                               5,144       5,210
                                                                   5,418
                                                                                   • The city does not have
                                    4,834
  5,000     4,480       4,639                                                        any public school
                                                                                     facilities for grades 10-
  4,000
                                                                                     12.
  3,000
  2,000
  1,000

      0
      Fall 2000         2001       2002        2003        2004    2005    2006


     Source: National Center for Education Statistics, 2000-2006




                            K-6 Student Enrollment                                 • Between 2003 and
                                  2000 - 2006                                        2004, total public
# of students                                                                        elementary school
 4,500
                                                                           4,425     enrollment increased
                                                                   4,017             noticeably by 953
                                               3,835       3,851
 4,000                 3,619       3,723                                             students, or 27 percent.
           3,472
 3,500
 3,000
 2,500
 2,000
 1,500
 1,000
  500
    0
    Fall 2000         2001        2002        2003        2004     2005    2006


     Source: National Center for Education Statistics, 2000-2006




                                Southern California Association of Governments
                                                      17
                      Grades 7-9 Student Enrollment
                               2000 - 2006                                         • Between 2000 and
                                                                                     2006, total public school
# of students
                                                                                     enrollment for grades 7-
 1,800
                                                                                     9 increased by 520
                                                                           1,528
 1,600
                                                                   1,401             students, or 52 percent.
                                              1,309       1,359
 1,400
                                   1,161
 1,200                 1,020
           1,008
 1,000
   800
   600
   400
   200
     0
    Fall   2000        2001       2002        2003        2004     2005    2006

     Source: National Center for Education Statistics, 2000-2006




                                           City Profile Report 2009 - Coachella
                                                            18
VIII. References


California Department of Finance, Demographic Research Unit

California Employment Development Department Labor Market Information Division

California State Board of Equalization

Construction Industry Research Board

Claritas, Inc.

Data Quick Information Systems

National Center for Education Statistics

U.S. Census Bureau




                   Southern California Association of Governments
                                         19
IX. Methodology
Explanation of City Relative to County

In the table on page 1 of this report, the reference of City “Relative to County” for absolute
numbers indicates the difference between the city number and the county number. For
example, the Median Age of City A being 30 and the Median Age of County B being 35
would show a relative difference of 5. For data that is a percentage, the relative difference
is based on the city as a percentage of the county total.

Population

The population for each jurisdiction was based on California Department of Finance data.
These are the official state population and housing estimates. The 2000 figure was based
on U.S. Census figures for April 1, 2000 while subsequent years represent the city’s
population as of January 1 of each year.

Graphs for population based on age and race were tabulated using Census 2000 data and
Claritas, Inc.

Households

The number of households for each jurisdiction was based on California Department of
Finance data. The 2000 figure was based on U.S. Census figures for April 1, 2000 while
subsequent years represent the city’s households as of January 1 of each year.

Households by size were calculated based on Claritas, Inc. data.

Housing

Residential permits issued were obtained using Construction Industry Research Board data,
which are collected by Counties from self-reporting of individual cities. The number of
permits issued is reflective of all types of residential permit activity, including, but not
limited to new units, replacement units due to demolition, and additions.

The median home price was calculated based on total home sales in the city, including
single family units and condominiums. The median price does not reflect the entire
universe of housing in the jurisdictions, only those that sold within the calendar year.

The data was compiled from Data Quick Information Systems.

Employment

Employment data is based on the California Employment Development Department (EDD)
county totals and is adjusted by SCAG. SCAG adjusts the data by adding self-employed to
the EDD wage and salary county totals. Due to EDD methodology, employment data is
based on the location of a company’s payroll and not necessarily the location of physical
offices.

                           City Profile Report 2009 - Coachella
                                            20
Retail Sales

Retail sales data is obtained from the California Board of Equalization, which does not
publish individual point-of-sale data. All data is adjusted for inflation.

Education

Student enrollment data is based on public schools that are physically located within city
boundaries. Data is obtained from the National Center for Education Statistics.

Choice of Data Sources

The following factors were considered in choosing the data sources used for this report:
   • Available for all jurisdictions in the SCAG region
   • The most recognized source on the subject
   • Data sources are in the public domain
   • Data available on an annual basis

The same data sources are used for all jurisdictional profiles (except where noted) to
maintain overall reporting consistency. The jurisdiction is not constrained from using other
data sources for their planning activities.




The preparation of this report has been financed in part through grants from the Federal Highway
Administration and Federal Transit Administration, U.S. Department of Transportation, under the
Metropolitan Planning Program, Section 104(f) of Title 23, U.S. Code. The contents of this report do
not necessarily reflect the official views or policy of the U.S. Department of Transportation.
Additional assistance was provided by the California Department of Transportation.

                      Southern California Association of Governments
                                            21
X. Acknowledgements

SCAG Management

Hasan Ikhrata, Executive Director
Huasha Liu, Director, Planning Methods, Assessment & Compliance
Ping Chang, Deputy Director, Planning Methods, Assessment & Compliance
Rich Macias, Director, Regional & Comprehensive Planning
Sylvia Patsaouras, Deputy Director, Regional & Comprehensive Planning
Joann Africa, Acting Chief Counsel
Debbie Dillon, Director, Administrative Services & Human Resources
Wayne Moore, Chief Financial Officer
Sharon Neely, Director, Legislation
Brian Williams, Director, Government, Public & Regional Affairs

Project Managers

Ma’Ayn Johnson, Associate Regional Planner, Planning Methods, Assessment & Compliance
Javier Minjares, Senior Regional Planner, Planning Methods, Assessment & Compliance

Maps

Ping Wang, Senior GIS Analyst

Authors

Christine Fernandez, Assistant Regional Planner
Matt Horton, Regional Planner
Mike Jones, Associate Regional Planner
Ryan Kuo, Associate Regional Planner
Bernard Lee, Regional Planner
Rongsheng Luo, Regional Planner Specialist
Javier Minjares, Senior Regional Planner
Jessica Meaney, Associate Regional Planner
Alan Thompson, Senior Regional Planner
Kurt Walker, Regional Planner Specialist
Ming Yin, Associate Regional Planner

Reproduction

Pat Camacho, Office Services Specialist
Catherine Rachal, Office Services Specialist

Assistance from the following SCAG staff members is also recognized:

Joseph Carreras, Program Manager
Simon Choi, Senior Regional Planner Specialist
Hsi-hwa Hu, Transportation Modeler IV
Jacob Lieb, Manager
Frank Wen, Manager
Ying Zhou, Regional Planner Specialist


                             City Profile Report 2009 - Coachella
                                              22
                    Notes:




Southern California Association of Governments
                      23

				
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