Coachella Valley municipal

					T H E          D E S E R T ’ S                   B U S I N E S S                     &      P U B L I C               A F F A I R S                 W E E K LY




  S E R V I N G A L L O F T H E D E S E RT C I T I E S A N D U N I N C O R P O R AT E D A R E A S O F R I V E R S I D E C O U N T Y I N T H E C O A C H E L L A VA L L E Y



Burke Rix Hines & Associates elevates public
affairs/lobbying expertise in the valley
C
         oachella Valley municipal          group to set up shop in the valley,”         Commission and as the President                With fifteen years experience
         organizations or private           says Scott Hines, Senior Partner.            of the Los Angeles Building and             working with federal, state, and local
         businesses in need of              “Our clients need a firm that                Safety Commission, and operated             government on public policy issues,
public affairs advocacy, marketing,         understands local issues. We live            a Los Angeles-based legal practice                           Senior Partner
corporate event planning, or                and work in the Coachella Valley,            specializing in land use,                                    Scott        Hines’
fundraising services now have the           and we focus on getting to know              environmental and commercial                                 career has ranged
benefit of a world-class provider           our clients’ industries from top to          law and, later, regulatory affairs                           from Air Force
based right here in the desert.             bottom. But clients also have                and administrative law.                                      Intelligence
Burke Rix Hines and Associates is           state-wide needs, and this requires             Brian Rix’s show business                                 Officer to work in
a full-service communications               advocates with experience and                credentials include negotiating John                         the Clinton White
firm whose founding partners                relationships at the state and               Travolta’s Japanese commercial              House and for the Chairman of
boast over fifty years experience in        national level.” The wide-ranging                              deal with Dentsu          the Joint Chiefs of Staff. He has
related fields. Combining big-city          career successes of the firm’s three                           advertising and           founded several children and family
connections and professionalism             senior partners are proof that Burke                           producing feature         advocacy nonprofit groups, and
with the small-town, personalized           Rix Hines and Associates possess                               films with the            created a national company that
service expected here in the desert,        that experience.                                               likes of Lou              delivers innovative education
Burke Rix Hines and Associates                 Over the course of his thirty year                          Diamond Phillips,         products to underprivileged youths,
offer local clients a sophisticated                           career in public                             Rutger Hauer, and         growing it to a twenty-six state
voice to advocate their issues at                             and government             Joan Chen. He has spent the last            operation.
the state and national level. Their                           affairs, legislative       twelve years working in fundraising,           The wide-ranging success of the
breadth of expertise working in                               law and govern-            marketing, and special events with a        individual partners has translated
the highest circles of business and                           mental relations,          client list including Los Angeles           into a rapid immersion into the
government provide a unique                                   Bob Burke has              Mayor Antonio Villaraigosa and              desert community, where Burke Rix
opportunity for local clients                                 worked on Robert           the Los Angeles Unified School              Hines and Associates has earned a
seeking a one-stop solution for             Kennedy’s presidential campaign              District, for which he raised               reputation as community solution
communications and/or advocacy              and in President Jimmy Carter’s              six million dollars for school              finders. When a large transportation
needs.                                      administration, served as the                construction bonds that resulted            client from Los Angeles sought to
   “We are the first full service           International General Counsel to             in over twelve billion dollars in           enter the Coachella Valley taxi
professional government affairs             the Consumer Product Safety                  funding.                                    market and provide high quality
                                                                                                                                                               continued …




                                             REPRINTED FROM ORIGINAL ARTICLE PUBLISHED MAY 5, 2009, VOL. 33, EDITION 18
…continued                               something as simple as having been         ability to distill complex public       fighting for their interests,” says
                                         incarcerated before ATM cards              policy issues into plain and            Hines, who identifies the stimulus
taxi service, Burke Rix Hines            were created, for example. The             convincing arguments. Hines says        package as a particular area of
and Associates helped the local          adjustment to a new life can be a          this is an integral part of the         interest in the months ahead. “I want
regulatory agency come to terms          difficult one.” A lack of coping skills    company’s strategy. “For government     Burke Rix Hines and Associates to
with a new way to regulate the taxi      often leads to a return to crime, with     clients, as well as for private         be champions to make sure the
industry, paving the way for superior    parolees suffering a 70% recidivism        clients wanting to pitch an idea to     Coachella Valley gets its fair share of
taxi service across the valley. The      rate, placing an undue burden on           government, we are able to analyze a    that money. The stimulus package is
firm has also worked closely with        local law enforcement. Burke Rix           problem, research it thoroughly, and    huge, but there isn’t enough to go
the City of Palm Springs to              Hines and Associates took Desert           create a position paper to eloquently   around. We need a focused strategy,
upgrade the quality of advertising       Hot Springs’ case to Sacramento,           and powerfully make their case.”        specific projects, and we need to
concessions at Palm Springs              where they worked with the                    Burke Rix Hines and Associates       articulate those needs on a state and
International Airport. The solution,     California         Department        of    also adeptly handles events, tackling   federal level.” Though the word
allowing outside vendors to bid for      Corrections to help address the            promotion, logistics, securing          lobbyist is often demonized in the
the concession contract, will            issue.                                     contracts with convention centers,      media, he adds, they can be a major
improve the airport’s image and             The result was twofold: better          and arranging for speakers. In          force for good. “We aren’t out there
increase revenues. Working with the      protection to keep the city from           addition to the extravagant grand       pushing cigarettes for the tobacco
Riverside County Association of          receiving a disproportionate share of      opening of the much-lauded Riviera      industry. We are trying to solve the
Fire Chiefs, the firm’s research has     parolees, but more importantly,            Resort and Spa in Palm Springs,         valley’s energy and transportation
resulted in numerous reforms             funds earmarked by the Department          the company organized the launch        problems. We are trying to improve
improving the quality of ambulance       of Corrections for the development         party of the Pinnacle Fund, a new       education by bringing pilot
service throughout Riverside             of a facility to provide services to       foundation benefitting Palm Springs     programs to town. We are trying to
County. The firm’s Married in Palm       help parolees readapt and reconnect        Unified School District.                secure funding for public works.
Springs campaign, an initiative to       with the world. “We were thrilled to          A great example of the firm’s        These are all things that do the
drive same-sex marriage business to      be able to help address the needs of       event management capabilities           valley a lot of good.” In the years to
the desert, drew over 800,000 web        these people, to help them learn the       was their work promoting and            come, desert residents are sure to be
visitors to the designated website in    skills to reenter society successfully,”   coordinating the very successful        the beneficiaries of the company’s
just four months. The campaign was       says Hines. A parolee center is            CVAG Coachella Valley Energy            relationships, professionalism and
named one of the best of 2007 by         scheduled to be operational and            Summit 2009 – a smashing success        expertise.
PR Weekly.                               serving the community in the first         by any standard that was the talk of       For more information, visit
   One of its most interesting and       part of 2010. “Programs of this sort       the town. They have also been hired     www.burkerixhines.com.
rewarding tasks tackled recently         are phenomenally successful,” Hines        by prospective political candidates
came about when the City of Desert       adds. “Recidivism rates are cut to         to begin exploratory campaigns for
Hot Springs engaged the firm to          something like fifteen percent.”           the 2010 elections.
help deal with its disproportionate         While the services needed in the           With demand for its services
number of prison parolees. “Desert       above cases vary wildly, they share a      growing, the company is poised for
Hot Springs has a large community        common trait that reveals a particular     future growth, including a merger
of parolees, who come to the city        key to the organization’s success.         with the current Los Angeles office
because it is an inexpensive place to    Burke Rix Hines and Associates             and plans to open offices in San
live, and because there is a social      has become well-known for its              Diego, Sacramento, and San
network of other parolees in place,”     White Paper Series, a series of            Francisco. “We’re growing, we’re
says Hines. “Unfortunately, many of      position papers that speaks to the         hungry, and we’re looking for clients
these parolees lack the skills to cope   sophistication and thoroughness of         who understand the power of having
in the modern world. Imagine             the firm’s research, as well as its        a good local lobbying firm out there

				
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