T H E D E S E R T ’ S B U S I N E S S & P U B L I C A F F A I R S W E E K LY S E R V I N G A L L O F T H E D E S E RT C I T I E S A N D U N I N C O R P O R AT E D A R E A S O F R I V E R S I D E C O U N T Y I N T H E C O A C H E L L A VA L L E Y Burke Rix Hines & Associates elevates public affairs/lobbying expertise in the valley C oachella Valley municipal group to set up shop in the valley,” Commission and as the President With fifteen years experience organizations or private says Scott Hines, Senior Partner. of the Los Angeles Building and working with federal, state, and local businesses in need of “Our clients need a firm that Safety Commission, and operated government on public policy issues, public affairs advocacy, marketing, understands local issues. We live a Los Angeles-based legal practice Senior Partner corporate event planning, or and work in the Coachella Valley, specializing in land use, Scott Hines’ fundraising services now have the and we focus on getting to know environmental and commercial career has ranged benefit of a world-class provider our clients’ industries from top to law and, later, regulatory affairs from Air Force based right here in the desert. bottom. But clients also have and administrative law. Intelligence Burke Rix Hines and Associates is state-wide needs, and this requires Brian Rix’s show business Officer to work in a full-service communications advocates with experience and credentials include negotiating John the Clinton White firm whose founding partners relationships at the state and Travolta’s Japanese commercial House and for the Chairman of boast over fifty years experience in national level.” The wide-ranging deal with Dentsu the Joint Chiefs of Staff. He has related fields. Combining big-city career successes of the firm’s three advertising and founded several children and family connections and professionalism senior partners are proof that Burke producing feature advocacy nonprofit groups, and with the small-town, personalized Rix Hines and Associates possess films with the created a national company that service expected here in the desert, that experience. likes of Lou delivers innovative education Burke Rix Hines and Associates Over the course of his thirty year Diamond Phillips, products to underprivileged youths, offer local clients a sophisticated career in public Rutger Hauer, and growing it to a twenty-six state voice to advocate their issues at and government Joan Chen. He has spent the last operation. the state and national level. Their affairs, legislative twelve years working in fundraising, The wide-ranging success of the breadth of expertise working in law and govern- marketing, and special events with a individual partners has translated the highest circles of business and mental relations, client list including Los Angeles into a rapid immersion into the government provide a unique Bob Burke has Mayor Antonio Villaraigosa and desert community, where Burke Rix opportunity for local clients worked on Robert the Los Angeles Unified School Hines and Associates has earned a seeking a one-stop solution for Kennedy’s presidential campaign District, for which he raised reputation as community solution communications and/or advocacy and in President Jimmy Carter’s six million dollars for school finders. When a large transportation needs. administration, served as the construction bonds that resulted client from Los Angeles sought to “We are the first full service International General Counsel to in over twelve billion dollars in enter the Coachella Valley taxi professional government affairs the Consumer Product Safety funding. market and provide high quality continued … REPRINTED FROM ORIGINAL ARTICLE PUBLISHED MAY 5, 2009, VOL. 33, EDITION 18 …continued something as simple as having been ability to distill complex public fighting for their interests,” says incarcerated before ATM cards policy issues into plain and Hines, who identifies the stimulus taxi service, Burke Rix Hines were created, for example. The convincing arguments. Hines says package as a particular area of and Associates helped the local adjustment to a new life can be a this is an integral part of the interest in the months ahead. “I want regulatory agency come to terms difficult one.” A lack of coping skills company’s strategy. “For government Burke Rix Hines and Associates to with a new way to regulate the taxi often leads to a return to crime, with clients, as well as for private be champions to make sure the industry, paving the way for superior parolees suffering a 70% recidivism clients wanting to pitch an idea to Coachella Valley gets its fair share of taxi service across the valley. The rate, placing an undue burden on government, we are able to analyze a that money. The stimulus package is firm has also worked closely with local law enforcement. Burke Rix problem, research it thoroughly, and huge, but there isn’t enough to go the City of Palm Springs to Hines and Associates took Desert create a position paper to eloquently around. We need a focused strategy, upgrade the quality of advertising Hot Springs’ case to Sacramento, and powerfully make their case.” specific projects, and we need to concessions at Palm Springs where they worked with the Burke Rix Hines and Associates articulate those needs on a state and International Airport. The solution, California Department of also adeptly handles events, tackling federal level.” Though the word allowing outside vendors to bid for Corrections to help address the promotion, logistics, securing lobbyist is often demonized in the the concession contract, will issue. contracts with convention centers, media, he adds, they can be a major improve the airport’s image and The result was twofold: better and arranging for speakers. In force for good. “We aren’t out there increase revenues. Working with the protection to keep the city from addition to the extravagant grand pushing cigarettes for the tobacco Riverside County Association of receiving a disproportionate share of opening of the much-lauded Riviera industry. We are trying to solve the Fire Chiefs, the firm’s research has parolees, but more importantly, Resort and Spa in Palm Springs, valley’s energy and transportation resulted in numerous reforms funds earmarked by the Department the company organized the launch problems. We are trying to improve improving the quality of ambulance of Corrections for the development party of the Pinnacle Fund, a new education by bringing pilot service throughout Riverside of a facility to provide services to foundation benefitting Palm Springs programs to town. We are trying to County. The firm’s Married in Palm help parolees readapt and reconnect Unified School District. secure funding for public works. Springs campaign, an initiative to with the world. “We were thrilled to A great example of the firm’s These are all things that do the drive same-sex marriage business to be able to help address the needs of event management capabilities valley a lot of good.” In the years to the desert, drew over 800,000 web these people, to help them learn the was their work promoting and come, desert residents are sure to be visitors to the designated website in skills to reenter society successfully,” coordinating the very successful the beneficiaries of the company’s just four months. The campaign was says Hines. A parolee center is CVAG Coachella Valley Energy relationships, professionalism and named one of the best of 2007 by scheduled to be operational and Summit 2009 – a smashing success expertise. PR Weekly. serving the community in the first by any standard that was the talk of For more information, visit One of its most interesting and part of 2010. “Programs of this sort the town. They have also been hired www.burkerixhines.com. rewarding tasks tackled recently are phenomenally successful,” Hines by prospective political candidates came about when the City of Desert adds. “Recidivism rates are cut to to begin exploratory campaigns for Hot Springs engaged the firm to something like fifteen percent.” the 2010 elections. help deal with its disproportionate While the services needed in the With demand for its services number of prison parolees. “Desert above cases vary wildly, they share a growing, the company is poised for Hot Springs has a large community common trait that reveals a particular future growth, including a merger of parolees, who come to the city key to the organization’s success. with the current Los Angeles office because it is an inexpensive place to Burke Rix Hines and Associates and plans to open offices in San live, and because there is a social has become well-known for its Diego, Sacramento, and San network of other parolees in place,” White Paper Series, a series of Francisco. “We’re growing, we’re says Hines. “Unfortunately, many of position papers that speaks to the hungry, and we’re looking for clients these parolees lack the skills to cope sophistication and thoroughness of who understand the power of having in the modern world. Imagine the firm’s research, as well as its a good local lobbying firm out there
"Coachella Valley municipal"