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					Staying One step ahead
As the recession deepens, accommodation businesses have a tough job on their hands to
persuade people to part with their money. It has never been so important to make small
improvements to your business to keep you one step ahead of your competition.

By 2025, more than one third of the UK’s population will be over 551. We are all living longer, so it
is important to recognise that the baby boomers may need a little extra help whilst on holiday.

In response to this, VisitEngland has refreshed the entry-level mobility standard of the National
Accessible Scheme (M1). The standard, called ‘One step ahead’, will help you increase the appeal
of your business - even though you may have steps to the front door or no way of providing a
ground floor bedroom.

‘One step ahead’ will help you see your business from the perspective of older guests and those
who are a little less mobile. Taking part in this scheme has many benefits such as a visit from a
specialist assessor, and you can stand out from the crowd by using the scheme logo in your
marketing. Your business will also be searchable on enjoyengland.com, visitbritain.com and
tourismforall.org.uk as accessible accommodation2.

What do I need to do to get this rating?

Probably not a great deal, as it is likely that you meet much of the standard already. Along with
your public areas, only one guest room and bathroom needs to meet the standard. Are your doors
easy to open and your public areas clutter-free?

Call Quality in Tourism on 0845 300 6996 or email qualityintourism@gslglobal.com and they will
send you a free copy of the ‘One step ahead’ booklet. Or log onto
www.visitengland.com/onestepahead for more information and a PDF to print and download. You
can save £61 if you have an access assessment alongside your quality scheme assessment in this
participation year. Enjoy the benefits of ‘One step ahead’ for as little as £42 per year (inc VAT at
15%).




1
 Office for National Statistics 2006
2
 non-quality assessed accommodation will not receive a listing on the VisitEngland and VisitBritain suite of websites
and tourismforall.org.uk.


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