Value Added Products _ Services

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					Value Added Products & Services
         By Team Osiyan
OUR PRESENCE
Our Projects
 Established in 1997
  Promoted by a group of technocrats
 We are the only India VAS Technology company having in-
 house developed and deployed solutions for


  MCA              LBS                 USSD
  SMSC             3G                  LIS
  UMS              IVRS                M-Commerce
  CRBT             Roaming Suite
Osiyan Group
Osiyan’s promoters have diverse business interests
    Power Generation & Distribution
    Hotels
    Construction
    Manufacture of CFL tubes and bulb
    Capital Markets, Bullion, Forex and Comodity – Authorised Dealer
    with RBI
    Distribution of mobile phones, Titan Watches, LPG cylinders, etc
    KPO - for Reuters and Euromoney


  Group turnover exceeds INR 5bn
We Work As Technology Partners With
Telecom Sector Customers
Some Corporate Sector Customers
 Worldwide Presence
NORTH                                                                       AFGHANISTA
                        OMAN
AMERICA                 Nawras                                              N
Bechtel, USA            Oman Mobile                                         MTN

                                                                                  BHUTAN
                                                                                  BTL
                    INDIA
                    Vodafone (16 networks)                                   BANGLADES
                    Airtel
                                                                             H
                    BSNL
                                                                             Telebarta
                    BPL Mobile
                                                                             Grameen Phone
                    HFCL
                                                                             Banglalink
                    MTNL (2 networks)
                    Spice (2 networks)                                              LAO
                    Shyam                                                           S
                    Idea Cellular                                                   ETL
                    Relinace
                    TATA                                                       INDONESI
                                                        BRUNEI                 A
                                                        DST                    Hutchison

          AFRICA           AFRICA            SRI          NEW
          Celtel,          BOL,              LANKA        ZEALAND
          Uganda           Tanzania          MobilTel
                                                          Econet Wireless
PRODUCTS
Our Solution Framework – GSM & CDMA

                     USSD



       GPRS                   Voice

                3G


                      SMS
     MMS
Our Product Suite
         LIS
         Text Based Alert Services
         CRBT
Agenda



         OBD – Call Center Suite
         Friend & Family
         Content
         Corporate Solutions
         Our USP
LIS - A Regulatory Requirement
LIS a regulatory requirement
   Before going operational, Operator’s network should have
    interception & delivery system in place.


   Each of the network elements present in the network should comply
    to the legal recommendations of the operating country.


   LI Solution do not generate any revenue; and hence operator's need
    a cost effective system which is compliant with regulatory guidelines.
HAWK – Standards & Compliances
 HAWK is fully compliant with international recommendations
    ETSI 201 671
    ETSI 133 108
    CALEA recommendation, TIA’s J-STD-025


 HAWK is compliant with local legal recommendations. e.g. In
  India, system is fully compliant with TEC-GR
  recommendations.
    GR/LIS-01/02.MAR2005
    GR/LIS-02/03.MAY2006
    GR/LIS-03/2008 (DRAFT)
Hawk - LIS Success Story

Our Solution has been deployed with
  • HFCL - India
  • Spice - India
  • NZ Communications - New Zealand


Executing PoC at
  • Reliance Communications
ALERT SERVICES
Success of Alert - Three Parameters


                  Technical
                  Capability


          Marketing
                          Content
           Capability
TECHNICAL AND MARKETING CAPABILITIES
USSD Success Story - Vodafone

USSD Centre is operational in all circles of Vodafone

The fastest growing service in Vodafone

Now benig replicated with several other cellular
 operators
  MTNL - both circles
  BSNL - pan India
  Rcomm - pan India
USSD Gateway Installations

 BPL Mobile

 Idea Cellular

 Mobitel Sri Lanka

 MTN Nigeria
SMSC Installations / Services
  Airtel
  BSNL
  MTNL
  Shyam Telelink (CDMA)
  Vodafone
  BOL – Tanzania (CDMA)
  Bechtel - USA (CDMA)
OUR CONTENT CAPABILITIES
… In-House Content Company
Text Content
  Ready content for over 250 services in English
  Same content being generated / converted in multiple languages

Video Content
  Content development team with experts from Media Industry
  Tie-ups for devotional content under negotiations
  In-House Production studio under planning; capable of
     Creation of audio-video strips
     Advance Editing capabilities
     Morphing and so on…
Marketing Capabilities
Content Marketing Capabilities

 Vodafone
   USSD is high gross earner - probably market leader in USSD


 MTNL
   Close to 85,000 susbcriber base


 BSNL
   Over 350,000 subcriber base
   Adding 7,000-10,000 subcribers daily
Strategic involvement of Corporates for VAS service
Some Existing Customers for VAS Services
  Corporates                     Media
     Air Sahara                    Hello Midday – City Infoline
     Air India                     Radio Midday
  Finance                          Win 94.6 Radio
     Standard Chartered Mutual     Cartoon Network
     Funds                         Zee Telefilms
     JM Mutual Funds               Indian Express On-line Media Ltd.
     Principal Mutual Fund         365-days
     Birla Global Finance Ltd.
     IDBI Principal AMC Mutual
                                 E-Govrnance
     Fund                          Bombay Municipal Corporation,
                                   Water Works
                                   Mumbai Port Trust Authority
Strategic alliances – Oil Companies & Banks


                       IOC

              HPCL            BPCL
                     USSD
                      &
             HDFC    SMS      Barclays
             Bank              Bank

                      ICICI
                      Bank
Corporate Clients
CRBT
CRBT Gateway - Installations


     DST Brunei

        BTL Bhutan

              BOL Tanzania

                     Multilink Nigeria
CRBT Content Management & Distribution
Master Content Providers for

  MTNL – Delhi

  BTL – Bhutan

  Wataniya – Mauritius

  Dhiraagu – Maldives
CRBT – Value Additions

 Greetings for Personal Touch
   Fun Greetings         Love & Friendship Greetings
   Valentine Greetings   Season Greetings          Festival Greetings

CRBT Platform integrated with multiple provisioning channels for
      provisioning
User uploaded content can be played as CRBT
CRBT Juke Box (RBT will be played in random order)
Personalised CRBT
‘A’ party CRBT
OBD & CALL CENTER SOLUTIONS
Leading in CTI Solutions

Leading with INNOVATION & MARKET LEADERSHIP


  1 st   SIP based contact center from Asia

  1 st   Call Flow Designer Toolkit from India


    Microsoft ISV Partner and GOLD partner managed out of Seattle, USA


    INTEL Global Communications Alliance Partner

          Dialogic Inc. Partner

          Nuance Inc. Partner for ASR and TTS
Contact Centers
   Telecom          BFSI                 Airlines




                   National Bank
                   of
                   Ras Al Khaimah
    Media          Sharjah          3rd Party BPO


                  FMCG
BSNL - Tamil Nadu & Uttaranchal
Contact Center for Telephony Operator
BSNL Requirements
   Common platform for mobile, landline operations across entire state
   Multiple Applications on single platform
      Complaint management, Number change service, Trunk Booking, Directory
                 information using TTS etc..
      Integration with multiple databases and applications across multiple locations (16
                 SSA)
   End-to-end Complaint Management Contact Center Software
   Web based escalation management at local end points (SSA level)
   Latest Technology
      Soft phone, Virtual Desk, Multi-Call handling, Recording solution with quality
                 monitoring, Dialer for message delivery
  Easy customization, Integration, Scalable as you grow – Just Add E1
      cards
   Powerful Admin workbench - OAM, Billing, Real Time, Reports
OBD & Campaign Manager

   Web based application
   Strong user access management / security management
   Campaign definition key features:
       • Originator – approver roles
       • Campaign period – date, time and day range
       • Campaign IVR designer
            GUI based IVR definition toolkit
            SMS, Email, Video integration
            TTS and ASR integration
       • Maximum number of calls a day to a subscriber
       • Dialing specific telephone series, circles as per defined date-
                time schedule
       • Disposition based Redial definition
       • Call transfer to executive
FRIENDS AND FAMILY
Friends & Family - CUG - FnF
 Friends and Family a unique and easy service

 Operator offers discounted rates to subscribers for calls
 made to his CUG on his/her FnF list

 The system allows subscriber to configure his friends and
 family list using SMS / USSD / IVR Interfaces

 Handles the subscriber’s community services

 Can be upgraded to other services depending upon
 requirement
FnF - Product Features
Option to add international numbers to FnF list
Multiple Chrging module can be offered to cutomers
      Can configure pricing for any request as per operator requirements
      Can configure multiple pricing options for different Fnf schemes
      Can configure minimum time required to stay with the service for subscriber
      Subscriber can be charged for every request / provisioning
      Charging can be either fixed amount or percentage on call rate
      Can also be charged on monthly based on the service provided
Option for including minimum term agreements with customers with
  FnF service
Increases Network Usage
Revenue Potential

 Around 150,000 registrations in first 2 weeks.
 Total 300,000 subscribers
 system live in 10 days

 MTN Afghan has around system 1.5 million subscribers

 Vodafone, MTNL has begun aggressive launch

 This makes ample sense for CDMA operators now offering GSM
      service
CONTENT
Our Unique Content …

In-house content team has developed over 250 categories of text services in
English
        All Festivals, Sports, Leaders, Major Cities
        Entertainment, Artistes, Hollywood / Bollywood / Mollywood - all woods
        Finance related, Astrology, News, etc
        Educative – Techniques of Interview, Marriage, Beauty Tips, etc

The process of creating content for IVRs / OBDs is under implementation

We are also converting generating content in around a dozen Indian
languages

Investing in Animation, etc and tie-ups on for 3G Video services
OUR UNIQUE SELLING POINT
Our Unique Selling Point …
 One Roof operations
   Hardware – Software – Content – 24x7 Management
 The Common Framework
   Complete Modular design
   Ultra High Scalability
   Best interpretability
      IVRS <->SMS <-> GPRS <-> MMS <-> 3G
 Highly secure operations with ‘C-Secure
 Architecture”
… Our Unique Selling Point
 Shortest Turnaround
 Deployment Experience across 15 countries
 Experience working with various operators
 Highly customizable and robust platform
 Cost effective & No Hassel deployment
 Tried and Tested implementations across all types of switches,
 INs, MSCs etc
 Proficient in GSM and CDMA
Thank You!!!