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LAND ROVER CELEBRATING 60 YEARS AND GOING STRONG

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					LAND ROVER: CELEBRATING 60 YEARS AND GOING STRONG

IRVINE, Calif., April 30, 2008 – 60 years ago today,
a motoring icon made its public debut, when the
original Land Rover was shown at a motor show in
Amsterdam, on April 30, 1948. The current Defender is
clearly descended from that first vehicle, known as a
Series 1. Extraordinarily, they even share a couple
of original parts, an oil filler plug and a cleat for
tying down the canvas roof. But the rest of the
vehicle technology has moved on considerably.

Today, Land Rover goes from strength-to-strength,
with a five-model line-up headed by the Range Rover,
and record global sales of over 226,000 vehicles in
2007.

The company recently received an early birthday
present, in the form of two Queen’s Awards for
Enterprise. The first, for 'International Trade', was
given in recognition of export sales of nearly £4
billion per annum to 147 countries, with markets such
as China and Russia driving major growth. The second,
for 'Innovation', was awarded for Land Rover's
acclaimed Terrain Response™ system. At the twist of a
knob, this sets up the vehicle's engine response and
traction systems to maximize performance on all
terrains - the electronic equivalent of having an
expert instructor alongside the driver.

Around the world, Land Rover will be celebrating its
60th anniversary year throughout the summer with a
series of special activities and events.

Success Story
Land Rover is an outstanding British engineering and
manufacturing success story. Its manufacturing plants
at Solihull (near Birmingham) and Halewood (near
Liverpool) and its Research and Development
facilities in the English Midlands, employ a
workforce of 8,500 - and the company helps support an
estimated further 40,000 jobs through automotive
suppliers.

Since the first Series I model rolled off the
production line at Solihull, the vehicles created by
Land Rover have defined the SUV market. In 1970, the
company introduced what's been called the most
significant SUV ever, the Range Rover – the first SUV
to be equally capable on-road as off-road. Now,
alongside the Range Rover and Defender*, sit the LR3,
LR2 and Range Rover Sport.

Land Rover's spirit of adventure has been evident
from the earliest days. Adventurers, farmers,
scientists, naturalists, and outdoor sport
enthusiasts have all used Land Rovers' capability to
access some of the world's most inhospitable regions.
For 60 years, the company's vehicles have also worked
for a multitude of humanitarian and conservation
organizations, represented today by Land Rover's
formal ties with the Born Free Foundation, Biosphere,
Earthwatch, the Royal Geographical Society (with
IBG), and the China Exploration and Research Society.

Phil Popham, Land Rover's Managing Director,
commented, "Land Rover’s history is a long and
illustrious one – and the future is just as exciting.
We are committed to maintaining our relevance and
meeting the needs of our customers in a changing
global environment. Earlier this year, we unveiled a
glimpse into our possible future - the diesel hybrid
LRX cross-coupe concept. This signals that Land Rover
will continue to evolve, with capability, premium
values and sustainable motoring at the top of the
agenda."

For further information and images please visit
www.media.landrover.com

*Defender is not sold in North America.

LAND ROVER HISTORICAL TIMELINE

1948


LAND ROVER SERIES I


The iconic British SUV makes its debut at the
Amsterdam Motor Show
1949


ARMY EDITION


British Army orders its first Land Rovers

1953




Long-wheelbase version introduced

1958




LAND ROVER SERIES II UNVEILED

1966




500,000th Land Rover

1970


RANGE ROVER


Land Rover’s versatile model launched in two-door
format

1971




LAND ROVER SERIES III LAUNCHED
1976




Millionth Land Rover built in June

1982




Four-door Range Rover introduced

1989


DISCOVERY


Third Land Rover model launched

1990


DEFENDER


Original ‘Land Rover' relaunched and renamed

1994




2ND GENERATION RANGE ROVER

1995




Land Rover production tops 100,000 per annum

1997
FREELANDER


Land Rover’s fourth model launched

2002


3RD GENERATION RANGE ROVER


All-new Range Rover makes its debut

2004


LR3


Land Rover launches all-new model

2005


RANGE ROVER SPORT


Popular sports tourer goes on sale

2006




Land Rover announces ground-breaking CO2 offset
scheme

2006


LR2
New model begins production at Halewood plant

2007




Record sales of 226,000 vehicles

2008


LAND ROVER LRX


LRX concept signals the possible future of Land Rover

				
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