7 RW Sales _ Marketing Q3 Update7 RW Sales _ Marketing Update

Document Sample
7 RW Sales _ Marketing Q3 Update7 RW Sales _ Marketing Update Powered By Docstoc
					ROBERT WALTERS
MARKETING
MARKET UPDATE
QUARTER THREE 2009




MARKET UPDATE                                                                                          CONTACT US
PERMANENT                                           CONTRACT                                           To discuss the marketing recruitment
Following the seasonal reduction in hiring          Contract hiring levels increased in quarter        market, or your general recruitment
during the summer, we saw an uptick in              three and we saw a reduction in the number
permanent hiring levels as the quarter              of redundancies taking place. Many
                                                                                                       needs, please contact:
progressed. Market confidence was higher            organisations reported they were preparing
than the previous two quarters and there was        business cases to hire additional headcount        Permanent
an increase in the number of available jobs         after several months of recruitment freezes.
                                                                                                       John Robinson
across most sectors.
                                                    Candidates in Demand                               Head of Sales & Marketing
Recruitment activity in the City’s largest banks    Despite a greater sense of confidence returning    020 7509 8413
continued to rise. In particular, we saw an         to the market, many organisations were             john.robinson@robertwalters.com
increase in hiring levels across asset              operating with a skeleton marketing team,
management firms and hedge funds. Hiring            creating continued pressure on existing            Contract
levels also increased across retail banking and     employees. There were still many available         Ben Stevenson
insurance.                                          marketers looking for roles and organisations      Manager – Sales & Marketing Contract
                                                    had high expectations of candidate skill-sets,     020 7509 8837
Candidates in Demand                                hiring only those with relevant industry           benjamin.stevenson@robertwalters.com
There was an increase in demand for senior          experience. However, we found that where
marketers in quarter three. These professionals     organisations were more flexible, they benefited
were being offered interviews at multiple           from a wider pool of talented marketers.
organisations, a sign that firms were committing
to new market growth strategies in order to         In response to market conditions, many
remain competitive.                                 professional services organisations adopted
                                                    marketing strategies to build new relationships
A significant trend seen in quarter three was an    and engage with their existing clients. As a
increase in demand for marketing and business       result, there was an increased demand for key
development professionals in the legal sector.      account and client relationship managers.
Despite headcount reductions among lawyers
within private practice, a number of top 20 firms   We saw a few clients undertake rebranding
hired business development and                      projects in quarter three. As a result, there
communications marketers across all levels of       was an increase in demand for brand
seniority as organisations planned to develop       managers and project brand managers.
and strengthen their relationships with clients
and stakeholders.                                   Rates
                                                    There was still a large number of immediately
Recruitment Process                                 available, highly skilled marketers in quarter
Although the number of roles called to market       three and as a result, most contractors
increased in quarter three, recruitment             continued to be flexible on rates of pay.
processes remained slow. Marketing                  Marketer’s ability to demand pay rises
professionals could still expect multiple           became a thing of the past.
interview stages and delays as companies
remained cautious about signing off new             Outlook
headcount. Those organisations who were             As a greater sense of confidence returns to
able to expedite the process secured the best       the market, we are cautiously optimistic that
candidates.                                         recruitment volumes will increase in quarter
                                                    four 2009. However, it is unlikely that these
Salaries                                            volumes will return to those seen a year ago.
Overall, salaries remained static in quarter
three but salaries for some roles did reduce.
For example, a Marketing Executive who                                                                 Robert Walters is a leading global recruitment
could have expected a salary of between                                                                consultancy, specialising in placing high calibre
£27 – 38k in the first half of the year can now
                                                                                                       professionals into permanent, contract and
expect between £25 – 35k. This reduction
was caused by the continued high volumes of                                                            temporary positions at all management levels. In
available candidates who were prepared to                                                              the UK the Group specialises in the accounting,
accept lower salaries in order to secure a role.                                                       financing, banking, risk & compliance, IT, legal,
                                                                                                       sales & marketing, human resources and
Outlook                                                                                                support fields. Robert Walters’ client base
Although a greater sense of confidence                                                                 ranges across both multinational corporations
returned to the market, we anticipate
organisations will take their time to hire and                                                         and SMEs and covers all market sectors. We
secure the best marketers available,                                                                   have an established network of offices across
lengthening the recruitment process in the                                                             the UK and 39 offices across five continents.
latter part of the year.
 SALARY SURVEY
 PERMANENT
 Role                                                                          Permanent Salary Per Annum £UK
                                              Assistant                Executive          Manager           Senior Manager/VP                  Head of/Director
 Brand                                        £22 - 27k                £25 - 35k         £35 - 50k             £45 - 70k                        £65 - 120k
 Campaign Management                          £22 - 27k                £25 - 35k         £35 - 50k             £45 - 70k                        £65 - 120k
 Marketing Communications                     £22 - 27k                £25 - 35k         £35 - 50k             £45 - 70k                        £65 - 120k
 Customer/Business Insight                    £22 - 27k                £25 - 35k         £35 - 50k             £45 - 70k                        £65 - 120k
 Direct Marketing                             £22 - 27k                £25 - 35k         £35 - 50k             £45 - 70k                        £65 - 120k
 DTP/Graphic                                  £22 - 27k                £25 - 35k         £35 - 50k             £45 - 70k                        £65 - 120k
 E-marketing                                  £22 - 27k                £25 - 35k         £35 - 50k             £45 - 70k                        £65 - 120k
 Events/Roadshows                             £22 - 27k                £25 - 35k         £35 - 50k             £45 - 70k                        £65 - 120k
 Investment Writing                           £22 - 27k                £25 - 35k         £35 - 50k             £45 - 70k                        £65 - 120k
 Marketing                                    £22 - 27k                £25 - 35k         £35 - 50k             £45 - 70k                        £65 - 120k
 Marketing Strategy                                                                      £35 - 50k             £45 - 70k                        £65 - 120k
 PR/Media Relations                           £22 - 27k                £25 - 35k         £35 - 50k             £45 - 70k                        £65 - 120k
 Product                                      £22 - 27k                £25 - 35k         £35 - 50k             £45 - 70k                        £65 - 120k
 Product Development/Management                                        £25 - 35k         £35 - 50k             £50 - 80k                        £80 - 120k
 Product Specialist                                                                      £35 - 50k             £45 - 70k                        £65 - 120k
 Propositions                                 £22   -   27k            £25 - 35k         £35 - 50k             £45 - 70k                        £65 - 120k
 Relationship Management                      £22   -   27k            £25 - 35k         £35 - 50k             £45 - 70k                        £65 - 120k
 RFP                                          £22   -   27k            £25 - 35k         £35 - 50k             £45 - 70k                        £65 - 120k
 Account Management                           £22   -   27k            £25 - 35k         £35 - 50k
 Sales/Business Development                   £22   -   27k            £25 - 35k         £35 - 50k             £45 - 70k                         £65 - 120k


 SALARY SURVEY
 CONTRACT
 Role                                                                         Contract Rates Per Hour (PAYE) £UK
                                               Assistant               Executive           Manager            Senior Manager/VP                Head of/Director
 Marketing                                     £12 - 15                £13 - 18            £20 - 25               £25 - 40                      £40 - 100
 Branding                                      £12 - 15                £13 - 18            £18 - 23               £22 - 35                      £35 - 70
 E-marketing                                   £12 - 15                £13 - 18            £20 - 30               £25 - 40                      £40 - 75
 PR/Media Relations                            £12 - 15                £13 - 18            £18 - 23               £22 - 35                      £30 - 70
 Communications                                £12 - 15                £13 - 18            £18 - 23               £22 - 35                      £30 - 70
 Investment Writing                            £12 - 15                £13 - 23            £25 - 35               £30 - 45                      £40 - 70
 Events/Roadshows                              £12 - 15                £13 - 23            £18 - 25               £22 - 35                      £30 - 60
 Sponsorship                                   £12 - 15                £13 - 18            £18 - 23               £22 - 35                      £30 - 60
 Product                                       £12 - 15                £15 - 23            £20 - 30               £25 - 45                      £40 - 80
 RFP                                           £12 - 15                £15 - 23            £20 - 30               £30 - 45                      £40 - 60
 DTP/Graphic                                   £12 - 15                £13 - 18            £20 - 25               £30 - 40                      £40 - 60
 Business Development                          £12 - 15                £15 - 23            £20 - 40               £35 - 45                      £40 - 100
 Propositions                                  £12 - 15                £15 - 23            £20 - 30               £35 - 45                      £45 - 70
 Customer/Business Insight                     £12 - 15                £15 - 23            £25 - 45               £40 - 55                      £50 - 100


 ROBERT WALTERS INITIATIVES
MARKETING INSIGHT                                             EMPLOYEES PURSUE NEW JOBS DESPITE                    ROBERT WALTERS & THE CIM
Reaching over 5000 candidates every quarter,                  TROUBLED JOB MARKET                                  Robert Walters has partnered with the Chartered
Marketing Insight provides the latest up-to-date              A new survey conducted by Robert Walters             Institute of Marketing to offer a series of events,
career news for marketing professionals. With                 found that 71% of respondents are not deterred       bringing market updates and career advice to
information on current recruitment trends and                 from seeking new jobs, despite the troubled job      marketers. Held in collaboration with CIM study
salaries, advice on moving industry sector and a              market.                                              sessions, Robert Walters has presented to
spotlight on one of our hiring clients, Marketing                                                                  marketers on a range of topics which aim to
Insight is an invaluable resource for candidates              Two thousand professionals across the UK took        guide marketers through the downturn and place
looking for their next role. If you would like to feature     part in the survey, including accountants,           them ahead of their competition in securing their
in the newsletter, highlight one of your roles, or be         Marketers, HR professionals, secretarial and         next role.
added to our mailing list, please call                        support workers and lawyers. Credit controllers,
John Robinson on 020 7509 8413 or email                       HR and IT professionals were most confident
john.robinson@robertwalters.com                               about moving roles, with over 72% of credit
                                                              professionals saying their outlook was not
                                                              affected by the state of the economy. Lawyers
                                                              were the least confident, with only 24% willing to
                                                              consider a move at this time.

                                                              Despite continued economic uncertainty, it
                                                              seems ambition has not dwindled and those
                                                              lucky to have employment remain confident of                      www.robertwalters.co.uk
                                                              progressing in their careers and securing well-
                                                              paid jobs elsewhere.

				
DOCUMENT INFO
Shared By:
Categories:
Stats:
views:4
posted:2/18/2010
language:English
pages:2