ROBERT WALTERS MARKETING MARKET UPDATE QUARTER THREE 2009 MARKET UPDATE CONTACT US PERMANENT CONTRACT To discuss the marketing recruitment Following the seasonal reduction in hiring Contract hiring levels increased in quarter market, or your general recruitment during the summer, we saw an uptick in three and we saw a reduction in the number permanent hiring levels as the quarter of redundancies taking place. Many needs, please contact: progressed. Market confidence was higher organisations reported they were preparing than the previous two quarters and there was business cases to hire additional headcount Permanent an increase in the number of available jobs after several months of recruitment freezes. John Robinson across most sectors. Candidates in Demand Head of Sales & Marketing Recruitment activity in the City’s largest banks Despite a greater sense of confidence returning 020 7509 8413 continued to rise. In particular, we saw an to the market, many organisations were firstname.lastname@example.org increase in hiring levels across asset operating with a skeleton marketing team, management firms and hedge funds. Hiring creating continued pressure on existing Contract levels also increased across retail banking and employees. There were still many available Ben Stevenson insurance. marketers looking for roles and organisations Manager – Sales & Marketing Contract had high expectations of candidate skill-sets, 020 7509 8837 Candidates in Demand hiring only those with relevant industry email@example.com There was an increase in demand for senior experience. However, we found that where marketers in quarter three. These professionals organisations were more flexible, they benefited were being offered interviews at multiple from a wider pool of talented marketers. organisations, a sign that firms were committing to new market growth strategies in order to In response to market conditions, many remain competitive. professional services organisations adopted marketing strategies to build new relationships A significant trend seen in quarter three was an and engage with their existing clients. As a increase in demand for marketing and business result, there was an increased demand for key development professionals in the legal sector. account and client relationship managers. Despite headcount reductions among lawyers within private practice, a number of top 20 firms We saw a few clients undertake rebranding hired business development and projects in quarter three. As a result, there communications marketers across all levels of was an increase in demand for brand seniority as organisations planned to develop managers and project brand managers. and strengthen their relationships with clients and stakeholders. Rates There was still a large number of immediately Recruitment Process available, highly skilled marketers in quarter Although the number of roles called to market three and as a result, most contractors increased in quarter three, recruitment continued to be flexible on rates of pay. processes remained slow. Marketing Marketer’s ability to demand pay rises professionals could still expect multiple became a thing of the past. interview stages and delays as companies remained cautious about signing off new Outlook headcount. Those organisations who were As a greater sense of confidence returns to able to expedite the process secured the best the market, we are cautiously optimistic that candidates. recruitment volumes will increase in quarter four 2009. However, it is unlikely that these Salaries volumes will return to those seen a year ago. Overall, salaries remained static in quarter three but salaries for some roles did reduce. For example, a Marketing Executive who Robert Walters is a leading global recruitment could have expected a salary of between consultancy, specialising in placing high calibre £27 – 38k in the first half of the year can now professionals into permanent, contract and expect between £25 – 35k. This reduction was caused by the continued high volumes of temporary positions at all management levels. In available candidates who were prepared to the UK the Group specialises in the accounting, accept lower salaries in order to secure a role. financing, banking, risk & compliance, IT, legal, sales & marketing, human resources and Outlook support fields. Robert Walters’ client base Although a greater sense of confidence ranges across both multinational corporations returned to the market, we anticipate organisations will take their time to hire and and SMEs and covers all market sectors. We secure the best marketers available, have an established network of offices across lengthening the recruitment process in the the UK and 39 offices across five continents. latter part of the year. SALARY SURVEY PERMANENT Role Permanent Salary Per Annum £UK Assistant Executive Manager Senior Manager/VP Head of/Director Brand £22 - 27k £25 - 35k £35 - 50k £45 - 70k £65 - 120k Campaign Management £22 - 27k £25 - 35k £35 - 50k £45 - 70k £65 - 120k Marketing Communications £22 - 27k £25 - 35k £35 - 50k £45 - 70k £65 - 120k Customer/Business Insight £22 - 27k £25 - 35k £35 - 50k £45 - 70k £65 - 120k Direct Marketing £22 - 27k £25 - 35k £35 - 50k £45 - 70k £65 - 120k DTP/Graphic £22 - 27k £25 - 35k £35 - 50k £45 - 70k £65 - 120k E-marketing £22 - 27k £25 - 35k £35 - 50k £45 - 70k £65 - 120k Events/Roadshows £22 - 27k £25 - 35k £35 - 50k £45 - 70k £65 - 120k Investment Writing £22 - 27k £25 - 35k £35 - 50k £45 - 70k £65 - 120k Marketing £22 - 27k £25 - 35k £35 - 50k £45 - 70k £65 - 120k Marketing Strategy £35 - 50k £45 - 70k £65 - 120k PR/Media Relations £22 - 27k £25 - 35k £35 - 50k £45 - 70k £65 - 120k Product £22 - 27k £25 - 35k £35 - 50k £45 - 70k £65 - 120k Product Development/Management £25 - 35k £35 - 50k £50 - 80k £80 - 120k Product Specialist £35 - 50k £45 - 70k £65 - 120k Propositions £22 - 27k £25 - 35k £35 - 50k £45 - 70k £65 - 120k Relationship Management £22 - 27k £25 - 35k £35 - 50k £45 - 70k £65 - 120k RFP £22 - 27k £25 - 35k £35 - 50k £45 - 70k £65 - 120k Account Management £22 - 27k £25 - 35k £35 - 50k Sales/Business Development £22 - 27k £25 - 35k £35 - 50k £45 - 70k £65 - 120k SALARY SURVEY CONTRACT Role Contract Rates Per Hour (PAYE) £UK Assistant Executive Manager Senior Manager/VP Head of/Director Marketing £12 - 15 £13 - 18 £20 - 25 £25 - 40 £40 - 100 Branding £12 - 15 £13 - 18 £18 - 23 £22 - 35 £35 - 70 E-marketing £12 - 15 £13 - 18 £20 - 30 £25 - 40 £40 - 75 PR/Media Relations £12 - 15 £13 - 18 £18 - 23 £22 - 35 £30 - 70 Communications £12 - 15 £13 - 18 £18 - 23 £22 - 35 £30 - 70 Investment Writing £12 - 15 £13 - 23 £25 - 35 £30 - 45 £40 - 70 Events/Roadshows £12 - 15 £13 - 23 £18 - 25 £22 - 35 £30 - 60 Sponsorship £12 - 15 £13 - 18 £18 - 23 £22 - 35 £30 - 60 Product £12 - 15 £15 - 23 £20 - 30 £25 - 45 £40 - 80 RFP £12 - 15 £15 - 23 £20 - 30 £30 - 45 £40 - 60 DTP/Graphic £12 - 15 £13 - 18 £20 - 25 £30 - 40 £40 - 60 Business Development £12 - 15 £15 - 23 £20 - 40 £35 - 45 £40 - 100 Propositions £12 - 15 £15 - 23 £20 - 30 £35 - 45 £45 - 70 Customer/Business Insight £12 - 15 £15 - 23 £25 - 45 £40 - 55 £50 - 100 ROBERT WALTERS INITIATIVES MARKETING INSIGHT EMPLOYEES PURSUE NEW JOBS DESPITE ROBERT WALTERS & THE CIM Reaching over 5000 candidates every quarter, TROUBLED JOB MARKET Robert Walters has partnered with the Chartered Marketing Insight provides the latest up-to-date A new survey conducted by Robert Walters Institute of Marketing to offer a series of events, career news for marketing professionals. With found that 71% of respondents are not deterred bringing market updates and career advice to information on current recruitment trends and from seeking new jobs, despite the troubled job marketers. Held in collaboration with CIM study salaries, advice on moving industry sector and a market. sessions, Robert Walters has presented to spotlight on one of our hiring clients, Marketing marketers on a range of topics which aim to Insight is an invaluable resource for candidates Two thousand professionals across the UK took guide marketers through the downturn and place looking for their next role. If you would like to feature part in the survey, including accountants, them ahead of their competition in securing their in the newsletter, highlight one of your roles, or be Marketers, HR professionals, secretarial and next role. added to our mailing list, please call support workers and lawyers. Credit controllers, John Robinson on 020 7509 8413 or email HR and IT professionals were most confident firstname.lastname@example.org about moving roles, with over 72% of credit professionals saying their outlook was not affected by the state of the economy. Lawyers were the least confident, with only 24% willing to consider a move at this time. Despite continued economic uncertainty, it seems ambition has not dwindled and those lucky to have employment remain confident of www.robertwalters.co.uk progressing in their careers and securing well- paid jobs elsewhere.