When in Rome, do as the Romans do by oym20829


									                                             Feature Story BOEING FRONTIERS

Philly to Boeing Rome:
Boeing Italy teammates lauded for their support
By k athrine k. BeCk

          hen in Rome, do as the Romans do.
             It’s advice that’s almost 2,000 years
          old, and it’s still true today, said Marco
Di Gabriele, senior manager for International
Business Development in Rotorcraft Systems.
Di Gabriele, based in Philadelphia, is leading a
campaign to sell Chinook CH-47F helicopters
to the Italian military, and visits Italy about six
times a year.
     When he does, he gets full support from
the Boeing Rome office, and in gratitude for
their efforts on his behalf he’s honored them
with an award from Pride@Boeing, an em-
ployee recognition program.
     The award thanked the entire Rome team
of 10 Boeing employees from Shared Services
Group, Engineering, Operations & Technology,
Boeing International and International Corporate
Communications for “the special support                                 Members of the Boeing office
                                                                                                     in rome recently received
                                                                        a pride@Boeing award for supp
you provide each and every time we travel                               Chinook Ch-47F helicopters to
                                                                                                      orting a campaign to sell
to Rome. Your positive attitude and determi-                                                          the italian military.
nation are an example to all. Throughout the
Italian Chinook campaign, you have provided            of growth recently and winning this award is a        brochure—describing benefits the CH-47F
outstanding support, leading to customer sat-          big accomplishment that let us know our work          will have for the Italian Army and national
isfaction. Thank you for a job well done!”             is appreciated.”                                      industry—directed at Italian government offi-
     “We have a great in-country team,” said                Di Gabriele said, “If I don’t have to think      cials, members of parliament, top military of-
Boeing Italy President Rinaldo Petrignani. “I’m        about making travel arrangements and all the          ficers and staff.
particularly proud of this award, which recog-         administrative things, I am much more effi-               During a recent change of command with
nizes not only the professional excellence of          cient and effective in doing my specific cus-         his military customer, De Palmas also helped
Rome’s Boeing personnel but also their per-            tomer work.”                                          Di Gabriele pick out a gift for a departing colo-
sonal dedication and passion for Boeing.”                   But he added there’s another kind of sup-        nel. They avoided aggressive warfighter imag-
     Rome business manager Luisa Focacci               port that’s less tangible. Di Gabriele is from        ery and instead chose a replica of an American
said her SSG staff at the Rome office near the         an Italian family, speaks Italian, and lived and      Civil War statue called “Moment of Mer-
Via Veneto provides visitors from all business         went to school there as a child 20 years ago.         cy,” showing a combatant giving water to a
units doing business in Italy with support such        But he places high value on the cultural savvy        wounded enemy soldier.
as renting cars, making internal travel arrange-       of the Boeing Rome staff members. He relies               This was in keeping with the Italian mili-
ments, setting up appointments and providing           on them to provide advice and counsel based           tary’s pride in its role as peacekeeper and in
meeting space. When Boeing employees are               on their knowledge of the Italian language, po-       international humanitarian missions. “They are
transferred to Italy, her staff supports them in       litical sensitivities, cultural attitudes and mili-   focused on peacekeeping, and Antonio was
many ways, such as helping them rent houses            tary and business customs and etiquette.              able to provide that insight and help me make
and find bilingual schools for their children.              “What are appropriate business courtesies        an appropriate choice,” said Di Gabriele.
     “We have been maturing at the internation-        or gifts? What is the language that ought to be           De Palmas said the Pride@Boeing award
al level—in all our offices around the world—          incorporated in a card or letter or invitation? It    made him “very happy. The Chinook cam-
in offering the complete suite of services that        can’t just be something we translated in the          paign is a major campaign and a strong focus
SSG provides,” Focacci said. “Our mission is           United States,” he said.                              for us. Our major responsibility is to make sure
to be the point of contact for SSG service de-              To help the Philadelphia team tell the Boeing    the program people find the best situation in
livery—whether we offer services ourselves             story in Italy, Boeing Rome’s Antonio De Palmas,      which to maximize their opportunities.” n
here in this office or in partnership with other       International Corporate Communications,                                   kathrine.k.beck@boeing.com
service groups. Our office has undergone a lot         produced a high-quality, culturally sensitive

                                                 44 APRIL 2008             BOEING FRONTIERS

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