the finest in
herbal industry TEU. S't*«s ^
By BEN TAN -v/t/ Industries Ministry secretary-general Datuk Dr
°^ T I ^ T Abdullah Mohd Tahir, who represented the min-
r«lADmONAl herbal medicine, a time-hon- ister, Datuk Sen Dr Lim Keng Yaik.
I cured form of natural remedy, has been Dr Abdullah was accompanied by Herbal Asia
M. used by generations of people in Asia where 2004 adviser and Felda Malaysian Vision
it has been cherished for its health benefits. Generation joint chairman Tan Sri Rozali Ismail,
As it is no longer unusual to find herbs in mod- FRIM director-general Datuk Dr Razak Air and
ern medicine, the importance of herbs and edible Gitex chief executive officer Hajjah Safinah
plants cannot be underestimated. Yaakob.
Taking this into consideration. Herbal Asia Those present, including the VIPs, were then
2004 was conceptualised by two Malaysian brought on a tour of the exhibition centre where
organisations, Gitex (M) Sdn Bhd and the Forest about 90 participating companies showcased
Research Institute of Malaysia CFR1M), as the their herb-related products and services,
region's premier trade event showcasing the Malaysian popular herbal products consisted
herbal industry. of mainly Tongkat Ali and Kacip Fatimah extracts.
The objectives of the event was for it to be a Other popular booths were those featuring
global platform for producers, manufacturers, herbal products from Indonesia, which is femed
investors, health and industry-related profes- for its popular Majun and Jamu herbal remedies,
stonals to meet, exchange ideas and promote this Indonesia, represented by more than 10 compa-
rapidly growing industry which was worth nies, introduced a host of herbal supplements,
RM4.5bil in 2001. ranging from bodycare and slimming products to
Herbal Asia 2004 was recently launched at the feminine-related remedies and herbal tea treat-
Mid Valley Exhibition Centre (MVEC) in Kuala meat
Lumpur where it showcased the herbal industry's In addition to the booths featuring health food
finest, from herbal products, technology and ser- and beverages, there were health and exercise
vices" to the latest in alternative medicine. equipment, Ayurvedic remedies, health services.
The three-day trade exhibition, which ends organic and natural products, Chinese-Muslim
tomorrow, is supported and endorsed by the herbal remedies and even feng shui approaches
Malaysia External Trade Development-Corpora- to health.
tion (Matrade), Information Ministry, Entrepre- Dr Abdullah praised the organisers for
neur Development Ministry, International Trade successfully gathering herbal-related companies
and Industry Ministry, Rural Development from all over Asia to take part in the event
Ministry, Health Ministry, Education Ministry, "An exhibition of this scale is a significant
Agriculture Ministry, QIC Trade, QIC Networks, event for me local herbal industry as it provides a
Mimos Bhd, Profile Mark, Warisan Asal and platform for them to introduce and promote their
Marketroot Solutions. quality products at the international level," he
Guest-of-honour at the event was Primary said.