Job description Marketing and communications coordinator Context INTO establishes long-term joint ventures with some of the UK's leading universities to deliver pathway courses for international students that lead to undergraduate and postgraduate study. These unique initiatives work to improve a university’s competitive position in international markets. INTO invests in state-of-the-art teaching and accommodation facilities within each of its centres, and has established a global sales network that recruits students from many cultures. Building on an existing collaboration in Norwich, INTO University Partnerships (IUP) and the University of East Anglia (UEA) are forming a new Joint Venture to teach students in a high quality facility in central London. From January 2010, we are offering a range of programmes from pre-university to postgraduate level recruited via our global network. The London Centre is also home to a new joint venture between IUP and City University London. Reporting line The post holder will report to the Chief Operations Officer; countersignature in annual performance assessment by assistant director (marketing and communications). The Chief Operations Officer may delegate the reporting line to an appropriate member of staff within the Centre, however ultimate responsibility for the output of the role rests with the Chief Operating Officer. Job purpose The post holder will coordinate in-centre marketing and communications activities by undertaking student engagement activity. They will also generate marketing content to support building the INTO Centre brand around provision of a world-class student experience. They will also be required to ensure the INTO Centre’s marketing and communications are in line with both the needs and standards of INTO, and the brand identity and marketing objectives of the partner University. Job dimensions The post holder will be responsible for coordinating student engagement and advocacy activities that underpin the overall marketing and communications strategy and brand development of the Centre. They will also provide the content to support locally and centrally driven marketing and communications, and will be line managed by the chief operations officer with key accountability to the assistant director of marketing communications in INTO’s London office. A key focus of the role will be to engage in activities and campaigns to simulate student life, and convert positive experiences and feedback to support marketing and communications strategies developed by INTO’s central office. The post holder will also have to support the marketing and promotion of the INTO Centre. The post will be seen as central to student life and provide the authenticity in the marketing and communications content of INTO as it seeks to build its Centre brands around student advocacy. Key stakeholders • Centre students • Centre Staff • INTO Senior Management Team • INTO Sales and Marketing Staff in Regional Offices, JV Centres and within the Central Marketing Directorate particularly UK Regional Manager and UK based Sales Champions. • University Partners • Local Media Partners and Audiences Key accountabilities and duties Organisation and implementation of marketing and communications campaign strategy through in-centre student engagement activities (approx 35% of overall role): • To identify and lead in-centre campaigns with student service teams to engage students and create advocacy. • To establish and organise a student life committee (or equivalent) to provide a conduit to student life, and to ensure activities are relevant and engaging for Centre students. • To organise and manage in-centre scholarships, including coordination of selection process and dissemination of results to regional and university stakeholders. • To ensure student activities are inclusive of all student groups by programme of study and nationality. • To coordinate activities to ensure integration with academic learning and participation by academics. • To communicate and engage regional offices in activities to ensure activities are reported back to market. • To engage students in external marketing activities at the centre location and UK as appropriate. To develop student and general content to support online and offline marketing and communications collateral by the marketing directorate (30%): • To prepare initial copy and raw media (e.g. videos for Youtube) to be developed/uploaded by relevant offline and online teams in marketing directorate. • To organise student case stories in line with central template and proactively identify student profiles and case studies to support marketing across key markets. • To check all marketing and communications materials to ensure facts and figures are correct and in line with the INTO centre’s developments. • To ensure information changes on courses, accommodation etc are communicated and changed in materials in line with the nature of the media (e.g. immediately for web media and in line with production cycles for print media). • To provide information and news for Centre-based public relations to support INTO’s central PR manager for both internal and external purposes. To organise and manage visits from key agents, sponsors and influencers responsible for student recruitment to the Centre (10%): • To liaise with relevant marketing directorate, the partner university and INTO regional office staff on visits by agents and sponsors to ensure a positive experience and welcome. • To support local agents as required and undertake key visits for relationship management where appropriate and in support of the UK regional manager and UK centre sales champions. • To undertake at least one overseas market visit a year if possible. To undertake internal communications and relationship building to ensure academic and student services staff are aware of marketing and communication priorities for the centre. (15%): • To identify academics in-centre who will encourage students to undertake innovative and reflective learning that aids promotion of the ‘academic student experience’ message at the INTO Centre. • Engage staff in activities to ensure Centre commitment to building the INTO student experience. • To engage and inform the partner university, international office of activities and seek synergies and participation wherever possible. To support Centre marketing planning (5%): • To support annual market planning and monitoring and evaluation activities. • To ensure student uptake of annual and regular student services. • To organise student focus groups to inform planning as required. To proactively support group planning, training and marketing team development activities and initiatives (5%): • Participate in group training and team building activities. • Participate in group planning and project development initiatives. • Participate in cross-network marketing initiatives and projects. Note: • Your job title does not define or limit your duties and you may be required to carry out other work within your abilities from time to time at our request. • We reserve the right to introduce changes in line with technological developments which may impact upon your job duties or methods of working. Salary £20,000 - £24,500 depending on experience. Location Middlesex Street – London where the INTO UEA London Centre is located. This role meets the requirements in respect of exempted questions under the Rehabilitation of Offenders Act 1974. All applicants who are offered employment will be subject to a criminal record check from the Criminal Records Bureau before the appointment is confirmed. This will include details of cautions, reprimands or final warnings as well as convictions. Person specification Essential Desirable • Legal status • Appropriate CRB disclosure will be required prior to confirmation of appointment. • Eligibility to work and travel freely to and from UK, i.e. valid UK or EC passport or appropriate visa/work permits. • Education/ • Undergraduate degree in • Experience of living, qualifications marketing or business-related field working and/or studying • Experience in higher education or overseas. public sector marketing and/or • CIM qualification or management. equivalent or ability to • An understanding and experience demonstrate relevant of partner university skills through relevant experience. • Postgraduate degree in marketing or business related field. • Knowledge/skills • Excellent command of written and • Understanding and spoken English. knowledge of challenges • Strong interpersonal skills and an of marketing within a UK empathy with students and University. specifically the needs of • An understanding of UK international students. higher education • A strong analytical mind – must be marketing and the a problem solver. needs and requirements • Strong sense of initiative and ability of international students. to work independently to get things • An interest in other done. nationalities and • An understanding of marketing and cultures. communications, and of reaching • An understanding of different target groups in international student international markets. needs. • Ability to be assertive and • Use of SITS database or constructive when required. another similar • Ability to communicate, build and database. manage relationships with peers, • Ability and willingness to senior managers, University travel internationally stakeholders and agents. from time to time. • Ability to prioritise, meet deadlines and work under pressure. • Ability to deal with challenging customers and stakeholders. • Flexibility and willingness to undertake and learn new tasks. • Ability to work alone or as part of a team. • Good attention to detail. • Good IT skills (Excel, PowerPoint and Word). • Ability to work with clear systems and processes and produce the required management information.
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