Job description Marketing and communications coordinator by lwk36704


									Job description
Marketing and
communications coordinator
INTO establishes long-term joint ventures with some of the UK's leading universities
to deliver pathway courses for international students that lead to undergraduate and
postgraduate study. These unique initiatives work to improve a university’s
competitive position in international markets. INTO invests in state-of-the-art
teaching and accommodation facilities within each of its centres, and has
established a global sales network that recruits students from many cultures.
Building on an existing collaboration in Norwich, INTO University Partnerships (IUP)
and the University of East Anglia (UEA) are forming a new Joint Venture to teach
students in a high quality facility in central London. From January 2010, we are
offering a range of programmes from pre-university to postgraduate level recruited
via our global network. The London Centre is also home to a new joint venture
between IUP and City University London.

Reporting line
The post holder will report to the Chief Operations Officer; countersignature in annual
performance assessment by assistant director (marketing and communications). The Chief
Operations Officer may delegate the reporting line to an appropriate member of staff within
the Centre, however ultimate responsibility for the output of the role rests with the Chief
Operating Officer.

Job purpose
The post holder will coordinate in-centre marketing and communications activities by
undertaking student engagement activity. They will also generate marketing content to
support building the INTO Centre brand around provision of a world-class student

They will also be required to ensure the INTO Centre’s marketing and communications are
in line with both the needs and standards of INTO, and the brand identity and marketing
objectives of the partner University.

Job dimensions
The post holder will be responsible for coordinating student engagement and advocacy
activities that underpin the overall marketing and communications strategy and brand
development of the Centre. They will also provide the content to support locally and
centrally driven marketing and communications, and will be line
managed by the chief operations officer with key accountability to the assistant director of
marketing communications in INTO’s London office.

A key focus of the role will be to engage in activities and campaigns to simulate student life,
and convert positive experiences and feedback to support marketing and communications
strategies developed by INTO’s central office. The post holder will also have to support the
marketing and promotion of the INTO Centre. The post will be seen as central to student life
and provide the authenticity in the marketing and communications content of INTO as it
seeks to build its Centre brands around student advocacy.

Key stakeholders
• Centre students
• Centre Staff
• INTO Senior Management Team
• INTO Sales and Marketing Staff in Regional Offices, JV Centres and within the Central
  Marketing Directorate particularly UK Regional Manager and UK based Sales
• University Partners
• Local Media Partners and Audiences

Key accountabilities and duties
Organisation and implementation of marketing and communications campaign
strategy through in-centre student engagement activities (approx 35% of overall
• To identify and lead in-centre campaigns with student service teams to engage students
   and create advocacy.
• To establish and organise a student life committee (or equivalent) to provide a conduit to
   student life, and to ensure activities are relevant and engaging for Centre students.
• To organise and manage in-centre scholarships, including coordination of selection
   process and dissemination of results to regional and university stakeholders.
• To ensure student activities are inclusive of all student groups by programme of study
   and nationality.
• To coordinate activities to ensure integration with academic learning and participation by
• To communicate and engage regional offices in activities to ensure activities are
   reported back to market.
• To engage students in external marketing activities at the centre location and UK as

To develop student and general content to support online and offline marketing and
communications collateral by the marketing directorate (30%):
• To prepare initial copy and raw media (e.g. videos for Youtube) to be
  developed/uploaded by relevant offline and online teams in marketing directorate.
• To organise student case stories in line with central template and proactively identify
  student profiles and case studies to support marketing across key markets.
• To check all marketing and communications materials to ensure facts and figures are
  correct and in line with the INTO centre’s developments.
• To ensure information changes on courses, accommodation etc are communicated and
  changed in materials in line with the nature of the media (e.g. immediately for web media
  and in line with production cycles for print media).
• To provide information and news for Centre-based public relations to support INTO’s
  central PR manager for both internal and external purposes.

To organise and manage visits from key agents, sponsors and influencers
responsible for student recruitment to the Centre (10%):
• To liaise with relevant marketing directorate, the partner university and INTO regional
   office staff on visits by agents and sponsors to ensure a positive experience and
• To support local agents as required and undertake key visits for relationship
   management where appropriate and in support of the UK regional manager and UK
   centre sales champions.
• To undertake at least one overseas market visit a year if possible.

To undertake internal communications and relationship building to ensure academic
and student services staff are aware of marketing and communication priorities for
the centre. (15%):
• To identify academics in-centre who will encourage students to undertake innovative and
   reflective learning that aids promotion of the ‘academic student experience’ message at
   the INTO Centre.
• Engage staff in activities to ensure Centre commitment to building the INTO student
• To engage and inform the partner university, international office of activities and seek
   synergies and participation wherever possible.

To support Centre marketing planning (5%):
• To support annual market planning and monitoring and evaluation activities.
• To ensure student uptake of annual and regular student services.
• To organise student focus groups to inform planning as required.

To proactively support group planning, training and marketing team development
activities and initiatives (5%):
• Participate in group training and team building activities.
• Participate in group planning and project development initiatives.
• Participate in cross-network marketing initiatives and projects.

• Your job title does not define or limit your duties and you may be required to carry
  out other work within your abilities from time to time at our request.
• We reserve the right to introduce changes in line with technological developments
  which may impact upon your job duties or methods of working.

£20,000 - £24,500 depending on experience.

Middlesex Street – London where the INTO UEA London Centre is located.

This role meets the requirements in respect of exempted questions under the
Rehabilitation of Offenders Act 1974. All applicants who are offered employment will
be subject to a criminal record check from the Criminal Records Bureau before the
appointment is confirmed. This will include details of cautions, reprimands or final
warnings as well as convictions.

Person specification

                     Essential                                 Desirable
•   Legal status     • Appropriate CRB disclosure will be
                       required prior to confirmation of
                     • Eligibility to work and travel freely
                       to and from UK, i.e. valid UK or EC
                       passport or appropriate visa/work

•   Education/       • Undergraduate degree in                 • Experience of living,
    qualifications     marketing or business-related field       working and/or studying
                     • Experience in higher education or         overseas.
                       public sector marketing and/or          • CIM qualification or
                       management.                               equivalent or ability to
                     • An understanding and experience           demonstrate relevant
                       of partner university                     skills through relevant
                                                               • Postgraduate degree in
                                                                 marketing or business
                                                                 related field.
•   Knowledge/skills   •   Excellent command of written and         •   Understanding and
                           spoken English.                              knowledge of challenges
                       •   Strong interpersonal skills and an           of marketing within a UK
                           empathy with students and                    University.
                           specifically the needs of                •   An understanding of UK
                           international students.                      higher education
                       •   A strong analytical mind – must be           marketing and the
                           a problem solver.                            needs and requirements
                       •   Strong sense of initiative and ability       of international students.
                           to work independently to get things      •   An interest in other
                           done.                                        nationalities and
                       •   An understanding of marketing and            cultures.
                           communications, and of reaching          •   An understanding of
                           different target groups in                   international student
                           international markets.                       needs.
                       •   Ability to be assertive and              •   Use of SITS database or
                           constructive when required.                  another similar
                       •   Ability to communicate, build and            database.
                           manage relationships with peers,         •   Ability and willingness to
                           senior managers, University                  travel internationally
                           stakeholders and agents.                     from time to time.
                       •   Ability to prioritise, meet deadlines
                           and work under pressure.
                       •   Ability to deal with challenging
                           customers and stakeholders.
                       •   Flexibility and willingness to
                           undertake and learn new tasks.
                       •   Ability to work alone or as part of a
                       •   Good attention to detail.
                       •   Good IT skills (Excel, PowerPoint
                           and Word).
                       •   Ability to work with clear systems
                           and processes and produce the
                           required management information.

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