“Age-related Macular Degeneration (AMD)” DVD DesignerProducer by etssetcf


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									 “Age-related Macular
 Degeneration (AMD)”

DVD Designer/Producer

 Invitation to Tender

  Briefing Document


1. The Directorate of Optometric Continuing Education and Training (DOCET) is a special
   Committee set up by the Department of Health in 1989 to oversee the management of
   government funds set aside for the provision of optometric continuing education and
   training (CET) for all UK registered optometrists.

2. Funds are made available to DOCET by the Departments of Health in England, Scotland,
   Wales and Northern Ireland under the provisions of Section 63 of the Health Services
   and Public Health Act 1968.

3. DOCET‟s responsibilities are:

      I. making CET available to every optometrist in the UK in a „user friendly‟ form: CET
         content should assist the profession in meeting the eye care needs of the population
         more effectively and efficiently
     II. measuring the effectiveness and validity of CET
    III. encouraging innovation and experimentation in the way in which CET is delivered to
         the profession, having regard to the need for cost efficiency and value for money


4. The DOCET Executive Committee has identified Age-related Macular Degeneration
   (AMD) as a priority training area for optometrists. AMD is one of the most common
   causes of visual loss in the UK and there have recently been some significant advances
   made in the treatment and management of this condition.


5. DOCET wishes therefore to commission a DVD programme primarily for use by
   registered optometrists, but which might also be suitable for optometrists in training,
   providing instruction in the management of patients presenting with symptoms of macular
   degeneration. The programme content should instruct the viewer in five areas:

           the causes of AMD
           associations and risk factors for AMD
           appropriate examination techniques
           treatments of AMD
           appropriate management and referral advice

6. The first level objectives of the programme are to:

           give the viewer clear guidance on the handling of patients with AMD
           provide clear criteria for appropriate management and referral options
           give the viewer clear instruction in the use of examination techniques and provide
           detailed illustration of “what the optometrist should see”
           demonstrate necessary patient preparation, record keeping and other relevant

7. DOCET is a restricted fund of the College of Optometrists. The production of the
   programme should take into account the role of the College as the academic learned
   body of the profession and the principal exponent of continuing education and training. It
   should build on the enthusiastic response engendered by earlier projects.


Treatment Brief
8. The DOCET Executive Committee wishes the programme to combine a didactic
   approach with practical demonstration of the techniques to replicate as closely as
   possible the learning experience gained in a “workshop” type of training session where a
   technique is discussed and/or demonstrated by an instructor replicating a real clinical

9. Although viewers will not be able to receive individual feedback the programme should
   aim to deal with common mistakes and pitfalls encountered when examining these
   patients and aim to provide enough information for viewers to apply any examination
   techniques demonstrated in their own consulting rooms.

10. The programme will be expected to encourage the audience and the subject matter
    should therefore be handled in a positive and encouraging manner.

11. The programme should cover the following specific aims:

The aetiology of AMD
12. AMD is caused by progressive degeneration of the macula. There are two forms: wet
    AMD, which progresses rapidly, and dry AMD, which is a more slowly progressing
    disease. This section should include:

           the anatomy and physiology of the macula
           the effects of ageing
           Dry AMD – symptoms and clinical signs
           Wet AMD – symptoms and clinical signs
           differential diagnosis (including drusen)

Associations and risk factors for AMD
13. This section should include:

           Predisposing factors – Modifiable and Non-modifiable

Appropriate examination techniques
14. This section should demonstrate and instruct in the use of appropriate techniques for
    examining patients with signs and symptoms of AMD:

           history and symptoms
           indirect ophthalmoscopy
           amsler grids
           OCT images

           Macular Pigment Analysis (instrumentation and use)
           practical skills to make differential diagnosis

Treatments for AMD
15. This section should include:

           anti-VEGF treatments
           new/future treatments – for example cell transplantation, laser treatment (e.g. that
           pioneered by John Marshall), IOL for VIP, etc.

Appropriate management and referral advice
16. This section should advise on the most appropriate patient pathways and ongoing care:

           referral criteria
           cases for same day referral – Wet AMD
           managing Dry AMD
           advice to patients including:
            - prevention
            - monitoring
            - general advice including LVA/registration/Charles Bonnet Syndrome/Visibility
           professional guidance
           medico-legal issues

17. N.B: this proposed content for the programme is considered provisional by DOCET which
    accepts that the final content may vary following advice and input from a Subject Matter
    Expert (SME).

18. The DVD script and approach should be crafted to compare and contrast how not to do it
    with how to do it, to analyse and reflect upon key learning points.

19. The treatment must:

           be enjoyable
           be relevant and engaging
           challenge the viewer in a motivating way
           convey information and educate without being patronising

20. DOCET wishes to avoid an overly-academic tone and ensure that the treatment is
    essentially practical in nature and relevant to the average community optometrist.


21. Previous experience indicates that re-creation and depiction of real-life, working
    environments are likely to be the most appealing and effective with this audience.
    However in view of the subject matter shooting within a consulting room environment or
    specifically depicting a real practice situation is not expected, and a studio rather than
    location shooting will be acceptable. Clinical equipment will be necessary for the
    production, however, and will need to be loaned or hired. Any optometrists and types of
    practices and premises that may be portrayed should, where possible, reflect the real
    make-up of the optometric profession.

Running time
22. It is anticipated that the DVD will be presented in five sections each dealing with the five
    main subject areas and, if thought necessary, sub-divided further. It is anticipated though
    that each sub-section should be self-contained and should be around 10 minutes long,
    however the running time for the completed programme should not exceed 45 minutes
    without DOCET's agreement.

Video Research and client support
23. The researcher and writer/director will have the assistance of DOCET resources such as
    an optometrist with a clear understanding of the audience need (DOCET‟s Training
    Adviser) as necessary. Contacts can also be provided with suitable subject matter
    experts if required.

24. In order that the best possible programme is produced DOCET feels it is essential that:

           a small project group is able to comment on drafts of the script
           a representative be present at production meetings
           if necessary a representative be present during shooting
           the project group is able to comment on both the off-line and on-line edits

Time Scale
25. The time scale of the project, from award of the contract to delivery of the project, is
    expected to be around three months.

Funding Available
26. DOCET is funded by the Department of Health and it is therefore essential that we be
    seen to deliver value for money. Around £80,000 has been made available for this
    project, however we are keen that your ideas are not restricted by this budget and are
    open to hearing any ideas you might have to develop this project in case of additional

27. Please note that the above figure includes any expenses and applicable VAT. Payment
    will be geared to milestones that will be agreed with the successful supplier.

28. The Tender response should include a breakdown of all costs, particularly design &
    development, production, reproduction (10,500 copies) & VAT.

29. The copyright of all materials will remain with DOCET.


23/10/2009          Invitations to Tender issued
20/11/2009          Closing date for the receipt of responses
26/11/2009          Evaluation of responses by DOCET
27/11/2009          Contract awarded
TBC                 Staged milestones to be agreed at award of contract
27/02/2010          Delivery (flexible)

Submission process
30. All tenders should either be mailed or delivered personally to the DOCET office,
    whereupon they will be dated and time stamped. Bidders shall be solely responsible for
    the delivery of their bids in the manner and time prescribed.

31. A plain sealed envelope should be used which does not identify the bidder. Please mark
    the envelope “DOCET AMD Tender”.

32. All Tenders must be received no later than 12.00pm on Friday, 20 November, and
    should be addressed to:

       C/O The College of Optometrists
       42 Craven Street
       WC2N 5NG

33. Tenders will be evaluated by the DOCET Executive Committee and Secretariat.

34. If you would like clarification on any aspect of the tender please contact Alena Crook by
    phone: 020 7766 4380 or email: alena@docet.info.

Supplier profile
35. The following information should be included in the response:

            a brief history of your organisation
            an outline of the range of services provided by your organisation
            a brief biography of those potentially involved in the project
            the number of offices and employees
            experience of this type of work in the not-for-profit sector
            a very clear description of how the contract will be handled and the project
            a client list
            two referees
            any other relevant information

36. The successful supplier will be required to complete a financial questionnaire before any
    contract is signed.

Criteria for selection
37. The DOCET Executive Committee will evaluate all tender responses received and select
    a supplier based on the following criteria:

           demonstrable understanding of the purpose of this project
           approach to the production of the project, including creativity and style
           expertise of the team who will be working on the project
           organisational track record on delivering similar projects
           projected delivery plan, with proposed milestones
           value for money


Definitions and interpretation
A1 In these Conditions the following words shall have the following meanings:

Word                Meaning
„Charity‟           DOCET
„Contract‟          the Order and the Seller‟s acceptance of the Order;
„Goods/Services‟    any Goods/Services agreed in the Contract to be purchased by the Charity
                    from the Seller (including any part or parts of them);
„Order‟             the Charity‟s written instruction to supply the Goods/Services, incorporating
                    these Conditions;
„Seller‟            the person, firm or company who accepts the Charity‟s Order.

A2 In these Conditions references to any statute or statutory provision shall, unless the context
   otherwise requires, be construed as a reference to that statute or provision as from time to time
   amended, consolidated, modified, extended, re-enacted or replaced.

A3 In these Conditions references to the masculine include the feminine and the neuter and to the
   singular include the plural and vice versa as the context admits or requires.

A4 In these Conditions the headings will not affect the construction of these Conditions.

Application of terms
A5 These Conditions are the only conditions upon which the Charity is prepared to deal with the
   Seller and they shall govern the Contract to the entire exclusion of all other terms or conditions.

A6 Each Order for Goods/Services by the Charity from the Seller shall be deemed to be an offer by
   the Charity to purchase Goods/Services subject to these Conditions and no Order shall be
   accepted until the Seller either expressly by giving notice of acceptance, or impliedly by fulfilling
   the Order, in whole or in part accepts the offer.

A7 No terms or conditions endorsed upon, delivered with or contained in the Seller‟s quotation,
   acknowledgement or acceptance of order, specification or similar document will form part of the
   Contract and the Seller waives any right which it otherwise might have to rely on such terms and

A8 These Conditions apply to all the Charity‟s purchases and any variation to these Conditions shall
   have no effect unless expressly agreed in writing and signed by Dr Rob Hogan, Chairman of the

Quality and defects
A9 The Goods/Services shall be of the best available design, of the best quality, material and
   workmanship, be without fault and conform in all respects with the Order and specification and/or
   patterns supplied or advised by the Charity to the Seller.

A10 The Charity‟s rights under these Conditions are in addition to the statutory conditions implied in
    favour of the Charity by the Sale of Goods/Services Act 1979.

A11 At any time prior to delivery of the Goods/Services to the Charity the Charity shall have the right
    to inspect and test the Goods/Services at all times.

A12 If the results of such inspection or testing cause the Charity to be of the opinion that the
    Goods/Services do not conform or are unlikely to conform with the Order or to any specifications
    and/or patterns supplied or advised by the Charity to the Seller, the Charity shall inform the Seller
    and the Seller shall immediately take such action as is necessary to ensure conformity and in
    addition the Charity shall have the right to require and witness further testing and inspection.

A13 Notwithstanding any such inspection or testing, the Seller shall remain fully responsible for the
    Goods/Services and any such inspection or testing shall not diminish or otherwise affect the
    Seller‟s obligations under the Contract.

A14 If any of the Goods/Services fail to comply with the provisions set out in condition 0 the Charity
    shall be entitled to avail itself of any one or more remedies listed in condition 0.

A15 The Seller shall keep the Charity indemnified in full against all direct, indirect or consequential
    liability, loss, damages, injury, costs and expenses (including legal and other professional fees
    and expenses) awarded against or incurred or paid by the Charity as a result of or in connection

defective workmanship, quality or materials;

an infringement or alleged infringement of any intellectual property rights caused by the use,
manufacture or supply of the Goods/Services;

any claim made against the Charity in respect of any liability, loss, damage, injury, cost or expense
sustained by the Charity‟s employees or agents or by any customer or third party to the extent that
such liability, loss, damage, injury, cost or expense was caused by, relates to or arises from the

A16 The Goods/Services shall be delivered, carriage paid, to the Charity‟s place of business or to
    such other place of delivery as is agreed by the Charity in writing prior to delivery of the
    Goods/Services. The Seller shall off-load the Goods/Services as directed by the Charity.

A17 The date for delivery shall be specified in the Order, or if no such date is specified then delivery
    shall take place within 28 days of the Order.

A18 The Seller shall invoice the Charity upon, but separately from, despatch of the Goods/Services to
    the Charity.

A19 The Seller shall ensure that each delivery is accompanied by a delivery note which shows, inter
    alia, the order number, date of order, number of packages and contents and, in the case of part
    delivery, the outstanding balance remaining to be delivered.

A20 Time for delivery shall be of the essence.

A21 Unless otherwise stipulated by the Charity in the Order, deliveries shall only be accepted by the
    Charity in normal business hours.

A22 If the Goods/Services are not delivered on the due date then, without prejudice to any other rights
    which it may have, the Charity reserves the right to:

             i. cancel the Contract in whole or in part
            ii. refuse to accept any subsequent delivery of the Goods/Services which the Seller
                attempts to make
           iii. recover from the Seller any expenditure reasonably incurred by the Charity in obtaining
                the Goods/Services in substitution from another supplier

          iv. claim damages for any additional costs, loss or expenses incurred by the Charity which
              are in any way attributable to the Seller‟s failure to deliver the Goods/Services on the
              due date

A23 If the Seller requires the Charity to return any packaging material to the Seller that fact must be
    clearly stated on any delivery note delivered to the Charity and any such packaging material will
    only be returned to the Seller at the cost of the Seller.

A24 Where the Charity agrees in writing to accept delivery by instalments the Contract will be
    construed as a single contract in respect of each instalment. Nevertheless failure by the Seller to
    deliver any one instalment shall entitle the Charity at its option to treat the whole Contract as

A25 If the Goods/Services are delivered to the Charity in excess of the quantities ordered the Charity
    shall not be bound to pay for the excess and any excess will be and will remain at the Seller‟s risk
    and will be returnable at the Seller‟s expense.

A26 The Goods/Services shall remain at the risk of the Seller until delivery to the Charity is complete
    (including off-loading and stacking) when ownership of the Goods/Services shall pass to the

A27 The price of the Goods/Services shall be stated in the Order and unless otherwise agreed in
    writing by the Charity shall be exclusive of value added tax but inclusive of all other charges.

A28 No variation in the price or extra charges will be accepted by the Charity.

A29 The Charity shall pay the price of the Goods/Services within 60 days of delivery of the
    Goods/Services to the Charity, but time for payment shall not be of the essence of the Contract.

A30 Without prejudice to any other right or remedy, the Charity reserves the right to set off any
    amount owing at any time from the Seller to the Charity against any amount payable by the
    Charity to the Seller under the Contract.

A31 The Seller shall keep in strict confidence all technical or commercial know-how, specifications,
    inventions, processes or initiatives which are of a confidential nature and have been disclosed to
    the Seller by the Charity or its agents and any other confidential information concerning the
    Charity‟s business or its products which the Seller may obtain and the Seller shall restrict
    disclosure of such confidential material to such of its employees, agents or sub-contractors as
    need to know the same for the purpose of discharging the Seller‟s obligations to the Charity and
    shall ensure that such employees, agents or sub-contractors are subject to like obligations of
    confidentiality as bind the Seller.

The Charity’s property
A32 Materials, equipment, copyright, design rights or any other forms of intellectual property rights in
    all drawings, specifications and data supplied by the Charity to the Seller or not so supplied but
    used by the Seller specifically in the manufacture of the Goods/Services shall at all times be and
    remain the exclusive property of the Charity but shall be held by the Seller in safe custody at its
    own risk and maintained and kept in good condition by the Seller until returned to the Charity and
    shall not be disposed of other than in accordance with the Charity‟s written instructions, nor shall
    such items be used otherwise than as authorised by the Charity in writing.

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A33 The Charity shall have the right at any time and for any reason to terminate the Contract in whole
    or in part by giving the Seller written notice whereupon all work on the Contract shall be
    discontinued and the Charity shall pay to the Seller fair and reasonable compensation for work-in-
    progress at the time of termination but such compensation shall not include loss of anticipated
    profits or any consequential loss.

A34 The Charity shall have the right at any time by giving notice in writing to the Seller to terminate
    the Contract forthwith if:

            i. the Seller commits a breach of any of the terms and conditions of the Contract
           ii. any distress, execution or other process is levied upon any of the assets of the Seller
          iii. the Seller enters into any compromise or arrangement with its creditors, commits any
               act of bankruptcy or if an order is made or an effective resolution is passed for its
               winding up (except for the purposes of amalgamation or reconstruction as a solvent
               company) or if a petition is presented to court, or if a receiver and/or manager, receiver,
               administrative receiver or administrator is appointed in respect of the whole or any part
               of the Seller‟s undertaking or assets
          iv. the Seller ceases or threatens to cease to carry on its business
           v. the financial position of the Seller deteriorates to such an extent that in the opinion of
               the Charity the capability of the Seller adequately to fulfil its obligations under the
               Contract has been placed in jeopardy

A35 The termination of the Contract, however arising, will be without prejudice to the rights and duties
    of the Charity accrued prior to termination. The Conditions which expressly or impliedly have
    effect after termination will continue to be enforceable notwithstanding termination.

A36 Without prejudice to any other right or remedy which the Charity may have, if any Goods/Services
    are not supplied in accordance with, or the Seller fails to comply with, any of the terms of this
    Contract the Charity shall be entitled to avail itself of any one or more of the following remedies at
    its discretion, whether or not any part of the Goods/Services have been accepted by the Charity:

            i. to rescind the Order
           ii. to reject the Goods/Services (in whole or in part) and return them to the Seller at the risk
               and cost of the Seller on the basis that a full refund for the Goods/Services so returned
               shall be paid forthwith by the Seller
          iii. at the Charity‟s option to give the Seller the opportunity at the Seller‟s expense either to
               remedy any defect in the Goods/Services or to supply replacement Goods/Services and
               carry out any other necessary work to ensure that the terms of the Contract are fulfilled;
          iv. to refuse to accept any further deliveries of the Goods/Services but without any liability
               to the Seller
           v. to carry out at the Seller‟s expense any work necessary to make the Goods/Services
               comply with the Contract
          vi. to claim such damages as may have been sustained in consequence of the Seller‟s
               breaches of the Contract

A37 The Seller shall not be entitled to assign the Contract or any part of it without the prior written
    consent of the Charity.

A38 The Charity may assign the Contract or any part of it to any person, firm or company.

Force Majeure
A39 The Charity reserves the right to defer the date of delivery or payment or to cancel the Contract or
    reduce the volume of the Goods/Services ordered if it is prevented from or delayed in the carrying

                                                  – 11 –
     on of its business due to circumstances beyond the reasonable control of the Charity including,
     without limitation, acts of God, governmental actions, war or national emergency, riot, civil
     commotion, fire, explosion, flood, epidemic, lock-outs, strikes or other labour disputes (whether or
     not relating to either party‟s workforce), or restraints or delays affecting carriers or inability or
     delay in obtaining supplies of adequate or suitable materials.

A40 Each right or remedy of the Charity under the Contract is without prejudice to any other right or
    remedy of the Charity whether under the Contract or not.

A41 If any provision of the Contract is found by any court, tribunal or administrative body of competent
    jurisdiction to be wholly or partly illegal, invalid, void, voidable, unenforceable or unreasonable it
    shall, to the extent of such illegality, invalidity, voidness, voidability, unenforceability or
    unreasonableness, be deemed severable and the remaining provisions of the Contract and the
    remainder of such provision shall continue in full force and effect.

A42 Failure or delay by the Charity in enforcing or partially enforcing any provision of the Contract will
    not be construed as a waiver of any of its rights under the Contract.

A43 Any waiver by the Charity of any breach of, or any default under, any provision of the Contract by
    the Seller will not be deemed a waiver of any subsequent breach or default and will in no way
    affect the other terms of the Contract.

A44 The formation, existence, construction, performance, validity and all aspects of the Contract shall
    be governed by English law and the parties submit to the exclusive jurisdiction of the English

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