December 5_ 2005 Mr John Smith 1234 Any Street Anytown_ Anystate

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December 5_ 2005 Mr John Smith 1234 Any Street Anytown_ Anystate Powered By Docstoc
					December 5, 2005


Mr. John Smith
1234 Any Street
Anytown, Anystate, 12345

Re: Inhabit Magazine

Dear Mr. Smith:

Thank you for taking time to review the proposal for Inhabit Magazine. The creative
team behind Inhabit Magazine is extremely excited about this opportunity, and we are
positive that you will be, too, once you have read the proposal. Inhabit Magazine
provides a new twist on the popular shelter magazine theme of redecorating. Inhabit
provides its audience with affordable decorating ideas, tips, and insights, for the first-time
apartment-dweller or home-owner on a budget. Geared towards a younger audience,
Inhabit contains a wealth of trendy and hip interior design ideas and suggestions.


We hope that you are as taken with Inhabit Magazine as we are. Please feel free to visit
our website at http://kellyhouser.com/inhabit or contact any member of the team if you
have additional questions.

Sincerely,



Kelly M. Houser
Co-founder and Web Mistress
Inhabit Magazine
Proposal for


inhabit




  Created by:
  Kelly Houser
Jammie Jackson
 Rebecca Kraft
  Josh Snyder
                                                  inhabit
                 Table of Contents

Audience Profile.........................................2

Niche and Position Analysis...............................4

Potential Advertisers.....................................9

Mission Statement.....................................10

Editorial Description....................................10

Style and Voice........................................11

Types of Reporting.....................................12

Nuts-and-Bolts........................................14

Editorial Calendar......................................15

Columns and Departments..............................16

Sample Issues.........................................18

Sample Table of Contents...............................22




                              1
                                                                                            inhabit
                                      Audience Profile
       The target audience for Inhabit has been identified through careful research
and study. Based on this research, the creative team behind Inhabit feels confident
that the publication would be highly successful if marketed correctly. The following
information about the target audience of Inhabit will aid in the successful marketing
of the publication.

       While Inhabit is designed to be a unisex magazine that will instruct both
sexes about home furnishings, the target audience will be primarily female. Based
on research of competitors’ demographics, such as Better Homes & Gardens,
females constitute the core, if not the whole, of the purchasing and reading
audience1. Furthermore, the United States Statistical Abstract indicates that while
men are more likely to engage in home renovation projects, a survey of consumer
publications indicates that women are the driving force behind those renovations. It
is on this evidence that we define our target audience as female.

        The age of Inhabit’s target audience is between 18 and 45. This age band
represents several consumer types: magazine purchasers, home improvement
enthusiasts, and first-time homeowners and apartment dwellers. The younger part
of this age spectrum will be living in dorms and on their own for the first time. They
will most likely be on strict budgets, as well. The older part of the age band is
comprised of adults, possibly married couples, purchasing and/or renovating their
first home. Inhabit would be extremely attractive to this reader group, with articles
specifically written to save the consumer money in their decorating processes.

       The annual income of an Inhabit reader is $10,000 to $50,000 per year.
Unlike magazines such as Inspired House or House and Garden, Inhabit will not be
geared towards the affluent reader. There are already many magazines on the
market that are specifically written for an audience that does not have middle class
budget constraints. There are few magazines that are designed for an audience that
is budget conscious. Inhabit will fill that gap for the middle class and provide them
with economical ways to decorate their space.

       The primary ethnic background of Inhabit readers will be Caucasian in the
lower to middle classes; and Caucasian, African-American, and Hispanic in the
upper-middle class. Unfortunately, African-American and Hispanic readers have less
disposable income than their Caucasian counterparts2. Inhabit would not be a
magazine geared towards any one ethnic group; however it must be noted that
there is an economic disparity between the ethnic backgrounds as it relates to
disposable income. Disposable income is not only an important factor in
determining who will be purchasing the magazine, but also who will have the

1
    Better Homes and Garden Media Kit at http://www.meredith.com/mediakit/bhg/print/reader_women.html
2
    Statistical Abstract of the United States at http://www.census.gov/statab/www/



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                                                                                            inhabit
money to utilize the magazine the way it is intend and patronize the advertisers of
Inhabit.

      Inhabit’s target audience will be college-educated. A considerable portion of
Inhabit’s intended audience is college students who are living in a dorm
environment or in their first apartment. Consumers who are beyond that stage and
have a college degree are more likely to have the disposable income previously
mentioned. College graduates earn, on average, $17,800 more than peers with only
a high school diploma3. Thus, it is more likely that a college graduate will have the
necessary funds to purchase Inhabit magazine, utilize the contents thereof, and
patronize the advertisers therein.

       Inhabit readers will work in industries that do not involve hands-on physical
activity, landscaping, architecture, or interior design. Inhabit readers will be looking
for information that is outside their frame of reference, in regards to home
furnishing and design. Construction workers, landscape artists, interior designers,
and architects, have a basic knowledge of the ideas presented in Inhabit and cannot
be considered as part of the target audience as they are already equipped with the
information Inhabit would be presenting. Inhabit is geared towards consumers that
have non-design related backgrounds, such as teachers, law enforcement officers,
writers, public transportation workers, stay-at-home parents, etc.

      Inhabit Magazine’s target audience has been extensively researched. Based
on the developed audience profile, the creative team behind Inhabit Magazine is
confident that a reader-base for a do-it-yourself home decorating magazine exists.
If marketed correctly to the identified audience, Inhabit Magazine will be a
consumer success.




3
    The Chronicle of Higher Education at http://chronicle.com/weekly/v51/i18/18a04103.htm



                                                         3
                                                                         inhabit
                  Niche & Position Analysis
                               Rival Magazines
Budget Living

Consumer Income: $60,000 average
Circulation: 525,000
Frequency: 10/year
Pages: 140
Yearly Subscription: $24.95

       Budget Living attracts an audience composed mostly of women around 35
years of age, by far the youngest female audience out of any other magazine in the
home/decorating/living genre. Budget Living is specifically geared toward women
that are “young, affluent, and educated.” With references to MTV in its media kit,
Budget Living attracts 30-something women who are married, but not yet moms,
and want a guide to decorating in a real, innovative way without having to
surrender to the advice of older, “mom-ish” magazines like Better Homes and
Gardens. It is designed to help these women make spending choices on everything
from cosmetics, to fashion, to travel. Budget Living features the latest news,
merchandise, do it yourself projects, financial issues, and celebrity bargain finds.
All the articles have a focus on budget and a realization of the time constraints on
women “who want to spend smart, but live rich” and “get the most out of every
penny she spends without skimping on style.”

       While Budget Living does cater to a younger, hipper crowd than the other
competitors, Inhabit will cater to an even broader audience. Our magazine will be
for a similar age range as Budget Living, but attract younger women and men.
Inhabit focuses less on lifestyle and more on home style. Over 70 percent of Budget
Living’s audience have graduated college and own their own homes. The readers
are wrapping up their college loans and beginning a lifestyle that is not, actually, on
such a strict budget. Inhabit uses more practical articles and advertisers that cater
toward an audience that is in the midst of dorm life, apartments, and starter homes
who need a more helpful and realistic magazine.




                                           4
                                                                     inhabit

Dwell

Consumer Income: $104,000 median
Circulation: 250,000
Frequency: 10/year
Pages: 200
Yearly Subscription: $24.00

       Dwell describes itself as a magazine that “redefines modern living by
exploring and making accessible the integration of innovative design, architecture,
and life.” Their aim is to attract an audience with education and money—the
“affluent, professional, well-educated homeowners.” Since this magazine has a
more architectural slant, it is not surprising that it has a much higher male
audience than our other competitors. The audience is composed of 54 percent male
and 46 percent female readers, with more than 67 percent of readers in a
professional or managerial position, and 78 percent of the readers being
homeowners. Dwell establishes itself as a pricier upper class version of home décor
and remodeling. Dwell features events and exhibits, individuals and homes,
environmental architecture, products, the history of modern architecture, and
expert advice.

       Dwell is a magazine that is, by far, much too rich for our magazine’s
audience. It caters to a wealthier, more professional crowd who has more free time
and disposable income than Inhabit’s audience. It also caters to more homeowners,
more men, and more trade people than we want to. Inhabit caters to a much
different audience and provides home furnishing and decorating ideas at a much
cheaper price, while still retaining a polished and coherent look.




                                         5
                                                                    inhabit
Inspired House

Consumer Income: $122,300 median
Circulation: 165,000
Frequency: 6/year
Pages: ~ 88
Yearly Subscription: $24.95

       Inspired House is a more design orientated magazine, geared towards
women around 50 with considerable disposable income. Half of their readers plan to
spend at least $10,000 on remodeling or redecorating their homes in the next year
and 90 percent of these homes have a median value of $373,800. Over 80 percent
of this audience wants to spend their money on their house rather than a vacation
or other luxury and over 60 percent say they always have a project going on in
their home. These are successful, educated, stable women who are getting older
and want to spend a lot of money fixing up their homes.

       Unlike Inhabit, Inspired House focuses on larger scale home projects that
require more money. There aren’t as many “D.I.Y” (Do It Yourself) projects as
there are “Pay Someone Else to Do it For You” projects, such as adding on a room
or remodeling a whole house. Their audience, unlike ours, has the money and the
time to spend on homes that are seen as a “work in progress.” Inhabit is focused
on a younger, more budget conscious audience who, on average, don’t even own
their own home.




                                        6
                                                                       inhabit
Home

Consumer Income: $58,542 median
Circulation: 1,013,085
Frequency: 10/year
Pages: --
Yearly Subscription: $10.00

       Home magazine is also geared toward older readers, with more than 70
percent of their audience being over the age of 35. Home seeks to provide their
readers “the ultimate home resource guide for those seeking to create a stylish,
comfortable, family-friendly home.” They are more centered on readers with
families, but while only 40 percent of readers are parents, there are children in
more than half of reader households. This magazine is not so much about content
and lifestyle as it is about beautiful photography and pushing products for people’s
homes. There are many remodeling and shopping tips along with guidelines for
what’s the latest in home design (wallpapers, colors, floors, etc).

       Inhabit and Home differ so much that they do not even really share the same
audience. Their audience is much older—married with children—and looking into
home remodeling, but not very seriously. Home is a vague attempt to sell products
and pictures to a family-based audience. Inhabit is focused on intent and content,
providing readers with more than a “resource guide.” Inhabit provides readers with
practical hands-on information and instruction.




                                          7
                                                                       inhabit
Traditional Home

Consumer Income: $74,756 median
Circulation: 150,667
Frequency: 8/year
Pages: --
Yearly Subscription: $24.00

       Traditional Home is more of an Oprah type magazine. It is dedicated not to
home in the home-decorating sense so much as home in the center-of-a-woman’s-
life sense. The magazine claims to be dedicated to “today’s woman” and her
thoughts, feelings, needs, and actions. Traditional Home is dedicated to not only
how the modern woman decorates, but also “how she entertains, [and] how she
lives.” More than 80 percent of their readers are women around the age of 45 who
are married with children and live in their own home. Only a little over 33 percent
of their women readers, though, graduated college and the magazine is not geared
towards their intellect, but their emotions.

       Traditional Home is extremely different from Inhabit in not only audience, but
content. It mentions the home and home decorating, but does not focus on how to
get things done and how to get them done cheaply. Unlike Inhabit, it focuses on
how a person’s spirit shapes their house, not their budget. It is a magazine for
women who aren’t as worried with furnishing their home to look good as they are
with furnishing their home for the comfort of their families and themselves.




                                         8
                                                          inhabit
                     Potential Advertisers
American Blinds and Wallpaper            William Morris Studio
Andersen Windows and Doors               Woodstock Soapstone Co., Inc.
Architectural Products by Outwater
The Clean Bedroom
Craftsman Tools
Crescent Moon and Duvet Pillow
Dick Blick Art Supplies
Dutch Boy
Earthstone Wood-Fire Ovens
Enkeboll Designs
Ephraim Faience Pottery
Ford Focus
Glidden Paint
Green River Stone Company
Habitat Post and Beam
Hahn’s Woodworking Company
HGTV.com
Home Depot
Huston and Company
Ikea
The Iron Shop
JC Penny
Jeld-Wen Windows and Doors
Kmart
Lument Marketing Group
Maximum, Inc.
Mayfield Leather
Mill’s Pride
Nu-Set Locks
Plain and Fancy Custom Cabinetry
Plow and Hearth
Pompanoosuc Mills
RMG Stone
Rejuvenating Lighting
Scherr’s Cabinet and Doors, Inc.
Sears
Seating Innovations
Shaker Workshops
Subwaytile.com
Target
Teixeira Soapstone
Tempur-Pedic Mattresses
Thomas Moser Cabinetmakers
Walmart



                                     9
                                                                       inhabit
                        Mission Statement
Inhabit is a bi-monthly publication that fills the home decor gap for the young
middle class by providing them with economical ways to decorate their space.




                      Editorial Description
        Inhabit is a bimonthly home-decorating magazine for the budget-conscious
consumer. Inhabit readers love everything from do-it-yourself projects to shopping
for bargains without looking cheap. Inhabit presents its readers with economical
solutions to common design problems by providing everything from redecorating
tips to advice on using space efficiently. Inhabit readers are young, driven, and
intelligent first-time homeowners, apartment dwellers, and home-improvement
enthusiasts. They seek to create and develop comfortable and stylish living
quarters within a realistic budget. Inhabit delivers home decorating and furnishing
guidance when its readers need it most.




                                         10
                                                                         inhabit
                           Style and Voice
       Inhabit is the magazine that every bargain furniture shopper will love to have
in their home. This magazine meets the needs for every bargain shopper and
furniture seeker. Inhabit includes in-depth explanations about new and used
furniture along with helpful strategies and ideas for redecorating your home. It is
rich in style and very attractive to the readers. The personality of the magazine
includes information as well as instructions on how to decorate and shop for your
home. There are interviews with professional home designers and other readers
who would like to share their stories and ideas about their home shopping and
decorating experience. This is a smart magazine reflecting on style and taste from
all over the country when it comes to finding items for the home.

        Inhabit gives customers more access to information to develop their style
and ideas about decorating their homes. Inhabit helps in trying to determine the
type of furniture and style that best fits your need or taste. Inhabit will not be a
difficult magazine to read but easy and well organized for college level readers. It
stays focused on the aspect of creating better homes and helping the reader to find
the best deals on their every need when it comes to purchasing items or furniture
for their dwelling place.

       Professional designers from all over the world bring many ideas and thoughts
on how to save on new and old furniture. Inhabit will also include how-to pieces
from these designers. Inhabit consists of many different culture backgrounds, which
brings diversity and creative ideas to the magazine and its readers. Features in this
magazine range from various ideas and stories about designs and furniture. Some
features will be informal while others are instructional pieces but all help the reader
with their home decorating and shopping experience. This magazine is great for
students or first time home owners and gives them plenty of ideas, more than what
they bargain for when it comes to fixing up any home.




                                          11
                                                                        inhabit


                       Types of Reporting
Profiles
Inhabit profiles are very prevalent because they are a great way to show the reader
first hand what others like them are doing. Profiles of experts like Isaac Mizrahi and
Genevieve Gorder that showcase their own homes as well as their expertise, of
readers’ personal accounts of renovation and decoration, and of companies like
IKEA and Target that strive to provide low cost, high quality items to their
customers. Profiles are of all that is current and all that connects Inhabit readers.

Descriptive/Informative Pieces
The descriptive and informative articles for Inhabit discuss everything from the
hottest trends in home furnishing to the best place to look for a new couch. New
products and furniture are described as well as when it’s the best time to go yard
sale shopping. Readers are given a great opportunity to stay informed on all the
best sales, stores, and products.

How-to Pieces
These types of articles are especially prominent in Inhabit since they allow the
reader to create their own unique home furnishings while saving money in the
process. These “How to” or “Do It Yourself” articles are written with easy, step by
step instructions with materials that the reader either already has or would be able
to borrow or buy easily. Projects such as building your own bed, tiling a table top,
or refinishing an old dresser are all able to be done in less than a weekend so that
not only the reader’s money, but also their time, is saved.

Investigative
These articles focus mainly on products and cover everything from usability to
effectiveness to defects of different products that are on the market. New and old
products alike are featured, but focus is mainly given to the newest products on the
market. Also, various brands of the same product are researched to see when it is
necessary to spend the extra money on a better paintbrush or vacuum.
Occasionally, the articles do not feature a product but instead things readers need
to beware of, like home improvement scams.

Personal Essays
Inhabit contains less personal essays than profiles or interviews but occasionally
readers will be able to submit their personal experiences with home furnishing and
design on a budget. Often these are inspiring pieces of guidance for other readers
but in our October/November issue they are shorter essays that are reader’s actual,
but slightly humorous, horror stories.




                                          12
                                                                       inhabit



Interview/ Q&As
There are various types of interviews and Q&As dispersed throughout Inhabit. In
depth interviews with top designers, architects, and companies comprise many of
the feature articles. Additional feature articles showcase real, budget conscious and
extremely interesting readers in more of a human interest story than direct Q&A
format. Other Q&A articles, though, are those that enable the readers to write in
with questions that will be answered by a guest expert.




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                                                                         inhabit


                            Nuts-and-Bolts
      Inhabit Magazine will be published on a bimonthly basis. The issues will be
approximately 64 pages. This page count will allow for ample room for advertising
and editorial content. Any issue of Inhabit Magazine that includes large holiday
coverage, such as Halloween, Christmas/Kwanzaa/Yule/Hanukkah and Easter, may
have an additional 25 pages of editorial content and 25 pages of advertisements
due to projected increased reader and advertising interest.

       The feature well of Inhabit Magazine will be located directly in the center of
the magazine. The feature well will begin with an uninterrupted, two-page spread.
After this initial story spread, advertisements will be interspersed with the features.
Advertisements will not occupy the same page as a feature. Full-page
advertisements will be the only type of advertisement permitted in the feature well.

        The length of feature articles in Inhabit Magazine will be approximately 1,500
words. These features will also be graphics intensive. For step-by-step processes,
pictorial instructions may be more effective. In addition, glossy photographs of
well-designed rooms will further entice the reader to engage in redecorating
activities, such as how to transform a living room with the Shabby Chic design
technique.

      Inhabit Magazine will not include any page jumps. The creative team feels
that page jumps are unnecessarily jarring to the reader. Page jumps also disrupt
the reading process and can be frustrating and cumbersome to the reader. For
these reasons, Inhabit will not employ the use of page jumps.

       Columns and departments will not be commingled with features. These
important aspects of Inhabit Magazine deserve their own designated area of space.
Readers often purchase magazines or read them simply for the stock content. Due
to that fact, we feel that the columns and departments should have their own,
defined areas that are separate from the features. Columns and department articles
will sandwich the feature well, which will be in the center of the magazine. Window
Shopping, Take Their Word For It, For Him/Her, Weekend Project, and Fresh Finds,
will be “front matter” and will be located in front of the feature well. What’s In/Out,
Alfresco, Right Buy, Reincarnation, and Your Space, will be “back matter” and will
be located behind the feature well.




                                          14
                                                                        inhabit
                Sample Editorial Calendar
       Inhabit will begin as a bimonthly publication with the option of later
becoming a 10 issue or monthly publication. While each issue will be dedicated to
the following topics, the editorial content does not have to be exclusively related to
the specific home furnishing topic of each issue. The content will simply focus more
heavily on these topics.

       Some issues contain a seasonal or holiday theme in addition to the home
furnishing theme. Again, the editorial content will not be exclusively related to
these topics, but the content will focus more heavily on them.


February/March                   Office

April/May                        Bathroom and Spring Cleaning

June/July                        Outdoor and Summer

August/September                 Bedroom

October/November                 Kitchen/Dining Room and Thanksgiving

December/January                 Living Room and Christmas




                                          15
                                                                        inhabit


               Columns and Departments
Window Shopping - 1 page
--A brief look at the latest products
Window Shopping is a series of new product highlights. Each highlight provides a
tidbit of information about the product, as well as when to expect it on the market
if it’s not already available for purchase. Anything from furniture to appliances to
decorations can be found here.

For Him/For Her - 2 page spread
--A gender-specific look at home furnishings
For Him/For Her will be a two-page spread with each gender on a separate page.
Typically, this department will look at the featured room for the month (see
editorial calendar) from a male and female perspective. A single man would
decorate his kitchen differently than a single woman. For Him/For Her explores
those differences. On some occasions, the departments will look at different
projects or designs, but continue to have the male or female viewpoint.

Alfresco - 2 page spread
--Outdoor home furnishings
Alfresco takes a look at outdoor home furnishings. Topics include anything from
gardening to patio decoration to how to liven up an apartment balcony.

Weekend Project - 2 page spread
--A how-to for a simple project around the home
Weekend Project offers a step-by-step explanation of a project that can be finished
in a day or two. This department offers easy instructions for hands-on readers.
Topics could include how to replace a kitchen sink, how to rearrange a room to free
up space, or how to build a piece of furniture.

What’s In, What’s Out - 1 page
--A look at what’s popular and the latest fashions in home décor
What’s In, What’s Out provides a commentary on the latest fashions in home décor.
Home furnishing fashion isn’t quite the revolving door that clothing fashion is, but
styles still come and go. This department helps the reader decide when it’s time to
thrown out that old lamp and what to buy in order to remain stylish for years to
come.

Take Their Word for It - 1 page
--A question and answer session with innovative experts
Take Their Word for It asks experts in the field of home design the questions our
readers want answered. Previous issues will ask for question submissions for
upcoming experts ahead of time. This department poses real questions from real
readers and then has the best and brightest in the business answer them.


                                         16
                                                                       inhabit


Fresh Finds - 1 page
--Furnishings, products, and places to shop
Fresh Finds presents the reader with ideas for furnishings, products, and places to
shop that they might not know about. Detailed descriptions are given of the pros
and cons of each item or place and readers can write in giving their own personal
experiences of new and different places and items.

Reincarnation - 1 page
--Take something old and make it look like something new
Reincarnation breathes new life into old products found around the home. Turn
that beat-up old dresser into a stylish addition to a bedroom. Find a new use for
that coffee table picked up at a garage sale. Reincarnation has the ideas and
inspiration for aged, used items.

Splurge - 1 page
--A look at when not to skimp on products or home furnishings
Splurge informs the reader what purchases deserve the price tag associated with
them because buying the cheapest available product is not always the right answer.
This covers everything from furniture to paint supplies to appliances.

Your Space - 1 page
--A look into the living spaces of our readers
Your Space features the living space of an Inhabit reader. It offers a visual guide
with commentary on which articles and features aided the reader the most.




                                         17
                                                                      inhabit

                           Sample Issues

April/May – Bathroom and Spring Cleaning

Departments

Window Shopping
Subwaytile.com subway style tile
Seating Innovations suspended seating
Ephraim Faience Pottery custom pottery
Plow and Hearth panoramic bird feeder

For Him/For Her
“Bathroom”: An 800-word, two-page spread that will contrast the same bathroom
from a male and female design perspective, showcasing how different a simple
bathroom can be decorated just according to gender preferences.

Alfresco
“Patio Garden”: A 500-word piece discussing gardening solutions for readers with
limited space such as a small patio or apartment balcony.

Weekend Project
“In the Closet”: A 600-word piece on installing a pre-fabricated closet organizer to
achieve more space.

What’s In, What’s Out
“Hip to be Shabby?”: A 600-word piece on Shabby Chic and whether it is still a
hot decorating style.

Take Their Word for It
“Suzanne Maviano”: A question-and-answer session with a Chicago-based
member of the American Society of Interior Designers.

Fresh Finds
“Flea Markets to the Rescue”: A 700-word personal experience piece about flea
markets as a great place to find furniture or decorative items for your space.

Reincarnation
“Dress Up Your Dresser” : A 500-word piece on how to take that old, beat-up,
hand-me-down dresser and reincarnate it into a new piece with new style. Details
step-by-step how and what you need to do to give your dresser a facelift.




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                                                                      inhabit

Right Buy
“Painting Supplies”: A 600-word piece on why not to skimp on supplies when you
are starting a painting project. Explains what paints and brushes work best for the
average reader project and why buying the best may be more expensive initially,
but much less of a headache and an eyesore in the long run.

Your Space
Take a look at the living space of an Inhabit reader. See which departments and
features helped them most in designing their room or other project.



Features

“Green Home”: Reused building materials can save money and conserve energy.
Take a tour of an environmentally friendly home making creative uses of what
some might consider junk.

“Designing for a Unique Space”: A showcase of three different couples who are
renting, or have recently purchased, very unique spaces. Interviews with each
couple explain why they chose the space they did and what approach they took to
create a style that matched with their one-of-a-kind place, all on their newly
tightened budgets.

"Trade Secrets from Trading Spaces": Designers from the hit show "Trading
Spaces," Genevieve Gorder and Frank Bielec, dish the dirt on how they manage to
create fabulous rooms on not-so-fabulous budgets.

“Escaping Standard Design”: The Virginia-based interior design firm, Sutton
Design, steps outside of the box to meet the specific needs of the customer. See
how Patrick Sutton uses a wide range of styles in response to his clients’ needs.




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                                                                       inhabit


October/November – Kitchen/Dining Room and Thanksgiving


Departments

Window Shopping
Ikea Komedi line of glasses
Enkeboll Designs wood carvings
Rejuvenation historic style chandelier
Huston and Company dining table

For Him/For Her
“Kitchen”: An 800-word, two-page spread that will showcase not only how
different the same kitchen can be designed by both a male and female, but also the
different products, appliances, and furniture that each gender chooses to
accessorize their kitchen with.

Alfresco
“Halloween Surprises”: A 500-word piece describing inexpensive but effective
Halloween “tricks.” One example would be to use a strobe light in a garage with
ropes hanging from the front to create the illusion of a cage. Someone in a
costume then “breaks out” after trick-or-treaters get their candy.

Weekend Project
“Ragtime”: A 700-word piece on how to use the rag-roll painting technique.

What’s In, What’s Out
“Feng Shui This!”: A 400-word piece that takes a look at Feng Shui and its status
in the design world.

Take Their Word for It
“Genevieve Gorder”: A question-and-answer session with one of the stars from
Trading Spaces.



Fresh Finds - 1 page
--Furnishings, products, and places to shop
Fresh Finds presents the reader with ideas for furnishings, products, and places to
shop that they might not know about. Detailed descriptions are given of the pros
and cons of each item or place and readers can write in giving their own personal
experiences of new and different places and items.




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                                                                         inhabit
“I Heart Ikea”: A 500-word piece on Ikea as the mecca for budget-conscious
people trying to decorate their homes cheaply.

Reincarnation
“Tile Top Tables”: A 700-word instructional piece covers step-by-step how to
create unique beautiful mosaics on your kitchen, dining, or coffee table.
Encompassed is everything from how to get tile for cheap (or even better, for free)
to waterproofing your new creation from spills.


Right Buy
“Go Go Get These Gadgets”: A 500-word piece on what gadgets work the best
for your money. It explains why those KitchenAid blenders work so well and why a
99 cent pan you picked up on sale will always burn your French toast.

Your Space
Take a look at the living space of an Inhabit reader. See which departments and
features helped them most in designing their room or other project.



Features

“Targeting Isaac Mizrahi”: A question-and-answer session with designer Isaac
Mizrahi, that focuses on his colorful, functional, and affordable line he designed for
Target and how he is continually able to make a product that is accessible to a
budget-conscious consumer.

"Bigger than a Bread Box": This feature will aid the reader in making a small
space appear larger. Tips for the reader will include how to position furniture so
that a small room appears larger, as well as paint techniques to add height to a
room with low ceilings.

“Decorating Faux Pas”: Readers share their hair-raising decorating experiences
in a humorous feature about decorating projects gone awry.

“Give Thanks (That It Only Comes Once a Year)”: Real readers along with
experts alike explain the ins and outs of preparing your pad for drinks, deserts, and
everything else your holiday guests will be thanking you for.




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                                                                      inhabit

                        Table of Contents
The Table of Contents will appear on pages 5 and 7 of the magazine. The feature
content will be listed on page 5 and the departments will be listed on page 7.
Pages 4 and 6 will either be advertising or some full page photograph related to one
of the features or departments. The table of contents will include a blurb about
each feature and the general description of each department to help the reader
better navigate the issue and know its content.


                              April/May 2006 Issue


Features
28 - Green Home

33 – Escaping Standard Design

37 - Trade Secrets from Trading Spaces

42 - Designing for a Unique Space


Departments
10 - Window Shopping

14 - Take Their Word For It

16 - For Him/For Her

20 - Weekend Project

24 - Fresh Finds

51 - What’s In, What’s Out

53 - Alfresco

57 - Right Buy

61 - Reincarnation

64 - Your Space


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