COMMITTED INDUSTRY
Serving Our Members Committed Industry
“The powers of the most central organisations have been mapped for the first time ever. And the unchallenged winner is: DI.” DI is a private organisation funded entirely by currently 6,100 companies. DI aims to provide the best possible working conditions for the Danish industry.
DI is also concerned with issues like education, the environment, and the integration of immigrants.
Source: Berlingske Tidendes Nyhedsmagasin, December 2002
DI has developed to become a strong common voice for industry and its role in society.
The Employer Company's Partner The
DI negotiates with the trade unions to provide the best possible framework for labour agreements.
The agreements are made at the individual workplace by the people who are used to working together. The result is greater satisfaction for all.
DI solves company problems before they develop into disagreement.
DI's structure
Political Influence Voice of Industry The
DI promotes the views of industry - locally, nationally and internationally.
"DI was the first organisation in Denmark to fully adapt to the vital nature of specialist knowledge."
Ove Kaj Petersen, Professor of Political Science, University of Copenhagen
DI's experts have the knowledge and arguments needed for the industry to be heard. Open dialogue is vital in DI's political work – and an important background for DI's position in the media.
Source: Berlingske Tidendes Nyhedsmagasin, December 2002
Brussels in Europe DI
EU more important for the industry
Major importance
100
DI is commited to find common European solutions for common European problems.
80
60 92 40 79 71 76
20
Danish companies believe that the EU will be more important as the European Marketplace increasingly becomes regulated by common rules.
År
0
2002
2010
2002
2010
Parliament
EU
Source: Survey among member companies at the Annual Conference of Industries 2002
DI represents member companies interests in relation to new EU legislation and the further development of a competitive Europe.
UNICE-structure
What is policy advocacy?
• Public policy advocacy involves speaking out in favour of and gathering support for particular positions concerning specific public policies • Advocacy is the act of influencing the policy decisionmaking process to obtain benefit for member companies
What policy advocacy is not!
• Obtaining preferential treatment for only one or a few member • Solving problems concerning members' day to day business activities - this is member services. It has to be based on a long term perspective. • Provide members with daily problem-solving services related to conducting routine business transactions.
Legislation - formal procedure
Government proposal
Hearing of interested parties
Decision by Danish Parliament
Legislation
Formal and informal decisionmaking
Informal Process
Formal Process
80 %
20 %
DI's interaction with the Danish decisionmaking process
Civil servants Parliament Government
Public oppinion
Press/media
Social counterparts/ Trade unions
How to get influence?
Democratic legitimacy (large number of members) Professional legitimacy (technical) Make a strategy - where do you want to go? Work with both formal and informal process
- use your network
Be prepared to offer sustainable political solutions - and commitment
DI's permanent committees - a way to know your mandate
Export and marketing policies Industrial affairs Company law Small and medium sized enterprises Labour market policy Vocational training and business education IT and Telecom
Competition law Tax policy Energy legislation and policies Environmental legislation and policies Transportation policy Research and education policy
Policy advocacy - who, how and when?
• Who? - Stakeholder analysis Government, civil service, media, other organisations, members etc. • How? - make a strategy Provide relevant information, carry out focused analysis, make strategic alliances. Build up and protect your credibility. • When? - Timing is everything Be well prepared - know how the system works, make a time schedule and target your effort.
Policy advocacy - Tools to be used
Target your effort - chose the right tools 1. Policy position papers 2. Use your network 3. Use the media (press releases etc.) 4. Use your members
5. Provide information, i.e. booklets, newsletters etc.
6. Tell your story - bilateral meetings, conferences, events etc.
Use your network - do you have the right type of networks?
Build up your network - before you need them! Examples of DI's political network: • Bilateral meetings between ministers and top civil servants and DI board of Directors • Separate meetings with each party and key DI staff Dialouge forum for young businessmen and politicians • Annual trip for civil servants and key DI staff visiting SME's • Key account managers for each important political party • Annual meeting - big public event
Example: Pushing for Tax Reform
Strategy: • Influence politicians, civil servants and public opinion • Bring Tax Policy from taboo to top of the political agenda • Sustain political pressure Means: • Analytical newsletter articles • Leaflets • Media comments • Meetings with politicians • Speeches at conferences • Coordination with other organisations • Special Tax Policy website
Example: State budget 2004 - Time schedule
DI
DI proposals are prepared by each department Subcommitees are asked if a new mandate is needed. January - March A co-ordinated proposal is discussed by the board of Directors. April Board of Directors/ key-persons collect information about the position of the Government March - June Bilateral negotiations with government and different stakeholders August - December
Government
The budget proposal is prepared during the spring
The proposal is launched late August
Ratification of the budget December
Legislative process in the EU
Court of Justice
European Parliament
Proposal from Commission Council of Ministers
Legislation
Actors in EU policy making
25 member countries and EU institutions
National National policy actor International State B Government National National policy actor
State A Government
The political decision-making process within the EU lobby-structure
Commission State A Government Sector policy actor Sector policy actor State B Government Regional policy actor State C Government Sector policy actor Council Sector policy actor Sector policy actor State M Government European Parliament
State D Government
Influencing European decisions - DI's perspective
Danish Parliament DI’s European counterparts
The European Affairs Committee
Danish Government
(EU-advisory committees)
UNICE
The European Parliament The European Commission
Economic and Social Committee (ECOSOC) The Council of the European Union
EU priorities of DI 2004
(1) Constitutional Treaty, (2) Promoting the Lisbon Agenda, (3) EU Financial Perspectives 2007-13, (4) European Labour Market vs. Danish Model, (5) Common European Corporate Tax Base, (6) 7th Framework Programme, (7) Commission Action Plan on Company Law and (8) EU Climate Policy
UNICE - Building a common European position
ECONOMIE SUISSE
FEB-VBO TÜSIAD TISK VÖI
BIA
UNION PATRONALE SUISSE
OEB
Council of Presidents Executive Bureau Executive Committee
Secretary General Management Committee
SPCR
BDI BDA DI
AZZR SR
DA
Confederation of Swedish Enterprise
CEOE ANIS
PKPP AIP
Staff
Permanent Delegates (DPs)
MEDEF TT PT
CIP
Policy Committees
CBI VNO-NCW
Working groups
NHO CEHIC MFOI FEDIL FII
CONFINDUSTRIA
FIG
SA
IBEC
UNICE - Orchestrating a common lobby strategy
EU-institutions
Member-federations