The Ultimate Guide to Mailing
Letters for Pay
Insider Secrets to Good Weekly Income
The Ultimate Guide to
Mailing Letters for Pay
Insider Secrets to Good Weekly Income
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information in this book are the sole responsibility of the user. This book intends no guarantees
of income or profits. Many variables affect each individual’s results.
HOW TO GET PAID PER JOB
FOR STUFFING ENVELOPES
With this kind of envelopes stuffing, you do not pay any fee or buy any kit. You do not pay for
any materials or postage. Everything is supplied free. You simply insert printed materials into
envelopes, seal them, and apply mailing labels and postage stamps.
Your pay is guaranteed for every envelope you stuff. That is because the company gives you a
definite number of envelopes to stuff. When the job is completed, they pay you for it based on
how many envelopes it was. That is what I mean when I say you get paid per job.
The pay for stuffing envelopes is around $25 to $75 per thousand envelopes stuffed. That is 2.5
cents to 7.5 cents each. The rate depends on what is involved. There could be one or several
things to insert into the envelopes. It may involve applying mailing labels and postage stamps. In
addition, the pay varies from city to city.
Envelope stuffing is big business. Only a small part of the mail handled by the Postal Service
consists of personal letters. Everything else is commercial mail. Most if it is in envelopes. All of
those envelopes had to be stuffed. In other words, things were inserted into all those envelopes.
When a company mails a large volume of identical mail pieces, those envelopes are normally
stuffed by machine. Some companies have their own envelope stuffing machines; others use mail
houses. A mail house is a business that prepares mailing for clients. They stuff, seal, and address
envelopes. Some also do the printing. They also provide sorting with bundling, traying, or
sacking to qualify for bulk rate mailing or presorted first class mailing. Some do not actually do
that part themselves. Instead, they work with a company that specializes in sorting. By
combining the mail of many companies and small mail houses, the sorting company can qualify
the mail for larger postage discounts.
There is still plenty of envelope stuffing done in quantities that are not appropriate for mail
houses. Mail houses charge a setup fee for all jobs, regardless of size. In addition, even small
jobs have to wait until there is an opening in the production schedule. They would not put small
jobs ahead of large jobs for their regular clients. They will fit them in where it is convenient.
Therefore, a company may have to wait one or two weeks for a mail house to stuff a few
thousand envelopes. It is not worth the wait.
That is where home workers can fill a need. Another example is a company that runs ads asking
people to send for an information pack. The company wants those packs to go out as soon as
possible after each request is received. There are many other situations where home workers can
fill a need that large mail houses cannot. There are also many situations where a business that has
been stuffing its own envelopes would love to turn that job over to a home worker so it does not
take up their employees valuable time.
A person can start stuffing envelopes on a small scale and then increase the business as much as
he or she likes. I know of one person who regularly gets so much envelope stuffing work that she
pays other home workers to do most of it. She pays them a little less than what she is paid for
each job. A person could even build their home business up into a regular mail house. Some
large mail house businesses were originally home enterprises.
MATERIALS AND EQUIPMENT
A work table is the most essential item you need. A 30-inch by 60-inch folding table is fine. Or
you could simply use your kitchen table. You need a way of keeping track of your clients and
your jobs. A loose leaf notebook probably is sufficient.
Though some companies may take care of transporting the materials, you will have many more
opportunities if you can transport them yourself. The following types of vehicles could be used:
pickup truck, sport utility vehicle, minivan, hatchback car, or a car with a very large truck.
Two more things normally needed are a flyer that describes your services and an answering
machine. I will cover them in detail later.
WHO WILL PAY YOU TO STUFF ENVELOPES
Many companies mail sales letters nationwide that claim they are looking for people to stuff
envelopes. They ask you to send them a fee or deposit in order to join their program. None of
those companies need any home workers to stuff their envelopes. They probably paid some mail
house to stuff tens of thousands of those letters into envelopes and mail them out. The company
already has all of the envelopes stuffing it needs, and the cost is far less than it would cost to
have home workers around the country doing it.
Those companies will not pay you to stuff envelopes. They will take your money and send you
some advertising program or mailing program that required an additional investment to operate.
In almost all cases, the program is totally worthless and will never produce any income. The
business of those companies consists entirely of taking the money of hopeful opportunity
seekers. Never send money for what seems to be an envelope stuffing job.
I will cover commission mailing programs later. Some are very profitable. May are advertised
with sales letters that seem to say that the company will pay people to simply stuff their
envelopes. Programs advertised in that way are likely to be worthless. Good commission mailing
programs do not pretend to be companies hiring envelope stuffers.
You can find envelope stuffing opportunities only locally. The company that needs envelopes
stuffed must be close enough for the envelopes and printed materials to be easily transported to
your house. The cost of shipping them somewhere is much too large to make it worthwhile. In
addition, they want to be able to check to see that it is being done properly.
Even though local companies may use home envelope stuffers, you still will not see ads for
them. I have never heard of a company advertising for people to stuff envelopes at home. Any
ads for everyone stuffers that I have seen were from companies looking for someone to work at
their facility. Nobody advertises for home envelope stuffers. You have to find those
Let me also point out that no homework directory lists any company that is looking for home
envelope stuffers. If a company needs home envelope stuffers, they can get all they need with
one small ad run one time in the local shopping paper.
Most companies that could use a home envelope stuffer do not think of looking for one. They
simply have one or more of their employees stuff envelopes as the need arises. But that takes the
employee away from his or her regular work. They would prefer to have a home worker stuff
envelopes for them as needed. Here are examples of businesses that may benefit from envelope
Businesses that advertise locally such as jewelry stores, furniture stores, pool supply stores,
health clinics, chiropractors, dentists, automobile dealers, finance companies, insurance
companies, and real estate companies.
Businesses that mail many bills every month such as department stores, finance companies,
utilities companies, diaper services, cleaning services, pool maintenance services, the lawn
Churches, clubs, and organizations that make mailings to members or to the public to raise funds.
Businesses that place newspaper and magazine ads that bring inquires for their sales material.
When very large quantities are involved, they probably have it handled by their employees. But
some have the right volume for a home worker to stuff inquiry envelopes at less cost than an
Special cases like political candidates, political action groups, large weddings, etc.
HOW TO GET CLIENTS
You must have a flyer that advertises your services. The next page shows an example of one the
size of half a sheet of paper. You can set up two to a sheet and easily make copies.
Such a flyer can easily be typeset on an average home computer. If you do not have a computer,
you can use a computer that is rentable at some copy shops such as Kinko’s. Some copy shops
provide the service of typesetting flyers, menus, etc. You can use such a service if you do not
have any typing skill.
The sample flyer shows typical prices for various services one might offer. Prices may vary from
city to city. See what local mail houses charge, and set your prices near theirs. You do not have
to beat their prices because your service has advantages over theirs for many small businesses.
I recommend using a business name. It makes your business seem more serious. You can register
the name and open a bank account under than name. Or you could simply use it on your flyers
and then have your customers make their checks out to your personal name.
If you do not have an answering machine or voice mail service for your phone, I recommend that
you get it. A person is not likely to call back if they call from the flyer and do not get an answer.
Some phone companies offer voice mail service. The cost is about fifteen dollars per month.
Phones with answering machines are available for under thirty dollars.
A #10 envelope is the standard business size envelope. A catalog envelope is usually 9” by 12”
but it could be a special size. It could be for sending catalogs to inquirers or customers or such
envelopes could be used for filling orders. You could be a fulfillment agent for a company that
sells books that fit into such envelopes. That means you fill their orders for them. They deliver
customer labels to you every day, and you mail out the books.
The sample flyer offers sorting services. You could include this in your services if you have a
local sorting company. In other words, you can charge for sorting yourself and then have another
company actually do it. That is what some small mail houses do. By combining your mail with
the mail or other companies, the sorting company can get lower postage rates than you would get
if you sorted the envelopes and took them to the post office yourself.
Clients will gladly pay your sorting charge if it enables them to save money overall. However, to
take advantage of it, the mail has to be stamped for bulk rate or first class presort. If the company
does not have a permit for that, perhaps you could arrange to mail it under the sorting company’s
permit. Otherwise, you could get a permit from the Postal Service for it. I would recommend
getting a first class presort permit only. First class presorted mail retains the delivery benefits of
regular first class mail while costing four to nine cents less to mail. The cost depends on the
degree of sorting and bar coding. The permit cost is very reasonable.
You can give a supply of your flyers to local printers who have clients that may want your
services. You can go to business parks and distribute one to each business. You can post them on
bulletin boards in places frequented by people who may run small businesses. You could have
them distributed as part of advertising packets that are delivered to small business.
Direct mail could be an effective way to get clients if your mailing list is targeted well. Along
with your flyer, include a brief personal-looking letter introducing yourself and your services.
Though it takes work, a very effective method is to personally go to each prospective business.
Find out if they could use your services now or in the future. You may learn about other services
that they may need and you can supply. Leave a copy of your flyer.
Once you get going, referrals will be a big source of new clients. Satisfied clients will tell others
about your services. You can also ask your satisfied clients whether they know any other
businesses who may need your services. Then drop in on those businesses or write to them. If
you write to them, send your flyer along with a brief letter. The letter should refer to the satisfied
customer that referred you to them.
HOW TO RECEIVE ONE DOLLAR
FOR EACH ENVELOPE YOU STUFF
In the previous chapter I said that envelope stuffing pays about five to fifteen cents per envelope
depending on the size of the envelope, what goes into it, and what additional tasks are included.
So what are companies talking about when they advertise that you will receive one dollar (or
even two or three dollars) for each envelope you stuff?
They are not talking about paying you to stuff envelopes that they supply. They are talking about
a program in which you advertise at your expense to get people to send you self-addressed,
stamped envelopes along with one dollar or more each. That is how you get your dollar per
envelope. It could cost you ten dollars or more in advertising expense for each dollar you get that
The sales letters for these programs are usually intentionally misleading, with no mention of
advertising. The companies make their profits entirely on the “refundable deposit” or other fee
that is required to get into the program. They know that only a very small percent of their
customers will ever actually do the program. It would be fine with them if none ever did it. These
companies never offer a money-back guarantee. Someone who does try the program could spend
hundreds of dollars on advertising without ever qualifying to get his or her “refundable deposit.”
To try to keep out of reach of the law, these advertisers think of clever ways to design their
programs so they can say things about them that are true while not revealing the real nature of
their program. Let me give you some examples so you do not get fooled by this kind of
advertising. After that, I will get to the facts on how you can really earn one dollar per envelope
Advertisers of these schemes may say that you will not be required to do any advertising. That
means their instructions will tell you to place notices on bulletin boards that ask for the dollar
and the self-addressed, stamped envelope. They claim that this form of advertising is not really
advertising. Those who are more clever simply claim that you will not have to pay for any
advertising. Since you do not pay to put notices on bulletin boards, that may be true.
They may say that they will supply absolutely free all materials that get stuffed into the
envelopes. In that case, your starting kit will probably include some little flyer that you are
supposed to put into each envelope before sending it to the company. After your initial small
supply is used up, they will say that you can omit the flyers and thereby save on postage when
you send the envelopes to them.
In fact, they never cared about the flyers. When they received the envelopes, they stuff them with
what they really want to send out. It is most likely a sales letter for their envelopes stuffing
program, just like the one you originally received. Naturally you never have to pay for it. You
never even see it. It is true that all materials that get stuffed into the envelopes are free as far as
you are concerned.
Most of this kind of advertising says that you will be paid one dollar for each envelope you stuff.
They are calling it “getting paid” when you receive the money from your advertising. In case you
may get suspicious when you see that wording, some companies say “We will pay you one dollar
for each envelope you stuff.” In some cases they are lying about that. Their program does not
provide for them to send you any money. For other companies, it is true. They do pay you. They
tell you to send them the dollars and envelopes that you get from your advertising. Then they
write you a check for the dollars and possibly for the postage expense of sending them the
In most programs in which you send self-addressed, stamped envelopes to companies, you do not
stuff anything into the envelopes. What happens is that ordinarily you receive just one self-
addressed, stamped envelope at a time along with one dollar. Then you take the SASE and
“stuff” it into an envelope that you send to the company. That means you received one dollar and
“stuffed” one envelope. Therefore you get one dollar for each envelope you stuff.
Most such advertisers say that they will also reimburse you for the cost of sending them the
envelopes. They do. It is a small cost to pay for the self-addressed, stamped envelopes. They get
excellent prospects for their sales letter, and they do not even have to pay the cost of mailing it. It
is a real bargain for the company.
Some advertisers say that they will pay you $2.00 for each envelope. They may ask you to place
ads that ask for two dollars instead of one dollar. Possibly they may pay you two dollars for each
self-addressed, stamped envelope you send them along with one dollar. Even that is a good deal
I have seen a few ads that claim you will receive $10.00 or so for each envelope you stuff. Their
program consists of selling a report or program. Perhaps it sells for $20.00. When you receive
each order, you keep $10.00, and send the other $10.00 along with the order to the company for
fulfillment. Of course, you had to “stuff” the order into the envelope that you sent to the
company, so you receive $10.00 for each envelope you stuff.
Many advertisers say you will receive one dollar for each envelope you stuff plus a commission
(usually 50%) on each sale. This is ordinary commission mailing. It is explained in the next
chapter. They have simply added the gimmick of asking for a dollar and a self-addressed,
stamped envelope in your inquiry ad. You have to pay for the sales letters as well as the
advertising. If they say the sales letters are supplied free, it means they will asks you to send a
big postage and handling fee each time you request more “free” sales letters. Normally, that
amounts to just as much or more than it would cost to buy the sales letters from a printer.
HOW TO REALLY GET ONE DOLLAR FOR EACH ENVELOPE YOU STUFF
One way to make one dollar for each envelope you stuff is through commission mailing. I cover
that in the next chapter. It consists of mailing sales literature that produces orders. In the easiest
commission mailing programs, the orders go directly to the company and they send the mailer
his or her commission. The commission is the mailer’s percentage of the money that the
customer paid. It is usually about 60% to 75% for any good program.
If I mail 1,000 sales pieces, it costs me about $500 for postage and printing. If it ends up
producing $1,500 in commission payments, then my profit after all expenses is $1,000. Since I
mailed 1,000 envelopes, I made one dollar for each envelope I stuffed.
It is possible, but rare to make that much money on direct mail. You are more likely to make half
that much - $500 for each 1,000 envelopes stuffed and mailed. But mailing to inquirers is
different. (Inquirers are people who inquire from classified ads.) Assume my advertising expense
is one dollar for each inquiry. Then it would cost me about $1.50 in advertising expenses,
postage and printing for each envelope I mail. One thousand of those would cost $1,500. Since
inquirers are much more responsive than rented mailing lists, I could reasonably get $3,500 in
commission from mailing those 1,000 envelopes. Subtracting my cost of $1,500 yields a profit of
$2,000. That is $2.00 for each envelope I stuffed.
With commission mailing or the selling of a product of your own, it is relatively easy to earn an
average of one dollar for each envelope you stuff when you use inquiry advertising. It is difficult,
but possible to also make that much using direct mail.
Another way of getting one dollar for each envelope you stuff is to actually receive one dollar
with each inquiry you get when you place inquiry ads according to some mailing program.
Instead of advertising “Free Details,” you could say “Send SASE and $1.00.” SASE is self-
addressed, stamped envelope. You do not have to pay a fee to do this.
Of course, you do not really “make” one dollar for each envelope because that dollar is not all
profit. It did cost you to place the ad. When you place such ads, your response is much lower
when you ask for a dollar than it is when you offer “free details.” Let us look at the numbers.
Let us assume you spend $50.00 on a classified ad and you receive 60 responses when you offer
“free details.” Let us say you get good results with your sales letter and you earn $210.00 in
commission from answering those 60 inquiries. It costs $30.00 to send the literature and $50.00
for your ad, so you made $130.00.
Assume you place the same advertisement except that you ask for one dollar and a self-
addressed, stamped envelope for details. This will take extra words, so let us say your ad now
costs $60.00. Your response will be much less. Let us say it is fifteen responses. Since you do
not pay for stamps or outer envelopes, let us say it costs only one dollar to mail the sales letter to
those inquirers. At the same rate as before, your commission comes to $52.50. Your total
expenses are $61.00. Your profit is $6.50. That is six dollars and fifty cents compared to one
hundred thirty dollars. It is clearly more profitable to offer free details.
Actually the results of asking for a dollar and a self-addressed stamped envelope can be much
worse. It can totally kill an inquiry ad. If you put such an ad in a national publication along with
other opportunity ads, you will probably get no response at all. To get worthwhile response from
an ad in which you ask for a dollar, you need to offer something for the dollar and you need to
advertise in the right place.
I am familiar with only the opportunity seeker field. In that field, mail order trade magazines are
the most likely place for you to actually get a dollar directly from your ads. To do that, you need
to offer something of interest to small mail order dealers. Offer a mailing list, mailing list test
results, or some other report of interest to them. Some people figure that if the dollars they get
directly from the ad are enough to pay for the ad, then it is as good as getting their inquiries free.
I say that you should calculate your final profit both ways and use the method that produces the
Another way to get one dollar for each envelope you stuff is with a good dollar-per-envelope
program. I have already talked about how misleading the advertising is for most dollar-per-
envelope programs. Nevertheless, there are a few good dollar-per-envelope programs.
A good dollar-per-envelope program does not tell you to ask for a dollar in your ad. You just ask
for a SASE. (Self-addressed, stamped envelope.) That way, you get much better response. It is
even better if the ad they tell you to run offers more than just free details. For example, it could
offer a free report. Then you send the resulting envelopes to the company, and they pay you one
When you are in a dollar-per-envelope program, it takes experimenting to find the most
profitable places to run your inquiry ads. Once you find them, you can make regular profits this
way. Chapter Five tells you to write powerful inquiry ads and how to run them most effectively
in the right places.
I do not do this kind of program because I make much more than one dollar for each envelope
when I use the envelopes myself to mail sales letters rather than send them to a company for
payment. People who have not had good results with commission mailing may rather get paid the
dollar per envelope. They prefer dollar-per-envelope programs and stay with it when they find a
Dollar-per-envelope programs normally do not allow you to send anything to the people who
inquire. That is because the practice would diminish the results that the company gets from the
envelope you send to them. Normally, if you do commission mailing, you cannot take part in a
dollar-per-envelope program. Some companies do allow it though. I think it is because their
program is so bad that they do not expect anyone to take part for long anyway.
It is very difficult to find a good dollar-per-envelope program. You cannot tell a good program
from a worthless one by reading the sales letter. There is no way to tell if the writer is telling the
truth. Even if he is, any dishonest person can copy it and say exactly the same thing. Then it is
not the truth anymore.
HOW TO MAIL LETTERS
FOR UP TO $900.00 OR MORE PER WEEK
Aside from selling something of your own, the most profitable kind of envelope stuffing consists
of mailing sales literature and earning a percentage of the money from each sale. The product is
supplied by the company that writes the sales literature. Thus, you get to cash in on the profits of
selling by mail without having to create a product or write a sales letter. For convenience, I will
call an opportunity to do this a “mailing program.”
If you can write books and sales literature – effective sales literature – you can make a ton of
money by mail. This concept is the “amazing secret discovery” that is often advertised by people
who claim to have suddenly gone from poor to rich because of it. When you send for a typical
one of these wonderful, exciting, foolproof plans, you receive a book that tells you to think of
something to write about, write the book, then write sales literature, then sell the book by mail.
Fine, if you can do it. But not many people are able to do it successfully. Meanwhile, we less
talented folks can make money mailing sales letters written by others.
Mailing programs have one or more of three possible ways to fill orders. The first way is to buy
the products wholesale and fill orders yourself. This is the least popular. The second way is to
receive the orders and then have the product drop-shipped by the supplier. That means you keep
your part of the money, send the rest to the supplier with the order, and he ships it to your
customer with your return address on. To the customer, it looks like it came directly from you.
That is drop-shipping. The part of the money that you keep is called your “commission.” That is
why this type of mailing is often called “commission mailing.”
It can also be called “circular mailing.” A sales piece is often called a circular when it is typeset
and takes up one or two sides of a sheet of paper and has the order form right on it. It is a sales
letter when it looks more like a typewritten letter. A sales letter can be two to eight or more
pages long. Usually the order form is on a separate piece of paper.
The third way of handling orders is for them to go directly to the supplier. You mail the sales
literature with your mailer ID number on. The supplier receives each order, ships the product to
the customer, and sends you your commission. This also is called commission mailing or circular
mailing. You never handle orders, so there is no need for a business license or sales tax permit.
This method is easiest, and I definitely prefer it.
The first and most important ingredient for profits in commission mailing is to get into a good
high-paying program. The back of this book contains a free prepaid application form for one of
the best mailing programs available today. You also should learn how to pick other good
programs because you can make more money by being in more than one program.
HOW TO RECOGNIZE GOOD OFFERS TO MAIL
First, you have to be aware of the tricks used to sell mailing programs, many of which are
completely worthless. If they say that “envelopes will come to you already stamped and
addressed,” they do not mean that they are going to send them to you. They mean they are going
to tell you to place classified ads that ask for self-addressed, stamped envelopes.
If they promise “free supplies” or say “we will supply you with the materials to be stuffed,” it
does not mean they will send you anything free. A few programs pay a low commission and then
send you more sales circulars whenever your mailing produces and order. In other words you pay
for them out of your commission. Most companies, though, do it another way. They do offer
“free sales circulars,” except you have to pay a “postage and handling” charge. The thousand or
more, it is always much cheaper to buy the circulars from a mail order printer than it is to send
for the “free” ones in the mailing program.
Ignore any claim in a mailing program ad that sounds like they are going to pay you for each
envelope you stuff. No such thing is done. I saw one sales letter that promised to absolutely pay
ten dollars for each envelope returned to them. Here is how it works. At your expense, you mail
envelopes stuffed with sales circulars and reply envelope to a mailing list. Your ID number is on
the order form of each circular. If and when a customer orders, he uses the reply envelope and
sends it directly to the company. Thus the only envelopes that ever get “returned” to the
company are the ones with orders in. The company then pays the mailer ten dollars for each
$22.00 order that it receives.
Remember: mailing programs pay only on the basis of orders. Companies that advertise for
people more than twenty miles away from them never will pay those people simply for the
number of envelopes they stuff. They pay a certain percent of each order generated.
Almost all mailing program offers require that you pay them the fee before you find out exactly
what it is you get to mail and how much you get paid on orders from it. Therefore, it is important
that you do not send for any program that does not offer to refund your money if you are not
satisfied with what you receive.
A guarantee that you will be satisfied after trying the program is meaningless. That is no
guarantee at all. The program could be obviously worthless when you see it, and it could cost
hundreds of dollars to try out. If you cannot get your money back unless you try it, you just plain
will never get your money back. The guarantee must say that you can get your money back if
you are not satisfied after receiving the materials, provided you return them.
The offer that you mail should be a moneymaking opportunity. Most mailing programs are of
that type. The mailing program that sells items such as jewelry, household products, novelty
items, etc. can never be profitably mailed by an ordinary mailer. It will not even be close.
Catalogs of such products are suitable for someone who has a product of his own that he is
already selling by mail successfully. Then he can send the catalog along when he fills his orders.
It will produce additional profits.
Weight loss programs have a better chance of being sold profitably by mail than anything else
beside moneymaking offers. I still recommend that you stick with moneymaking offers because
there are many more of them. That gives you the opportunity to mail a combination of them,
which can be much more profitable than mailing just one offer.
Moneymaking offers are normally books or programs. They are cheap to produce and ship.
Customers understand that they are paying for the information, not for the printing. They are
willing to pay for that information because it is presented in your sales letter as being unique.
They cannot get the same thing at the bookstore or library. Therefore, you can charge a price that
leaves plenty of room for profit. That is why moneymaking offers give you the best chance of
making money by mail.
Another reason why most mailing programs involve moneymaking offers is that there are plenty
of people to mail them to. Millions of people are interested in such offers. Several magazines are
oriented to such people. Millions of names and addresses of opportunity seekers (people who are
seeking moneymaking opportunities) are available from mailing list brokers. Because of all the
potential customers, there is room for many mailers of these offers.
After sending for your mailing program and receiving the materials, look at how good the sales
piece is that you are expected to mail. The sales piece should be well written and look inviting to
read. It should not contain spelling or grammatical errors.
The offer should sound tempting. It should appear to be worth the price.
You must be allowed to have the sales literature printed by any printer. Some mailing programs
are just schemes for selling overpriced sales literature to naïve beginners. It does not take a full
color booklet to sell a good money-making offer. A well written sales letter should be able to do
Sales pieces can be used as your main offer or as follow-up offers. Follow-up offers are
additional. Offers mailed to customers. They can be used if you receive orders yourself for some
offer. When you fill orders you can add a few additional offers. They can be reports with reprint
rights, mailing lists, and other offers on which you may earn as little as 50 percent commission,
The sales piece may be as little as one page. In that case, you should another offer on the other
side. Generally, the higher the retail price, the more sales copy it takes to sell it effectively.
Your commission should be at least 60 percent. Seventy-five percent or higher is preferred. The
amount of your commission should be at least twenty dollars per order. The retail price should be
between $25.00 and $50.00.
It should be a tempting offer. Not mailing lists or reports with reprint rights. The sales piece
should be at least two pages. That means one sheet printed on both sides. Normally a sales piece
that looks somewhat like a typewritten letter is best. It should not look similar to an ad in a
magazine. Generally, a four-page sales letter is better than a two-page one. Longer sales letters
are okay. More sales copy (writing in the letter) generally helps bring more orders. For offers
under $50.00, however, I do not think it is ever worthwhile to have so much sales copy that it
cannot be mailed for the basic one-ounce postage rate.