Region 4 winners list by amd51223

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									                  Region IV Best of NAMA Winners
Advertising
Category Name                        Place Company                  Agency                     Entry Title
Multi-Media Campaigns-Local          First   Heritage Seeds         McDaniels Marketing        Secret Six/Lead Hybrid Campaign
                                                                    Communications
Multi-Media Campaigns-Local          Merit   Stewart-Peterson       Noggin LLC                 Gain Marketing Confidence testimonial advertising
                                                                                               campaign
Multi-Media Campaigns-Regional       First   GROWMARK, Inc.         Rhea + Kaiser Marketing    The Local Answer to Your World of Needs
                                                                    Communications
Multi-Media Campaigns-Regional       Merit   Dow AgroSciences       Bader Rutter & Associates "Sure Sign of Performance" Campaign for
                                             LLC                                              WideMatch herbicide
Multi-Media Campaigns-National       First   Mycogen Seeds          Bader Rutter & Associates Grain Corn Campaign for Mycogen Seeds

Multi-Media Campaigns-National       Merit   Case IH                Equity Brand Design        Hay Days Q3 Promotion
New Product Introduction             First   Mycogen Seeds          Bader Rutter & Associates Launch Campaign for Mycogen SmartStax

New Product Introduction             Merit   Heartland Country      Filament Marketing and     Natures Grown Organics brand feed products
                                             Cooperative            Distillery Design Studio
Advertising Campaign directed to a   First   Heartland Country      Filament Marketing and    Natures Grown Organics "Why Organic?"
Rural Lifestyle Audience                     Cooperative            Distillery Design Studio  Advertising Campaign
Producer or Company funded           First   Wisconsin Cheese       Shine Advertising         Cheese Connection :30, Wheel of Cheese :30,
advertising directed to consumers                                                             Cheese Nation :30, Know that Cheese :30
Producer or Company funded           Merit   National Cattlemen's   Range Inc.                Simply Beef: Beef Alternative Merchandising
advertising directed to consumers            Beef Association                                 (BAM)
Spreads, single                      First   Dow AgroSciences       Bader Rutter & Associates "Sure Sign of Performance" Print Ad for
                                             LLC                                              WideMatch Herbicide
Spreads, single                      Merit   Bayer CropScience      Rhea + Kaiser Marketing   Corvus One Pass.Two Modes. Zero Doubts.
                                                                    Communications            Spread
Single Page Ads, single              First   GEA Farm               Charleston/Orwig, Inc.    DeMax/DemaTron Ad 2008
                                             Technologies, Inc.
Single Page Ads, single              Merit   GEA Farm               Charleston/Orwig, Inc.     LuxSan Producer Ad 2008
                                             Technologies, Inc.
Single Page Ads, series              First   Ecolab Inc.            Filament Marketing, LLC    Aztec Gold "5 Hour Bling" Print Advertisements

Single Page Ads, series              Merit   Dow AgroSciences       Bader Rutter & Associates Rice Herbicides Print Ad Series for Dow
                                             LLC                                              AgroSciences
Less than page ads, single           First   BioTracking, LLC       Filament Marketing and    BioPRYN "Until - Pee on a Stick" Print
                                                                    Distillery Design Studio  Advertisement
Less than page ads, single           Merit   Bayer CropScience      Rhea + Kaiser Marketing   Leverage 2.7 1/2 Page Spread Ad - Bugs Die
                                                                    Communications
Less than page ads, series           First   BioTracking, LLC       Filament Marketing and    "Until - " Print Advertisement Campaign
                                                                    Distillery Design Studio
Less than page ads, series           Merit   1st Farm Credit        In-house                  Magnify your Options Ads
                                             Services
Unique print advertising             First   Mycogen Seeds          Bader Rutter & Associates Impact Print Ad for Mycogen SmartStax

Unique print advertising             Merit   Bayer CropScience      Rhea + Kaiser Marketing    Adament "Growing Interest" Pre-Printed
                                                                    Communications             Publication Insert Newsletter
Advertorials                         First   Bayer CropScience      Rhea + Kaiser Marketing    LibertyLink & Ignite Farm Journal Media
                                                                    Communications             Campaign
Advertorials                         Merit   Land O'Lakes Purina    Filament Marketing, LLC    Four Things You Can Control With Your Calves
                                             Feed
Category Name                            Place Company                  Agency                     Entry Title
Radio - Single                           First   Bayer CropScience      Rhea + Kaiser Marketing   Corvus Radio "Mythbreakers"
                                                                        Communications
Radio - Single                           Merit   Mycogen Seeds          Bader Rutter & Associates Grain Corn :60 Radio Spot for Mycogen Seeds

Radio - Series                           First   Archer Daniels Midland Stephan & Brady Marketing ADM Producer Radio
                                                                        Communications

Radio - Series                           Merit   Dow AgroSciences       Bader Rutter & Associates Radio Ads for SureStart Herbicide
                                                 LLC
Television - Single or Series            First   GROWMARK, Inc.         Rhea + Kaiser Marketing   The Local Answer to Your World of Needs
                                                                        Communications            Television
Television - Single or Series            Merit   Mycogen Seeds          Bader Rutter & Associates TV Spot for Mycogen Seeds Grain Corn

Audio visual presentations directed      First   Bayer CropScience      Rhea + Kaiser Marketing    LibertyLink Ignite Testimonial Video
to farmers, ranchers and growers                                        Communications

Audio visual presentations directed      Merit   Mycogen Seeds          Bader Rutter & Associates The BMR Advantage
to farmers, ranchers and growers

Audio visual presentations directed      First   Pioneer Hi-Bred        Iona Group                 Big Idea Minute - PHI Insurance
to dealers, distributors or sales reps

Audio visual presentations directed      Merit   Prince Agri Products   OPEN ROADS                 Prince® OmniGen-AF® Sales & Education DVD
to dealers, distributors or sales reps

Advertising on the Web directed to       First   Mycogen Seeds          Bader Rutter & Associates Banner Ads for Mycogen Seeds Grain Corn
farmers, ranchers or growers
Advertising on the Web directed to       Merit   Case IH                Equity Brand Design        Case IH Website
farmers, ranchers or growers
Digital presentations                    First   Illinois Soybean       McDaniels Marketing        Think'n with Lincoln Educational Game
                                                 Association            Communications
Digital presentations                    Merit   Bayer CropScience      Rhea + Kaiser Marketing    Corvus Training Module
                                                                        Communications
Direct Mail-directed to farmers,         First   CNH Parts & Service,   Maddock Douglas, Inc.      Irrigation Power Units campaigns
growers and ranchers - flat                      North America
Direct Mail-directed to farmers,         Merit   CNH Parts & Service,   Maddock Douglas, Inc.      Case IH Skid Steer Attachments campaign
growers and ranchers - flat                      North America
Direct Mail-directed to dealers,         First   Westchester Group      Charleston/Orwig, Inc.     NAFB Direct Mail 2008
distributors or sales reps - flat
Direct Mail-directed to dealers,         First   Heartland Country      Filament Marketing and     Natures Grown Organics First-to-Know Mailer
distributors or sales reps - three               Cooperative            Distillery Design Studio
dimensional
Direct Mail-directed to dealers,         Merit   Bayer CropScience      Rhea + Kaiser Marketing    Corvus Retailer Kits
distributors or sales reps - three                                      Communications
dimensional
Billboards or other outdoor ads          First   Bayer CropScience      Rhea + Kaiser Marketing    LibertyLink & Ignite Billboards
                                                                        Communications
Billboards or other outdoor ads          Merit   GreenStone Farm        In-house                   United We Stand
                                                 Credit Services
Customer Brochures, Catalogs-          First     Ecolab Inc.            Filament Marketing and     Aztec Gold Product Detailer
farmer directed-single                                                  Distillery Design Studio
Customer Brochures, Catalogs-          Merit     GEA Farm               Charleston/Orwig, Inc.     GEA Brand Realignment Brochure 2009
farmer directed-single                           Technologies, Inc.
Brochures, catalogs, etc., directed to First     Michigan FFA           GreenStone Farm Credit     License to Lead - Agriculture Heritage License
dealers, distributors, or sales reps             Foundation             Services (In-kind)         Plate Partnership Promotion

Brochures, catalogs, etc., directed to Merit     Syngenta Crop          Gibbs & Soell Public       Cereals Sales Force Resistance Management
dealers, distributors, or sales reps             Protection             Relations                  Tool Kit

Point-of purchase materials              First   Land O'Lakes Animal    Filament Marketing and     Ultra Fresh, Mares Match, Does Match, ProNurse
                                                 Milk Products          Distillery Design Studio   Point-of-Purchase Displays
                                                 Company
Category Name                          Place Company                     Agency                     Entry Title
Point-of purchase materials            Merit   Bayer CropScience         Rhea + Kaiser Marketing    Corvus One Pass. Two Modes. Zero Doubts.
                                                                         Communications             Signs
Exhibits                               First   Bayer CropScience         Rhea + Kaiser Marketing    Commodity Classic Booth
                                                                         Communications
Exhibits                               Merit   Case IH                   Equity Brand Design        The Red Zone Road Show
Premiums/specialties directed to       First   Bayer CropScience         Rhea + Kaiser Marketing    LibertyLink BeanMan Magnet
farmers, growers and ranchers                                            Communications
All elements                           First   Hoard's Dairyman          Charleston/Orwig, Inc.     Hoard's Direct Mail Campaign
All elements                           Merit   Hoard's Dairyman          Charleston/Orwig, Inc.     Hoards Cow Judging Contest Ad

Public Relations
Overall PR Program                     First   Bayer CropScience         Rhea + Kaiser Marketing   Want help with Aphids? Introducing Aphid Alert.
                                                                         Communications
Overall PR Program                     Merit   Merial                    Bader Rutter & Associates Beef PR Campaign for IGENITY®

Overall PR Program or program          First   Rural Health Initiative   Morgan&Myers               Rural Health Initiative: A different approach to
element                                                                                             improving rural health
Media Relations                        First   CNH Parts & Service       Morgan&Myers               CNH "Expansion" Parts & Service Press
                                                                                                    Conference
Media Relations                        Merit   Bayer CropScience     Rhea + Kaiser Marketing        Fourteen States, Two Products, One Media
                                                                     Communications                 Relations Campaign
Public Affairs/Issues Management       First   Dairy Management Inc. Weber Shandwick                Food-borne Illnesses and Bioterrorism: Engaging
program                                                              Minneapolis                    Processors and Co-ops in Dairy Crisis Readiness

Producer Funded Public Relations       First   Dairy Management Inc. Weber Shandwick                My Dairy: A Social Media Program for Dairy
program- to ag audiences                                             Minneapolis                    Advocates
Producer Funded Public Relations       Merit   Midwest Dairy         Demeter Communications         Midwest Dairy Association Producer Service
program- to ag audiences                       Association                                          Center
News or Feature Article                First   Land O'Lakes Animal Filament Marketing, LLC          Dollars and Sense in Calf Nutrition Equal Peak
                                               Milk Products                                        Milk
                                               Company
News or Feature Article                Merit   Dow AgroSciences      Bader Rutter & Associates      Knock Out Nematodes Feature Story
                                               LLC
Persuasive Writing                     First   Bayer CropScience     Rhea + Kaiser Marketing        Defending Profits With Seed Treatments
                                                                     Communications
News Release                           First   Valley Irrigation     Rhea + Kaiser Marketing        Valley Irrigation Working to Provide Irrigation
                                                                     Communications                 Options for Rice Producers
News Release                           Merit   Case IH               Morgan&Myers                   Case IH Rolls Out Utility Vehicle Line for 2010
                                                                                                    News Release
Events - Customer events               First   CNH Parts & Service,      Maddock Douglas, Inc.      CNH Parts & Service Trade Fair
                                               North America
Events - Internal events               First   Bayer CropScience         Rhea + Kaiser Marketing    LinkUp and Lead the Way
                                                                         Communications
Events - Internal events               Merit   Foremost Farms            Morgan&Myers               Foremost Farms Internal Meeting
Company and Association                First   Mycogen Seeds             Bader Rutter & Associates Let's Talk Agronomy
newsletters - External - Directed to
Farmers
Company and Association                Merit   Pfizer Animal Genetics Charleston/Orwig, Inc.        Pfizer Animal Genetics' Quarterly Newsletter:
newsletters - External - Directed to                                                                DNAge
Farmers
Category Name                         Place Company                      Agency                       Entry Title
Company and Associations              First      Blue Book Services,     In-house                     BLUEPRINTS The Produce Professionals'
magazines - External                             Inc.                                                 Quarterly Journal
Company and Associations              Merit      Case IH                 Cygnus Business Media        Farm Forum
magazines - External
Company Publications - Annual         First      Progressive Agriculture Morgan&Myers                 Progressive Agriculture Foundation Annual Report
Reports                                          Foundation

Company Publications - Annual         Merit      Foremost Farms          Morgan&Myers                 Foremost Farms Annual Report
Reports
Broadcast News                        First      Bayer CropScience       Rhea + Kaiser Marketing   Local Leverage 2.7 Experiences: Regional Audio
                                                                         Communications            News Releases
Electronic Publications               First      Dow AgroSciences        Bader Rutter & Associates Inputs & Insights
                                                 LLC
Electronic Publications               Merit      Mycogen Seeds           Bader Rutter & Associates eConnect

Interactive Marketing Tools           First      Case IH               Morgan&Myers                   Module Express 625 Cotton Calculator
Interactive Marketing Tools           Merit      Bayer CropScience     Rhea + Kaiser Marketing        Take Your Best Shot - Internal Photo Contest
                                                                       Communications
Internet Web Site - Directed to       First      Dairy Management Inc. Weber Shandwick                www.mydairytoolkit.com Username: NAMA
farmers, ranchers or growers                                           Minneapolis                    Password: 2009AwardsDMI
Internet Web Site - Directed to       Merit      Case IH               Morgan&Myers                   Craig Morgan Microsite
farmers, ranchers or growers                                                                          http://www.craigmorgan.caseih.com/
Internet Web Site - Educational       First      Heartland Country       Filament Marketing and       www.NaturesGrownOrganics.com
Focus                                            Cooperative             Distillery Design Studio
Specialty Categories
Category Name                         Place Company                      Agency                       Entry Title
Specialty Advertising Campaign        First      Central Garden And      Rhea + Kaiser Marketing   Amdro "Bait is Better" Campaign
                                                 Pet                     Communications
Specialty Advertising Campaign        Merit      Dow AgroSciences        Bader Rutter & Associates Rock The Weeds Campaign for Dimension
                                                 LLC                                               Specialty Herbicide
Specialty Public Relations Campaign First        Dow AgroSciences        Bader Rutter & Associates Panorama Newsletter
                                                 LLC
Specialty Campaign Element            First      BioTracking, LLC        Filament Marketing and    BioPRYNes Print Advertisement
                                                                         Distillery Design Studio
Specialty Campaign Element            Merit      Merial                  Bader Rutter & Associates POP Mailing for UlcerGard



Best of Show
Advertising
Producer or Company-funded advertising campaigns or campaign elements - directed
to consumers.
Wisconsin Cheese
Shine Advertising
Cheese Connection :30, Wheel of Cheese :30, Cheese Nation :30, Know that Cheese :30


Public Relations
Producer-funded public relations program directed to ag audiences.
Dairy Management, Inc.
Weber Shandwick Minneapolis
My Dairy: A Social Media Program for Dairy Advocates

Note: All first and merit winners are eligible to advance to the national judging. You will receive an e-mail
from the national NAMA office by Feb. 1 with instructions on how to advance your entries. Those entries that
win at the national judging will be announced at the Best of NAMA Ceremony that kicks off the 2010
Agri-Marketing Conference, April 21-23, at the Hyatt Regency Crown Center in Kansas City.

								
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