The Evolution of Metrics
LA CTO Forum 2/11/2010
The Startup Time
Universe: The level of detail
for Metrics Widely available metrics:
Phase 5
Sustain It
required by the - Metrics by functional
unit/department
- Lots of functional units
stage of the
Phase 4
company or Iterated production
metrics:
- Deeper Analytics
Grow It
product... - Performance Metrics
Level Early production
Phase 3 metrics:
of Launch and Sell It - Member Funnel
Detail - Conversion Rates
Development driven by
iteration:
...are a function of
Phase 2 - Schedules
Build It - Project Management
the amount of
Documentation driven
by deadline:
Resources
Phase 1
Define It
- Business Model/Plan
- Requirements
-Technology Stack
available.
Angel VC Series B VC Series A VC Series C VC Series D
0 to $500K $3M to $8M $500K to $3M $8M+ $20M+
Invested Invested Invested Invested Invested
Alternative dimensions:
- Investment Bands ($5K to $50K, $50K to
Alternative dimensions:
- Company Valuation
Amount of $500K, $500K+ - above version)
Resources - Team Size (0 to 5, 5 to 12, 12 to 24, 25 to 60,
- Revenue
60 to 120, 120+)
- Number of Product Features
- Number of Users (0 to 1K, 1K to 10K, 10K to
- Number of Users
100K, 100K to 1M, 1M to 10M, 10M+)