business online small solution

Document Sample
business online small solution Powered By Docstoc
					Brochure
More information from http://www.researchandmarkets.com/reports/354049/




The Essential Online Solution: The 5-Step Formula for Small
Business Success

Description:    In The Essential Online Solution, industry experts Rick Segel and Barbara Callan-Bogia provide you
                with a formula for small business success that begins with the Internet. Filled with in-depth insight
                and practical advice, this book discusses the important elements of e-commerce and pinpoints the
                strategies and ideas that have proven most profitable and successful.

                The five essential steps covered within these pages will open your eyes to a new way of doing
                business in todays dynamic environment and give you an edge over the competition.

                This information-packed guide will help you:

                - Understand the past, present, and future of online business
                - Uncover some of the Webs best marketing tools—tools that create a community of fanatic
                followers, increase your Web activity, and cost nothing
                - Design and position your Web site for maximum effectiveness
                - Start and create a viable auction business
                - And much more

                Straightforward and to the point, The Essential Online Solution contains lessons and
                information—all of which come from discussions with small business owners on the front lines—that
                can help any small business survive and thrive in todays competitive business environment.

                Praise for The Essential Online Solution

                "Turn your small business online opportunities from mystery to mastery by reading this book, and
                putting the steps into action."
                —Jeffrey Gitomer, author of The Little Red Book of Selling

                "The Internet has made operating a successful small business easier than ever before, but it still
                takes entrepreneurial drive, an ambitious spirit, and careful planning to pull it all off. This book
                shares useful insights, potential pitfalls, and efficient stepping stones to making your online
                business goals come to fruition."
                —Nido Qubein, President, High Point University, Chairman, Great Harvest Bread Co.

                About the authors

                Rick Segel CSP, a seasoned retailer of twenty-five years, owned one of New Englands most
                successful independent womens specialty stores. He is the marketing expert for Staples.com, the
                co-creator of the Retail Technology Assessment for Microsoft, and a founding member of the Retail
                Advisory Council for Johnson & Wales University. Segel is the Director of Retail Training for the
                Retailers Association of Massachusetts. He is also the creator of the Retailers Association of
                Massachusetts Awards of Excellence Program (RAMAEs), which has recognized over thirty of the
                most innovative retailers in the state. Segel holds the Certified Speaking Professional designation
                and has been a featured speaker in over 1,400 presentations. He is also the author of Retail
                Business Kit For Dummies, which became the number-one selling retail how-to book in the United
                States.

                Barbara Callan-Bogia is a speaker and trainer who conducts seminars to thousands of people on
                influencing, leading in multiple locations, communication, and office politics. She is also the owner
                of Callan Consulting, a successful national management development consulting firm founded in
                1996, and co-creator of the Retail Technology Assessment for Microsoft.



Contents:       1 Introduction
            Step I: Uncovering the Possibilities

            2 Online Business Solutions
            Where Are We At? Understanding the Past, Present, and Future of Online Business.

            3 Why Do People Buy Online?
            What Motivates Them?

            4 The Big Picture
            The Levels of Online Commerce

            Step II: Building Practical, Powerful, Professional Web Sites that WORK.

            5 Understanding Web Sites
            The Front Door to Your Online Business

            6 Our Rules for Killer Sites

            7 Building Your Web Site
            It’s Easier than You Think

            8 The Winners and Losers
            Web Site Critiques of the Good, the Bad, and the Ugly

            Step III: Positioning You as the Source: Creating Expert Status.

            9 E-mail Marketing or Is It Pinpoint Marketing?

            10 The Blog
            The Tool that Can Change Your Business

            11 Podcasting
            The Sweet Sounds of Success

            Step IV: Creating the Buzz with Clicks and Clends

            12 Web Positioning
            How Do They Find You?

            13 Pay Per Click: A.K.A. Pay for Performance
            A New Way to Advertise

            14 Advertising
            Traditional and Nontraditional

            15 Viral Marketing

            Step V: Sell, Sell, Sell.

            16 Going, Going, Gone—eBay and Online Auctions
            Are They Right for You?

            17 Sell for Me
            Affiliate Programs Get You on the Map.

            18 Bringing It All Together

            Index




Ordering:   Order Online - http://www.researchandmarkets.com/reports/354049/
Order by Fax - using the form below

Order by Post - print the order form below and sent to

             Research and Markets,
             Guinness Centre,
             Taylors Lane,
             Dublin 8,
             Ireland.
                                                           Page 1 of 2

Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to 646-607-
1907 (from USA) or +353-1-481-1716 (from Rest of World). If you have any questions please visit

http://www.researchandmarkets.com/contact/

Order Information
Please verify that the product information is correct.


               Product Name:           The Essential Online Solution: The 5-Step Formula for Small Business
                                       Success
               Web Address:            http://www.researchandmarkets.com/reports/354049/
               Office Code:            OCIDHONTUOZ

Product Format
Please select the product format and quantity you require:


                                   Quantity

               Hard Copy:                EURO €21.00 + Euro €50.00 Shipping/Handling *


* Shipping/Handling is only charged once per order.



Contact Information
Please enter all the information below in BLOCK CAPITALS


      Title:                  Mr              Mrs            Dr          Miss             Ms         Prof

      First Name:                                                  Last Name:

      Email Address: *

      Job Title:

      Organisation:

      Address:

      City:

      Postal / Zip Code:

      Country:

      Phone Number:

      Fax Number:

     * Please refrain from using free email accounts when ordering (e.g. Yahoo, Hotmail, AOL)
                                                              Page 2 of 2

Payment Information
Please indicate the payment method you would like to use by selecting the appropriate box.

          Pay by credit card:                     American Express

                                                  Diners Club

                                                  Master Card

                                                  Visa
                                           Cardholder Name

                                           Expiry Date

                                           Card Number

                                           CVV Number

                                           Issue Date
                                           (for Diners Club only)




          Pay by check:                    Please post the check, accompanied by this form, to:

                                           Research and Markets,
                                           Guinness Center,
                                           Taylors Lane,
                                           Dublin 8,
                                           Ireland.


                                           Please transfer funds to:
          Pay by wire transfer:
                                           Account number                   833 130 83
                                           Sort code                        98-53-30
                                           Swift code                       ULSBIE2D
                                           IBAN number                      IE78ULSB98533083313083
                                           Bank Address                 Ulster Bank,
                                                                        27-35 Main Street,
                                                                        Blackrock,
                                                                        Co. Dublin,
                                                                        Ireland.


     If you have a Marketing Code please enter it below:


           Marketing Code:


      Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at
     http://www.researchandmarkets.com/info/terms.asp




                                              Please fax this form to:
                                  (646) 607-1907 or (646) 964-6609 - From USA
                          +353 1 481 1716 or +353 1 653 1571 - From Rest of World

				
DOCUMENT INFO
Shared By:
Stats:
views:35
posted:11/14/2008
language:English
pages:5