12,069 Visitors per Month Article Appeared in Online Edition Cyber Monday Expected to Cast Dark Cloud on Black Friday November 21, 2006 BOSTON-- Cyber Monday will cast a dark cloud over Black Friday, historically the biggest shopping day of the year for traditional brick & mortar retailers. Cyber Monday, the Monday following Thanksgiving, has quickly emerged as the new benchmark for holiday sales. Based on current sales trends, experts anticipate a record- breaking Cyber Monday for 2006. It is anticipated that most of this increase in online shopping will come at the expense and diversion of spending at traditional physical world retailers. "When you mix the holiday season with time constrained consumers and their addiction for the ultimate bargain, it creates the perfect storm," states Ben Fischman, SmartBargains.com CEO. "Our indicators are predicting an explosive holiday season for online sales. Cyber Monday is expected to be the catalyst for this explosion." According to the National Retail Federation, holiday store sales rose by only 5.7 percent in 2005 to $438.6 billion, while online shopping rose 25 percent. A recent survey found web retailers expect 2006 to be another year of strong holiday sales. According to the survey, across the board, web retailers are expecting higher holiday sales this year, in many instances significantly higher. A third of retailers taking part in the survey expect their sales to grow by 25 percent or more over last year, with 11 percent expecting their sales to grow 50 percent or more.
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