Cyber Monday Expected to Cast Dark Cloud on Black Friday by juanita

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Cyber Monday Expected to Cast Dark Cloud on Black Friday

November 21, 2006

BOSTON-- Cyber Monday will cast a dark cloud over Black
Friday, historically the biggest shopping day of the year for
traditional brick & mortar retailers.

Cyber Monday, the Monday following Thanksgiving, has
quickly emerged as the new benchmark for holiday sales.
Based on current sales trends, experts anticipate a record-
breaking Cyber Monday for 2006.

It is anticipated that most of this increase in online shopping
will come at the expense and diversion of spending at traditional physical world retailers.

"When you mix the holiday season with time constrained consumers and their addiction for the
ultimate bargain, it creates the perfect storm," states Ben Fischman, SmartBargains.com CEO.

"Our indicators are predicting an explosive holiday season for online sales. Cyber Monday is
expected to be the catalyst for this explosion."

According to the National Retail Federation, holiday store sales rose by only 5.7 percent in 2005
to $438.6 billion, while online shopping rose 25 percent.

A recent survey found web retailers expect 2006 to be another year of strong holiday sales.
According to the survey, across the board, web retailers are expecting higher holiday sales this
year, in many instances significantly higher.

A third of retailers taking part in the survey expect their sales to grow by 25 percent or more over
last year, with 11 percent expecting their sales to grow 50 percent or more.

								
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