Also known a business policy allows the students to put themselves in the shoes of an
owner or chief executive officer of different organizations.
The major task expected of you is to take strategic decisions & to justify those decisions
through oral & written communications. Do not hesitate to take a stand
your rationale for your decision is more important than the actual
decision, because no one know for sure what the best strategy is for a
particular organization at given point in time, hence the subjective
nature of Strategic management process.
Strategic decisions determine the future direction & competitive position of an
enterprise for a long time. Decisions to expand geographically or to
diversify are eg. of strategic decisions. These take place in all types & size
of organization from GM to Small hardware store.
An organization is in real trouble if Sd. are not made effectively. Doing
the right things (effectiveness) is more important than doing things right
Text Book: - Strategic Management Concepts & Cases (eleventh / twelfth edition) by
Fred R. David . concept, theory, research & techniques.
Associated Web Sites text at www.prenhall.com/david
Online Strategic Management Club www.strategyclub.com
The book will begin with giving you an understanding of basic concepts.
It will then take you through developing a vision & mission statement,
performing an external audit, conducting an internal assessment(last two
steps also called internal/external environment scanning), formulating &
selecting, implementing & evaluating strategies.
It also examines the strategic management concepts in global, natural
environment & e-commerce perspective the three themes permeating the
all the chapters
Chapters: - 1 to 9
Part 1 Over View of Strategic Management
C-1---The Nature of Strategic Management
Part 2 Strategy Formulation
C-2---The Business Vision & Mission
C-3---The External Assessment
C-4---The Internal Assessment
C-5---Strategies in Action
C-6---Strategies Analysis & Choice
Part 3 Strategy Implementation
C-7---Implementing Strategies: management & Operations Issues
C-8---Implementing Strategies Marketing, Finance / accounting, R7D,
And MIS Issues
C-9---Strategy review, Evaluation & Control
Cases Will do selective cases out of the 40(manufacturing + service, ecommerce,
small businesses, int business, not for profit) given including the cohesion
case of Googleto apply concepts & techniques to a real organization. It is a
rapidly growing, global Co. HQ I Winston Salem North Carolina.
Each case focuses on multiple business functions instead of focusing
on one particular business problem or issue.
You are suppose to read Part 5 “How to prepare & present a Strategic
There is a case matrix in the preface detailing topics emphasized in each
case, suggesting how each case deals with the three themes & nine
Experiential Exercises At end of Chapters. To help you apply concepts & techniques in
particular to google Tohelp prepare the students for the case analysis
Class Participation 10
* Marks distribution may change