Taking Advantage of Web 2.0
Summary
• • • • • Value: Internal vs. External Social Networks Social Bookmarking Social Media Tools
Value: Internal vs. External
• Internal
– Internal collaboration and communication – Wiki’s, Forums and Chat Rooms
• External
– Public collaboration and communication – Proactive publicity – Security concerns – Privacy concerns
Social Networks
• Linkedin
– Public resume – Ask questions – Network virtually – Join and promote groups
Social Networks
• Facebook
– Large user base – Network many ways – Join and promote events – Join and promote groups
Social Networks
• Twitter
– Almost instant feedback – Many influencers – Viral nature – Promotional tool
Social Networks
• Blogs
– WordPress – Proactive voice – Personalize – Increase traffic
Social Networks
• Forums
– Interactive FAQ – Help desk – Source of feedback – User generated content
Social Networks
• Live chat
– Instant interaction – Live support – Webinars
Social Bookmarking
• Digg
– See what’s hot – Promote – Viral buzz
Social Bookmarking
• StumbleUpon
– See what’s hot – Promote – Viral Buzz
Social Bookmarking
• Del.icio.us
– Public bookmarking – Outside communication
Social Media
• Audio/Podcasting
– On-demand Radio – Take advantage:
• iPods • Traffic
Social Media
• Video
– Tutorials – Viral Promotions – Save Money
Social Media
• Pictures/Photos
– Promote events – Tutorials
Social Media
• Document Sharing
– Share public documents – Enhance brand
Tools
• RSS Feed Readers
– FriendFeed.com – Streamy.com – Google.com/reader – Plaxo.com – Linkedin.com
Tools
• Comment Trackers
– coComment.com – Commentful.blogflux.com – Co.mments.com
Tools
• Submitting Tools
– SocialPoster.com – ShareThis.com – AddThis.com
Tools
• Analytics / Statistics
– WebsiteGrader.com – Popuri.us – Google Analytics
Tools
• CrowdSourcing
– LogoBids.com – ThemBid.com
Special Thanks to:
Contact at Elmer@ThinkingSerious.com Download this Presentation at www.docstoc.com/profile/thinkingserious