Alternate Sales Channel
A sales channel is the route followed by a company
to reach and deliver its goods or services to its
An alternate sales channel is when a company
decides to directly reach out its consumers.
Company to Consumer.
The Purpose of Alternate Channel.
Purpose: The purpose of such an activity is
Creating Brand Loyalty
The Process of Alternate Channel.
Independent Business Unit
Dedicated Sales Force.
Sales Force Training
Coverage / Productivity (PJP)
Implementation & Evaluation.
Creating Points of Consumption (POC)
Customer Feed Back