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									Establishing a Sense
    of Urgency
Establishing a Sense of Urgency
    To create a major change in an
     organization is probably thought
     very very tough.
    Establishing a sense of urgency is
     crucial to gaining needed
    With complacency high,
     transformations usually go
     nowhere because few people are
     even interested in working on the
     change problem.
Establishing a Sense of Urgency

   Complacency

   inappropriately low senses of
    urgency among highly intelligent,
    well-intentioned people.
Establishing a Sense of Urgency

            Sources of Complacency
                                            The absence
                           Too much happy of a major and     Too many visible
                           Talk from senior visible crisis      resources

Human nature, with its capacity                                         Low overall
for denial, especially if people are                                    performance
     already busy or stressed                                            standards

                                                                          Organizational structures
          A kill-the-messenger-of                                      that focus employees on narrow
           bad-news, low-candor,                                               functional goals
         low confrontation culture

                                                            Internal measurement
                                                          systems that focus on the
                                 A lack of sufficient
                                                         wrong performance indexes
                               performance feedback
                               from external sources
Establishing a Sense of Urgency
 Historical victories for the firm, for
  departments and for individuals.
 For individuals, it creates an ego
  problem and for firms, a cultural
 Never underestimate the magnitude
  of the forces that reinforce
  complacency and that help maintain
  the status quo.
Establishing a Sense of Urgency
 Pushing up the Urgency Level
1.Creating a strong sense of urgency usually
   demands bold or even risky actions that we
   normally associate with good leadership.
2.Bold means cleaning up the balance sheet
   and creating a huge loss for the quarter.
3.Reduce complacency tend to increase
   conflict and to create anxiety
Establishing a Sense of Urgency
 The Role of Crisis

 economic crisis are so visible,
 major change is often said to be
 impossible until an organization’s
 problems become severe enough.
Establishing a Sense of Urgency
 Middle and Lower Level Management

A) Top level management in an organization
   is not normally against the change.
B) Punching a time clock, collecting a check,
   learning little, and allowing the urgency
   rate to remain low is best a parochial and
   short term strategy.

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