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SAS® Cross-Sell and Up-Sell for Telecommunications
A component of SAS ® Telecommunications Intelligence Solutions
In an industry like telecommunications, where high annual churn continues to be a primary concern, it is essential both to retain current customers and to maximize their value through effective cross-selling and up-selling. Telecommunications providers must find more effective ways to market products and services to new and existing customers in order to increase revenue, recover acquisition costs more quickly and, ultimately, improve customer loyalty, which strengthens customer retention strategies. Many telecommunications companies struggle to execute effective crossselling strategies, however. Customer data that would help identify good candidates for cross-sell and up-sell is often scattered throughout the enterprise, making it impossible to get a clear view of customer preferences and customer behavior. Without a complete view of customers and an effective way to profile them— determining which customers subscribe to multiple services or always upgrade to the newest equipment, for instance— marketing strategies for cross-selling and up-selling are unlikely to recover their own costs.
ones are good candidates for crossselling and up-selling. Drawing on nearly three decades of industry experience and using SAS software’s award-winning data warehousing and analytical capabilities, this solution provides pre-built analytical models that identify additional revenue possibilities and help you predict “what next?” for individual customers. SAS Cross-Sell and Up-Sell for Telecommunications includes: • A market basket analysis predictive model. • Customer loyalty program analysis and reporting. • Channel effectiveness analysis and reporting. • Billed call behavior analysis and reporting. • Unbilled call behavior analysis and reporting. Market basket analysis allows you to predict likely candidates for cross-sell opportunities given purchase history, customer demographics, call behavior and other key variables. For example, you can identify the path certain customers take from basic fixed line subscription to multiple fixed lines and Internet service; and then you can use that knowledge to direct marketing efforts at customers who are most likely to follow the same path.
SAS® Cross-Sell and Up-Sell for Telecommunications
SAS Cross-Sell and Up-Sell for Telecommunications lets you profile customers who have purchased numerous products or upgrades. Then you can assign similar analytics to other customers in order to determine which
SAS Cross-Sell and Up-Sell for Telecommunications also integrates seamlessly with the other SAS Telecom-munications Intelligence Solutions, so cross-sell and up-sell analysis can be easily used in other segmentation or customer retention strategies.
This data architecture, the most open environment on the market today, integrates information from every source within your organization and allows you to respond quickly to changing business needs, letting you gain real value from every step of the intelligence creation process and quickly realize ROI. In addition to SAS Cross-Sell and Up-Sell for Telecommunication, SAS Telecommunications Intelligence Solutions also include: • SAS Strategic Performance Management for Telecommunications • SAS Campaign Management for Telecommunications • SAS Customer Retention for Telecommunications • SAS Customer Segmentation for Telecommunications • SAS Payment Risk for Telecommunications
• SAS Customer Profitability for Telecommunications
About SAS
SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at more than 40,000 sites—including 90 percent of the Fortune 500—to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world The Power to Know® For more infor. mation, visit us at www.sas.com.
SAS® Telecommunications Intelligence Solutions
SAS Cross-Sell and Up-Sell for Telecommunications is just one component of SAS Telecommunications Intelligence Solutions, which combine SAS’ industryleading technology in analytics, data warehousing, performance management and campaign planning and execution with telecommunications-specific models — all based on decades of industry experience and integrated through an enterprise data architecture that is optimized for the needs of telecommunications companies.
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