Sales Lead Distribution through Software Systems On-Line Lead Generation Software Systems Internet lead generation is a vast and growing marketing method that has shown proven higher return on investment than other traditional lead generation methods, such as print media and trade shows. The essence of internet lead generation is having the ability to be in the right place to capture prospective customers that are seeking the products and services you sell. However this is just the beginning point for implementing a successful system. In order to achieve true success and perform at a level superior to your competitors all elements must be coordinated. It is critical not only to ensure your customers find you, but to capture their information and create a true sales lead that can be effectively followed up on. Sales leads must be captured and kept in a proper data base that offers an array of tools for effective follow up and conversion into sales. This is especially important when a manufacturer is utilizing a distributed sales force or franchise based system. We have found that it is far superior to deposit that prospects information into a data base. You can track who receives which leads.
The lead is instantly delivered to the nearest sales person who can follow up. Lead information can be updated with notes on follow up, and sales made. Successful sales people can be identified, and their techniques studied and shared with less successful ones. Future sales can be made with periodic follow up announcing any new product offerings, or sales being held. The source of the lead is tagged, thus providing data on effective or noneffective marketing. The cost per lead and more importantly cost per sale can now be known for each lead generation method.
Highlights of a Good Web Based Sales Lead system Instant Delivery – Once a lead is created, it is instantly sent to the proper franchise or dealer that can best assist that prospect. That Dealer is Instantly Introduced to the Prospect – The system iether instantly displays a customized record to the prospect including photo/logo, full contact information and descriptive narrative about your company, or sends all of this via e-mail.
That Prospects Information has Now Been Captured – Every lead has value and should be treated in a manner that maximizes that value. Periodic follow up yields a greater conversion. The System is Web Based – Access to your leads is critical from a timing perspective and for management purposes. leads stored in a traditional PC based software system means lugging that computer everywhere you go. It Provides Supervisory and Review Access – Every sales system that operates from a distributed sales force model demands data that helps the manufacturer understand who is performing and who is not. Constructive criticism or incentives cannot be disseminated without knowing who is performing and who is not. On Line Contact Management System Included – A system that has built in ways to organize leads, add notes, schedule callbacks and e-mail prospects directly eliminates a duplicate CRM. These tools helps sales people systematically follow up with prospects. In addition, all of this activity is easily accessed by supervisory personnel from any location. Provides Cost Calculations – The system can easily track and calculate closure ratios and costs per lead and cost per sale. Ability to Import Bulk Leads from Sources such as Trade Shows – The system should be able to integrate leads driven from a host of web sites and other internet media outlets and leads generated in bulk from sources such as trade shows can be imported as well.