Designing Brochures Printing and Drip Marketing Carla San Gaspar Drip marketing is one of the newest and innovative ways to market your merchandise. It is a nice change up to your regular designing brochures printing materials that you are using. So if you want a refreshing way to market and advertise you products and services then you should give drip marketing a shot. What is drip marketing and how can it relate to designing brochures printing? So what is this so called drip marketing? It is a direct marketing strategy that involves sending your promotional materials in small batches – like little drips instead of drowning them in a huge flow of ads. But how effective is this compared to a huge flow of ads? Is drip marketing going to generate enough interest to be effective? If so, how effective can it be and how can you begin in your drip marketing campaign? The term drip marketing is taken from the phrase drip irrigation. It is commonly used in agriculture and gardening and is the process of watering plants or crops using small amounts of water over long periods of time. Retaining the same principle, your marketing materials is sent in small amount over a long term. Drip marketing was first developed in response to the "Law of 29." The “Law of 29” is the term used to describe the belief that an average prospective client will only become a full fledged client when they view their marketing messages at least 29 times. In much simpler terms, this law emphasizes the need to stay in touch with your current and prospective clients in order for them to purchase from you. How can designing brochures printing help in your drip marketing campaign? An effective way to use drip marketing is to do things each month that will keep your company name and product in your customer’s heads. Do not get trapped into what marketers call a “sell-produce curve.” This is the situation where you are selling only until you find work to do. Then you become so pre-occupied with work that you sacrifice your sales and you stop selling. Once this work is over, you start selling again. The sell-produce curve is a sure fire way to lose customer interest. You haven’t done things that are necessary to have a steady flow of sales in your company. Remember that your marketing strategy should be consistent through out. But how can you do this and where can you start? Drip marketing follows the same guidelines as those of our basic marketing strategies. These basics should help you start out with your campaign:
Step 1: Plan – plan a different approach every month and keep your ideas fresh. Step 2: Always keep a close look on your execution Step 3: Target a specific niche Step 4: Be consistent with all your marketing materials Some of the marketing materials that you can use are: Postcards Newsletters Brochures To be successful in you drip marketing campaign, you should think that your clients need to be nurtured and you should always keep them aware of your products and services. Give them updates on your products and in time, your marketing strategy will succeed.