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					5 Tips To Create A Kick-Butt Mini-Course That Pulls In
Thousands of Rabid Subscribers... in a Flash!
by: Jim Edwards

One of the fastest ways to develop, build, and grow your own list of subscribers is
to develop a "mini" course with an incredibly compelling promise.

I have personally used "mini" courses to build lists of several thousand
subscribers in as little as a week.

A "mini" course is simply a series of e-mail's where you teach people a specific
skill, set of skills, or reveal other information they really want to know.

In the process of providing this focused, valuable information, you prove to your
subscribers that you are THE expert in a particular area - and, you also encourage
people to pay you to get even BETTER information from ebooks and information
products you've either written or recommend.

An example of a "mini" course offer I've used with great success is the free mini
course at www.7dayebook.com that appears in the exit pop up window when you
leave the site. The promise of this "mini" course is strong and compelling. Here's
what it says...

     FREE eBook Mini-Course

     "How to Write and Profit from your own eBook...

     while you're still young enough to enjoy it!"

All the registration page asks for is first name and email address... and this mini-
course has generated thousands of subscribers!

So here's the basic formula in a nutshell: Strong promise+ low risk+ high
perceived reward= Subscribers

Now, if you'd like to build your own list of rabid subscribers, here are 5 sure-fire
tips for creating a mini- course that truly kicks butt!
Tip #1 - The Promise

If you want to launch a successful mini-course, target an audience with a specific
need and then make them the biggest possible promise you can deliver on.

People are pressed for time and rarely see as much value in something they get
for free as opposed to something they pay a lot of money for.

Add to this the fact that the Internet gets more and more crowded everyday and
you can see that the best offers are the ones that grab people's attention by making
a benefit- driven promise they can't resist.

Even though you offer your mini-course for free, you still must SELL people on
WHY they should pay you with their time and attention.

Example: If you want to do a mini-course on real estate investing, look for the
biggest and best promise you can make for people.

Let's look at these various promises for identical mini- course content:

Good: How to make a fortune in foreclosures.

Better: How to find and buy a profitable foreclosure within 2 weeks.

Best: How to find and buy a profitable foreclosure property in your area within 2
weeks - using none of your own money!

** The promise you make has everything to do with whether or not people sign
up. IMPORTANT: After they sign up, make sure you deliver on the promise.

Tip #2 - Don't reinvent the wheels

Look for existing content - your own or other people's - you can adapt directly or
indirectly into the mini-course.

Hey, I understand you're busy... I'm busy too!

Why would you want to spend 2 days coming up with all the content for your
mini-course if you already have past information you can adapt!?

If you don't have any existing material, then find someone else who has written an
article and use that for part of your mini-course - with their permission of course.
You'd be surprised at all the pieces of the puzzle that are out there independently
which you could combine into a great mini-course without nearly the mountain of
effort you might expect.

Tip #3 - Give yourself lots of chances to make money

One way to build more value into your mini-course and make sure people hang
onto your messages instead of deleting them is to put lots of quality links into
your mini-course.

This allows people to get additional information on specific aspects of the mini-

Some of those links can be to free resources, others to resources where you earn
an affiliate commission, and still others to your own products and services.

The more links you have that actually contribute to your students learning the
subject of your mini-course and fulfilling the promise you made to get them to
sign up, the better your chances of them clicking those links.

If you create lessons people save for future reference because they have great
links in them, you'll make more money!

For an example look no further than your "in-box"! Almost everybody has email
messages they've saved from other people because they contain links to sites you
want to use now or access in the future.

Tip #4 - Build anticipation for the next message

If you're going to take the time to put together the mini- course, wouldn't it be
great of the majority of people who subscribed actually read your messages!?

If you want to launch a successful mini-course, you've got to rise ABOVE the
noise of all the other email messages people receive every single day.

One way to do this is to always end each lesson with a small "ad" or excitement
builder for the next message. You do this by really playing up a big benefit they'll
receive as a result of reading the next message you promise to send them.

Here's an example:

"The next and final installment in this mini-course will give you five tips for how
to get 10,000 visitors to your website without spending a dime on pay-per-click
traffic! So stay tuned for the next lesson in 2 days..."

It's a simple, yet very powerful way to build anticipation for the next message into
EVERY message you send.

This simple step helps make them look forward to the next message so it gets
read... not trashed!

Tip #5 - Tell them what they don't know!

If you're using the mini-course to promote a product that covers a much "bigger
picture" of the topic as a whole, constantly remind people that the mini-course is
just a "tiny piece" of the whole product.

Remind them of what else they need to know and tell them if they buy the product
then they'll get this benefit, and that benefit, and even more specific information.

Remember, you didn't publish this mini-course to practice your typing skills! You
are in this to make money, to get subscribers, and to make sales!

Once you deliver quality content that gives people a real taste of what's in store
when they actually purchase, then it's time to close the sale... you deserve it!

About The Author

Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will
teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate

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