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03_20Prezentare_20EN_2007.01

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					The development and promotion of rural tourism in
undeveloped cross-border region Romania-Serbia

                         Financed by
         MINISTRY OF EUROPEAN INTEGRATION
                             and
       EUROPEAN AGENCY FOR RECONSTRUCTION
                 Neighbourhood Programme
                     Romania – Serbia 2005
                          PRIORITY 1
          Local economic and social development
    Measure 1.4. 4. – Co-operation in tourism development

               Budget line (Phare CBC): 220202
                     Budget line (Cards)
    Reference Ro: 2005/017-538.01.01 (Priority 1)&2005/017-   1
                     538.01.02(Priority 2)
Location:
Dumbrava. Timis County, RDA V West, Romania
Tetovo Selo, Serbia

Total cost of the action:
154 800 €, 71 600 for Serbia, 83 200 for Romania
Financed:
90%

Duration of the action:
16 months for Romania, 18 months for Serbia



                                                   2
Overall objective
Development and promotion of rural tourism using the local resources
of under-developed micro-regions of the Romania-Serbia cross-border
region (Traian Vuia micro-region, Romania, and Kanizsa micro-region,
Serbia), as alternatives to the balanced economic and social development
principles of cross-border cooperation

Specific objectives
• Creation of the institutional framework based on common principles as
support to the rural tourism development in the two micro-regions
• Creation of instruments necessary for rural tourism development and
promotion
• Upgrading the professional level of persons working or willing to work in
the field of rural tourism in order for their activity to become successful
• Implication of young people in promotion of rural tourism and ecological
spirit
                                                                          3
PROJECT PARTENERS                          PERMANENT GUESTS

1- Dumbrava Local Council                   1- Făget City Local Council
2- Tetovo Selo local community              2- Traian Vuia Local Council
3- Balinţ Local Council                     3- Curtea Local Council
4- Tomeşti Local Council                    4- Margina Local Council
5- Fârdea Local Council                     5- Bethausen Local Council
6- Bârna Local Council                      6- Nădrag Local Council
7- Mănăştiur Local Council
8- Pietroasa Local Council
9- The Traian Vuia Telecenter Community Association
10- Traian Vuia Microregional Development Association
11- Făget Rural Tourism Association
12- The Kanizsa national tourism organisation
13- The Iringo civil union for the protection of the natural environment

                                                                       4
DIRECT TARGET GROUPS and BENEFICIARIES :
• Local communities
• Local administrations
• Non-governmental organisations
• Managers in tourism and connected serviced,
• Young people Tourism operators, family associations, authorised
natural persons

INDIRECT TARGET GROUPS and BENEFICIARIES:
• Inhabitants of the two micro-regions
• Tourists




                                                               5
ESTIMATED RESULTS

•Potential Analysis and Strategy of development of rural tourism/1600
pieces in Romanian, Serbian, Hungarian and English
• Brochures 800 p.
• Folders 2400 p.
• Tourism mapa of micro region 800
• Guide for business 1200
• Potential analysis and strategy 1200
• 28 young people prepared com voluntaries
• 28 managers prepared for start their enterprises
• Festival of gastronomy
• Festival of minority dances
• Centre of resource
• Info point

                                                                    6
ACTIVITY I

              Creation of the COUNCIL OF PARTNERS

•   the representatives of partner organisations
•   meet every month (evaluate, approve, take actions)
•    the meeting of Council will be organised, alternative, at each project
    partner, in Romania and Serbia.
•    responsible for the meetings’ organisation: the project manager of the
    applicant and cross border applicant




                                                                          7
ACTIVITY II
                    Human resources management

STAGE I – Detailed job descriptions for each person involved in the project,
elaborated with the participation of all the persons involved in the project.

STAGE II – For specialists needed in some specific project activities will be
organised a selection process based on the job descriptions and personnel
selection specific procedures (interviews, portfolios).

STAGE III – Training of the project team including project presentation;
management of the European Union funded project implementation (especially
payment and reporting procedures), in order to create a professional manager
team
Participants: representatives of partners; persons involved in implementation
of project
Location : Dumbrava, Romania and Tetovo Selo, Serbia                        8
ACTIVITY III
Acquisition of equipment, furniture and subcontracting activities

Furniture and equipment are destined for the Centre of Resources and the
Info point. Services are concerned with the renovation of the building where
the Centre of Resources and the Info point will be located.

Services will be contracted for each activity to provide the necessary
materials for the good implementation of the project (organization of activities,
typing the materials elaborated in the project, translations, evaluation and
auditing etc.).

Thus, there will be prepared acquisition files for each budgetary line with a
strict respect for the acquisition procedures from EU funds (specifically for
each partner – PRAG for Romania and specific for CARDS programme in
Serbia).
                                                                                9
ACTIVITY IV
Analysis of potential from the micro-region Traian Vuia, Romania,
                and micro-region Kanizsa, Serbia
To identify the economical, social, cultural, educational and tourism potential of
cross border regions and outline the strengths and weaknesses of the region.
It provides to investors in tourism and connected activities information about
the economical, social and educational environment in the region where they
decide to invest. It is a working tool for the Centre, for consultants, for experts
and for entrepreneurs.
It is is elaborated by the group of local development of tourism GLDT
(representatives of local authorities, educational, social and tourism
organizations, participants to training in strategic management, project team
and consultants). Each micro region will have its own GLDT. After the
elaboration of the Strategy for tourism development, a work group for the
elaboration of Strategy for cross-border cooperation in tourism will be selected
in each micro-region. The Potential Analysis will be translated in Romanian,
Serbian, Hungarian and English languages.                                       10
Potential Analysis include: Infrastructure, Business infrastructure,
Environment and habitat, Industry, Services, SMEs, Agriculture, Type of
property, Tools in equipments and tools in Agriculture, Social issues, Social
services, Social assistance, Labour market (jobs and unemployed people),
Educational infrastructure, High-schools, Universities, Vocational training,
Culture and cultural heritage, Folk tradition and folk traditional
craftsmanship, Tourism potential.
The GLDT will work in four teams. The Analysis and Strategy will be
presented during four public conferences, and will be posted on the project
web site content, translated in Romanian, Serbian and English.
Expected results: 2 Potential Analyses, 2 Strategies for development of
rural tourism and one Strategy for cross-border cooperation in rural tourism
in 3 languages (Romanian, Serbian and English)
Participants: All partners, institutions, ONGs, local authorities, all members
of GLDT
Location of activity: Dumbrava, Romania, and Tetovo Selo, Serbia
                                                                            11
ACTIVITY V
  Creation of the Centre for Resources for the development and
                      promotion of tourism
Two Centres for Resources (one in Dumbrava and one in Tetovo Selo) will
be created to ensure a sustainable development of tourism in the two micro-
regions.They will have an Info point for tourists, office and a conference room.

Stages in Centre creation: Rebuilding of the Centre location, Equipment of
with furniture, IT and office equipment, Creation of database with the
necessary information for the Centre activity; creation of Centre web page,
Hiring of necessary personnel for the Centre of Resources, Opening of the
Centre of Resources and the Info point.

Functions of Centre: Assistance and consulting for tourism companies,
individual entrepreneur; Information; Training for people who work in tourism
or who intend to start a business in this field; Promotion of the micro-regions;
Permanent collaboration with the Group for Local Development of Tourism.
                                                                             12
ACTIVITY VI
        Creation of the group of young volunteer guides
Selection of 10 young people from the localities of each micro-region, they
   will form a group of local tourism guides.
Training seminar on: The tourism potential of the community or the micro-
   region, Information about the guide activity, Ecology and tourism,
   Activity evaluation.
Practical presentations of ech member of team.The young guides will
   sign a volunteering program with the Centre of Resources, which will
   ensure the management of their activities.
Eco-cleaning of the tourism tracks. There will be two actions (in spring,
   in order to prepare the tourism tracks, and in autumn, after the summer
   tourism season).
After one year of experience as volunteers, the guides can sign
   remunerated contracts with the Centre of resources and will
   automatically enter in the database of services offered to tourists.
                                                                         13
ACTIVITY VII
                            Training program
Addressed to managers that work in rural tourism and connected services,
as well as people who intend to start a business in rural tourism, in order to
provide an efficient management of businesse and a better quality of the
services.
Themes: Types of business organisation in rural tourism (legislation in use
in the field in every country); Management concepts; Marketing and PR
concepts; Relation with financial and banking management; financial
sources for rural tourism activities; Practical application – visitation of
service suppliers in tourism of rural area from the cross-border partner
region by the course participants; experience exchange; analysis of
concrete situations. Activity evaluation.
Due to the differences between the two countries, each applicant will
organise its own training session.
The participants in the training course will be selected with the help of the
project partners.                                                            14
ACTIVITY VIII

    The “Golden Spoon” gastronomy festival in Tetovo Selo

• promotion of rural tourism, local customs and tourism services.
• 5 teams of cooks from each micro-regions cooking traditional dishes
• exhibition with traditional products
• “Gulas evening”, artistic event where and the best teams will be
awarded with the “Wooden Spoons” and the “Golden Spoon”
• The manifestation intends to attract as many tourists as possible to the
area and to promote it.
• The festival will become traditional and will be organised every year from
personal resources



                                                                          15
ACTIVITY IX
      Festival of song and dance of the minorities from the
                     Traian Vuia micro-region

Organised for the promotion of tourism in Traian Vuia, a multicultural and
multiethnic space, to encourage the participation of numerous tourists in the
area, including from the Kanizsa partner community.

Bands of amateurs and professionals from the micro-region and from Timis
County will take part in the festival.

Symposium “Multicultural and multiethnic traditions in Banat area” to
which specialists from Timis County will be invited to take part and present
papers.

The festival will become traditional and will be organised every year
                                                                           16
ACTIVITY X
         The guide book of the business in rural tourism

Ellaborated to facilitate easier access to the business market, it will have 2
versions: A guide book for the Romanian business and a guide book for the
Serbian business. The guide book will be prepared in Romanian, Serbian
and English.

The business guide includes informations for potential business investors
about:
    • Legal advice to start a tourism enterprise;
    • Commercial and financial laws;
    • Local rules for implementing a business;
    • Information about banks and bank regulations;

    Printed in 1200 pieces, 400 for each language.
                                                                            17
ACTIVITY XI
                         PROMOTION ACTIVITIES
• Press releases for all the project implementation stages and press
conferences, project promotion shows on the local radio and televisions,
• Seminar for the promotion of project in the local community;
• Elaboration and printing of a project leaflet, of banners and posters for the
main activities of the project; project internet site.
• SEMINAR FOR THE PROMOTION OF THE PROJECT, Participants:
entrepreneurs, managers, representatives of the community, nongovernmental
organisations, youth clubs, educational institutions, representatives of the local
power and mass media.
• Bilingual FLIERS, two kinds of BROCHURES in Romanian and Serbian (one
presenting the results of the project; and one for rural tourism in the cross-
border area involved in the project), TOURISM MAP for each region.
• Other promotion materials, brochures and leaflets on tourism objectives from
the micro-regions, printed in the language of each participant country and in
English.
                                                                              18
IMPLEMENTING TEAM IN ROMANIA

Legal representant – Ioan Ihász
Project Manager –Dan Gabriel Nicolaescu
Manager of resource center –
Info desk staff:
Financial manager:
Manager assistant – Magda Sütő-Udvari
Executive secretary – Alexandru Attila Pál
Consultants, trainers:




                                             19
THANK YOU


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