ANALYSING AN ADVERTISEMENT

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					ANALYSING AN ADVERTISEMENT

Checklist:
  1.    What optical tricks are used?
  2.    Analyse the slogan!
        Wording
        Are new words created?
        Do they play with words? (pun = Wortspiele)
        Do they use rhymes?
  3.    What style is used?
          factual
          emotional
          funny
  4.    What desires and fears / does the ad appeal to?
  5.    What does the ad promise?
        Are there any pleasants / associations?
        What ideas are associated with the brand? (emphasized = betont)
          freedom and individuality
          independence, success
          unspoiled-nature
          security
  6.    What type of person is used to feature in the ad?
          Describe him or her (children)!
          Why this particular person was chosen?
  7.    Target group?
        What markets is it intend for?
        What image does the brand convey?
          Jingle

				
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posted:2/12/2010
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