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					CULTURAL                              A. PROJECT TITLE
                                      B. OBJECTIVES
                                      ● In an increasingly complex society and therefore difficult to understand for too
                                        many interactions, there is the need to simplify, to find reading keys, metaphors
                                        and symbols for the information which has to be both communication and
                                        knowledge. In order to find out the meaning of things beyond words, to pass
                                        from subjective to objective, comprehensible and reproducible in the teaching-
                                        educational field, the project Ariadne’s Thread: Art as Cultural Identity has
                                        been created.
                                        From different parts, in the last decade, we hear the words cultural identity
                                        referred to nations or Europe. However, if we need to pass on to young people
ANNO EUROPEO                            and also the least young this concept, this value, the explanation becomes
PER LA CREATIVITÀ                       difficult. Therefore we started from a symbol, more symbols consisting of
                                        images which can draw from feelings and emotions, thus forming the basis of
E L’INNOVAZIONE                         knowledge which unwinds through a thread, Ariadne’s Thread.
                                        The symbols and images are representations of the Italian artistic heritage,
                                        associated to the European one to find again our European cultural roots.
                                        The concept of national identity, as regards our country, is not a surpassed
                                        value. This is shown as says Salvatore Settis by the relationship with our
                                        cultural heritage whose uniqueness is for Italians a reason for identification
                                        and pride. Italy emerges for the special intensity and comprehensiveness of the
                                        spread of cultural and landscape heritage on the territory, for an unparalleled
                                        model of context preservation. In our towns, a Church or a palace is worth
                                        preserving but above all because it belongs, with a hundred other churches
                                        and palaces, to a very thick unique weft. In this whole, the product of a
                                        secular accumulation of richness is civilisation, the total is greater than the
ARTE COME                               sum of its parts.
IDENTITÀ CULTURALE                      In a State where powers and responsibilities are distancing themselves from
                                        the National centralised sphere to give way to the Regions on one hand,
                                        and to the European Community, on the other, the historical heritage is an
                                        important reading unit.
                                      ● We need to add the new communication technologies to this which give the
                                        tools to reach the project objectives. From the paper medium the horizon moves
                                        towards the web network, a fertile soil open to new experimentations towards
                                        already known or still to be explored issues.
                                        Subsoil, top-soil, industries, museums, cultural heritage and landscapes are
                                        only some of the many aspects contributing to forming the physical horizon
Organizzazione:                         on which culture acts through its multiple stories: these, through the web,
Associazione I.C.S.                     telephones, new mobility means, can contribute to bringing out identities,
International Communication Society     peculiarities and knowledge aspects which till today have been in a shadow
Sede Legale:Via Paolo Buzzi 46 E        or known only through the traditional channels of cultural exchange.
00143 Roma                            ● It is increasingly evident that today it is necessary to create around the economic
Corrispondenza:                         goods a wide cultural and communicative context capable of making it unique,
P.O. Box 204 - Ufficio postale           tempting, desirable in function of extrinsic additional qualities: external
Piazza San Silvestro, 19                qualities but linked in some way to the goods to be enhanced, inserted in the
                                        vision of an economy of desire and expectation of memorable experiences
00187 Roma
                                        (sensorial and intellectual at one time) which widens the more traditional
C.F. e IVA 03649021007
                                        consumption concept focused on the tangible, solid and serial product as we
Tel. 06 70453308                        were accustomed by the industrial and manufacturing economy.
Fax 06 77206257                         Many of these qualities which “dress” the goods, products and services offered
e-mail:                on the market have to do with the context, with physical and symbolical traces
sito web:                 expressed by places through the languages of cities, architecture, design, art,
   literature and lifestyles.
   From this perspective the territory of Italy is not second to none as for power and spread of sedimented
   testimonies, as for quality, influences and considerations which receives from the entire world.
● Another aspect of the cultural goods particularly important for democratic societies is the social one. “
   Cultural goods are tools of socialisation which move to different directions and propose themselves as models
   of deposited identity which, anyway, should lead to some shared values”. Cultural goods are in a historical
   geographical, scientific, landscape and economic environment which leads to socialisation through the
   dissemination of their knowledge.
● In the second volume of the work Leggere l’arte (Reading arts) published by Giannino Stoppiani in 1999,
   Antonio Faeti affrims: “We can think today that a pedagogy of art can sum up, concentrate in itself and
   resolve all the problems of education, we can say that by refinding our eyes, also the ethics of good manners,
   also the courage of learning, also the passion of contents and devotion to history can fall within the process
   of formation of the very young”.
By sharing this thought, we think that the project “Ariadne’s Thread” will increasingly have to link
to the educational structures present on our territory, schools first of all but also the other public
and private educational centres until we reach the first but irreplaceable field of education which
is the family.

   Starting form the above-mentioned considerations and from the results of the three-year experimentation
carried out with the project “Ariadne’s Thread: Art as Cultural Identity” which allowed a considerable number
of schools to activate educational and cultural itineraries which led the students to the knowledge and
enhancement of their own territory, starting from the identity consisting of the artistic heritage, the Association
I.C.S. International Communication Society, in collaboration with public and private bodies, launches for the
next three years the project “Young people as interpreters and ambassadors of cultural identities”
articulated in:
● Annual contests at national and European level which invite young students to “create their own Ariadne’s
   Thread: from art to science through the history of the territory”, that is to know and enhance their own
   territory starting from one or more identifiable elements of the same.
● From here the creation of “Cultural Identity Routes” expressed in multimedia form (CD and DVD) and if
   necessary also in paper, starting from the artistic and cultural “symbols” present in the territory, by also
   comparing them with National and European culture which can be used not only by young students but also
   by other categories of users from any social class and age, within the framework of permanent education and
   universities of the third age.
● Therefore the “Cultural Identity Twinning”, will be activated. It is an Exchange of students in Italy, between
   classes selected according to the validity of the cultural identity project realised in their region and which will
   be the guide for those students coming from other regions, thus highlighting the symbols of their cultural
   identity represented by their own artistic, scientific and oenogastronomic heritage.
● At the same time the website can be visited in Italian and English with the
   indication of “symbols” which highlight the cultural identity of the EU Countries.
● As regards Italy there will be the Cultural Identity Routes and periodical information will be given in Italian
   and English on different Exhibitions and Cultural Events which can involve many users and be an educational
   support to school programmes.

For any further information, please send an e-mail to:, or a fax to:0039 0677206257.

                                        ITALY COMPETITION NOTICE

                  NETWORK OF CULTURAL IDENTITIES 2010-2012

   Following the events held in 2009 within the framework of the CULTURAL IDENTITY DAYS, the Association
I.C.S. International Communication Society, promotes the 2010 Session of the research project “Ariadne’s Thread:
Art as Cultural Identity”, with the support of the Presidency of the Council of Ministers and in collaboration with
the Ministry of Education, University and Research and with public and private bodies.
It is possible to participate in the following sections:

1. General Section
   the research can be carried out as both an excursus on a specific topic (for example, architecture of houses
   and/or towns, theatre, transportation means, communication, design and/or fashion, etc.) or by highlighting
   new phenomena or on a specific period (origins of Italy, Roman period, Middle Ages, Renaissance, etc.).

2. Sacred Art Section (in collaboration with Fondazione Cardinale Cusano onlus):
   the research can focus on the rich cultural heritage of Sacred Art: art for the space of liturgical celebration,
   art with a religious Christian subject, art inspired by Christianity, in relation to time, space and literature (for
   example the Bible and the classics of the Italian literature, etc.).

3. 150th Anniversary of the Unity of Italy Section
   Following the institution of the Interministerial Committee for the 150th Anniversary of the Unity of Italy
   celebrations (2011), which promotes literary, artistic, cinematographic, audiovisual and photographic works aimed
   at representing the values of the National identity in contemporary times in a significant way and by taking
   into account the fact that it is necessary to involve school and university students in this activity of research,
   documentation and communication, the multidisciplinary initiative is proposed:

   A. The itineraries of the Unity of Italy: places, events, characters
      To be realised as a guide (paper form and multimedia in CD or DVD) aimed at knowledge, through an
      excursus on one’s own territory of history, art and protagonists of the time; a leading thread, “Ariadne’s
      Thread” which rebuilds through the labyrinths of memory the values of the Italian identity.
      Technical suggestions: as a starting basis at a regional or provincial level we propose the reference metropolitan
      area for each publication. We hypothesize 10 metropolitan areas (in alphabetical order):

   B. Cyber-Murales section:
      The Scientific Committee of the project “Ariadne’s Thread: Art as Cultural Identity” proposes to Schools and
      Universities, as an experiment, to celebrate 150 years of the Unity of Italy, to take part in the realisation of a
      Cyber-Murales which highlights one or more symbols consisting of events, places, characters, monuments
      or architectures relevant to the regional territory which refer to the Risorgimento period (1821-1870).
      Each school can send at most two works (on a CD and in A4 format paper by adding a caption) relevant
      to their own regional territory. The selected drawings will form the Cyber-Murales of the 150 years of the
      Unity of Italy which can be seen on the Internet and realised also on a specific fabric. It will be an example
      of how the regions contributed, in their framework, to the Unity of Italy. We invite all the schools of the
      Italian regions to take part so that the Murales is complete.

4. Cultural Identity and Minority Languages Section
   The European Charter of Regional or Minority Languages, Strasbourg, 5th November 1992, in force since 1st
   March 1988, is a landmark for the national and regional legislations relevant to minority languages.
   The Law dated 15th December 1999 no. 482 art. 2 says that the Republic protects the language and culture
   of Albanian, Catalan, Germanic, Greek, Slovenian and Croatian populations and of those speaking French,
   Franc-Provençal, Friulian, Ladin, Languedocian and Sardinian.
   Art. 1, comma 2 of the above law recognises how the presence of the changeable and articulated range of
   heteroglossies with the diversified presence of traditions, cultures and idioms on our territory have contributed
   to enhancing the linguistic and cultural heritage of the Italian language.
   Awards will be given to those works presented by the schools of the territories involved which will be able
   to create the Ariadne’s Thread of the cultural identity starting from the history of their minority language to
   foods, costumes, local events, traditions, colours and typical musics of their towns.
    Everything will be turned into dissemination and information materials which will be put on the website of
    Cultural Identity Days in Italian and English.

Participation in the 2009/2010 competition
   Students from primary schools (10-14 years old) and secondary ones (14-18 years old) as well as from
Universities (19-24 years old) are invited to take part in it.
   The works can be made through new communication technologies (Cd Rom, Internet, Video) as well as
through the traditional paper product (in this case we also ask for the realisation of a summary in PowerPoint).
The product should have a short summary of at most one file and a bibliography and sitography limited at most
to two indications.
   No more than 2 works for each school can be admitted to the selection.
   The presentation of all multimedia works should have a short summary in digital and paper.

   Entry by 15th December 2009.
   Send works by 15th May 2010.
   The events for 2010 Cultural Identity Days will take place from October to November.
   Upon receiving the entry from enclosed, a participation form will be sent. This latter has to be sent together
with the work.

   The Ministry of Education, University and Research as well as the collaborating bodies will take care of
disseminating the contest in their websites. It can also be found in the website of
the Association I.C.S.
   For any further information we invite to use the e-mail address:

   A jury qualified in different sectors of Italian culture and new technologies, supported by Franco Tuba, creative
director of Micromegas Comunicazione S.p.A. and presided over by artist Piero Fantastichini, appreciated all over the
world for his original works which link art and technology, will select the best works which will be presented in local and
national events where they will be given awards. They will then be put in the Internet site www.CulturalIdentityDays
dedicated to the Project Ariadne’s Thread which can be a sort of manual for activities of research and educational
in-depth analyses with the possibility of being a real project in progress open to dialectics between schools, a place
of synergy whose main aim is to give voice to the liveliest voices in the world of school and to contribute to their
autonomous expression.

Coordinating Body
Associazione ICS
International Communication Society
P.O. Box 204, Ufficio Postale
piazza San Silvestro, 19 - 00187 Roma
Tel. +390670453308; fax +390677206257


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