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Making the Most of MilkPEP
Tutorial Session
National Dairy Sales and Marketing Meeting
July 28-30, 2008
What This Tutorial Is About
• Provide insight and understanding on
– how your investment is used to develop programs to help
you sell milk
– how you can maximize your investment in the MilkPEP
program
– all the various components of the program that are
available to you
• Give you an opportunity to ask specific
questions about use of the programs
• Provide an opportunity to learn from those
who maximize their investment
2
Agenda
• About MILKPEP
• Program Development Process
• Types of Programs You Can Be Involved In
– Retail
– Schools
– Grassroots
– Local Marketing
• MilkPEP and DMI Working Together
• Overcoming Obstacles
• How To Make The Most of MilkPEP
• Who Uses the Programs/Best Practices
3
About The Milk Processor
Education Program
(MilkPEP)
MilkPEP’s Mission
• The primary objective of MilkPEP is to sell more milk
• MilkPEP does this by enhancing market conditions for
milk
– Improving milk’s image
– Communicating milk’s nutritional benefits
– Activating milk sales
– Identifying real business-building opportunities
• The primary tool by which MilkPEP carries out it’s mission
is the national “Milk Mustache/got milk?” campaign
– A consumer driven campaign to increase their consumption of
milk
5
What Is MilkPEP?
• MilkPEP is a national milk marketing program
created, funded and overseen by the fluid milk
processing industry
– The Milk Industry Foundation (MIF) sought legislation
which established the “Act & Order” which created the
MilkPEP program
– Processors then voted a mandatory assessment of 20
cents per cwt of Class 1 fluid milk
– The assessment is on those processors who process
3MM pounds of milk or more each month
What does this mean? It means YOU pay for the program.
6
Why Was MilkPEP Created?
• MilkPEP was created in 1993 to
stop the decline in milk
consumption
– Since the 1970’s per capita
consumption of milk has
steadily declined in the wake
of all the other beverage
choices available to
consumers
• The industry realized that milk
needed to be more competitive
in how it was marketed to
consumers so it would not lose
any more ground to competitors
7
Who Does MilkPEP Benefit?
• The MilkPEP program is funded by approximately 90 dairy
companies across the county equating to 250 processing
locations
– These processors are large, medium and small
• By law the program must benefit all of these processors equally,
regardless of size or dollar contribution
– The variety of programs and materials available make it easy to
participate on the level each processor deems appropriate for them
• National retail promotions
• Grassroots events
• Other marketing materials to be used locally (MM celebrity posters,
generic POS materials, school materials, etc.)
• Every processor who pays into the program should get worth
from their investment
8
MilkPEP’s Equitability Clause
• By law the program must benefit all processors
paying into the program. That’s why we can’t…
– Execute account specific programs
– Customize materials using MilkPEP dollars
• Processors, can however, use MilkPEP provided artwork to
create their own customized materials
– Give money to retail accounts, processors, schools,
etc. to create their own programs
9
How Does MilkPEP Work?
• MilkPEP is overseen by a 20 member Board of
Directors made up of various milk processing
companies throughout the country
• MilkPEP staff has a rigorous planning process
during which key research and trends are
identified that will maximize milk consumption
• MilkPEP staff meet with the Board three times
per year to review messaging, programs and
budgets
– Board meetings are held in January, April and July
• The Board is very active in the planning of the
programs and approves all messaging and
programs before they are executed
10
11
MilkPEP Board Members
Region Name Title Company
1 Mike Touhey VP, Marketing Dean Foods
2 Jim Walsh EVP, Sales H. P Hood
3 Mike Nosewicz VP, Dairy Group Kroeger
4 Buddy Gaither President Milkco
5 Mike Smith VP, Manufacturing Publix Super Markets
6 Jay Bryant Treasurer and CEO MD. VA Milk Producers Coop
7 Jim Green President & CEO Kemps
8 Brian Haugh President & COO National Dairy Holdings
9 Ed Mullins Vice President, General Sales Manager Prairie Farms Dairy
10 Bob McCullough Group VP, Manufacturing HEB
11 Steve Turner Co President Turner Holdings
12 Rick Zuroweste SVP and CMO Dean Foods
13 Jay Simon President Super Store Industries
14 Jerry Tidwell SR VP, Supply Operations Safeway
15 Paul Bikowitz President Heartland Farms
At Large Processor Mike Krueger SR VP, General Manager Shamrock Foods
At Large Processor Randy Mooney First Vice Chairman DFA
At Large Processor Scottie Mayfield President Mayfield Dairy
At Large Processor Terri Webb Vice President, Finance Farmland Dairies
Public Member Janey Thornton Past President SNA
12
MilkPEP Board Committees
• Each Board member serves on a planning
committee
– Moms Committee
• Development programs that reach general market
moms
– Hispanic Committee
• Develops programs that reach Hispanic moms
– Teens Committee
• Develops programs that reach the teen target in
schools and beyond
– Business Development/Research Committee
• Incubates and identifies opportunity areas for the
development of milk sales
13
MilkPEP Staff
• Kurt Graetzer – CEO
• Julie Buric – VP, Marketing
• Julia Kadison, VP, Marketing
• Mike Simmons, Director, Processor Relations
• Kikke Riedel - Director, Research
• Victor Zaborsky – Director, Marketing
• Alison Kiczek, Manager, Marketing
• Miranda Robertson, Manager, Marketing Communications
• Crystal Monkman, Marketing Coordinator
14
MilkPEP Agencies
• Lowe Worldwide
– Celebrity Campaign
– National Advertising
• Draft FCB
– Retail Promotions
– School Promotions
• Weber Shandwick
– National and grassroots PR
• Siboney
– Hispanic Advertising and PR
• Outloud LLC
– Processor and trade communications
15
National Advertising
Television
and print
Research
national got
milk?/
Milk Mustache
platform
Indicates planning National Public Relations
trends to help sell
more milk
media
impressions
Delivers health
and nutrition
Promotions messages
Grassroots Events/Local PR
Provides local
Drives sales at marketing
all retail outlets opportunities to
Tools for local processors
marketing
16
Who Does MilkPEP Target?
Primary target: Secondary Target:
Moms Teens/Tweens
(general market and Hispanic)
Risk target with consumption declining around
Makes family’s purchase decision and 9 years old
does the shopping Begin to make their own decisions
Oversees the health and happiness of Mom makes consumption choices before
her family age 9
Influences what her family consumes Important to capture market now as teens
rarely return as milk consumers later in life
17
Trade Website
Processor Website
MilkPEP.org Milkdelivers.org
For milk processors The site for retailers,
only with all schools, food service,
information on etc. with information
programs and on programs and
research research
Consumer Website
Consumer Website MilkPEP Websites
Consumer Website
Hispanic website
Whymilk.com
Eligeleche.com
Bodybymilk.com
Mom website
Teen website
Note: gotmilk.com is the website of the California Milk Processor Board and is not related to MilkPEP
18
The Difference Between MilkPEP and DMI
• MilkPEP • Dairy Management, Inc. (DMI)
– Works on behalf of milk – Works on behalf of milk
processors producers (dairy farmers)
– Is fluid milk only – Is milk, cheese and yogurt
– Administers the National – Administers the 3-A-Day of
Milk Mustache/got milk? Dairy program
Campaign
– Is located in Washington, – Is located in Rosemont, IL
DC
19
The MilkPEP Program
Development Process
Planning Calendar
•MilkPEP staff and agencies begin the planning process 1 year
before release of new programs.
NOV JAN MAR
Initial planning meeting to
identify issues, key trends, Present key planning MilkPEP Committee to
implications, and optimal implications and guiding review preliminary
time periods that will principles to the Board programs by target
impact upcoming year
APR MAY - JUN JUL
National Dairy Sales and
MilkPEP Board meeting to Final Development of Marketing Meeting to
review and approve final program Details present programs to the
plan for upcoming year
dairy industry
21
The National Dairy Sales and Marketing Meeting
• The National Dairy Sales and Marketing Meeting marks the kick-off
of a new year of programs
– Review where we’ve been the previous year with results
– Introduces new planning platforms and campaigns
– Provides workshops on all new programs
• Small setting to encourage questions and provide input
– Provides specific examples and case histories to illustrate how to use
the programs and make them your own
22
Other Ways We Communicate to Processors
•MilkPEP has developed an arsenal of communication tools that
are used to communicate the new programs and other information
to processors
MilkPEP.org Alerts
Informs processors of
Website for milk
breaking news
processors where all
information and
resources can be
found
Monthly Email Monthly Email
Updates Updates
Newsletter issues Provides up to the
three times per year minute updates and
focused on key time action steps
frames
Daily Trade Activity - Trade ads, editorials stores, etc.
Action: Make sure you are on our mail and email list
23
We Also Communicate to the Trade
• MilkPEP also has an extensive communication plan to the
trade to keep them abreast of opportunities and aid in sell in
– Trade Ads
– Online Banners on websites
– Editorials
• We communicate to all retail and to schools
24
The Milk Marketing Kit
• The Milk Marketing Kit is your marketing bible for MilkPEP
– Provides sales brochures on each program
• Overviews and details to date
• Broken into target sections
– Provides order forms so you can sign up for each program
– Provides Grassroots Event Sign-up Sheets
– Provides other resources to help you access the program
• Graphics are not final. They are meant to provide a direction for sell in.
• Once program details are finalized creative concepts are developed
or refined
– Creative may evolve from what’s shown in sales kit
– Final artwork is typically available two months prior to the program’s in-market
date for use in ad circulars, local extensions, etc.
– The 2 month window allows for last minute sign up and to be sure we are
printing enough materials to meet demand
25
Questions About Planning
• Why does planning begin so early?
– Our objective is to provide information to the industry in a timely
fashion to allow for ample sell in and allow processors to plan
early
– The July/August timeframe for the sales meeting was established
by talking with retailers and processors about an optimal time to
receive information for their own planning purposes
• Why aren’t all the programs finalized when we see
them in July at the Sales Meeting?
– There are many working parts to the development of programs
such as partnerships, retail offers, celebrity use, legal review, etc.
that often take more time to finalize
– When we work with partners they sometimes change the details of
their programs which in turn affect MilkPEP programs
26
Questions About Planning
• Then why doesn’t MilkPEP wait until later in the
year to have the meeting?
– MilkPEP feels it is best to inform the industry of the overall
program as early as possible for sell in purposes and then finalize
details like point-of-sale materials, events, etc. at a later date
– This enables milk processors to lock up an entire calendar of
events for milk promotion at an early date
• My retailers won’t accept POS if they can’t see it
beforehand. What can I offer them to secure their
sign up?
– POS materials are similar in size and shape from previous
promotions, retailers can reference what they received previously
– We also have sample kits available to ship one month before an
event that can be shipped to your retail contacts per your request
27
Types of Programs You Can
be Involved In
Typical Programs for Processor Participation
• There are basically four types of programs that
processors can be involved in:
– Retail Programs
– School Programs
• Body By Milk
– Grassroots Events/Local Public Relations
• Stimulated by the National PR team
– Local marketing
• Activities generated by processors using MilkPEP resources
• Information on all current programs are included in the
Milk Marketing Kit or on-line at milkpep.org
29
Retail Programs
• We currently utilize 3 types of retail programs:
– Feature Incentive Programs
• Encourages the feature of milk at retail to stimulate sales
• Requirements:
– Retailers promote all milk or flavored milk during a specified time period
» Promotion includes feature ads, use of POS, sampling, displays, etc.
– Retailers receive prizes for their promotion activity based on their activity level
– Retailers must show proof of compliance before receipt of prizes
– National Sweepstakes
• Big news offer stimulates excitement at retail and product purchase (e.g.,
$100,000 Chief Health Officer Salary Sweepstakes)
• Requirement: Post POS materials in the dairy case
– Partner Offers
• Offer of “get something with milk purchase” stimulates milk purchase (e.g.,
milk caps for free weeks at Curves)
• Requirement: Post POS materials in the dairy case
30
Dairy Laws for Promoting Milk at Retail
• State dairy laws do exist that can prohibit milk promotion
if it affects price
– Commonly the states have price limits on milk and the price of milk
cannot fall below these limits
– Coupons and discounts on milk are the primary offenders
• These laws should not stop you from using MilkPEP
programs at retail
– All MilkPEP programs are approved by all states
– We send problem states information on our programs to get their
approval
– MilkPEP programs are not based on affecting the price of milk
• Feature incentive programs do not have to be price based
• National sweepstakes do not affect price
• Partner offers do not affect price
31
Retail Program Sign Up
• POS can ship directly to stores for store manager
installation
– This is why we ask for store lists
• Processors can request that a quantity of POS kits be
sent directly to them for installation
– No store list required
• You must fill out an order form for either of these options
so we can ship materials in accordance with your
specifications
• For Feature Incentive Programs you and your retailer
must choose a level of feature activity so we know prize
quantity to be ordered
– Proof of compliance is a requirement if prizes are to be received
– Compliance packages are sent to all participants and must be
returned with copies of ads, pictures of POS, etc.
32
Retail Sell-in Process
• The sales brochures are to be used as sell in tools for your accounts
• Processors are free to call on any of their accounts in their area
– Grocery (chain and independent)
– C-stores, Drug Stores, Mass Merchandisers
• The S/Rs also make calls on what they call “Key Accounts”, the
larger grocery stores
– S/Rs have had long term relationships with these accounts
– They do sell in the MilkPEP programs as well, but they are not exclusive
• You are free to work with your accounts in any way you choose
– Processor takes the lead with the account
– Do a coordinated sales calls with your S/R
– Let the S/R take the lead on initial sell in then processor arranges a
separate follow up call to secure promotion activity for their brands and
make sure POS is installed
33
FAQ’s for Retail Programs
• Why is the order form so long?
– We have to collect the appropriate information for materials shipping
and tracking of participation
– And we have to know the chosen feature activity to plan for the
quantity of prizes to be ordered
• Do I have to fill out one order form for each account I
sign up?
– Yes. If we do not get an order form for each account we cannot fulfill
and track orders
• Aren’t these retail programs only for grocery stores?
What about my other accounts?
– The retail programs offered can be used in any retail location to great
success. For any given program we have many c-stores, drug
stores, etc. that sign up and receive POS materials.
– All retailers can also perform some type of feature activity. We are
very flexible in the requirements for feature programs so that any
retailer can participate
34
School Programs
• Body By Milk is the national school program from MilkPEP
• MilkPEP automatically ships banner and poster kits to 100,000
schools across the country
– Processors do not have to order materials unless their schools did not
receive the kits
• MilkPEP also has a communication plan in place that informs
school food service professionals about the Body By Milk program
and gain acceptance of the materials in schools
• The processor opportunity is to build on MilkPEP’s school efforts
by doing their own local marketing in schools
– Sampling
– Contests
– Adding flavors
• Action: Processors work with schools to ensure implementation
of Body By Milk materials
35
FAQ’s for School Programs
• Do I have to order the kits for my schools?
– No, they are shipped automatically two times per year
– Go to milkpep.org to make sure your schools are on the mailing list
• I’m confused about flavor formulation for schools.
What are the requirements?
– Currently, various recommendations are being considered but none
are yet mandatory
– MilkPEP recommends reformulating your flavored milks for schools
to 150 calories per an 8 oz. serving
– Flavor Formulation Seminars can be conducted for your dairy by
calling Alison Kiczek at 202-220-3558
36
Grassroots Events/Local PR Programs
• These events are driven by the national PR team and are
conducted to drive local media impressions for milk and
give processors the opportunity to showcase their brands in
the context of national programs
– Milk Mustache Mobile Tour
– Other local event tours such as Halloween
• Our national PR team works with processors in various
markets to set these events up and secure local PR
– Information is sent to our processor mailing list with details about the
events and to solicit processor sign up
– Processors must fill out the form to get activity in their market
– Our national PR team will call all processors in the areas to solicit
participation
• The processor opportunity is to show up at the events and
sample their products to build their brands
37
FAQ’s for Grassroots Programs
• The Milk Mustache Mobile never comes to my market.
Why not?
– The primary objective of the MMM is to generate media and that is
driven by market size
– Usually every processor can be accommodated in one of their
markets, so please fill out the form and the team will be in touch with
you
• Who is responsible for booking the MMM, the processor
or the S/R?
– The processor is the primary driver of selecting locations for the
MMM. They are the brand owners.
– The S/R’s may help with an event with the knowledge of the
processor, but cannot make arrangements on their own
– It’s best to work together to maximize the biggest opportunities
38
FAQ’s for Grassroots Programs
• Do I have to take the MMM to a retail store?
– No. You are free to have the MMM at consumer events or other
venues such as state fairs
• Can I have my own event or do I have to share with other
processors?
– If you request a specific event or account or school it’s all yours
– Kick off events in markets are open to all processors in the area
39
Local Marketing
• Activity stimulated locally by processors using
MilkPEP materials
• The Milk Marketing Catalog features an
assortment of materials that can be used
throughout the year for any type of marketing
activity
– Event-In-A-Box Kits
– Sampling kits
– POS materials
– Brochures
– Celebrity posters
• MilkPEP.org features other resources for local
marketing materials
– Premium liquidation information
– Where to purchase got milk? Premiums
– Artwork for packaging, POS, etc.
• Processors can also request MilkPEP artwork
to develop and customize their own materials
40
Local Marketing
• Use of “got milk?”
– You can use the approved MilkPEP or DMI materials with the got
milk? logo
– MilkPEP does not own the “got milk?” logo therefore cannot give the
rights to its use
• It is owned by the California Milk Processor Board (CMPB)
– You can seek the use of “got milk?” for your brand from CMPB by
calling Steve James at 949-481-6620
• Use of the Milk Mustache
– You must seek approval of the Milk Mustache for local use through
MilkPEP
• Send materials for approval to Mike Simmons
– You cannot take national Milk Mustache materials or properties and
use them locally without express approval from MilkPEP
• Call Mike Simmons to seek approvals
41
FAQ’s for Local Marketing Programs
• Do these materials cost me anything?
– The catalog materials are available to you for FREE
– The premiums available through the liquidation program require you
to pay for shipping and handling
• S&H based on your total order
– Are there limits to how much I can order?
• Yes, sometimes there are limits. Those limits are communicated
in the catalog or on the website
• Are there limitations to the use of these materials?
– Yes, the materials must be used for milk marketing purposes only
– No personal use is permitted
42
MilkPEP and DMI:
Working Together
DMI Business Plan
“Go-To-Market” Role
Work proactively and in partnership with leaders and
innovators to increase and apply knowledge that leverages
opportunities to expand dairy markets
CURRENT
COW PROCESSING & DISTRIBUTION CONSUMER
FILLING SALES POTENTIAL
SALES
UNMET DEMAND
44
44
DMI Long-Term Goals
• Increase current and life-long consumption of dairy
products among children by an improved product
experience and increased nutrition knowledge.
• Improve availability of strategically important and
consumer desired dairy products and ingredients that
lead to category growth.
• Motivate utilization of knowledge and information
among leaders and influencers to enhance value and
drive dairy sales.
45
45
DMI and State & Regional Priorities
Export Opportunities
Milk/Cheese/Ingredient
Innovation Nutrition Science & Product
Leverage Research
Processor/Manufacturer Knowledge to
Collaboration Stimulate Dairy Aisle Reinvention
Growth
Child Nutrition &
Fitness Initiative
Protect
Enhance
NFL Partnership Dairy’s
Dairy Industry
Nutrition Affairs
Nutrition On-Farm Values
Image
-Nutrient Rich Foods Franchise and Technology
-Food Groups to
Encourage Issues/Crisis
-3 Servings of Dairy Management
School Partners Sustainability
Health Professional Partnerships
46
46
DMI and State & Regional Capabilities
47
State & Regional Structure
48
48
How Can We Coordinate Activities?
• Get to know key contacts in local market
– Understand MilkPEP and DMI/SR resources
– Discuss programming calendar and roles
• Look to State & Regional units for:
– Retail program support
– State and local nutrition affairs and communications
• Look to DMI functional experts for:
– Nutrition and Product Science
– Market and Consumer Research
– Business Development Testing/Support
49
Overcoming Perceived
Obstacles
Overcoming Obstacles
• My stores have a clean floor policy – no POS allowed.
What do I do?
– The Feature Incentive programs don’t require POS installation. You
can promote milk in any way that is acceptable to the retailers
– Promotional graphics are available to use in retail ads and other
promotional vehicles
– Go to www.milkpep.org to download or call 1-800-945-MILK
• I don’t have the time to present the program.
– We find that after the first sell-in retailers know what to expect and
sell in requires little time
– Coordinate sell in on your regular account calls
– Coordinate with your S/R to help with sell in
51
Overcoming Obstacles
• I’m unsure about how to use the program.
– We are here for you, we offer a number of support options
• Go to www.milkpep.org for information, instructions, and ideas
• Call 1-800-945-MILK with questions
• Contact Mike Simmons (msimmons@milkpep.org or 202-420-
0468)
• Do the programs work?
– MilkPEP performs several sales analyses each year that indicate all
milk marketing activity is contributing to incremental milk sales
• Matched store sales analysis showed stores that participated in
the Halloween 2006 program had a 10% increase in volume
versus those that did not participate
• Our annual Marketing Mix Analysis showed that MilkPEP
promotional activities drove 22.2MM incremental gallons in 2007*
*Marketing Management Analytics TTL US Grocery YTD 1/07/07 – 11/04/07
52
Overcoming Obstacles
• I want to build my brand and I’m still unclear of how
MilkPEP can help with that.
– The Feature Incentive programs are all about getting your brand in
displays and in feature ads
– The local PR events attract local media and many consumers.
Being present at the event and sampling your brand builds
awareness and allows you to build your identity in your market
– You can use MilkPEP artwork to create your own branded materials
• I don’t have any marketing dollars available to me to
market milk.
– MilkPEP programs are free to you. You just need to fill out the order
forms.
– The Milk Marketing Catalog has a variety of free materials to help
you market milk
53
Overcoming Obstacles
• The programs are geared to be used by only the large
grocery chain accounts.
– For any given promotion a total of approximately 15,000
Independent Groceries, Mass Merchandisers, C-Stores, and Drug
stores have executed the MilkPEP promotions
• The MilkPEP program favors larger processors.
– We have plenty of examples of all types of processors, large,
medium and small using the MilkPEP programs and materials to
great success
– You’ll see the examples during the MilkPEP Awards luncheon and in
the workshops
– Or go to milkpep.org to see the success stories
54
How To Make The Most of
MilkPEP
Appoint One “Point Person” at Your
Location
• A best practice we have seen is to have one person per
processing location be the owner of the MilkPEP
program
– They become the “trainer” for the entire sales and marketing staff
– They receive all information and updates and disseminate that
information to the team
– They are the “go to” person for the staff
– They have a close connection with Mike Simmons, Director of
Processor Relations, and will receive all up to date information and
instruction
– They will help your location maximize your investment in MilkPEP
56
Utilize the Resources Available in the
Milk Marketing Catalog
• The Milk Marketing Catalog contains FREE resources
you can use in your everyday marketing efforts
– Milk Mustache celebrity posters
– Sampling kits
– Educational brochures
– Generic POS Materials
• Shop on-line at milkpep.org
• Call 1-800-945-MILK
The Materials are FREE
57
Be Present at Grassroots Events in
Your Market
• Grassroots events are huge brand building opportunities
for your dairy
– Be present and sample your product
– Hand out marketing information on your brand
– Hand out coupons to stimulate purchase
– Bring your mascot to the event to build brand affinity
• Create your own grassroots events using local materials
available through the Milk Marketing Catalog
58
Use MilkPEP.org
• This is the processor website where you can find all the
most up-to-date information and resources
– Promotion details
– Packaging artwork
– Ad artwork
– Order premiums
– Order materials
59
Use the Milk Marketing Kit
• The Milk Marketing Kit is your starting point for sell in
– It contains sales brochures to use with your accounts
– It gives you a head start on sell in
• Use it to lock up an entire year’s worth of dairy promotions
• Display the Integrated Program Calendar in your sales room so it’s
an easy reminder for you and the entire sales team of what’s
coming up
60
Access the Milk Promotion Hotline
• Call 1-800-945-MILK for questions on orders, accounts,
marketing materials, etc.
– Live call center and customer service line
– Handles Retail Kit Sign-ups and Fulfillment
• Manages order forms
• Provides kit packing and shipping services
– Request the Milk Marketing Catalog and place orders
– Find Information on Feature Incentive Compliance and Fulfillment
– Provides status of prize fulfillment for Feature Incentive programs
61
Call Mike Simmons
• Mike is the man in the field and is available to you for
questions and visits
202-420-0468
msimmons@milkpep.org
62
Milking It: Make the Most of MilkPEP
MilkPEP Award entries from 2007 and 2008 were reviewed to
develop Success Stories for Processors to apply. Twenty-nine stories
were researched and summarized to provide further information and
advice for application in your market.
NO. OF
MARKETING CATEGORY STORIES
Retail 9
Schools 6
Grassroots 11
Hispanic 3
Look for the Success Stories on www.milkpep.org
under the tab “Make The Most Of MilkPEP”
63
Thank You!
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