Raise Money for the Avon Foundation

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					HELP ing
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Raise Money for the
 Avon Foundation
                              How to Start a Fundraising Campaign
                              A successful fundraising campaign depends on creative and effective
                              strategies. Each community is unique and requires an individualized
                              approach to fundraising. There is no single formula for success. This
                              flyer is intended as a starting point for developing your campaign ideas.



Across the                    Design a Fundraising Strategy
                              Successful fundraising begins by defining goals and identifying
country people are            potential contributors.

beginning to think            • Define Your Objective: Why did you choose to raise money for breast
                                cancer or domestic violence? How can your reasons be channeled
about fundraising               into an effective fundraising strategy? What is your fundraising goal
                                for this campaign?
in a whole new way.           • Try to complete your fundraising activities within a four to six month period.

From neighbors’ kids          • Identify potential contributors within your community (see attached
                                 list to begin your thinking on who to ask for donations).
selling lemonade to a         Tailor your message to each group of potential contributors. People

co-worker hosting “happy      have different reasons for getting involved in causes. In addition, you
                              should plan to recognize all contributions with a thank you letter.
hour” at a local bar,         Contact the Avon Foundation office at 866-505-AVON for brainstorming
                              sessions, ideas and promotional and educational materials.
everyone has begun to
leverage their giving power   Personal Solicitations
to help those in need, and    Direct donation requests are a highly successful method of fundraising.
                              People often contribute money only if asked personally. See sample
you can too. Planning a       request for support letters for suggested copy. Solicitations can
                              be conducted by letter, email, phone or by person. A very effective
fundraising event can be      technique is to ask your friends and neighbors to also ask their friends

very simple job and you       to donate.


can make a big difference.    Engage Local Businesses
Included in this document     Local businesses and corporations may support your campaign in a
                              variety of ways. They:
are some effective tips       • May provide matching funds for money raised in their community, or
from the Avon Foundation        for their employees who donate to your event or cause,

to make your fundraising      • May underwrite fundraising events in return for advertising rights and
                                an opportunity to market themselves to your local community, as a
event for breast cancer         supporter of your cause,

or domestic violence          • Are an important source of in-kind contributions (e.g. printers
                                may produce brochures or other promotional materials free or
a big success.                  at a discounted rate, and restaurants may provide free food and
                                refreshments at fundraising events).
Fundraising Events                                                          Check-in with the
Fundraising events are an important way to engage members of your
community to raise money for breast cancer and domestic violence and        Avon Foundation
at the same time help spread the word about your campaign. Listed           Keep in touch with the Avon Foundation and
below are a few ideas for reaching your goals:
                                                                            let us know the progress of your campaign.
 • Organize a formal fundraising dinner or luncheon around a guest          We are here to help. We can provide ideas for
   of honor (breast cancer or domestic violence survivor) or special        your campaign, promotional and educational
   speaker. Ask people to contribute by purchasing tickets or tables for
                                                                            materials and encouragement!
   the event.

 • Put together an Awareness Day event at a local school or park
   promoting the cause of eradicating breast cancer or domestic             How To Donate
   violence. Invite guest speakers and organize special activities.         Complete the attached Donation Form
                                                                            and return with check(s) made payable to:
 • Solicit a local entertainer to donate a concert or performance for the
   benefit and apply all ticket sales to your fundraising campaign.
                                                                            Avon Foundation
                                                                            Att: Donations
 • Coordinate a dance-a-thon where friends and family donate for            1345 Avenue of the Americas
   every hour danced.                                                       New York, NY 10105

 • Arrange for a local sports team to play a game in support of the
   cause and to donate a percentage of that day’s receipts.
                                                                            After the Avon Foundation has received your
 • Get your company to have a Denim Day. If the dress code in the           contributions you will receive an acknowledg-
   office is business casual, for one Friday have company employees         ment letter and tax receipt.
   wear jeans and a cause ribbon to work if they donate $5.00 to your       You can be proud to know your donation
   campaign.                                                                brings help and hope to improve the lives of
                                                                            women and their families. All donations are
 • Host an award show party. Everyone loves watching The Oscars,
                                                                            tax deductible and your contribution makes
   The Grammy’s, The Golden Globes, and The Country Music Awards
                                                                            an important difference.
   so charge a cover and hand out ballots to see who can guess the
   most trophy winners. Present the winner with a handmade trophy.          Please contact the Avon Foundation if you
                                                                            need further assistance with your fundraiser
 • Organize a golf or tennis tournament and apply the entrance fees to      as we are happy to help.
   the breast cancer or domestic violence cause.

 • Assemble an office potluck. Ask everyone to cook and donate an           Avon Foundation
   item for an ethnic themed luncheon in the office. Then ask everyone      1345 Avenue of the Americas
   who partakes in the lunch to donate $5-10.
                                                                            New York, NY 10105-0196
 • Set up a Karaoke Night. Sell tickets for an evening of awful singing     866-505-AVON
   at a local bar or at home. Get people to donate money to stop their      info@avonfoundation.org
   friends from singing or have a singing contest. Charge an entry fee,
   and have proceeds from the ticket sales go to your fundraising.
                                                                            www.avonfoundation.org
 • Hold a benefit tag sale by asking your family, friends, and co-
   workers for items. Have all the proceeds go to your campaign and
   give any left over items to a local shelter.

 • Ask members of your community to donate the equivalent of an
   hour’s salary to your fundraising campaign. This is one way of
   demonstrating how a small contribution can make a big difference.

 • Show a movie at a school or community center and sell tickets to
   benefit your campaign.

 • Plan a school or club talent show to raise funds for breast cancer or
   domestic violence.

 • Organize bake sales at your local school, organization or civic club.
Sample Request for
Breast Cancer Fundraising Event
Dear Family and Friends,

Celebrate the [EVENT NAME] on [DATE] with a donation to the
Avon Breast Cancer Crusade.

You may already know that breast cancer has touched my life, and
this is why I feel compelled to do something to bring us one step
closer to finding a cure and eradicating this deadly disease. While I
can’t do anything about the past, I am determined to try to make a
difference in the future.

I recently decided to raise money for the Avon Breast Cancer
Crusade. My goal is to raise [$] but I can’t do this without your
help. I hope that you join with me on [DATE] and the best gift to
me is a donation to my campaign. A new breast cancer diagnosis
is delivered to a patient every three minutes, affecting one in eight
people in this country - which is why it touches us all.

The Avon Foundation, a 501(c)(3) public charity whose mission is
to improve the lives of women and their families. Through 2008
the Avon Breast Cancer Crusade raised and awarded more than
$525 million worldwide advancing access to care and finding a
cure for breast cancer, with a focus on the medically underserved.
For more information on the Avon Foundation visit www.
avonfoundation.org.

Please know that no donation is too small. Every contribution helps
and is appreciated enormously. All donations are tax deductible.

I thank you very much for taking the time to read this letter, and
                                                                        Sample Request for
I want you to know, in advance, how much I appreciate your
support.
                                                                        Breast Cancer Support
                                                                        Dear Family and Friends,
Warm regards,
[Your Name Here]                                                        You may already know that breast cancer has touched my life, and
                                                                        this is why I feel compelled to do something to bring us one step
                                                                        closer to finding a cure and eradicating this deadly disease. While I
                                                                        can’t do anything about the past,
                                                                        I am determined to try to make a difference in the future.

                                                                        I recently decided to raise money for the Avon Breast Cancer
                                                                        Crusade. My goal is to raise [$] but I can’t do this without your
                                                                        help. I want help end breast cancer and part of that commitment
                                                                        is to raise as much money as possible. I hope that you join with me
                                                                        by donating to my campaign. A new breast cancer diagnosis is
                                                                        delivered to an unsuspecting patient every three minutes, affecting
                                                                        one in eight women in this country - which is why it touches us all.

                                                                        The Avon Foundation, a 501(c)(3) public charity whose mission is
                                                                        to improve the lives of women and their families. Through 2008
                                                                        the Avon Breast Cancer Crusade. raised and awarded more than
                                                                        $525 million worldwide advancing access to care and finding a
                                                                        cure for breast cancer, with a focus on the medically underserved.
                                                                        For more information on the Avon Foundation visit www.
                                                                        avonfoundation.org.

                                                                        Please know that no donation is too small. Every contribution helps
                                                                        and is appreciated enormously. All donations are tax deductible.

                                                                        I thank you very much for taking the time to read this letter, and
                                                                        I want you to know, in advance, how much I appreciate your
                                                                        support.

                                                                        Warm regards,
                                                                        [Your Name Here]
Sample Request for
Domestic Violence Support
Dear Family and Friends,

Violence against women and children is the most pervasive human
rights challenge of our times. I have joined the Avon Speak Out
Against Domestic Violence campaign so that together we can put
a stop to the violence that affects 1 in 3 women worldwide.

My goal is to raise [$] and I’m hoping that I can count on you to be
part of my support team. Domestic violence knows no boundaries
– geographic, social, demographic or economic. I want to prove
that compassion has no limits as well.

The Avon Foundation is an accredited 501(c)(3) public charity,
founded in 1955 to improve the lives of women and their families.
Speak Out supports domestic violence awareness, education,
direct services and prevention programs. For more information on
the Avon Foundation visit www.avonfoundation.org.

Please know that there is no donation too small, every gift will
make a difference, and of course, all donations are tax deductible.

I thank you very much for taking the time to read this letter, and I
thank you in advance for your support.

Warm regards,
[Your Name Here]



                                                             Sample Request for Domestic
                                                             Violence Fundraising Event
                                                             Dear Family and Friends,

                                                             Honor the [EVENT NAME] on [DATE] with a donation to the Speak
                                                             Out Against Domestic Violence.

                                                             I recently decided to raise money for the Speak Out Against
                                                             Domestic Violence program and I am proud to use my upcoming
                                                             event for this cause. My goal is to raise [$] but I can’t do this
                                                             without your help. I hope that you join with me on [DATE] and the
                                                             best gift to me is a donation to my campaign. Please help me
                                                             raise funds to help educate and empower women and bring an
                                                             end to domestic violence by contributing in honor of our loved one.

                                                             The money raised through this Fund will be dedicated to the
                                                             Speak Out Against Domestic Violence Program managed by the
                                                             Avon Foundation, a 501(c)(3) public charity who is committed
                                                             to ending domestic violence in the U.S. and around the world.
                                                             The Avon Foundation raises funds for education, awareness and
                                                             prevention programs, as well as programs for direct services to
                                                             assist domestic violence survivors and their children. For more
                                                             information on the Avon Foundation visit www.avonfoundation.org.

                                                             Please know that no donation is too small. Every contribution helps
                                                             and is appreciated enormously. All donations are tax deductible.

                                                             I thank you very much for taking the time to read this letter, and
                                                             I want you to know, in advance, how much I appreciate your
                                                             support.

                                                             Warm regards,
                                                             [Your Name Here]
Didask your...?
 you
o Mother           o Banker
o Father           o Veterinarian
o Sisters          o Dog walker/Groomer
o Brothers         o Manicurist
o Cousins          o Mechanic
o Aunts            o Shoe Repair Shop
o Uncles           o Real Estate Agent
o Godparents       o Landlord/Superintendent
o Best Friend      o Doorman
o Brunch Buddies   o Teachers/Professors
o Dentist          o Principal/Dean
o Doctors          o Guidance Counselor
o Lawyer           o Classmates
o Accountant       o Bus Driver
o Pharmacist       o Coach
o Clergy           o Teammates