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Come On Feel the Noise: Digital Audio Projector Technology, Chips
and Equipment
Description: Announced in November 2004, Yamaha's digital audio projection (referred to as YSP-1 Digital
Sound Projector by Yamaha) was G4TECHTV's Best of Show, CES 2005. The YSP-1 employs sound
reflections to create virtual sources of surround sound matching a 5.1 configuration.
This report sees digital audio projection as an emerging technology. The form factor of the YSP-1
augments thin screens and the speakerless application is the greatest form factor of them all. As
the technology becomes less and less expensive, digital audio projector unit shipment will grow.
This growth is augmented by the halo effect in the decline of the prices of complement product,
namely large form factor consumer video displays. The author of Come On Feel the Noise: Digital
Audio Projector Technology, Chips and Equipment expects to see almost US$1 billion in revenue by
2010.
This report encapsulates the mechanism of how surround sound quality is achieved and where
digital audio projection compares to other delivery methods of sound. The report also provides a
five-year forecast for both stand-alone and TV-integrated DiSP solutions, the anticipated bill of
materials, the semiconductor opportunity and what semiconductor applications drive the
technology. Lastly, This report anticipates that digital audio projection, as a single-source unit, will
be incorporated into the form factor of the television itself and will be an important value-added
proposition.
Contents: Executive Summary
Introduction
Methodology
Principles of Digital Ventriloquism (Overview of Technology)
Digital Audio Projector Systems
Pioneer PDSP-1 4
Yamaha YSP-1
Limitations and Non-Limitations
Room Dimensions
Material Effects
Audio Performance
Using Air to Mix Frequencies
Competitive Alternatives
What System for What Purpose
Wired
RF
By Cost
Digital Audio Projector Market
Overall Surround Sound Market
DAP Market Projections
DAP Integration into TVs
Total Market for DAP
X-Raying the Internals
Bill of Materials
Total Semiconductor Opportunity
List of Tables
Table 1. Forecast for the Worldwide Digital Audio Projector Market
Table 2. Cost of Wired Solutions
Table 3. Cost of (RF) Solutions of the Kenwood Fineline HTC-S610
Table 4. Direct Competitions to DAP Marketplace as a Stand-alone Form Factor
Table 5. Potential Stand-alone Units For DAP Applications
Table 6. DAP Integration into Video Display Units
Table 7. DAP Total Market (Integrated and Non-Integrated)
Table 8. Estimated Bill of Materials for a Typical DAP
Table 9. Semiconductor Opportunity From DAP Technology
List of Figures
Figure 1. Digital Audio Projection Diagram
Figure 2. A Comparison of Pioneer's and Yamaha's Digital Audio Projectors
Figure 3. Parametric Array to a Simple Loudspeaker Comparison
Figure 4. ATC's implementation of the ultrasonic column generator
Figure 5. Adoption Rates of New Technologies
Figure 6. Yamaha's YSS920 block diagram
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