Come On Feel the Noise Digital Audio Projector Technology,

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Come On Feel the Noise: Digital Audio Projector Technology, Chips
and Equipment

Description:    Announced in November 2004, Yamaha's digital audio projection (referred to as YSP-1 Digital
                Sound Projector by Yamaha) was G4TECHTV's Best of Show, CES 2005. The YSP-1 employs sound
                reflections to create virtual sources of surround sound matching a 5.1 configuration.

                This report sees digital audio projection as an emerging technology. The form factor of the YSP-1
                augments thin screens and the speakerless application is the greatest form factor of them all. As
                the technology becomes less and less expensive, digital audio projector unit shipment will grow.
                This growth is augmented by the halo effect in the decline of the prices of complement product,
                namely large form factor consumer video displays. The author of Come On Feel the Noise: Digital
                Audio Projector Technology, Chips and Equipment expects to see almost US$1 billion in revenue by
                2010.

                This report encapsulates the mechanism of how surround sound quality is achieved and where
                digital audio projection compares to other delivery methods of sound. The report also provides a
                five-year forecast for both stand-alone and TV-integrated DiSP solutions, the anticipated bill of
                materials, the semiconductor opportunity and what semiconductor applications drive the
                technology. Lastly, This report anticipates that digital audio projection, as a single-source unit, will
                be incorporated into the form factor of the television itself and will be an important value-added
                proposition.



Contents:       Executive Summary
                Introduction
                Methodology
                Principles of Digital Ventriloquism (Overview of Technology)
                Digital Audio Projector Systems
                Pioneer PDSP-1 4
                Yamaha YSP-1
                Limitations and Non-Limitations
                Room Dimensions
                Material Effects
                Audio Performance
                Using Air to Mix Frequencies
                Competitive Alternatives
                What System for What Purpose
                Wired
                RF
                By Cost
                Digital Audio Projector Market
                Overall Surround Sound Market
                DAP Market Projections
                DAP Integration into TVs
                Total Market for DAP
                X-Raying the Internals
                Bill of Materials
                Total Semiconductor Opportunity

                List of Tables

                Table   1.   Forecast for the Worldwide Digital Audio Projector Market
                Table   2.   Cost of Wired Solutions
                Table   3.   Cost of (RF) Solutions of the Kenwood Fineline HTC-S610
                Table   4.   Direct Competitions to DAP Marketplace as a Stand-alone Form Factor
                Table   5.   Potential Stand-alone Units For DAP Applications
            Table   6.   DAP Integration into Video Display Units
            Table   7.   DAP Total Market (Integrated and Non-Integrated)
            Table   8.   Estimated Bill of Materials for a Typical DAP
            Table   9.   Semiconductor Opportunity From DAP Technology

            List of Figures

            Figure   1.   Digital Audio Projection Diagram
            Figure   2.   A Comparison of Pioneer's and Yamaha's Digital Audio Projectors
            Figure   3.   Parametric Array to a Simple Loudspeaker Comparison
            Figure   4.   ATC's implementation of the ultrasonic column generator
            Figure   5.   Adoption Rates of New Technologies
            Figure   6.   Yamaha's YSS920 block diagram




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