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Sarah Brightman Helps Launch Panasonic Song at the Vancouver 2010 Olympic Winter Games

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Sarah Brightman Helps Launch Panasonic Song at the Vancouver 2010 Olympic Winter Games Powered By Docstoc
					Sarah Brightman Helps Launch Panasonic Song at
the Vancouver 2010 Olympic Winter Games
"Shall Be Done" Released at Panasonic's Olympic Pavilion at Vancouver's LiveCity Yaletown

February 11, 2010 02:33 PM Eastern Time  

OSAKA, Japan--(EON: Enhanced Online News)--Panasonic Corporation, the Official Worldwide Olympic
Partner in the Audio and Visual Equipment category of the 2010 Winter Games, today launched the song "Shall Be
Done" with diva Sarah Brightman at Panasonic's Olympic Pavilion at LiveCity Yaletown, official celebration site of
the 2010 Winter Games.

Launched on the world stage, "Shall Be Done" is Panasonic's innovative means of reaching out to the global
community with its corporate philosophy and vision. The song lyrics reflect the spirit of Panasonic's 'ideas for life'
brand platform and will be incorporated in creative across all its marketing channels, including online, advertising and
events.

"The song clearly shows Panasonic's spirit, emphasizing the value we place on new ideas and caring for the future. It
made perfect sense for us to launch the song to the world at the 2010 Winter Games," said Takumi Kajisha,
Managing Executive Officer of Corporate Communications at Panasonic.

"I'm so proud to perform 'Shall Be Done.' The lyrics are moving and powerful, and the song captures Panasonic's
commitment to sustainability for future generations, which is a value I support," said Sarah Brightman about the new
song.

Over the past three decades, Sarah Brightman has distinguished herself as the world's biggest selling soprano of all
time, with worldwide sales of more than 26 million albums and over two million DVDs. She has received more than
150 gold and platinum awards in 34 countries and played to more than 700,000 people on her last world tour alone.

Brightman is a pioneer in transcending and melding mainstream musical genres, from pop and Broadway
showstoppers to operatic and classical arias. She is the inspiration behind such stage hits as Phantom of the Opera
and Requiem, which were written in her honor by Andrew Lloyd Webber, and her unique crossover style has
helped pave the way for now high-profile singers such as Andrea Bocelli, Il Divo and Josh Groban.

Panasonic has been an Official Worldwide Olympic Partner since the 1988 Winter Games held in Calgary, Alberta.
Over the years, the company has developed new broadcast and television technologies such as digital video
recording and digital high definition TV broadcast.

For the 2010 Winter Games, Panasonic has designed and constructed twin full HD 3D theatres, housed in the
Panasonic Pavilion at the LiveCity Yaletown site in David Lam Park. Open February 12 to 28 from 11 am to 11 pm
daily, the theatres will screen high definition, 3D video of the 2010 Opening Ceremonies, highlights footage of the
2010 Games, as well as the video of Sarah Brightman performing "Shall Be Done".

Official Worldwide Olympic Partner

Panasonic is proud to support the Olympic movement—aimed at promoting world peace through sports—as an
Official Worldwide Olympic Partner in the Audio and Visual Equipment category for more than 20 years since The
Olympic Partner (TOP) Program commenced at the Calgary Olympic Winter Games in 1988. Under the slogan
"Sharing the Passion," Panasonic contributes to the success of the Olympic Games through its technology. In 2007
Panasonic renewed the partnership with the International Olympic Committee through the 2016 Olympic Games in
Rio de Janeiro.

About Panasonic

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide
range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net
sales of 7.77 trillion yen (US$78.4 billion) for the year ended March 31, 2009. The company's shares are listed on
the Tokyo, Osaka, Nagoya and New York (NYSE: PC) stock exchanges. For more information on the company
and the Panasonic brand, visit the company's website at http://panasonic.net.

Broadcast quality audio and video available for download at http://www.thenewsmarket.com/

For more information about Panasonic's song "Shall Be Done", visit http://panasonic.net/shallbedone/

For more information about Panasonic Olympic activities, visit http://panasonic.net/olympic/

Contacts
Panasonic Corporation
Media Contacts:
Akira Kadota, +81-3-6403-3040
International PR
Fax: +81-3-3436-6766
or
Panasonic News Bureau
Tel: +81-3-3542-6205
Fax: +81-3-3542-9018

Permalink: http://eon.businesswire.com/news/eon/20100211005511/en/Panasonic/Vancouver/Winter-Games

				
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Description: OSAKA, Japan--(EON: Enhanced Online News)--Panasonic Corporation, the Official Worldwide Olympic Partner in the Audio and Visual Equipment category of the 2010 Winter Games, today launched the song "Shall Be Done" with diva Sarah Brightman at Panasonic's Olympic Pavilion at LiveCity Yaletown, official celebration site of the 2010 Winter Games. Launched on the world stage, "Shall Be Done" is Panasonic's innovative means of reaching out to the global community with its corporate philosophy and vis a style='font-size: 10px
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