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This paper examines how highly experiential stores use their layout, design, senses to stimulate emotions and compares and contrasts these stores.
Sub: English Topic: Essay Writing-Experiental Marketing Question: Whole foods, Bath and Bodyworks, Starbucks, and Sephora are highly experiential stores. What makes for sensory engagement in these stores? How do they use design, layout, products to engage the senses, stimulate emotions? How do different zones appeal to particular sense? Use examples and quote from the PowerPoint notes. ClassOf1 provides expert guidance to College, Graduate, and High school students on homework and assignment problems in Math, Sciences, Finance, Marketing, Statistics, Economics, Engineering, and many other subjects. Conduct an ethnography to compare and contrast these stores for how they promote and encourage styles of shopping and interaction/behavior within the store. Explore issues of store design, store layout, items/products sold, flow of traffic as well as apparent social relations, people's interactions, styles of shopping, issues of gender and class to analyze your findings. Solution: The current scenario shows that shopping is a part of everyday activity. Looking around, there are many stores trying to compete in the world of continuous transformation and changes. Every moment of alertness is required to survive in this modern world of expectations. Experiential Marketing is trying to make its place to realize the needs and requirements of the consumers. Many of the shoppers make their purchase at the point of sale. The obsession on particular brands is slowly reducing to give room to experiments with the upcoming of many supermarkets, malls, shopping centers, which displays in-number of products with multiple brands. There are more number of promotional activities that take place in the stores to ensure consumer awareness of the products and experimentation with new brands. Adding to the packages are freebies and incentives for certain products, which catches the immediate attention of the consumers. www.classof1.com *The Homework solutions from ClassOf1 are intended to help the student understand the approach to solving the problem and not for submitting the same in lieu of your academic submissions for grades. Sub: English Topic: Essay Writing-Experiental Marketing In recent years, ‘experiential marketing’ has come along with ‘marketing execution’. The reason behind this is that it focuses on promoting or developing highly visible, interactive and sensory-engaging environments in which the products are showcased (Interact, n.d. para.1). Experiential marketing focuses on diverse areas. A large emphasis is laid on the walk-in experience of these environments. This is done in order to support customers for undergoing a positive, intuitive, memorable and engaging atmosphere. For many people, the place of shopping helps in connecting with their identities. The image, structure, content and place of
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