MOBILE CRM VIRTUAL SEMINAR -IT 30THJUNE 2009

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					MOBILE CRM
VIRTUAL SEMINAR - IT
30TH JUNE 2009
KEYNOTE SESSION


RORY O’NEILL
DIRECTOR SOLUTIONS &
ALLIANCES EMEA
Thanks To All Our Sponsors
    Web Services                       SOAP
                                                xHTML
                                                                                           RESOURCES
                                   On Demand
  API              OPEN SOURCE                                     DR
                                                                           PORTALS
         SaaS                                                                              ERP
                                                                           Finance
                      Services
                                                      DATA CENTER

Hosted Services                                 SOA                      SCM               Maintenance

    XML
              Web 2.0
                               Outsourcing
                                                COMPOSITE
                                                                  Consolidation
  CLOUD COMPUTING                  WSDL                          Applications
                                                                                           Integration
                                                        INTRANET
                                                                            M&A                 3RD PARTY
         PROFIT
                          Value           COMPETITION                            TALENT


In Store Operations           Service                                   OPERATIONS           CXO

         Customers                                Business Process                   References
Demand                                 Shipping
              Inventory
 Differentiation             Long Tail
                                                            Specialisation
                                                   IT                                           SME
                                                                                     PROVEN
                                                                    ROI
                  SALES
                                                                                            TCO
                             MARGINS
                                                        Region
                                                                                Vertical
COMPLIANCE
                                              SUB SEGMENT          LOB                          NICHE
Business on BlackBerry®
BlackBerry® Enterprise Platform
Forrester Research – Mobile CRM


  • Nearly 60% consider mobilizing CRM to be
    “important” or “very important”
  • Over 40% of companies are placing a higher
    priority on mobile CRM compared to last
    year
  • Over 40% are now using, and over half are
    evaluating or considering the use of mobile
    CRM
  • Why Mobile CRM
      • Improve sales revenues,
      • Increase productivity,
      • Enhance customer service,
      • Drive down costs.

  Source: Online survey of 1005 European IT and Business Decision
  Makers involved in CRM purchase decisions. Conducted by Forrester
  Consulting on behalf of RIM.
Case Study – BMW Group
Challenge
• Existing mobile solution could not synchronise
   wirelessly
• Unable to have access to up to date sales data
• Second device required for voice calls                "Thanks to my BlackBerry smartphone
                                                           when I’m travelling I can check the
                                                          most recent sales data, I can answer
Solution                                                   email messages, or I can approve
• BlackBerry® smartphones, BlackBerry® Enterprise        expenses for my team. I can also use
                                                        the BlackBerry as a phone and I know
   Server, In-house development                         it won’t ever leave me stranded, which
                                                           is really important for a director”.

Benefits                                                Enrico Mascetti, Sales and Marketing
 Constant access to company information and             Director, BMW Financial Services
   applications
 Faster response to critical situations and decision
   making
 Increased competitiveness and customer
   satisfaction
 Turn downtime into productive time                             *Company confidential – disclosed under NDA
Case Study – Bayer
Challenge
• Delayed workflow when staff out of the office
• Reduced staff productivity and yield
• Client responsiveness and service levels were
  being adversely affected                            The BlackBerry solution has
                                                        allowed us to provide our
                                                     mobile employees with a simple
                                                     way to get the information they
Solution                                                 need when on the road,
• BlackBerry® smartphones, BlackBerry® Enterprise       improve overall company
  Server, intuitive interface developed by Softec    workflow, as well as rationalise
  S.p.a.,                                              the management of orders -
                                                        one of the most important
                                                      processes for our business.”
Benefits
 Improved productivity                              Paolo Zanzi, Head of Organization
 Better management of order workflow               and Business Process Innovation at
 Improved communications through structured flow               Bayer SpA.
  of information



                                                          *Company confidential – disclosed under NDA
Case Study - BNP Paribas
Challenge
• Market volatility - Sales required to respond
  quickly to customers
• Poor decision making impact customer            “Sales representatives are able to draw
  service, competitiveness and margins              up a financing proposal on the fly.
                                                    Once a proposal is approved, it is
                                                   converted into a PDF file and sent by
Solution                                              email to the customer for final
• BlackBerry® smartphones, BlackBerry®               signature. The sales people can
  Enterprise Server, application by Mosaic           manage the whole process from
  Développement                                      proposal using their BlackBerry
                                                              Smartphone.”

Benefits                                                Francois-Regis Martin
 Productivity – Improved automation and           BPLG Deputy Director of Marketing
  workflow approval
 Profit – Improved margins, offering only
  approved margin products
 Differentiation – Improved customer
  service and response times
                                                                   *Company confidential – disclosed under NDA
Product Innovation
Delivered via One Common Platform
 Why The BlackBerry Platform is The Right Strategic Choice
 Productivity, Growth, Profit & Differentiation…

Proven Market Leading Mobility        21 Million Subscribers Worldwide
Platform                              100%+ Revenue Growth

                                      Serve 145 Countries Worldwide
Deep Industry Expertise & Global      1.5M Financial Services Customers
                                      74% FTSE 100; 93% CAC 40; 28 of DAX30
Reach

Optimise Business with                1000+ ISV Alliance Partners Worldwide
                                      Process Automation Suites run on the
BlackBerry Applications                BlackBerry Platform


Unparalleled Security and             First Mobility Platform to Achieve
                                       Common Criteria
Resilience                            Recently Certified by the Fraunhofer-
                                       Gesellschaft

Open Standards Platform,              J2ME, Multiple Visual Development
                                       Environments
Optimum TCO                           Administration and Management
                                       Consoles
To keep up to date with all the latest information
 regarding mobilising CRM with a BlackBerry
          Business Solution, go to:
      www.blackberry.com/uk/mobilecrm
      www.blackberry.com/de/mobilecrm
      www.blackberry.com/it/mobilecrm

				
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