Brad Freitag Joins MeLLmo as Vice President of
15-Year Software Industry Vet to Lead Growing Sales Team as Roambi Sales Take Off
February 10, 2010 08:04 AM Eastern Time
SAN DIEGO--(EON: Enhanced Online News)--MeLLmo, Inc., a provider of innovative mobile applications that
allow users to view and interact with critical business information on-the-go, today announced that Brad Freitag has
joined the MeLLmo management team as Vice President of Sales.
Brad’s expertise in enterprise software sales will allow MeLLmo to expand its reach to more customers worldwide
as interest in Roambi, the company’s flagship mobile reporting app, intensifies. Before joining MeLLmo, Brad made
significant contributions to the growth of companies including Oracle, IBM and Hyperion Solutions.
“This is such an exciting time to join MeLLmo – Roambi is already one of the most popular business apps for good
reason – it’s the most useful way for mobile professionals to view, analyze and interact with information on the go.
The growing enterprise adoption of the iPhone, and soon the iPad, make MeLLmo an even bigger player in the
mobile enterprise space,” said Brad Freitag, vice president of sales for MeLLmo. “I’m thrilled to be joining a team
with such innovative products and such a strong track record of entrepreneurial success.”
“Coming off his successes at Oracle and Host Analytics, Brad is a great fit to help us manage the rapidly growing
enterprise demand for Roambi, and expand our portfolio of enterprise customers,” said Santiago Becerra, co-
founder and CEO of MeLLmo. “We are pleased to have Brad on board to manage our sales team and extend our
reach to a new set of Roambi customers.”
Brad comes to MeLLmo with over 15 years of sales experience in the software industry, working for organizations
such as Oracle, IBM and Hyperion Solutions. During his six years with Hyperion, Brad made significant
contributions to their growth across a variety of sales and marketing activities – helping to boost sales to $1 Billion.
When Oracle acquired Hyperion in 2007, Brad transitioned to Oracle’s North American Strategic Accounts
(NASA) organization to establish an Oracle BI presence across many strategic accounts including Amazon. In 2008,
Brad joined Host Analytics as Vice President of Sales, where he built their successful sales process and team –
which won competitive evaluations with dozens of Enterprise companies.
MeLLmo has continued to experience significant momentum since the release of its flagship mobile business
application, Roambi, in May of 2009. To date, MeLLmo has secured $10 million in angel funding, and has rolled out
a family of products including Roambi Lite, Roambi Pro and Roambi ES. Roambi continues to gain momentum
across a wide variety of enterprises that are using the iPhone as a business tool.
Roambi is an innovative mobile business application that transforms reports and data — from Excel, Google Docs or
premium business systems such as the SAP® BusinessObjects™ portfolio and Salesforce CRM — into secure,
interactive mobile dashboards that are instantly delivered to any iPhone, where on-the-go professionals can access,
interact with and share up-to-the-minute information.
Roambi connects mobile workers to their company’s business data and provides them the information and insight
they need for on-the-go analysis, smart decision-making and impromptu presentations.
MeLLmo offers three options for publishing and delivering data to the free Roambi for iPhone visualizer app: Roambi
Lite, for personal use, Roambi Pro, for companies and workgroups of all sizes, and Roambi ES, for enterprises.
More information about pricing and availability is available at www.roambi.com.
Founded in 2008, MeLLmo is reinventing the mobile business application to improve the productivity and decision-
making of on-the-go employees. The company’s flagship product, Roambi, is an iPhone application that makes
business data and reports easy to access, navigate and interact with right from a handheld device. Headquartered in
San Diego with additional offices in Santa Monica, Calif., MeLLmo’s leadership and development teams have a
strong track record of entrepreneurial success and hail from companies including Apple, Business Objects, IBM,
Oracle and SAP. For more information about MeLLmo visit http://www.mellmo.com.
MeLLmo is a member of Apple’s iPhone Enterprise Developer Program, and Roambi is an AT&T Wireless, and
SAP Certified Solution.
OutCast Communications for MeLLmo
Liz Clinkenbeard, 415-392-8282
Stephanie Pettinati, 415-392-8282