Fresh Flowers - Global Outlook

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Fresh Flowers - Global Outlook

Description:    The global outlook series on Fresh Flowers provides a collection of statistical anecdotes, market
                briefs, and concise summaries of research findings. The report provides a rudimentary prelude to
                the Fresh Flowers industry. The closely summarized discussion offers a broad overview of the
                market in the US, Canada, Japan, Europe, Germany, UK, Australia, New Zealand, China, India,
                Malaysia, and Colombia. The report offers a brief discussion on the global market outlining the
                trade scenario (export & imports), Asia’s imposing presence in the fresh cut orchid flowers market,
                and the changing customer perception of flowers. Also included is an indexed, easy-to-refer, fact-
                finder directory listing the addresses, and contact details of 186 companies worldwide.

                Please note: Reports are sold as single-site single-user licenses. The delivery time for hard copies is
                between 3-5 business days, as each hard copy is custom printed for the organization ordering it.
                Electronic versions require 24-48 hours as each copy is customized to the client with digital controls
                and custom watermarks.

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Contents:       FRESH FLOWERS
                 A GLOBAL OUTLOOK, SEPTEMBER 2008


                 1. Overview 1
                 Cut Flower Industry - An Introduction 1
                 Developing Nations Emerge as Potential Leaders 1
                 Leading Regional Markets 1
                 Global Exporters, Importers and Producers 2
                 Table 1: Global Cut Flowers Market (2005): Percentage
                 Breakdown of Imports by Country - UK, Germany, USA,
                 Netherlands, France, Japan, Italy, Switzerland, Belgium,
                 Russia, and Others 2

                 Table 2: Global Cut Flowers Market (2005): Percentage
                 Breakdown of Exports by Country - Netherlands, Colombia,
                 Ecuador, Kenya, Israel, Italy, Spain, Belgium, Germany,
                 Thailand, and Others 2
                 Asian Domination in World Orchid Cut Flowers Market 3
                 World Favorites 3
                 Flowers: Changing Customer Perspective 3
                 Floriculture 3

                 2. Market Trends 3
                 Symbol of Style and Luxury 3
                 Quality Triumphs 3
                 Emergence of Mass Markets 4
                 Advertisement and Promotional Expenditure is Rising 4
                 Various Purchasing Patterns 4
                 High Costs of Living Boost Floral Sales 4
                 Change in Consumer Preferences 4
                 Opportunities Shift to New Competitive Markets 4

                 3. Strategic Corporate Developments 5
4. A North American Perspective 8

4a. United States 8
Overview 8
Table 3: US Market for Bulbs and Cut Flowers by Product
Segment - Roses, Lilies, Gladioli, Tulips, Potted
Chrysanthemums, Orchids, Standard Carnations, and Other Bulbs &
Cut Flowers Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 8
Market Trends 9
Organic Cut Flowers Draw Wide Acceptance 9
Increasing Demand for Specialty Cut Flowers 9
Bracing Up Competition 9
Blossoming Danger 9
Import/Export Market 9
Table 4: Cut Flowers Market in the US (2005): Percentage
Breakdown of Imports by Country -Colombia, Ecuador,
Netherlands, Mexico, Canada, Costa Rica, Asia, Guatemala, and
Others 10

Table 5: Flower Market in the US (2005): Imports in US$
Million by Category - Cut Flowers, Cut Roses, Live Trees and
Plants, Bulbs and Tubers 10
Distribution 10
Internet Factor 10

4b. Canada 11
Overview 11
Imports & Exports 11

4c. Japan 11
Overview 11
Table 6: Japanese Market for Bulbs and Cut Flowers by Product
Segment - Roses, Lilies, Gladioli, Tulips, Potted
Chrysanthemums, Orchids, Standard Carnations, and Other Bulbs &
Cut Flowers Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 12
Imports and Exports 12
Channels of Distribution 13
Market Trends 13
Changing Consumer Preferences 13
Imports On a Rise 13
Labor Shortage 13

5. A European Perspective 14
Table 7: Foliage and Cut Flowers Market in the European Union
(2005): Consumption in € million by Country - Germany, UK,
France, Italy, Spain, The Netherlands, Belgium, and Others 14

5a. Germany 14
Overview 14
A Shift in Consumption Pattern 15

5b. United Kingdom 15
Overview 15
Market Trends 15
Cut Flowers - Style Icons 15
Supermarket Dominance 15
Not Just an Occasional Purchase Anymore 15

6. An Asia-Pacific Perspective 16
            6a. Australia 16
            Overview 16
            Imports and Exports 16
            Opportunities 16
            Challenges Ahead 16

            6b. China 17
            Overview 17
            Imports & Exports 17
            Market Trends 17
            Robust Growth of Cut Flowers Market 17
            Revolutionary Changes in Preferences 17
            Growth Restraints 17

            6c. India 18
            Overview 18
            Favorable Conditions 18
            Lack of Quality Products 18
            Role of Government 19

            6d. Malaysia 19
            Overview 19

            6e. New Zealand 19
            Overview 19

            7. A Latin American Perspective 20

            7a. Colombia 20
            Overview 20
            Industry Characteristics 20
            Growers Looking for New Markets 20

            7b. Ecuador 20
            Overview 20


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