SPSS and Literature Review

							SPSS AND LITERATURE REVIEW


 Group 6

 N eeraj –   N
             ishanth –   S S
                          ai-   antosh –   S   awmya -   V
                                                         ijay
SPSS Input screen
     .Sr       .before   .after
       1.00      2.00      5.00
       2.00      3.00      6.00
       3.00      4.00      4.00
       4.00      8.00      3.00
       5.00      6.00      7.00
       6.00      4.00      8.00
       7.00      3.00      9.00
       8.00      2.00      10.00
       9.00      9.00      4.00
       10.00     4.00      7.00
       11.00     6.00      8.00
       12.00     5.00      7.00
       13.00     3.00      7.00
       14.00     7.00      8.00
       15.00     10.00     10.00
       16.00     5.00      4.00
       17.00     9.00      6.00
       18.00     3.00      6.00
SPSS Output screen
Article 1



COOPERATIVE TESTING IN THE MARKETING
 CLASSROOM

Faye S. Mclntyre, James L. Thomas, Jr. and
  Russell W. Jones
USAGE OF PAIRED T-TEST:

 comparing 2 groups of measurement
 evaluate the data before and after,on the
  same plot
 where the distribution is symmetric and
  continuous
 data between the 2 groups are in some
  way paired between the groups
OBJECTIVE

 Test whether cooperative testing offers many
  potential benefits to marketing instructors
  and students or not.
 Assess student perception of the cooperative
  testing

 HYPOTHESES:
H0: There is no significant difference in
 individual and group performance
 after Cooperative Learning.
Sample method and sample
size
 SAMPLE METHOD: Random sampling
 SAMPLE SIZE:5(Sections)
 EXPECTED OUTCOME:-The test led to
  higher exam scores
 The test also resulted in more positive
  attitude of the students towards instructor
  and the course
FINDINGS

 Cooperative testing technique resulted in a
    statistically significant improvement of
    students grades.
   Differences in grades were greater in public
    school
   Positive reaction as students responded
    favorably
   Perception of students in day and night
    classes differ significantly
   Students in the night classes were more
    inclined towards this approach.
Article 2

Education through multimedia among
  Agricultural Diploma school students: An
  impact study

 Ashok Ambalal Patel and Dharmendra D.
  Patel
  Anand Agricultural University, India
OBJECTIVE:

To measure the effectiveness of multi-media
  on gain and retention of knowledge of
  students

VARIABLES UNDER STUDY:
Level of knowledge, Retention.
HYPOTHESES

• H0:multi-media is not effective in enhancing and
  retaining the knowledge level of the students.
• H1:multi-media has positive effect on the
  knowledge base of the students.

       SAMPLE UNIT AND SAMPLE SIZE:
Sample unit-students in the 2nd year of the diploma
                       course
                 Sample size:66
        Procedure selected-interviewing
FINDINGS

 Multi-media results in increased
  knowledge of viewers
 Multi-media assists in the retention of the
  knowledge gained
 Multi-media plays an important role in
  generating knowledge
 Majority of the students possessed
  medium gain in knowledge by viewing.