PR_SO SMART PVR_JUN08_EN

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					                                                                                      Press Release
                                                                               Paris, June 19th, 2009




                          DANE-ELEC has completed the equation:
             (DANE-ELEC x Multimedia Disk) + (iPod x Docking Station)
                                 = SO SMART PVR

                                             The first multimedia hard drive that docks
                                   the iPod products and is accessible all over the world


                       DANE-ELEC Memory, the manufacturer and distributor of memory          based digital
                       products, unveils the lighthouse product in its “So By DANE-ELEC”     product line:
its “So Smart PVR” external hard drive for the living room. The perfect alliance between     a read/write
device, an iPod docking station and the NAS function, this new multimedia hard drive         confirms the
innovative momentum of this French firm in the storage market.

The So Smart PVR reads the data from iPod portable
Certified as “Made for iPod”, the So Smart PVR integrates a docking station that hosts iPod products.
Exclusive in the market, this internal 3.5 inch hard drive also provides the possibility of reloading the
device while reading the digital data from iPod, iPod Classic, iPod Touch… on the television.

… records your favourite programs
With a storage capacity of up to 2 TB, the So Smart PVR allows programmed or instant recording in DVD
quality. Equipped with Time Shifting (or direct offline), this hard drive provides the possibility of
momentarily interrupting a movie or program and restarting the viewing at the very moment when it was
interrupted. Its slow motion function also provides slow viewing of the best sports moments for the
keenest television viewers.

… and rerecords it all using optimal quality
The So Smart PVR also distinguishes itself by its HD connectivity: equipped with an optical output, it can
be connected to an amplifier that can deliver an optimal sound resolution and thus, derive the best results
from 3D music. The images and films stored in it are restored to the initial HD quality thanks to its HDMI
and Composite connections.

These multimedia files can be viewed at home and anywhere else in the world
With 2 USB Host ports, the So Smart PVR becomes your home’s technological heart. The latter allows
connecting any peripheral (USB memory card, multimedia portable, external hard drive…) directly to the
hard drive without going through the computer. The integrated UPnP (Universal Plug & Play) link allows
creating a protected internal network that links all the computer equipment via LAN or Wifi N. Thanks to is
NAS function, So Smart PVR provides access, anywhere in the world, to digital data stored on this living
room hard drive, from any connected PC.
In addition to these software products (Easy Archive, Back Up My PC, PC Tools Antivirus and AntiSpyware),
the So Smart PVR is also offered with the DANE-ELEC FTS. This evolutionary software product allows
converting and transferring unsupported files to the hard drive, such as those in the FLV format.
So Smart PVR Technical Characteristics:
               iPod Docking Station                       Compatible with iPod, iPod Classic, iPod Touch
                  USB interfaces                          1 x USB 2.0 Slave, 2 x USB hosts
                                                          Video: MPEG2 HD (ts, tp), DivX HD (avi), Xvid (avi),
                                                          MPEG1/2 (dat, mpg.vob.ifo.iso), DivX (avi), Xvid (avi),
                                                          MKV (NOT H.264) (DANE-ELEC FTS use: MKV (H.264
                                                          720P), RMVB, MOV, WMV)
           Supported files and formats
                                                          Audio: MP3, WMA, ACC, OGG, WAV, AC3, DTS decoding
                                                          including down-mixing, DTS pass through
                                                          Image: HD JPG/JPEG, BMP, GIF, PNG, TIFF/TIF (JPEG
                                                          progressive not supported)
                                                          Sub-titles: SSA, SRT, SUB, SMI SAMI, Multi-file SRT,
                                                          SUB+IDX
                                                          Recording mode: HQ, SP, LP, EP, SLP
                      Encoding                            Video: MPEG II (PAL 720x576, 352x576 / NTSC 720x480,
                     (recording)                          352x480)
                                                          Audio: MPEG II (48 KHz Stereo 256Kbps / 192Kbps)
                                                          Audio: MPEG-1 et MPEG-2 Layers I, II et III (MP3), MPEG-
                                                          2 BC multi-channel layer I et III, MPEG-2 et MEG-4 AAC-
                       Decoding                           LC, WMA9 Pro decoding
                                                          High Definition: HD Component YpbPr (720p, 1080i) /
                                                          HD HDMI (720p, 1080i), Divx, ASF, AVI and MP4 formats
                                                          Video: HDMI 1.1 With CEC, Composite, Component
                        Outputs                           Analogue Audio: Stereo/ RCA
                                                          Digital Audio: Coax / Optical
                                                          Composite
                                                          Codec: MPEG II (PAL 720x576, 352x576 / NTSC 720x480,
                     Audio Inputs                         352x480)
                                                          Quality: HQ, SP, LP, EP, SLP
                                                          Clock recording time setting or one button record
                                                          Wired: Ethernet (10/100M), LAN via RJ-45 port
                                                          Wireless: Wifi 802.11n
                                                          Network Function: UPnP Server
                       Network
                                                          Network Security: Wireless: WEP, WPA
                                                          Network Protocol: TCP/IP (DHCP client mode, IP manuel
                                                          mode)
                                                          Input Adaptor: AC 100V~240V, 50/60 Hz Output: DC 12V,
                    Power Supply
                                                          3A / DC In : 12V (compatible EU & UK)

                     Dimensions                           225 mm x 200 mm x 59 mm
                       Weight                             1610 g (3.55 lb)

Two year warranty, the So Smart PVR hard drive is available in 500 / 640 / 750 GB and 1 / 1.5 and 2 TB
throughout the DANE-ELEC and Apple distribution networks for:


    -    500 GB: 399 euros ATI                                         1 TB : 459 euros ATI
    -    640 GB: 419 euros ATI                                         1.5 TB : 499 euros ATI
    -    750 GB: 439 euros ATI                                         2 TB : 569 euros ATI

  About DANE-ELEC Memory

  Dane-Elec Memory, founded in France in 1985 by David Haccoun and Nessim Bodokh, is an international company headquartered
  in the Paris region. The company specialises in the manufacture and distribution of digital products (DRAM memories, storage
  products and mobile products). It targets the IT, telecommunications and digital-devices markets. The Group has experienced
  steady growth since its inception and is one of the European leaders in this sector. As a worldwide player, Dane-Elec Memory has
  facilities in Europe, the United States and Asia (China-Taiwan). The group has a manufacturing, assembly and packaging unit in
  Ireland and a production, packaging and storage site in Marle (Aisne).
  At the same time, Dane-Elec Memory is diversifying its business with its subsidiary Intervalle, which specialises in networks,
  mobility and multimedia.

  In 2008, Dane-Elec Memory achieved sales of 162 million Euros. Dane-Elec Memory is listed on Eurolist, compartment C., ISIN:
  FR000036774, REUTERS: DEMY.
                              PDF version of the press release:
                          www.clipping-tu.com and www.dane-elec.fr

¢ Press contacts Clipping-traitdunion:
Audrey BOUCHARD / Alexandra REDIN
Tel: 01 44 59 68 35 / 01 44 59 68 31
audrey@clipping-tu.com / alexandra@clipping-tu.com

¢ Contact DANE-ELEC :
Marketing Communication: Katia MASSE
kmasse@dane-elec.fr

				
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