FOR IMMEDIATE RELEASE Beverly Hills Basketball League Wins

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Beverly Hills Basketball League Wins National Youth Sports Award Representatives will be honored at Positive Coaching Alliance ceremony sponsored by Deloitte and featuring Phil Jackson January 24, 2007, Stanford, CA – For its outstanding work in creating a positive environment for youth athletes, Beverly Hills Basketball League has won Positive Coaching Alliance’s coveted Honoring the Game Award. Honoring the Game Award winners – whose sports programs excel at teaching life lessons to athletes from pre-school through high school age – will be recognized by Positive Coaching Alliance (PCA) at the Sixth Annual National Youth Sports Awards Ceremony at Stanford University on Saturday, February 24. “Winning an Honoring the Game Award is an amazing achievement because of the amount of work it takes to establish and maintain a positive culture in the face of so many negative influences,” said Jim Thompson, PCA’s founder and executive director. “While we honor the youth sports leaders, the real winners are the youth athletes and families who benefit from a positive sports culture.” Keying Beverly Hills Basketball League’s selection as a winner: • • • • A “zero tolerance policy” toward any form of unsportsmanlike conduct or negative behavior A “Must Play Rule” that mandates every player play at least half of every game. An 80 percent return rate over the organization’s eight years, accounting for 10,000 players, 1,600 coaches, 1,000 administrators and 50,000 spectators. Ensuring that all of the 260 coaches of its 128 teams receive PCA Double-Goal CoachTM training, which establishes winning as a first goal and teaching life lessons as a second, more important goal.

In addition to the award recipients – who were selected by a panel of collegiate coaches – highlights of the ceremony include:

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A keynote speech by PCA’s National Spokesperson and Los Angeles Lakers coach Phil Jackson Presentation of PCA’s Ronald L. Jensen Award for Lifetime Achievement to the winningest coach in college football history, John Gagliardi of St. John’s University (Minnesota) Olympic Gold Medal gymnast Bart Conner, serving as master of ceremonies.

Tickets for PCA’s National Youth Sports Awards sponsored by Deloitte are available for purchase at About Positive Coaching Alliance Since its founding within the Stanford University Athletic Department in 1998, PCA has conducted thousands of live group workshops nationwide for roughly 200,000 youth sports leaders, coaches, parents and athletes. PCA trains workshop attendees to create a positive, character-building environment for youth athletes, replacing the prevalent winat-all-cost mentality. PCA trains Double-Goal CoachesTM, whose first goal is winning, and whose second, more-important goal is teaching life lessons through sports. This coaching method takes its name from The Double-Goal Coach, a book by PCA Founder and Executive Director Jim Thompson. PCA has affected more than 1 million youth athletes through partnerships with 900-plus youth sports organizations, cities and schools that host workshops across the U.S., primarily near PCA’s hub markets of Northern California, Southern California, Chicago, Hawaii, New York City and Washington, DC. Thousands of other coaches and parents learn PCA methods via online courses at Joining Phil Jackson on PCA’s National Advisory Board are 60-plus luminaries from academia, business and sports, such as Kansas City Chiefs Coach Herm Edwards, NBA and NCAA Champion Coach Larry Brown, former senator Bill Bradley, NFL Hall of Fame Member Ronnie Lott, Olympic Swimming Gold Medalist Summer Sanders, former San Francisco 49ers Coach Bill Walsh, former University of North Carolina Men's Basketball Coach Dean Smith, Cy Young Award winner Barry Zito, and Los Angeles Galaxy President Alexi Lalas. ************************************************************************ For more information, please contact: David Jacobson, Positive Coaching Alliance Phone: 650-354-0903 E-mail:

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