International Journal of
Internet Marketing and Advertising
Scope of the Journal
The International Journal of Internet Marketing and Advertising is a double-blind referred, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet. The IJIMA focuses on the emerging changes in theories, strategies, and management methods of marketing and advertising, brought about by the Internet and information technology applications, and their implications on the associated processes, products, and services. Emphasis will also be on the related social, political and economic issues as well as emerging issues of interest to professionals and academics.
Subject coverage:
The coverage of IJIMA includes, but is not limited to, the following subjects: • • • • • • • • • • • • • • • • • • • • • • • • • • • Advertising on the Net Agency relationship management B2B marketplace Channel management Collaborative marketing Consumer behaviour Creativity in Web marketing and advertising Customer relationship management Direct marketing Effectiveness in marketing and advertising E-service management Ethics in marketing and advertising Globalisation issues Human resources management Innovation and product development Internet branding Internet security and privacy issues Knowledge management Market intelligence analysis Marketing research Marketing strategies Migration from marketplace to marketspace Online community management Pricing strategies Product evaluation Promotion Public relation • Sales management • • • • Service marketing on the Net Service quality Service/product quality management Trust on the Net
International Journal of
Internet Marketing and Advertising
www.inderscience.com/ijima
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Members of the Editorial Board
Editor-in-Chief
Prof. Dr. Eldon Y. Li National Chengchi University, Taiwan Prof. Dr. Amitava Chattopadhyay INSEAD, France Prof. Dr. Imran Currim University of California - Irvine, USA Prof. Dr. A. Diamantopoulos University of Vienna, Austria Prof. Dr. Bo Edvardsson University of Karlstad, Sweden Prof. Dr. Michael Ewing Monash University, Australia Prof. Dr. Paul W. Farris University of Virginia, USA Prof. Dr. Adam Finn University of Alberta, Canada Prof. Dr. George Franke University of Alabama, USA Dr. Jesus Garcia-Madariaga Universidad Complutense de Madrid, Spain Prof. Dr. Pervez Ghauri UMIST, UK Prof. Dr. Avijit Ghosh University of Illinois at UrbanaChampaign, USA Prof. Dr. Mary Gilly University of California at Irvine, USA Prof. Dr. Gerald J. Gorn Hong Kong U. of Science and Technology, Hong Kong (China) Prof. Dr. Dhruv Grewal Babson College, USA Prof. Dr. Evert Gummesson Stockholm University, Sweden Dr. Curtis P. Haugtvedt The Ohio State University, USA Prof. Dr. Thorsten HennigThurau Bauhaus-University of Weimar, Germany Prof. Dr. Graham J. Hooley Aston Business School, UK Prof. Dr. Roy Howell Texas Tech University, USA Prof. Dr. Michael K.M. Hui Chinese University of Hong Kong, China Prof. Dr. V. Kumar University of Connecticut, USA Prof. Dr. John D. Leckenby University of Texas at Austin, USA Dr. Angela Lee Northwestern University, USA Prof. Dr. Kam-Hon Lee Chinese University of Hong Kong, China Dr. James Leigh Texas A&M University, USA Prof. Dr. Jos Lemmink Maastricht University, Netherlands Prof. Dr. Deborah MacInnis University of Southern California, USA Prof. Dr. Naresh K. Malhotra Georgia Institute of Technology, USA Prof. Dr. Jan Mattsson Roskilde University, Denmark Prof. Dr. Daryl McKee Louisiana State University, USA Prof. Dr. David F. Midgley INSEAD, France Prof. Dr. Jakki J. Mohr University of Montana, USA Prof. Dr. Robert M. Morgan University of Alabama, USA Prof. Dr. Thomas C. O’Guinn University of Illinois at UrbanaChampaign, USA Prof. Dr. A. “Parsu” Parasuraman University of Miami, USA Prof. Dr. Jaqueline Pels Universidad Torcuato Di Tella, Argentina Prof. Dr. Robert A. Peterson University of Texas at Austin, USA Prof. Dr. Joseph E. Phelps University of Alabama, USA Prof. Dr. Nigel Piercy The University of Warwick, UK Prof. Dr. Ivan Preston University of Wisconsin, USA Prof. David J. Reibstein University of Pennsylvania, USA Prof. Dr. Leonard N. Reid University of Georgia, USA Prof. Dr. Herbert J. Rotfeld Auburn University, USA Prof. Dr. Patricia Ryan Macquarie University, Australia Prof. Dr. Saeed Samiee University of Tulsa, USA Prof. Mohanbir S. Sawhney Northwestern University, USA Prof. Dr. Terence A. Shimp University of South Carolina, USA Prof. Dr. Robert E. Spekman University of Virginia, USA Prof. Dr. Rajendra Srivastava Emory University, USA Prof. Dr. David Stewart University of Southern California, USA Prof. Dr. Naufel J. Vilcassim London Business School, UK Prof. Scott Ward University of Pennsylvania, USA Dr. Manjit S. Yadav Texas A&M University, USA Prof. Dr. Farhat Yusuf Macquarie University, Australia Prof. Dr. Rami Zwick Hong Kong U. of Science and Technology, China
Executive Editor
Prof. Dr. Rebecca H.J. Yen National Central University, Taiwan
Associate Editors
Prof. Dr. George J. Avlonitis Athens University of Economics and Business, Greece Prof. Dr. Veronica Liljander Swedish School of Economics and B.Adm., Finland Prof. Dr. Jef I. Richards University of Texas at Austin, USA Dr. C.K. Bennett Yim The University of Hong Kong, China Prof. Dr. George Zinkhan University of Georgia, USA
American Editor
Dr. Ward A. Hanson Stanford University, USA
Asia Pacific Editor
Prof. Dr. Mark Gabbott Monash University, Australia
European Editor
Prof. Dr. Dale A. Littler Manchester School of Management UMIST, UK
Editorial Board
Prof. Dr. Makoto Abe University of Tokyo, Japan Prof. Stephen W. Brown Arizona State University, USA Prof. Dr. Stephen W. Brown University of Ulster, UK Prof. Dr. Dipankar Chakravarti University of Colorado, USA Prof. Dr. Andrew C.F. Chan Chinese University of Hong Kong, China
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Methods of payment
Content of Inaugural Issue of IJIMA
VOL. 1(1), 2004
Editorial: Internet marketing and advertising Eldon Y. Li and HsiuJu Rebecca Yen Boost customer loyalty with online support: the case of mobile telecoms providers Allard van Riel, Veronica Liljander, Jos Lemmink and Sandra Streuken Characteristics and internet marketing strategies of online auction sellers Richard C. Becherer and Diane Halstead Behavioural differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy Rick L. Andrews and Imran S. Currim Understanding online shopping behaviour using a transaction cost economics approach Thompson S.H. Teo, Pien Wang and Chang Hong Leong Internet marketing standards: institutional coherence issues Patricia Ryan Consumer adoption of the internet as an information search and product purchase channel: some research hypotheses Byeong-Joon Moon Notes for intending authors
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International Journal of Business Forecasting and Marketing Intelligence International Journal of Business Intelligence and Data Mining International Journal of Electronic Business International Journal of Electronic Marketing and Retailing International Journal of Entrepreneurship and Innovation Management International Journal of Human Resources Development and Management International Journal of Internet and Enterprise Management International Journal of Knowledge Management Studies International Journal of Learning and Intellectual Capital International Journal of Technology Marketing International Journal of Web and Grid Services International Journal of Web Based Communities These titles are part of a unique profile on: OPERATIONAL MANAGEMENT, MARKETING AND SERVICES
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Notes for Authors and Submission of Papers
Submitted papers should not have been previously published or be currently under consideration for publication elsewhere. All papers are refereed through a double-blind process. A guide for authors and other relevant information for submitting papers are available on the Submission of Papers section of the Inderscience website: please go to Author Guidelines (www.inderscience.com/guidelines) To submit a paper, please go to Submission of Papers (http://www.inderscience.com/papers) For queries concerning the journal, please contact: Editor-in-Chief: Prof. Dr. Eldon Y. Li Dean, College of Informatics Yuan Ze University, 135 Yuan-Tung Road Chung Li, Tao Yuan 320, Taiwan E-mail: eli@calpoly.edu Executive Editor: Prof. Dr. H.J. Rebecca Yen College of Management, Yuan Ze University, 135 Yuan-Tung Road, Chung-Li 320, Taiwan Tel: +886 03 463 8800 ext.632 Fax: +886 03 463 0377 E-mail: hjyen@mgt.ncu.edu.tw Alternative address for communication: IEL Editorial Office, E-mail: ijima@inderscience.com (Please include in your submission the title of the Journal)
ISSN: 1477-5212 (Print), ISSN: 1741-8100 (Online)