Proactive Worldwide’s Leaders to Demonstrate
ROI for Competitive Intelligence at SCIP’s 25th
Anniversary Annual Conference
February 09, 2010 04:18 PM Eastern Time
WASHINGTON--(EON: Enhanced Online News)--Competitive intelligence industry leaders Gary Maag and
David Kalinowski, CEO and President, respectively, of Proactive Worldwide, Inc., will show seminar participants at
SCIP’s Annual 2010 Competitive Intelligence Conference how to “effectively measure the return on investment
(ROI) for competitive intelligence.” This “don’t miss” seminar will take place at SCIP’s silver anniversary annual
conference to be held at Washington’s Marriott Wardman Park Hotel from March 9 to 12.
Messrs. Maag and Kalinowski will lead an interactive workshop, “The Holy Grail: A True Framework for
Measures of Effectiveness (MOE) and ROI” on Wednesday, March 10 at 8:30 a.m. The session effectively
demonstrates how targeted investment in competitive intelligence can reap major rewards for organizations.
According to Mr. Maag, “Being able to blueprint a solid approach to demonstrating ROI makes the critical
difference in ensuring that competitive intelligence remains a vital component of every successful company.”
“This workshop provides a framework for measuring, benchmarking, and proving that CI is a highly value-added
function within a large, medium, or even a small company,” Mr. Maag continued. “There is no question that
competitive intelligence can make a critical difference in keeping every company out in front of its competition.”
Both executives note that “We developed a very flexible and user-oriented way of evaluating competitive intelligence
value through the intelligence cycle.” Mr. Kalinowski added, “Based on over 40 years of collective experience and
client feedback, we know what CI professionals must do to demonstrate value to their senior management.”
About SCIP’s 2010 Annual Competitive Intelligence Conference
Celebrating its 25th year, CI 2010 is where you need to be to get new energy and fresh ideas, and to network with
and learn from other seasoned CI practitioners. It delivers tools and methodologies for the kind of competitive
intelligence that can drive real value in your organization. And it provides real insight on managing a world-class CI
operation. Network with other CI professionals in candid discussions, benefit from their combined experience and
wisdom, validate your own strategies, and walk away with renewed inspiration and commitment. Visit
www.frost.com/ci for more info or to register.
About Proactive Worldwide, Inc.
With offices near Chicago IL, and in Shanghai and Rome, Proactive Worldwide, Inc. specializes in customized
decision support research and consulting for U.S. and multinational clients. The company is in the business of
obtaining raw data, analyzing it, and identifying relevant strategic and tactical steps that clients can take to stay Out in
Front® of the competition. Its multi-lingual staff has been providing CI services for over 15 years in the fields of life
sciences, financial services, technology and telecommunications, and consumer and industrial goods. For more
information, please call 847-483-9300, and visit www.ProactiveWorldwide.com.
Proactive Worldwide, Inc.