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“The Global Meeting Place
TV
for Hybrid & IPTV”
Now in its 6th year 5 ’s
82 65 G
co 8 a EV R
un tte EN OW
Georges Penalver, Senior Executive Vice President, tr nd T T
Group Strategy & Development, Orange/France Telecom
ie e H
s es
in fr
20 om
09
Delivering Next Generation Multiplatform TV
23-25 March, Olympia, London
FREE
EXHIBI
TION
In orde
r to qu
alify for
exhibit FREE
ion pas
registe ses, please
r online
www.ip
tv-forum at
.com 160 speakers including 101
content & service providers
from 30 countries!
The world’s leading event on
2010 Keynote Speakers include: Hybrid, IP & Connected TV.
RICHARD STEPHEN FRÉDÉRIC Incorporating the
NUTALL TAPISSIER,
HALTON Technology studies and
Director, Project Canvas Group Commercial
BBC Director & Board
industry partnerships, TF1,
& President of Technical Now in the its 6th year, the IPTV World Forum has
Member Committee of France HD
Sky Forum, & Founder
Member, HbbTV
evolved with the industry to reflect the central
issues of hybrid broadcast solutions and
GEORGES DR TZU-HAN TERRY DENSON
PENALVER HUANG Vice President – broadband TV business models.
Senior Executive Vice President, Northern Programming and
President, Strategy Taiwan & Head of Marketing
and Development, IPTV Business Verizon FiOS TV
Member of the Board
France Telecom
Chunghwa Telecom
IPTV World Series
LILIANA PATRICIA
DIETER ENGEL
Senior Vice President,
Product Development
RICHARD YOUNG
Head of Business
Development,
CHACON
GONZALEZ
Awards 2010
BT Vision Director,
Media Services,
ETB, Bogota,
Deutsche Telekom
Columbia Annual gala evening at
ALEX GREEN PETER HILL PIERRE JEAN the Royal Garden Hotel, London
Executive Director, Vice President Video & SEBERT
Online, Converged Services CEO
Virgin Media AT&T Labs SeeSaw
www.iptv-forum.com
Diamond sponsor Platinum sponsors Badge and Gold sponsors
Lanyard Sponsor
Lead Stream sponsor Wifi access sponsor
Booking hotline: +44 (0)20 7017 5506 or visit www.iptv-forum.com
Evolving Hybrid Solutions in a Multiplatform World
The vibrant and dynamic TV market is swiftly evolving and rich with opportunities. Rapid consumer uptake of new “anytime,
anywhere“ content consumption models – allowing access to content online or on portable devices – is just one aspect of the Rave Reviews from
growing time shifted and on demand tv culture which erodes established ad supported TV challenges the model for traditional
linear broadcast delivery. Industry Leaders
“ The IPTV World
In the context of this complex environment for multiplatform TV delivery, the case for combining IP with TV becomes ever more
Forum is the
compelling. With the flexibility to enable on demand, addressable and personalised services, IP is cornerstone of the new rich &
premier event for
personalised service set that will differentiate successful service providers in the new highly competitive multiplatform TV market.
IP allows service providers to deliver a rich TV experience with developed features such as enhanced recommendation and social
our industry and
driven programme guides, targeted advertising services and interactive on demand programming.
brings together all the folks
As the IP& TV industry mature and evolves, the IPTV World Forum has evolved in parallel. Now full reflective of hybrid TV in all its
we deal with as well as all
flavours, our service provider packed programme examines in depth the critical issues affecting you and your business. Bringing
the new and innovative
together experience from every corner of the globe, the IPTV World Forum is the place for all your business networking, all under
one roof. We look forward to meeting you there...
vendors and service providers
1 Record Attendance in 2009 despite the downturn... we keep an eye out for in
order to further develop our
IPTV services and interactive
applications.The exchanges
In an environment where many event attendances are declined - the IPTV
in the conference sessions
World Forum not only maintained its attendance level, but actually
exhibited a 3% increase in attendance. This marks the 5th consecutive
are well attended and
year of growth in attendance for the World Forum.
showcase some of the best
The growth reflects both robust interest level in the sector, and strength
collective viewpoints of the
of the event’s management in ensuring that it is continually stimulating
debate on cutting edge issues and developing the audience.
Bucking the Market Trend, industry today”
the IPTV World Forum is Growing! PAUL BERRIMAN, Chief Technology
Officer, PCCW, Hong Kong
2 The IPTV World Forum Unites a Converging Industry...
“It my first time here
at the Forum and I’m
impressed - even in
The IPTV World Forum is far from a pure play telco event, but rather it reflects the evolving nature of multiplatform tv & video
distribution. The content and attendance reflects the many players in this value chain, from broadcasters and content
this economic
providers, satellite and cable, and over the top and hybrid service providers.
environment to have seen so
I Operator/ISP..................................26% I Hospitality ..........................................1%
Press ....................................................19% Industry Body ..................................1%
Attend the IPTV World Forum and network with
I I
many people interested in the
representatives of the entire value chain
I Systems Integrator ......................10% I Conditional Access ........................1%
industry is very encouraging”
I Middleware ........................................8% I Test & measurment ......................1%
I Network ..............................................8% I Gaming ............................................0.5%
Content Provider ..........................7% Advertising ....................................0.5%
PETER LI, Vice President, Best TV, China
I I
I CPE ........................................................7% I Semiconductors
I Consulting ..........................................5% & Components ............................0.5%
“One of the
I Broadcaster........................................3% I Transmission ..................................0.5%
I Govt & Regulatory ........................2%
differentiators of
3 The IPTV World Forum is where Senior Management Meet and Do Business... this particular event
is that service
With 55% of the conference audience coming from
providers can meet and
discuss here - we get a
IPTV World Forum 2009 – 55% Director & Above
Director level and above, the IPTV World Forum is truly the
chance to exchange our
I Director & General Manager 34%
decision makers’ event.
I Chairman/CxO/President/
opinions, understand how
09
The 20 e Managing Director........................21%
con ferenc I Business Development ..............15%
people work in different
200
d over
feature including I Product & Project
Management ....................................15%
circumstances in different
rs
speake e provider
ervic I Manager ..............................................6%
I Consultant............................................4%
parts of the world - and
80 s tations
presen I Analyst & Press ................................3%
Other ....................................................2%
that’s really important. I’ve
Source: Conference Attendance, IPTV World Forum 2009 I
seen a lot of great
presentations from service
4 The IPTV World Forum attracts the Entire Value Chain...
providers”
IPTV World Forum 2009 – All sectors of the IPTV
VICTOR BELOV, CTO, Comstar, Russia
value chain attended the 2009 IPTV World Forum
I CPE ......................................................10%
I Network Technology ....................8%
I Consulting ..........................................8%
I Content Provider ..........................7%
I Systems Intergration ....................7%
I Operator ............................................7%
I Semiconductors & Components6%
I Press & Analyst ................................5%
I Middleware ........................................5%
I Broadcaster........................................4%
I Application Platform Provider 4%
I Independent ......................................4%
I Hospitality/ Property/ I Design services................................2% I Gaming ................................................1% I Digital Signage ..................................1%
Enterprise............................................3% I PR & Marketing ................................2% I Production & post-prod ............1% I Web Analytics ..................................1%
I Investment ..........................................2% I ISP............................................................2% I Service Assurance & Test ..........1% I Government & Regulatory ......1%
I Product Distribution ....................2% I Content Distribution....................1% I Advertising ........................................1% I Education ............................................1%
I Conditional Access ......................2% I CDN......................................................1% I Application Development ........1% I Transmission ......................................1%
Source: Conference Attendance, IPTV World Forum 2009
Booking hotline: +44 (0)20 7017 5506 or visit www.iptv-forum.com
“I was very surprised that
5 Meet the IPTV World under one roof – 82 countries represented in 2009 the IPTV World Forum
could be so much busier
Attendance came from 82 countries in 2009
AFGANISTAN ● ALGERIA ● AUSTRIA ● AUSTRALIA ● ARGENTINA ●
Percentage delegates by region and successful this year”
BAHRAIN ● BANGLADESH ● BELARUS ● BELGIUM ● BOSNIA ● BRAZIL ●
“There were some truly
BULGARIA ● CAMBODIA ● CANADA ● CHINA ● COLOMBIA ● COSTA RICA
● CROATIA ● CYPRUS ● CZECH REPUBLIC ● DENMARK ● DJIBOUTI ●
good speakers outlining
EGYPT ● ESTONIA ● FAROE ISLANDS ● FINLAND ● FRANCE ● GEORGIA
● GERMANY ● GHANA ● GREECE ● HONG KONG ● HUNGARY ● ICELAND
there thoughts on the
● INDIA ● IRELAND ● ISRAEL ● ITALY ● JAMAICA ● JAPAN ● KUWAIT ●
LATVIA ● LEBANON ● LIBERIA ● LITHUANIA ● LUXEMBOURG ●
development of the
MACEDONIA ● MALTA ● MALAYSIA ● MAURITIUS ● MOLDOVA ●
MOZAMBIQUE ● NETHERLANDS ● NEW ZEALAND ● NIGERIA ● NORWAY
market-place in the near
● OMAN ● PALAU ● POLAND ● QATAR ● ROMANIA ● RUSSIA ● SAUDI
I Africa ..............................................5.44% I South America ..........................0.91%
ARABIA ● SERBIA AND MONTENEGRO ● SINGAPORE ● SLOVAKIA ● I Asia ..................................................7.25% I United Kingdom ....................16.92%
future.Very worthwhile!”
SLOVENIA ● SOUTH AFRICA ● SOUTH KOREA ● SPAIN ● SRI LANKA ● I Eastern Europe ......................17.22% I USA ................................................4.53%
Middle East ..................................1.81% Western Europe....................42.60%
SYRIA ● SUDAN ● SWEDEN ● SWITZERLAND ● TAIWAN ● THAILAND ●
I I
Russian Fed. ................................3.32%
TURKEY ● UGANDA ● UKRAINE ● UNITED KINGDOM ● USA ● UNITED
I
ARAB EMIRATES ● VENEZULA ● YUGOSLAVIA ● ZAMBIA
“We are pleased with the
Source: Conference Attendance, IPTV World Forum 2009
show as it once again has
Network with attendees from all these countries
given us an opportunity for
good exposure to relevant
people within the IPTV
space”
“The IPTV World Forum
offered a vast number of
professionals from all
around the world”
“A very busy three days with
back to back meetings
throughout the show”
“Good diversity of companies
with good opportunities.”
6 IPTV World Forum is 100% Business...
“The best marketing tool for
IPTV”
91%
IPTV World Forum is 100% Business
of those who visited will “A great opportunity to
be interested in attending learn about the experiences
90%
next year” of other companies within
of those who attended in the industry”
2009 would recommend their
company to attend in 2010 “The best experience
89%
and move up the scale about the IPTV World
of visitors had budgetary Forum was meeting
81%
responsibility of up to £5m people from all over the
of exhibitors said their world in one place.
48%
objectives were met Keeping the IPTV buzz
of visitors used this event for and excitement alive!”
their purchasing decisions
Booking hotline: +44 (0)20 7017 5506 or visit www.iptv-forum.com
Day One: Tuesday 23rd March 2010
An exclusive feature of the IPTV World Forum,
BREAKFAST BRIEFING: HYBRID APPROACHES WITH IP & TV this focussed learning and networking opportunity
allows you to meet the industry’s leading Analysts in an
informal and relaxed atmosphere, and ask the questions
08.00 Doors Open & Distribution of the IPTV World Forum Daily Hybrid Video Economics: The business case for blending OTT with pertinent to your business, in the company of
like-minded peers.
traditional pay-TV Each Analyst will host a round table of up to 10 people discussing
08.15 Analyst Breakfast Briefing Ben Reneker, Senior Analyst, SNL Kagan, Informa Telecoms & Media a certain theme. Roundtables will be available on a first-come,
The Opportunities for Hybrid Services first served basis. A buffet continental breakfast will be available.
William Cooper, Founder, Informitv Hybrid Approaches to Integrating IPTV
Jonathan Doran, Principal Analyst, Broadband Content, Ovum
DAY ONE KEYNOTE PLENARY SESSION: HYBRID APPROACHES WITH IP & TV
09.00 Chairman’s Introduction Terry Denson, Richard Young,
Simon Murray, Vice President – Programming and Marketing, Business Development Director,
Principal Analyst, Media, Verizon FiOS TV BT Vision
Informa Telecoms & Media As vice president of Programming and Marketing Verizon FiOS TV,
Terry Denson oversees the creation and implementation of video Dr. Giles Wilson,
product packaging, pricing and marketing strategies; video content
acquisitions, in addition to customer acquisition, retention and CTO, Ericsson Solution Area Television
Richard Halton, education.Denson served most recently as vice president of Dr. Giles Wilson is CTO of Ericsson’s TV business, driving the
Director, Project Canvas, BBC Programming for Insight Communications, the ninth-largest cable company’s strategy and vision for integrated digital video
As Programme Director IPTV for the BBC, Richard is responsible for operator in the country, where he led the acquisition of technology for the creation, management and delivery of the
Project Canvas, the proposal to bring internet connectivity to the programming, in addition to the development of analog, digital, individual television experience. Previously Dr. Wilson was Chief
UK’s free to air platforms. The plans were shared as part of the video-on-demand, high definition TV, Broadband and interactive Architect at TANDBERG Television, leading the development of
BBC’s PSB Partnership announcements in December 2008 and are content strategies. Previously, as director of Business Development solutions based on advanced video compression technologies. Dr.
under consideration by the BBC Trust. Prior to this, Richard was for the Affiliate Sales and Marketing department of MTV Networks, a Wilson’s work with AVC has resulted in TANDBERG Television’s
Controller, Business Strategy (2006-08), co-led Creative Future, the division of Viacom International, he negotiated affiliation award-winning solutions for VC-1 and MPEG-4 AVC HD and SD
BBC’s editorial strategy (2005-06) and was Controller Television agreements, managed the sales and distribution of multiple video encoding technologies. These world-first solutions have cemented
Strategy (2003-05). He also sits on the board of Freeview. Through services, and directed analyses of trends in the market. As general Dr. Wilson’s reputation as one of the foremost engineering experts
these different roles Richard has been instrumental in shaping the attorney for ABC, he managed numerous content rights and in the digital media industry. He joined TANDBERG Television in
BBC’s response to the changing audience, competitive and distribution issues. 1995 when it was the Advanced Products Division of NTL.
technology environment, led the development of a number of the
BBC’s existing services and led teams responsible for many of the 10.30 Networking Exhibition & Refreshment Break
BBC’s existing commercial and policy frameworks.
ATTEND ANY STREAM:
PLATFORMS MARKETS & SERVICES NETWORKS END TO END IP
Sponsored by Sponsored by
HYBRID SERVICE DRIVERS MINIMISING OPEX ENHANCING THE
BROADCAST & IP The Business of TV & IP in IPTV HOME EXPERIENCE
11.30 Chairman’s Introduction & Speed Networking 11.30 Chairman’s Introduction & Speed Networking 11.30 Chairman’s Introduction & Speed Networking 11.30 Chairman’s Introduction & Speed Networking
11.40 Leadership Insight:
11.40 Leadership Insight: The Video Challenge for Opex Control Achieving Real End To End
Creating Value in the Changing Economy
Delivering the Next-Generation Consumer • Addition of video delivery to voice and data networks 11.40 Panel Session: How do you Really Achieve End to
Experience with Hybrid IPTV 11.40 Panel Session: Justifying Media Service raises new and complex issues for Opex control
End IP?
• Hybrid IPTV: driven by consumers' expectations for Investment in a Difficult Economic Environment • Advantages of a new “Program-centric” approach to
• What will IPTV standards bring to the table ?
OPERATOR
Content Convergence • Assessing the business drivers toward enhanced video network monitoring
• Will standards facilitate the IPTV value chain players or
• Key technologies to master for a winning HybridIPTV investment in the media sector • Providing answers to questions such as “How are my will it only slow things down?
offering • Identifying why media is considered to be a strong premium/high-subscriber channels performing?” • When will there be standardised IPTV solutions on the
• Consumer expectations, content owners demands, and investment in a weakened economy • Pinpointing video and network delivery problems market?
total costs of operation: the operators' balancing act • How can media demonstrate continuing value in such quickly and cost-effectively • What have players like the Open IPTV Forum made to
• Major influences that will shape the IPTV industry’s future a rapidly evolving marketplace? • How a number of industry-leading companies are take away the "hurdles" of the IPTV Market?
• Which are the hot spots for media investment over the using this innovative approach to control Opex & Moderator Monika Gadhammar,
Francois Pogodalla,
next 12 months? enable accurate targeting of investments Marketing Director, Open IPTV Forum
CEO, ADB
Mark Sue, Stuart Newton, Paul Szucs,
Managing Director, RBC Capital Markets Senior Manager, Technology & Standards, Sony Europe
MD, IneoQuest Europe
Broadcast + IP – the Compelling Solution Massimo Marinelli, Olivier Van Wynendaele,
Director, Global Media & Communications Group, UBS Assistant General Manager, Toshiba
12.00 Panel Session : Drivers for Broadcasters to Investment Minimising OPEX though Cost Effective Customer Service Richard Broughton,
Deploy Hybrid Solutions Senior TV Analyst, Screen Digest
12.30 Combined Paid and Free TV – The Perfect 12.00 Operator Case Study: Delivering Outstanding
BROADCASTERS
• Understanding the business benefits of combining IP Luca Pesando,
with OTA broadcast Business Model Customer Service at Minimal Cost IPTV, Fixed Access and Transport Standard Coordinator,
SERVICE PROVIDER
Telecom Italia
OPERATOR
• Surveying the competitive market landscape for TV • Defining an optimal business model for the web – Pay • Customer service as a differentiator in outstanding
delivery and Free growth and IPTV
• Advantages of achieving a free, ad-supported and pay 12.10 Operator Case Study:
• Clarifying the benefits of IP to DTH & DTT • The operational component of delivering IPTV and
• How to measure quality of experience.
OPERATOR
Michael Beach, to stream in a single service supporting OSS software solutions, QoE software,
• Future of combined VOD models for the audience and • Interoperability challenges in best of breed solutions
Director of Program Management, Intelsat • Best of breed operational processes and procedures • Business processes to ensure effective implementation
for content providers • Allowing service providers to deliver outstanding
James Strickland, Angelo Busato, Head of TV Experience, Media & TV,
• Monetising a combined model customer experience and service
Director, Product & Technology Development, FreeSat Fastweb Italy
Michael Comish,
Benoit Denis, John Hill,
CEO, Blinkbox
Commercial Strategy & Planning Manager, SES Astra CIO, SaskTel, Canada 12.30 Identifying Real Added Value for in Customer
Experience & Assessing Platforms for Service
“Every year is bigger,
OPERATOR
12.30 Understanding the Business Case for Hybrid 12.20 As IPTV deployments mature the reality of Opex Enhancement
• Market drivers for hybrid is setting in: • Creating services that allow users to experience new
• Early adopter success stories and implementation
examples
every year is more • Set top box swap outs
• Repeat Help Desk calls
ways of interaction with their IPTV services
• Supporting new forms of interaction with the IPTV
• Lessons for the future direction of the industry
Andrew Burke,
interesting –– I think its a • Customer frustration with service quality
• Increased customer churn
service that are more engaging, more fun, more
sensual and emotional.
• Next steps to create of fully immersive IPTV experience
CEO, Amino Technologies
very good show” • Time to profitability slipping
Get it right the first time. Claude Rousselot, STB Department Director, France Telecom
Regina Bernhaupt, Head of User Experience Excellence,
12.50 Networking Lunch & Exhibition Visit Curtis Howe,
Head of IPTV, On Telecom President and CEO, Mariner
Ruwido
Booking hotline: +44 (0)20 7017 5506 or visit www.iptv-forum.com
Delivering Hybrid IP Broadcast Solutions 12.35 Panel Session : The New Advertising 12.40 Increasing Quality of Experience while 13.05 Networking Lunch & Exhibition Visit
Paradigm...Fact or Fiction? Minimizing Opex
14.15 Case Study: Advanced Hybrid Pay-TV
OPERATOR
• Surveying the opportunities for add value to the • Driving down ongoing expenditure without sacrifice Content Search & Discovery - Navigation & EPG
Deployments in New Zealand traditional advertising model with IP and advanced TV service experience
OPERATOR
• Transitioning from a legacy cable and smartcard • Assessing market trials and successes worldwide with Keith Barnett, 14.15 Panel Session: Identifying enhancements to the
targeted advertising Digital Media Product and Solution Marketing Manager,
technology base Content discover process: EPG 2.0
OPERATOR
• Understanding the requirements of advertisers and Hewlett Packard
• Delivering a wide variety of video services & advertising buyers. • Assessing new trends like social communication, user-
significantly expanding the available revenue Frederic Vaulpré, generated content, social recommendations
opportunities TV/Video Advertising Director, Orange Advertising & 13.00 Networking Lunch & Exhibition Visit • Understand how the new generation user prefers to
• Criticalal choices that need to be made in formulating European Interactive Advertising Association discover content
such an ambitious program, Chris Palengat, • Creating recommendation engines that truly add value
Customer Self Provisioning
• The importance of proven ecosystem partnerships in Worldwide Account Director, Saatchi & Saatchi Fallon for the user
seizing these new opportunities Thomas Curwen, 14.15 Automating the Installation & Support Process Victor Belov,
Jeff Doyle, CEO, Kii Marketing • Identifying opportunities to minimise costs in the Director, Service Platforms and Networks,
Market Manager - InHome Services, installation process Comstar-UTS, Russia
OPERATOR
TelstraClear New Zealand 13.05 Networking Lunch & Exhibition Visit • Assessing the potential for self provisioning and Dave Alloway,
support Director of Interactive Television Strategy, Digital Cable,
14.35 Revenue Security for Hybrid Pay-TV Services • Meeting the challenge of delivering high quality Cablevision Systems, USA*
Promotional & Interactive Content Strategies
• Enabling IP upgrade path for traditional broadcast installation at low cost Richard Bullwinkle,
operators 14.20 Corporate Web-TV Solutions for Istvan Maradi, Chief Evangelist, Rovi
Chief Technology & IT Officer, Martin Feuz,
• Protecting content and revenue with layered security Premium Brands
SERVICE PROVIDER
• Leveraging a single content authority to enable multiple Magyar Telekom Customer Experience Designer IPTV, Swisscom AG
• Which are the challenges and success factors for the
network business opportunities use of Corporate IPTV?
Steve Oetegenn, • How can brands use this channel to create a unique 14.35 Minimising Opex in IPTV and heterogeneous 14.45 The Evolution of EPGs toward UCG (Universal
Chief Sales & Marketing Officer, Verimatrix User Experience and even become the medium? Media Content Distribution using standards Programme Guide)
OPERATOR
• Presentation of cases studies like Mercedes-Benz.tv • Clarifying how the standards framework can enable the • Content navigation in a hybrid world (broadcast and
Peter Post,
14.55 Panel Session: Delivering Hybrid Solutions opex minimisation broadband services)
Managing Director, Scholz & Volkmer • Seamless integration of Live TV, WebTV and VoD
• Contrasting different approaches to the delivery of Franklin Selgert,
BROADCASTERS
Hybrid TV Senior Innovation Manager, KPN services
14.40 Taking advantage of IP Platforms to Create more & chairman of ETSI TC MCD. • Personal and social recommendation
• Surveying examples of deployments worldwide
CONTENT PROVIDER
• Understanding how different business environments & Involving Content • Business models of content guides
pressures give rise to different flavours of hybrid • Establishing one-to-one relationships with a community 15.05 Minimising Network Deployment Costs Tassilo Raesig,
• Indentifying unique opportunities relating to online General Manager, Network Applications and Services,
services • Assessing the potential for self provisioning and
delivery Sony Europe Digital Home & Mobile
OPERATOR
Frédéric Tapissier, support in IPTV
• Partnership models to mobilise an audience and form
Technology studies and industry partnerships, TF1 & a community for a brand • Identify which sectors of the customer base could be
President of Technical Committee of France HD Forum viable to service provision 15.05 Case Study: Content Discovery in a Rich
Peter Woodfine,
& HbbTV Founder Member • Constructing a service package which is simple Service Set
OPERATOR
Head of Digital Distribution, Endemol
Angelo Pettazzi, enough to self install Case study from one of the most advanced IPTV markets
Head of DTT Content Factory, Mediaset 15.00 How content providers can help IPTV achieving Liliana Gonzales, in the world
Tomasz Berezowski, IPTV Manager, ETB, Colombia JS Lee,
their objectives
CONTENT PROVIDER
CTO, ITI Neovision President & CEO, SK Broadband, Korea
• The role of key brands in recruiting new subscribers
Chistophe Aulnette, • How certain brands attract added value subscribers, 15.35 Exhibition & Refreshment Break
Managing Director, Netgem increasing IPTV ARPU 15.25 Exhibition & Refreshment Break
• Great content to fight churn Revenue Assurance
15.30 Networking Exhibition & Refreshment Break Laurent Dumeau,
Managing Quality of Experience
Vice President Commercial & Network Development - 16.30 Feature Presentation: Operator Case Study:
EMEA, Universal Networks International Migrating to a Triple Play Billing Platform
Service Development 16.30 Feature Presentation Operator Case Study
OPERATOR
• Matching pricing schemes and billing capability Describing the technology and management processes
15.20 Networking Refreshment & Exhibition Break
OPERATOR
16.30 The Case for Hybrid • Overcoming the challenges of merging CDRs & IPDRs that allow Chungwa to deliver what is widely recognised
• Defining the right telco TV proposition • Avoiding billshock and increasing clarifty. to be some of the best IPTV Quality of Experience in the
Multi Platform Content Management Mikael Åhman, world.
OPERATOR
• Determining the right broadcast technology to achieve
Director Architecture IT, TeliaSonera Mr Tzu-Han Huang,
that proposition
• The architecture and operating model of the ideal 16.20 Maximising the Return on Content Assets President of Northern Taiwan Business Group & Head of
hybrid telco TV platform • The rise of the multiple platform environment brings 17.10 Panel: Selecting the Best Business Support IPTV, Chunghwa Telecom, Taiwan
increasing opportunity for consumers to interact with Systems (BSS) for IPTV
• Delivering the hybrid solution: the straightforward
their chosen content, but increasing complexity in the 16.50 Future Proof IPTV QoE:
approach • Robust and data-driven best practices error handling
management of content and content rights
Richard Griffiths, • Verification of service quality and configuration • Recognizing the challenge of offering a bullet proof
• Assessing the rights allocation regime to identify new
Director of TV and Entertainment, Eircom, Ireland • Adaptable CPE management capabilities service with a recent technology
opportunities for monetisation
• Extend proven self-service solutions for high-speed • Getting services under control by sharing experiences
Speaker to be Announced
data to IPTV and pooling together knowledge
16.50 Growing the subscriber Base with DTH
• Automating the Installation & Support Process • Address the technology's most common problems
• Assessing the relative benefits of different approaches 16.40 Case Study: Launching a Service with a
Speaker to be announced Jean-Michel La Planche,
OPERATOR
to TV delivery Compelling Content Package CEO, Witbe
OPERATOR
• Understanding the CAPEX and OPEX costs of the • Package VOD content
different systems • Digital video recording (DVR),
17.40 Close
• Aligning delivery options with business objectives • Instant channel changing
17.10 Panel: Optimising IPTV QoE
19.30 IPTV World Forum Awards Gala Dinner • Lessons from the market delivering true end to end
OPERATOR
Mirek Smyk, • Enhanced EPG
• Leveraging the mobile Network QoS
General Manager TV Business, Romtelecom
Dmitry Mineev, Joel Westin,
Senior Director of Content, VimpelCom, Russia Head of IPTV Business, TeliaSonera Sweden
17.10 Panel: Standards for Hybrid Broadband Broadcast Senior Representative, TM Forum
• Clarifying the complexity of creating standards for
17.20 Managing Content Workflow “Thank you for this very Senior Representative, Broadband Forum
STANDARDS BODIES
hybrid broadcast
• Rights management
• Assessing the challenges of bringing together different
standards from the telco, internet and broadcast
• Material work flow
• Scheduling tools
interesting, exciting and 17.40 Close
environment
• Ensuring a unified standard is fully developed and
• Combined linear and VOD scheduling
Michel Beke businesswise very 19.30 IPTV World Forum Awards Gala Dinner
appropriate for all parties Product Manager and Co-Founder, MediaGenix
Simon Gauntlett, valuable event.
Technical Director, Digital Television Group 17.40 Panel Session : Acquiring & Managing Multi
Peter MacAvock, Platform Content Rights I met a lot of interesting “Congratulations on a
SERVICE PROVIDERS
Programme Manager, European Broadcasting Union • Unifying content rights
Chantal Bonardi,
Technical Officer, ETSI
• Assessing the evolving role of aggregators
• Opportunities and challenges for content owners
people and hope to terrific event... it was a
17.40 Case Study: Portugal Telecom
Periklis Lytras,
Head of IPTV Content, OTE, Greece bring some business great success!” SG, on
• Case study on the Portugla Telecoms leading Name, title , BBC Worldwide,
implemanation os satallte/ IPTV services Arnaud Jagoda,
Content Direction Innovation, France Telecom
back home from those behalf of Calysto
João Barquinha,
Director, TV Interactive Services, Portugal Telecom
Marc Bedoret,
Head of Sales, Viaaccess contacts.” TG, Detecon Communications
18.00 Close 18.10 Close International GmbH
19.30 IPTV World Forum Awards Gala Dinner 19.30 IPTV World Forum Awards Gala Dinner *subject to final confirmation
Booking hotline: +44 (0)20 7017 5506 or visit www.iptv-forum.com
Day Two: Wednesday 24th March 2010
An exclusive feature of the IPTV World Forum,
BREAKFAST BRIEFING this focussed learning and networking opportunity
allows you to meet the industry’s leading Analysts in an
informal and relaxed atmosphere, and ask the questions
pertinent to your business, in the company of
08.00 Doors Open & Distribution of the Delivery of any content to any screen like-minded peers.
IPTV World Forum Daily Steven C. Hawley, Principal Analyst, Tvstrategies Each Analyst will host a round table of up to 10 people discussing
a certain theme. Roundtables will be available on a first-come,
08.15 Analyst Breakfast Briefing Beyond Triple-Play: Innovative Services that Really Add Value to IPTV first served basis. A buffet continental breakfast will be available.
Rob Gallagher, Principal Analyst, Informa Telecoms & Media
Recommendation Engines, Social Media and Upselling on IPTV networks:
The importance of User Interface Design. New Offerings in Converged Services- What Does & Doesn't Work
Sebastian Becker, Founder, Thebrainbehind Jose Alverez, IPTV Analyst, MRG
DAY TWO KEYNOTE PLENARY SESSION: IPTV - TELCOS TRANSITION TO MEDIACOS
09.00 Chairman's Introduction The Anytime, Anywhere Multi-Screen Experience
Julian Hebert, Principal Analyst, Broadband, Informa Telecoms & Media Taking the IPTV Experience to the Mobile
Willem Verbiest, Vice President Multimedia Solutions, Alcatel Lucent
Willem Verbiest joined Alcatel in 1982. Currently, he is Managing Vice President of Alcatel-Lucent’s Multimedia Service Practice
for Europe and APAC. Before the merger, he was heading Alcatel’s Triple Play Core Team in Europe. Willem has been a pioneer
George Penalver, Senior Executive Vice President, in DSL and FTTH, starting with Research in late eighties, and evolving over Marketing and Product Line Management
Strategy and Development, France Telecom, FRANCE responsibility, to management of Alcatel’s Access Business Unit. Willem also worked in Research, where he worked on video
Before joining France Telecom in 2005, Georges Penalver was deputy Chief Executive Officer at SAGEM Communication coding for ATM networks, multimedia services and Video on Demand activities at the Central Research Division.
(SAFRAN Group), where he developed SAGEM’s broadband communications business from 2002 to 2005, overseeing
the launch of new fixed and mobile product offerings as well as the company's industrial deployment in Tunisia, Asia and Shift Happens – Enabling the Unified Video Experience
Eastern Europe and the development of sales networks in Europe, China, South-East Asia, Australia, the Middle East, Merali Nemani, Director, Service Provider Video Marketing, Cisco
Africa and America. Murali Nemani currently serves as Director of Service Provider Video Marketing at Cisco. In this role, he has global
responsibility for marketing Cisco's video & connected home solutions into telecommunications, cable and
Peter Hill, Vice President Video & Converged Services, AT&T Labs, USA satellite/broadcaster markets.
Peter and team are responsible for the Labs efforts around Video (IPTV) and Converged Services (i.e., cross platform Prior to joining Cisco in 2008, Murali held a variety of positions with Alcatel in marketing and portfolio strategy. In these
services such iPhone Sideloading & Remote DVR, Caller ID to the TV, Web/TV integration etc.). He is also responsible for positions, he was focused on strategy development for the multimedia applications division targeting high-growth
the AT&T Human Factors team which serves as a centralized professional resource for AT&T as a whole. He has a broad segments, including advanced advertising and content sharing/distribution. He also led Alcatel's global Triple Play & IPTV
range of experience in voice, data, and video technologies & services from his years running technology planning and marketing program while based in Paris – seeding the market and helping Alcatel establish a billion dollar revenue engine.
deployment for BellSouth. Prior to this Peter held a variety of positions with BellSouth including Vice President –
eBusiness, and Vice President of the Intelligent Services Integrated Business Unit. 10.30 Networking Exhibition & Refreshment Break
ATTEND ANY STREAM:
PATFLORMS SERVICES NETWORKS END TO END IP
Sponsored by
SERVICE OPTIMISING THE NETWORK
IP CABLE MOBILE TV
INNOVATION FOR VIDEO
11.30 Chairman’s Introduction & Speed Networking 11.30 Chairman’s Introduction & Speed Networking 11.30 Chairman’s Introduction 11.30 Chairman’s Introduction & Speed Networking
Drivers towards IP – why IP Cable? 11.40 Leadership Insight 11.40 Leadership Insight: The Realities of Mobile TV DSL Network Optimisation
Ivan Verbesselt, • Assessing how Mobile TV is developing
Senior Vice President Marketing, Nagravision • Analysing the current challenges and new opportunities
11.40 Panel: Selecting the IP Approach • Strategies for driving demand 11.40 Case Study: Optimising the Network on Video
Thierry Fautier, • What are the major challenges to deliver live and on
• Scalability
Senior Director of Convergence Solutions, OPERATOR demand video over IP-networks
• Performance of features and functionality; Harmonic, USA
• Video media quality;
New Service Opportunities • Expectations on Video-Quality from customer point of
view
• traffic mixing • Quality of Service concept for Deutsche Telekom
12.00 Panel Discussion: Understanding the Ecosystem
• Standardisation 12.00 Operator Case Study: Education Services "Entertain" product offer
Complexities and Overcoming Resulting Challenges
OPERATOR
Anton van der Hoek, Exploring the innovative services of BestTV/China • Monitoring the End-to-end quality
SERVICE PROVIDER
• Identifying the ecosystem players
CTO, Kabel Noord Telecom including Dieter Engel,
• Encouraging collaboration and encouraging profitable
Yun Chao Ho, • Education service Senior Vice President Product Development Media
partnerships
• Ads solution / application Services, Products and Innovation, Deutsche Telekom
Chairman, Open IPTV Forum • Overcoming technical and content related challenges
• Shopping service
Sergey Gusev, between ecosystem players
Mr Li Huaiyu,
First Deputy General Director, Technical Director, Paul Golding,
COO, Shanghai Media Group BesTV, China 12.00 Deep Fiber Access Strategies for IPTV
Innovation Strategist , O2, UK
ER-Telecom Holding, Russia • Video traffic patterns changes the game in current
networks
12.20 Panel : TV As a Transaction Commerce Platform 12.30 Operator Case Study: Leveraging Mobile TV and • Architecture and deployment impacts
12.00 New Service Opportunities for Cable with IP • Assessing the potential of interactive & IP TV as a
SERVICE PROVIDER
Media to Develop community-oriented Value- • How to optimize the new FTTH network with the
OPERATOR
• Clarifying the drivers for cable to move to IP transaction channel
Added Services copper legacy
OPERATOR
• Evaluating & scaling the revenue opportunity around
• Analysing service scenarios and assessing technology on-TV transactions Olle Tidblad,
• Role of the operator in Mobile TV
solutions • Survey existing shopping channels experience in IP & • What has proved successful with customers? SPM - IPTV Network Infrastructure, Ericsson
• Promising a bright competitive future for cable. interactive TV • Finding new paths to revenues for Mobile Media
Speaker to be announced • What can TV learn from the iphone model & online Gian Paolo Balboni,
music sales Innovation Trends, Telecom Italia, Italy 12.20 Panel Session: Maximising DSL capacity for
• Widget sales – is a defacto standard platform a necessity? IPTV
OPERATOR
12.10 Justifying the move to DOCSIS 3.0 Ed Hall, • Clarifying the options for DSL network acceleration
CEO, Canis Media 12.50 Networking Lunch & Exhibition Visit • Undertsanding the trade-offs and options around
• What are the issues related to IP video delivery over
OPERATOR
James Roper, ADSL2, ADSL 2+, VDSL & CDSL2
physical HFC plant, head-end and content through the Chief Executive and Founder, Interactive Media in Retail • Strategies for serving subscribers at distance from the
DOCSIS network? Group & Chairman, IMR World 14.15 Panel Discussion: Standardisation for
exchange
• How do the various approaches e.g. MPEG-to-IP Broadcasting Mobile TV
OPERATOR/BROADCASTER
Oscar Gomez,
encapsulation, CMTS bypass, and video over DOCSIS, • Uncovering the standardisation issues Director, Product Management & Service Delivery,
12.50 Case Study: Launching Innovative Services • Regulation, interoperability
impact architecture decisions? Telefonica O2 Czech Republic
• Interactive football-solution with interactive services • Co-existence of broadcasting technologies
Jeff Finkelstein, • New convergence services individualised TV-content Steve Kingdom,
• Is there a technology to unite the industry?
Director of Network Architecture, Dagfinn Wåge, Vice Chair, Broadband Forum Marketing Committee;
Ian Mullins,
Cox Communications, USA Chief Innovation Officer, Altibox, Normay Technical Manager, Broadband Access, NEC Europe
CEO, Yamgo TV
Franklin Selgert,
Senior Innovation Manager, KPN N.V and Chairman of
12.30 Networking Lunch & Exhibition Visit 13.10 Networking Lunch & Exhibition Visit ETSI TC MCD
12.50 Networking Lunch & Exhibition Visit
Booking hotline: +44 (0)20 7017 5506 or visit www.iptv-forum.com
Deployment Experiences Community, MDU & Closed 14.45 Panel Discussion: Developing Devices and Migrating to Fibre Access
M
em
Ho ers
Handsets for the Mobile TV Audience
b
sp Att
User Group IPTV
ita en
• Availability and price 14.15 Panel Session: Clarifying the Business Case for
lit d
y Fr
14.15 Panel Session: Hybrid Cable Options • Functionality: Key features for widespread adoption of Fibre
OPERATOR
ee
• Assessing technology options for delivering interactive 14.15 Panel Session: Hospitality & Campus IPTV Mobile TV • Sensing the tipping points toward FTTC and FTTH
OPERATOR
services over cable. • Establishing free to view and subscription satellite or • Strategies for increasing supply and demands to drive • Contrasting green field and developed market
• Options for the co-existence of RF-TV & IP-TV
OPERATOR
terrestrial TV signals across IP networks to every guest down costs and increase purchasing opportunities
• What is the future STB software environment for cable? bedroom, bar, conference facility and public area • Clarifying how TV
Lorenz Glatz, within a hotel Dirk Kadijk,
Chief Technology Officer, Kabel Deutschland • Making it practical: utilising existing networks to 15.15 Delivering Mobile TV Services Via the Network
Aart Verbree, Senior Product Manager Interactive TV, KPN
minimise clutter and Overcoming Infrastructure Challenges Adrian Crook,
CEO, CAIW, Netherlands • Providing maximum TV choice, recording functionality, • Understanding the finite nature of 3G networks
Dimitar Radev Business Development Manager, Fibre City
games, facilities, messages, billing and remote Check- • Using 3G networks to complement terrestrial
CEO, Cabletel Euro Cable, Bulgaria Luis Felipe Tavares,
out broadcast services (DVB-H)
FTTH Director, Sonaecom, Portugal
• Meeting the need for optimal QoS at all times • Creating a dedicated mobile TV platform
Leo Brand, Bosco Fernandes,
14.45 Case Study: The Development of Hybrid & Cable
CEO, Swisscom Hospitality Services Chairman,
in Korea 14.45 Deploying Feature Rich TV Service over Fibre
GOVERNMENT
James Saunders, Joint UMTS Forum-GSMA Mobile TV Group • Key TV market trends in Middle East
OPERATOR
• TV Service landscape in Korea Managing Director, Ventures, Quintain
AGENCY
• The governmental push for IPTV & the role of KoDiMA Jeremy Ward, • du’s vision of future TV experience: omnipresent,
• The developments of IPTV telco and cable players CIO, Kempinski Group personal and Social
15.35 Networking Refreshment & Exhibition Break
Kim, In –Kyu, • web enabled features: a key driver behind new TV
President, Korea Digital Media Industry Association experience
(KoDiMA) 14.45 Case Study: Closed Community Group IPTV 16.30 Panel Discussion: Content as a Commodity: What • how du is leveraging its FTTH and IP-Core to deliver
• Content strategies in a corporate environment - results Future TV services
Makes Desirable and Profitable Mobile TV
ENTERPRISE
from Petrobras’ WebTV 3D Media programme in Brasil • rich TV features: finding the right balance between a
OPERATOR
15.05 Panel Cable & DSL – Merging Markets, Merging • Is premium content a high-risk strategy or a safe bet Content? Box and Network centric approach
Networks? for medium-sized IPTV providers • Which content has proven successful? • monetizing rich TV features: the challenges ahead
OPERATOR
• Services offered over IPTV & Cable become more and • What are the market opportunities for increased • Gauging customer wants and needs for Mobile TV Souhail Haddaji,
more congruent localisation, niche programming and language content
Vice President – Marketing (Fixed Products) Commercial,
• What are the advantages and disadavantages of diversity? • Determining the role of interactive services and the
Du, UAE
running the networks separately? Janaina Aragão, potential of niche communities
Johan Flykt, IPTV Service Manager and • Charging strategies for Mobile TV content
president of Welho, Finland Manoel de Gois Filho, Neil Walker, 15.05 Case Study: Rolling out IPTV over Fibre
Martin Peronnet, Web TV Content Manager, Petrobras, Brazil Senior Business Development Manager, Film & Television, • Deploying an all new fibre network in the highly
CEO, Monaco Telecom Vodafone, UK
OPERATOR
competitive Moscow market
Emmanuel Attali, • Customer reaction to feature rich services and ultra
15.05 TV Wholesaling & Franchising - Examining the Manager, Mobile TV & Messaging, Orange, France
15.35 Networking Exhibition & Refreshment Break high bandwidth delivery
Options Vadi Dipçin, Phd,
OPERATOR
Vasily P Ponomarev,
• Partnering with ISPs, incumbents and cable operators Business Development Expert, Turkcell, Turkey
• Improving quality of user experience through prudent Director of Network Operations / R&D,
Enabling Multi Room Services partnership choices ISKRATELECOM, Russia
• Exploiting hosted IPTV services to enrich the user 17.00 Broadcaster Presentation: Understanding how
experience Mobile TV Content is being approached by
16.30 Feature Presentation - Operator Case Study: 15.25 Exhibition & Refreshment Break
BROADCASTER
Neven Dikov,
• Consumer demand for multi room services MD, Neterra Communications Established TV Broadcasters
OPERATOR
• Assessing platforms for the delivery of multiroom • Examining the major Mobile TV players and content
• IP enabling addressable services offerings Video Traffic Management
Speaker to be Announced 15.25 Networking Exhibition & Refreshment Break • Analysing the major differences and similarities
between mobile and traditional TV
• Determining the right approach for Mobile TV content 16.30 Feature Presentation: Operator Case Study
16.50 Enabling Multi Room services via Coax 3D TV in the IP Environment • Developing a multi-platform commissioning strategy • Identifying video traffic requirements
OPERATOR
• Delivering multiroom benefits and minimum cost David Gibbs, • Separating and prioritizing video traffic
• Assessing what QoS can be achieved with the pre- General Manager, Mobile, BSkyB, UK • Ensuring fast recovery
installed infrastructure 16.30 Feature Presentation: Operator Case Study - • Monitoring video traffic distribution
Speaker to be announced Establishing a Business Model for 3DTV • Ways of further improvement
BROADCASTER
• Understanding why consumers are demanding ever 17.20 Gold: Employing Effective Security Measures and Andrey Alexeev,
17.40 Close
more involving experiences Conditional Access Systems for Mobile TV Director IP Service Network,
• The growing acceptance of the new 3D experience Content across Multiple Connected Devices COMSTAR-UTS
• Clarifying where new production and play out • How security is being approached by the major players
“…a very good equipment is required.
• Is a standards war really necessary?
• Examining the challenges related to multiple devices
16.50 Panel: Managing Video Traffic within the IP
and provider subscriptions
opportunity to meet • Stimulating the content catalogue for 3DTV
Gerry O’Sullivan,
• Discussing available options and strategies Network
OPERATOR
• Effectively enforcing In-Demand QoS
Director of Strategic Product Management, Sky
people from all 17.40 Panel Discussion: What’s the Next Evolutionary
• Ethical consideration on traffic management – the DPI
debate..
Step for the Mobile TV Business Model? • Best practice in bandwidth management –
significant companies 16.50 Making 3DTV a compelling proposition
OPERATOR
• Content creation for the 3D experience • Uncovering future launches and innovations understanding new traffic patterns in the network
• Clarifying issues around content navigation and title • Examining the changing business model • Dealing with unpredictable peaks in network utilisation.
involved in IPTV encapsulation • Discussing next step for Mobile TV opportunities and
strategies
• Can standards help optimize the Network for video?
Yun Chao Hu,
Speaker to be Annouced
technologies and Scott Seaborn,
Head of Mobile Technologies, Ogilvy Group, UK
President, Open IPTV Forum
17.10 Panel Session: Building the Ecosystem for 3DTV
businesses…” NG, • Display & STB demands
Miltos Vidalis,
Content, Portals and Devices Senior Director, du, UAE 17.10 Close
CONENT PROVIDER
• EPGs for 3D Shay Hamilton,
Telekom Srbija • Encoding & Processing 3D
OPERATOR/
TV & Video Manager, Telefonica O2, Ireland
• Human factors in 3DTV
Dr. Randolph Nikutta,
“I have found the Forum
Leader New Media,
Innovation Devp, Deutsche Telekom
18.10 Close “Always guaranteed of
extremely useful, made a surrounding yourself with
lot of good contacts, and 17.40 Close “… good opportunity to the movers and shakers.
am now working with learn the experiences of Informa’s speakers are
some of the IPTV testing other companies in this consistently global
software companies - “The best marketing tool industry..” KN, NTT leaders and key
which is great…” IB, BT for IPTV” Manu COMMUNICATIONS innovators” NG, Finally
Vision Rantakoura, Icareus CORPORATION. TV.com
Booking hotline: +44 (0)20 7017 5506 or visit www.iptv-forum.com
Day Three: Thursday, 25th March 2010
An exclusive feature of the IPTV World Forum,
BREAKFAST BRIEFING this focussed learning and networking opportunity
allows you to meet the industry’s leading Analysts in an
informal and relaxed atmosphere, and ask the questions
pertinent to your business, in the company of
08.00 Doors Open & Distribution of the Platforms & Services for the Connected TV Experience like-minded peers.
IPTV World Forum Daily Colin Dixon , Executive Consultant - New Media, the Diffusion Group Each Analyst will host a round table of up to 10 people discussing
a certain theme. Roundtables will be available on a first-come,
Comparing the Consumer Value of Hybrid Solutions: Service Providers and the Digital Home: The Role of Networks, Value-added first served basis. A buffet continental breakfast will be available.
Subscription-based IPTV/OTT vs. free OTT/FTA/OTA Services, and Customer Support
Brian Mahony, CEO & and Principal Analyst,Trender Reasearch Kurt Scherf, Vice President & Principal Analyst, Parks Associates
Telco CDN Strategies Networked TVs or Networked Set-Tops?
Giles Cottle, Senior Analyst,Informa Telecoms & Media Peter King, Director, Connected Home Devices, Strategy Analytics
DAY THREE PLENARY KEYNOTE SESSION: INTERNET + TV FOR ENHANCED CUSTOMER VALUE
09.00 Chair's Inroduction Alex Green , Executive Director, Online, Virgin
Julia Glotz, Editor, New Media Markets, Informa Telecoms & Media Alex Green is executive director, online, at Virgin Media. Alex is responsible for overseeing Virgin Media’s online presence
and accelerating the company’s online strategy and growth.
Alex joined Virgin Media in 2008 from Johnston Press, one of the UK’s largest regional media groups, where he spent two
Stephen Nutall, Group Commercial Director, BSkyB years leading digital strategy to transform the company into a multimedia business, generating significant growth in
Stephen Nuttall is the Director of British Sky Broadcasting’s Commercial Group. This comprises business development, online audience and revenue.
games, on-demand and mobile content and services, content syndication to cable, IPTV and the web, and overall Prior to Johnston Press, Alex spent a year at Virgin Management driving media and telecoms initiatives within Virgin Group.
responsibility for Sky’s portfolio of joint venture channels. Prior to Sky, Stephen was one of the founders of the sports website, His previous roles also include setting up and running Fluency Voice Technology and he spent eight years at News
Sportal.com; was Business Development Director of Telepiu, the Italian Pay-TV operation that is now known as Sky Italia; and International, leaving the company as Managing Director of Broadsystem.
worked for a variety of media clients as a management consultant. Further Keynotes to be announced
10.30 Networking Exhibition & Refreshment Break
ATTEND ANY STREAM:
PLATFORMS CONNECTED HOME CONTENT DELIVERY NETWORKS
BROADBAND TV
CONNECTED HOME CONTENT DELIVERY NETWORKS
Bringing the Best of the Internet to the TV Screen
11.30 Chairman’s Introduction & Speed Networking Connecting the Home 11.30 Chairman’s Introduction
Over the Top Platforms The battle for the Home – the unclaimed revenue opportunity for operators The Evolving CDN Environment
11.40 Panel: Developing a Robust Business Model for Broadband TV 11.30 Feature Presentation- Operator Case Study: Whole Home DVR 12.00 Operator Case Study:
• Examining the success of AT&T & whole home DVR in the US TV market
OPERATOR
• Exploiting the Capability of IP to build New Revenue Opportunities for TV • Assessing the threats and opportunities arising from the massive growth of
OPERATOR
BROADCASTER
• Meeting user expectations for delivering anytime, anywhere access content place
video in the network
• Developing new business models to for multiplatform content delivery Jeff Weber,
Vice President for Product & Strategy, AT&T • Delivering a CDN solution to address the massive growth
Ben McOwen Wison, speaker to be announced
Director, Online, ITV
Richard Yelen, 11.50 Meeting the challenge of Connected Home Device
YP & Managing Director, NeuLion & Kylin TV • Plugging into IPTV: UPA powerline communication technology success 11.40 Panel: Redefining Content Delivery Networks
connecting the home networking for IPTV operators • Understanding the capabilities and limitation of current CDNs
12.10 Platform Case Study: Leveraging the previous Kangeroo assets to • From a single SD stream to multiple HD streams • Debating how to Leverage Telco core competencies
provide an over the top service • G.hn: The Connected Home Standard for IPTV • Identifying potential new revenue streams for carriers
PROVIDER
SERVICE
• Opportunities and challenges in the over the top TV market - Delivering backward compatibility with UPA installed park Andres Jordan,
• Future opportunities for OTT platforms • Wireline connectivity technology road map: what is next? Vice President, Innovation, Deutsche Telekom North America
Pierre-Jean Sebert, Jorge Blasco, John Dillon,
CEO, SeeSaw Founder & CEO, DS2 Velocix Chief Marketing Officer, Alcatel-Lucent
12.30 Panel Session : Understanding the Evolving Device Ecosystem 12.10 Delivering the Manageable Home TV Service 12.20 Panel Session: The changing Market Landscape for CDN
• Surveying the variety of TV access devices in the market • Addressing the trend of TV viewers churning to Internet • Clarifying the legacy market environment
OPERATOR
• Understanding market of niche access products • providing time shifting • Assessing why telcos are moving in to the CDN market
• The rise of home gateways & integrated TVs - dynamics STB: RIP? • promoting VoD (including TV content)
• Understanding the impact of M&A on the CDN market
Ian Walker, • usability & recommendation
Director of Sales and Marketing - EMEA PayTV, EchoStar Europe Andrey Kholodny,
Alex Limberis, Head of VAS Dept Residential Marketing, Vimpelcom/ Beeline 13.05 Networking Lunch & Exhibition Visit
Chief Operating Officer, Syabas Technology (” Popcorn Hour”)
Steve Coutts, 12.30 Networking Lunch & Exhibition Visit Technical Approaches to CDN
VP Business Development, Wyplay
Miltos Vidalis, 14.15 CDN Architectural Approach
Senior Director Content, Portals & Devices Management, Commercial, Du, UAE
Standard and Opportunities
• Why and ISP CDN? “or” Impact of traffic trends on existing ISP
OPERATOR
14.00 Panel – the developing Standard Framework for the connected infrastructures
13.00 Networking Lunch & Exhibition Visit • Matching existing networks to a layer 7 CDN
Home
• CDN as an enabler of VAS beyond content delivery
• Surveying the legacy standards framework
Bringing the Internet to the TV • Integrating SetTopBoxes in the CDN
• Clarifying recent developments in standard harmonization
• Assessing the impact for market economics and service uptake Emilio Sepulveda,
14.15 Panel : Creating Internet-like Applications & Environments for TV Donald Pollock, Manager, Strategy & Business Innovation,
• Assessing the demand for internet like applications on the TV Permanent Secretary, Universal Powerline Association Telefonica International Wholesale Services
• How far are lean forward applications transferable to the lean back environment
BROADCASTER
Representative, Home Gateway Initiative
OPERATOR/
• What aspects of the social networking are transferable to social TV? & other speakers from standard bodies tba 14.35 Panel Session: CDN – Build or Partner?
• Developing a robust and appealing widget environment for TV - what can we • Assessing partnership options for the delivery of CDNs
learn from the iPhone experience • Understanding levels of cost vs quantity
Richard Griffiths,
Director of TV and Entertainment, Eircom, Ireland “A very good opportunity to meet • Can telcos achieve cost savings, and pass these to the customer, if they own
the network?
Mark Groves,
Marketing – Interactive, NDS
Fabian Bühring,
people from all significant Speakers to be annouced
15.05 Developing a Business Case for CDN
IPTV Manager, HanseNet Telekommunikation
companies involved in IPTV • CDN Market growth - an opportunity for telcos?
15.05 How to integrate web into TV and Turn Costs to Revenue • What services and solutions are enabled by the new architecture?
• Developing a new service paradigm for web tv technologies and businesses.” Speaker to be announced
Nicolas Choquart,
Director Convergence and New Business Activities, NDS
NG, Telekom Srbija 15.25 Exhibition & Refreshment Break
Supporters Media Supporters
Open IPTV FORUM UNIVERSAL POWERLINE ASSOCIATION
Booking hotline: +44 (0)20 7017 5506 or visit www.iptv-forum.com
15.25 Panel: Stimulating The Content & Application Ecosystem for 14.30 Smart Grid: Exploiting a home Network Architecture to Deliver Technical Approaches to CDN
Connected TV Additional Power Management Benefits
OPERATOR
• Harness the energy and entrepreneurship of the developer community • Drivers for smart grid services 16.30 Feature Presentation : Operator Case Study: Developing a CDN
• Understanding how to engage with the developer community for maximum • Delivering grid benefits to the consumer and network providers
impact • Smart grid in the context of a managed home services offer
Architecture
• Are standards platforms, or defacto standard platforms (such as iPhone) a • Assessing opportunities for network providers, service provider • Planning the network to cope with rapidly changing user demand.
pre-requisitive for mass market uptake? Speaker to be announced • Assessing architectural choice in content delivery network design.
Stephen Featham, • Delivering a future proof network.
Director of TV and Entertainment Development, Virgin Media
Matthew Huntington, 14.50 Panel: Creating the Home Network Dominique Delisle,
Vice President Solutions Marketing, Open TV • Understanding evolving consumer requirements within the home Program Director for Content Delivery, Orange
OPERATOR
• Rich media and storage and the demands the place on home networking
15.55 Networking Exhibition & Refreshment Break facilities
16.50 Developing a CDN for optimal On Demand Video Delivery
• Home network services as part of on a managed entertainment service
Web TV package: the managed services revenue opportunity for operators • Bringing the communication & content industries together to satisfy end
OPERATOR
Gerhard Faltner, users requirement
16.30 Launching a Internet TV service Head of Multimedia & Home Solutions, Telekom Austria • Creating an efficient and sustainable delivery solution with reward across the
• Understaning the development of IPTV in Turkey Justus Petersson MSc EE, value chain
OPERATOR
• Identifying where online can add customer value without disputing the SPM Business Solution Owner - Connected Home, Ericsson
established business model • Satisfying, managing and ensuring a high service level and innovative end
• Developing an appealing customer proposition user experience.
Mehmet Sahpolat, 15.20 Networking Exhibition & Refreshment Break
Simon Orme,
IPTV Project Manager, TTNet Turkey
General Manager Content Services, BT Wholesale
16.50 Case Study: Making OTT Work for All Parties
Examining the Spanish market as an example of effective OTT
“Its been extremely busy - I came 17.10 Panel Session: Technical Solutions for CDN
OPERA
here at 9 am and I’ve been busy
TOR
Jose Maria Rosado, • Architecting the network
Director f Products & Promotion, Residential Services, Telefonica, Spain
• Best of Breed approach
17.10 Making Broadband TV Affordable for All
• The dramatic rise in Over the Top (OTT) video traffic over broadband driven
meeting people one after the • standards
Sonia Compans,
OPERATOR
by services, has put significant cost pressures on ISPs.
• Bringing a new product to market that addresses these cost issues for ISPs other until now” Technical Officer, ETSI
and Content Providers
Ryan Hardy,
Senior Product Manager IPTV & CDN, BT Wholesale
Rahul Chukkara. Controller, 17.40 Close
17.30 Close Future Media & TV Platforms,BBC
Training at
IPTV World Forum 2010
IP Television (IPTV) Mobile TV Technologies
22-23 March, London 25-26 March, London
Fuelled by predictions of exponential growth in the delivery of real-time and on-demand television services There is significant technical and commercial activity centred around the business of mobile television, as is
over IP networks and the availability of multi-play packages, IPTV is one of the most exciting topics in often the case with new services, there are many competing platforms and systems that can be used to
telecoms at present. deliver broadcast content.
This course explores the concepts of IPTV services and examines service offerings to analyse the business Mobile TV Technologies training course analyses the current and future market for mobile television and
models being employed in this emerging market segment. The technology choices for the delivery of IPTV provides an overview of the various technology options as well as covering related issues such as display
are also examined to explain the features and capabilities that can be supported and to allow comparison and battery requirements.
with other forms of entertainment service delivery.
Why should you attend this course?
Why should you attend this course? Attend this 2-day technology programme and you will be able to:
Attend this highly regarded 2-day technology programme and you will be able to: 1. Understand the structure of the market and identify the main players
1. Understand what is meant by IPTV, it’s service features and the business models which are being deployed 2. Identify the features of cellular based broadcast technologies and identify the features of digital
2. Identify the main network requirements and components broadcast systems and how these have been modified for mobile applications
3. Discuss the market trends in relation to IPTV 3. Compare the techniques employed for video and audio coding and describe the principals of
4. Contrast wireless and wireline access technologies and identify the role of fibre technology in streaming services
access networks 4. List the protocols which support mobile TV services and describe the features and functions
5. Describe the functions and features of Set Top Boxes for IPTV 5. Discuss wireless technologies capable of delivering TV services and the limitations of each
6. List the features of the protocols and signal formats used for IPTV 6. Understand the impact of mobile TV on mobile handset design.
7. Understand the requirements of the billing, OSS and BSS platforms
8. Appreciate the security threats to IP networks and the techniques used to combat these. Who should attend this course?
This course is aimed at telecoms professionals who need to understand the range of architectures, protocols
Who should attend this course? and technologies that can be used to deliver content to mobile and portable devices and the impact of this
This course is ideal for technical and non technical staff looking to develop an appreciation of the technology content on the user device design.
and market place for IPTV services.
For more information on either of these programmes contact Telecoms Academy on:
Tel: +44 (0)20 7017 4144, Email: training@telecomsacademy.com, Web: www.telecomsacademy.com
Media Partners
Booking hotline: +44 (0)20 7017 5506 or visit www.iptv-forum.com
...5658 attendees in 2009.....82 countries represented...
Make the right connections and safe-guard the Come and See the World's
future prosperity of your business – visit and broadcast and IP & TV
exhibit at the IPTV World Forum Wifi
ac cess for
all attendee
s
sponsored by
R R
Application & Solution Showcase
Opera
Learn about the very latest in technology Broadcom mariner
solutions from a series of quickfire Opera
presentations 191
195 199 203 205 207
189 Think
R R Analytics Ericsson
Reserved
193 197 201 206 208
187 Awox Lung Hwa
BNS Ioko
Speakers’ Lounge Electronics
185
Service and relaxation areas used by over 230 181 179 177 175 173 171 167
TV Genius
183 Allegro Agama BTI Rovi
speakers including operators and service Albis 169 Nagravision
DVT Systems
DREAMPARK
providers from around the globe.
107
Corpus
Media 111 115 117 119
105 Edgeware
DS2 Ruwido
Video Wall Verimatrix Ericsson
109 113
Showing interviews with key speakers, Zappware
IPTVision sponsors’ interviews and content
showreels, the Video Walls is a strong attraction 103 99 95 93 92 91 89
on the showfloor R
st
Ineoque
101 CID Microsoft Philips Pace
97
R
IPTVision 21
IPTVision offers your company the opportunity 29 33 37 39
19 25 35
to position itself at the very centre of the Seachange/Eventis Entone ZTE
debate: Professionally filmed, 5 minute Advanced Digital
ANT
interviews positioned on our high traffic 17 36 Broadcast
Accedo 23 27 31
websites present an invaluable tool for any Telergy Exterity Ateme R
company that wants to influence our key
decision maker community.
15 13 11 9
“The IPTV World Forum Perpetual R Vidiom
London is one the few trade
shows where we invest a lot of
extra effort- in fact this year we have
a bigger presence. It’s a great all
around event worldwide” WITBE “Its been very good - a nice mixture between “This has been a great
operators and partners and interesting new
meeting place for doing
“Thank you for this opportunity ideas – we’ve found it very successful, and
business.” Marketing
to have had a great time at this very interesting”
Manager, Microsoft
forum” NTT, Japan Head of IPTV Business Development, ADB
Diamond Sponsor Platinum Sponsors Lead Stream Sponsor
Booking hotline: +44 (0)20 7017 5506 or visit www.iptv-forum.com
..55% director level....event grew in downtur n....
Leading Showcase of hybrid, Meeting Room Village
Products and Services In order to maximise the benefits of participating in the
event, private meeting rooms are available to purchase.
This is the ideal place to host senior delegates and
NDS R visitors at the event. Having a private meeting room is a
255 253 251 249 247 compliment to a booth, but can also be purchased
seperately. To discuss the availability of meeting
ST Micro rooms, contact Joanna Jones on +44 20 7017 4801 or
DiVX 227 231 235 239
245 email joann.jones@informa.com
R
211 215 219 223 243
Hansun Cubiware Technetix 225 229 233 237
209 213 217 221 Shenick Netgem Open IPTV Comtrend
Forum 241 Press and Interview Zone
NetUP Celeno DiVX Neotion
145
165 163 159 157 153 151 A fully equipped press zone will allow you to
Nordja 155 149 147
Coship ALNAIR maximise your PR opportunities at the World
Bridge
Appear TV 161 TriplePlay Kaonmedia Leacom
Tech.
143
Yuxing 158 152 Forum. Organise meetings with key industry
Envivio HP R analysts and journalists and issue press
141 releases. For press and PR enquiries, please
121 123 127 131 135 139
Echostar Neptuny Espial R contact Erica Capparenca Palmer on
Intellon +44 20 7017 5361 or email
Corporation Viaaccess
125 129 133 137 erica.cappanera-palmer@informa.com
Anevia Securmedia Wyplay Sagem
67
87 85 83 81 77 75 71
66
Free Training Theatre
MGT
Universal Broadcast
Pirelli Harmonic Alcatel Lucent International
Electronics 73 69 Free Training on Tachnical and
Sunniwell 65 management issues, creates regular ebb
and flow of visitors on the show floor.
41 43 47 49 53 55 Global 59 63
Devolo Digital
Witbe MediaGenix Latens
Amino
Broadcasting
Where else can you meet so
44 57 61
45 50 51 82% of many people vital to the future
R Antik Teleste Vestel
exhibitor prosperity of your Business?
space was Contact Joanna Jones, Head of Sales,
7 5 3 1 re-booked Email: joanna.jones@informa.com,
Tel no: +44 20 7017 4801
Nerowsoft RGB R R
on site! Fax no: +44 207 017 4966
IPTV Application Developer Programme
“It was very interesting to hear different In order to stimulate the TV widget & application market, we are pleased to announce a
new feature of the IPTV World Forum, the IPTV Application Developer Programme.
industry players talk about their challenges The programme will include:
and opportunities addressed on IPTV.” • Free Access to the IPTV World Forum Exhibition
• Free Access to IPTV Training for the Telecoms Academy
Manager Consumer & Market Intelligence • Free Access to SDK Training at the Training Theatre
• Opportunity to present an elevator pitch in the Application Showcase on the showfloor
Home Control, Philips Home Control (limited to ISVs)
Gold Sponsors Official Show Daily
Badge and
Lanyard Sponsor
Digital TV Europe (the new name for Cable & Satellite Europe) is
the Official Media Partner of the IPTV World Forum, as is producing
the Official Daily Newspaper of the event. Ensure you raise your
profile by advertising in the Show Daily, which will be circulated to
all event attendees, and in the Preview Edition of Digital TV Europe.
For more information, please contact
Wifi Access katrina.coyne@informa.com or call +44 (0) 20 7017 5295
Sponsor
Silver Sponsors
Booking hotline: +44 (0)20 7017 5506 or visit www.iptv-forum.com
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